INDIA Hero MotoCorp Buy 17 October 2014 Strong brand franchise helps maintain market share gains QoQ: Dealer interaction revealed that brand franchise of Splendor and Passion models continued to be strong (driven by low maintenance and better resale value vs. peers) and Maestro in the scooter segment was also doing well. This was reflected in the company’s ability to raise HMCL’s market share in the domestic motorcycle segment to 52.1% compared to 51.8% in FY14 and 48.8% in 2QFY14. Valuation & Risks: We continue to like HMCL given its ability to retain market share and strong presence in the fast growing scooter segment and rural markets. We retain Buy with TP of Rs3,230 (based on 16x September 2016E EPS). Key downside risks are 1) Failure of new indigenous products launched by HMCL and 2) Higher than expected success of Discover models of Bajaj Auto. Y/E Mar (Rs mn) 2QFY15 2QFY14 YoY (%) 1QFY15 QoQ (%) 2QFY15E Var (%) 69,153 9,348 13.5 750 49 8,549 1,935 10,484 2,851 7,634 57,262 8,327 14.5 2,869 30 5,428 1,155 6,583 1,769 4,814 20.8 12.3 (102) bps 70,368 9,472 13.5 2,915 30 6,527 1,128 7,655 2,027 5,628 (1.7) (1.3) 6 bps 69,616 9,482 13.6 915 30 8,537 1,128 9,664 2,559 7,105 (0.7) (1.4) (10) bps (18.1) Net sales Operating profit OPM (%) Dep.& amortisation Interest EBT Other income PBT Provision for tax PAT (Adj.) 57.5 59.3 58.6 31.0 37.0 35.6 199.7 Previous Target Rs3,230 Diluted Shares O/S(mn) 199.7 Previous Rating Buy Mkt Cap (Rsbn/USDbn) Price Performance (%)* 558.9/9.1 52 Wk H / L (Rs) 3080/1907 3080/1187 1M 6M 1Yr 5 Year H / L (Rs) HMCL IN (1.1) 26.1 35.0 Daily Vol. (3M NSE Avg.) NIFTY (2.4) 14.8 28.8 481080 *as on 16 October 2014; Source: Bloomberg, Centrum Research Shareholding pattern (%)* Sept-14 Jun-14 Mar-14 Dec-13 Promoter 39.9 39.9 39.9 39.9 FIIs 34.3 34.3 30.8 30.6 8.4 7.7 8.0 8.5 17.3 18.1 21.3 21.0 Dom. Inst. Public & Others Source: BSE, *as on 16 October 2014 Trend in EBITDA and EBITDA margin 10.0 16 8.0 15 14 6.0 13 4.0 12 EBITDA ( RsBn) 2QFY15 1QFY15 4QFY14 3QFY14 2QFY14 1QFY14 10 4QFY13 11 - 3QFY13 2.0 EBITDA margin ( %, RHS) Source: Company, Centrum Research Centrum vs. Bloomberg Consensus* FY15E FY16E Particulars (Rs mn) Centrum BBG Var(%) Sales 290,144 285,369 1.7 332,864 324,739 2.5 EBITDA 40,942 39,446 3.8 48,340 47,587 1.6 PAT 30,017 27,741 8.2 37,430 34,204 9.4 BBG Var(%) Centrum *as on 19 October2 Bloomberg Consensus* BUY SELL HOLD Target Price (Rs) 33 6 20 2,857 Centrum Target Price (Rs) Variance (%) 3,230 13.1 *as on 16 October 2014; Source: Bloomberg, Centrum Research Estimates 0.1 71.6 8.5 7.4 Ajay Shethiya, [email protected]; 91 22 4215 9855 Source: Company, Centrum Research Y/E Mar (Rsmn) HMCL IN 16% Curr Shares O/S (mn) 2QFY13 HMCL’s cost saving plan continues: In 2QFY14, HMCL announced that it was looking at savings of Rs15bn by FY17-18E. This plan is on track with the company achieving savings of Rs600mn in 2QFY15. Further, it indicated that in FY15E, it can achieve savings of Rs3-3.25bn through this cost saving program. Cost saving initiatives covered logistics, raw material consolidation and e-bidding. Management target is to improve margins by 250-300bps by FY17-FY18E. Though this seems a tall order, it gives us confidence on the sustainability of current margins. Rs2,799 Bloomberg Code Upside 1QFY13 Results in-line: HMCL’s operating results were largely in line. Total income for the quarter was largely in line at Rs69.2bn (up 20.8% but down 1.7% QoQ) compared to our estimate of Rs69.6bn. EBITDA margin was also largely in line at 13.5% against estimate of 13.6%. It is encouraging to note that the company has been able to expand its gross margins on QoQ basis by 75bps despite slightly unfavourable product mix. Despite in-line operating performance, reported PAT stood at Rs7.6bn, higher by 7% vs. our estimate of Rs7.1bn due to higher than expected other income and lower depreciation charge. Rs3,230 Key Data CMP* 4QFY12 We retain Buy with a TP of Rs3,230. Operating results were largely in line with EBITDA margins at 13.5% vs. est. 13.6%. Despite weaker product mix, the company managed to expand gross margins by 75bps QoQ. Other positives were market share gains and grant of interim dividend. HMCL’s market share in the domestic motorcycle segment stood at 52.1% compared to 51.8% in FY14 and 48.8% in 2QFY14. The company also announced an interim dividend of Rs 30/share. Dealer interaction reveals that brand franchise of Splendor and Passion models continued to remain strong. Further, HMCL indicated that its ongoing margin transformation program can improve margins by 250-300bps by FY17-18E. Target Price 3QFY12 Market share gains continue; retain Buy 2QFY12 Result Update 1QFY12 Automobiles Revenue YoY (%) EBITDA EBITDA (%) Adj. PAT RoE (%) RoCE (%) PE (x) EV/EBITDA (x) FY13 237,681 0.8 32,845 13.8 21,182 YoY (%) Fully DEPS (Rs) (10.9) 106.1 45.6 45.8 26.4 15.9 FY14 252,755 6.3 35,401 14.0 21,091 (0.4) 105.6 39.8 39.8 26.5 14.6 FY15E 290,144 14.8 40,942 14.1 30,017 42.3 150.3 49.6 49.6 18.6 12.4 FY16E 332,864 14.7 48,340 14.5 37,430 24.7 187.4 53.1 53.0 14.9 10.3 FY17E 381,402 14.6 55,809 14.6 43,201 15.4 216.3 52.3 52.3 12.9 8.8 Source: Company, Centrum Research Estimates Centrum Equity Research is available on Bloomberg, Thomson Reuters and FactSet Valuation and Recommendations Exhibit 1: Sensitivity Analysis: FY15E % impact on EBITDA margin +20bps +70bps % change Sensitivity to key variables Sales Volumes Realization +1 +1 % impact on EPS +2.0 +7.0 Source: Company, Centrum Research Estimates Exhibit 2: Rolling forward EV/EBITDA chart Exhibit 3: Rolling forward P/E chart 13 12 11 10 9 8 7 6 20 16 12 EV/EBITDA Mean P/E Mean Mean + Std Dev Mean - Std Dev Mean + Std Dev Mean - Std Dev Source: Bloomberg, Company, Centrum Research Estimates Oct-14 Apr-14 Oct-13 Apr-13 Oct-12 Apr-12 Oct-11 Apr-11 Oct-10 Apr-10 Oct-14 Apr-14 Oct-13 Apr-13 Oct-12 Apr-12 Oct-11 Apr-11 Oct-10 Apr-10 8 Source: Bloomberg, Company, Centrum Research Estimates Exhibit 4: Comparative Valuations CAGR FY14-FY16E (%) EBITDA Margin (%) PE (x) EV/EBITDA (x) RoE (%) Div Yield (%) Mkt Cap (Rs bn) Rev. EBITDA PAT FY14 FY15E FY16E FY14 Hero MotoCorp 558.9 14.8 16.9 33.2 14.0 14.1 14.5 26.5 18.6 14.9 14.6 12.4 10.3 39.8 49.6 53.1 2.3 3.2 4.0 Bajaj Auto 683.9 13.5 7.8 11.4 21.8 20.2 19.6 20.5 18.9 16.8 13.6 12.6 11.0 38.1 34.4 32.8 2.1 2.3 2.6 Company FY15E FY16E FY14 FY15E FY16E FY14 FY15E FY16E FY14 FY15E FY16E Source: Companies, Centrum Research Estimates 2 Hero MotoCorp Quarterly financials, Operating Metrics and Key Performance Indicators Exhibit 5: Quarterly Financials Y/E March (Rs mn) 3QFY13 4QFY13 1QFY14 2QFY14 3QFY14 4QFY14 1QFY15 2QFY15 Net Sales 61,876 61,458 61,595 57,262 68,768 65,130 70,368 69,153 Raw Materials 45,854 44,395 44,556 40,955 49,989 46,798 51,112 49,708 Employee Costs 1,982 2,259 2,215 2,290 2,439 2,357 2,678 2,850 Other Expenditure 6,253 6,306 5,672 5,690 7,360 7,033 7,107 7,248 EBITDA 7,787 8,498 9,152 8,327 8,980 8,942 9,472 9,348 Depreciation 2,832 2,655 2,744 2,869 2,732 2,728 2,915 750 30 31 30 30 30 29 30 49 Interest Other Income 901 1,045 1,123 1,155 957 1,230 1,128 1,935 5,826 6,857 7,502 6,583 7,174 7,414 7,655 10,484 Tax 947 1,115 2,016 1,769 1,928 1,870 2,027 2,851 Tax rate (%) 16.3 16.3 26.9 26.9 26.9 25.2 26.5 27.2 4,879 5,742 5,486 4,814 5,247 5,544 5,628 7,634 PBT Reported PAT YoY Growth (%) Revenue 2.6 1.8 (1.4) 10.4 11.1 6.0 14.2 20.8 EBITDA (17.4) (8.2) (2.3) 15.8 15.3 5.2 3.5 12.3 PAT (20.4) (4.9) (10.9) 9.3 7.5 (3.4) 2.6 58.6 12.6 13.8 14.9 14.5 13.1 13.7 13.5 13.5 7.9 9.3 8.9 8.4 7.6 8.5 8.0 11.0 15,73,135 15,27,351 15,59,282 14,16,211 1,680,940 15,89,462 17,15,254 16,92,523 Average Realizations (Rs/Vehicle) 39,333 40,238 39,502 40,433 40,910 40,976 41,025 40,858 Raw material costs (Rs/Vehicle) 29,148 29,067 28,575 28,919 29,739 29,443 29,798 29,369 Other Expenditure (Rs/Vehicle) 3,975 4,128 3,638 4,018 4,379 4,425 4,143 4,282 Employee costs (Rs/vehicle) 1,260 1,479 1,421 1,617 1,451 1,483 1,561 1,684 EBITDA (Rs/Vehicle) 4,950 5,564 5,869 5,880 5,342 5,626 5,522 5,523 Margin (%) EBITDA PAT Key Drivers Total volumes ( in units) Per Vehicles basis (Rs.) Source: Company, Centrum Research Exhibit 6: Key Assumptions Volumes ( in Units) Motorcycle Scooters Total YoY Change (%) Motorcycle Scooters Total FY13 FY14 FY15E FY16E FY17E 5,501,247 574,336 6,075,583 5,538,291 707,604 6,245,895 6,185,201 854,382 7,039,583 6,888,924 1,025,259 7,914,183 7,675,678 1,230,311 8,905,989 (4.3) 18.3 (2.6) 0.7 23.2 2.8 11.7 20.7 12.7 11.4 20.0 12.4 11.4 20.0 12.5 Source: Company, Centrum Research 3 Hero MotoCorp Financials Exhibit 7: Income Statement Y/E March (Rs mn) Sales Volume % Growth Net Sales Raw Materials % of sales Personnel % of sales Manufact. & Other Exp. % of sales EBITDA EBITDA Margin (%) Depreciation and Amortisation EBIT Interest Expenses PBT from operations Other Income PBT Tax-Total Tax Rate (%) - Total Reported PAT Adjusted PAT Exhibit 9: Balance Sheet FY13 FY14 FY15E FY16E FY17E 6,075,583 6,245,895 7,039,583 7,914,183 8,905,989 (2.6) 2.8 12.7 12.4 12.5 237,681 252,755 290,144 332,864 381,402 175,035 183,288 209,678 240,443 275,987 73.6 72.5 72.3 72.2 72.4 8,209 9,300 10,416 11,666 13,066 3.5 3.7 3.6 3.5 3.4 21,592 24,766 29,107 32,415 36,541 9.1 9.8 10.0 9.7 9.6 32,845 35,401 40,942 48,340 55,809 13.8 14.0 14.1 14.5 14.6 11,418 11,074 5,008 3,308 3,808 21,427 119 21,308 3,984 25,292 4,110 16.3 21,182 21,182 24,327 118 24,209 4,464 28,673 7,582 26.4 21,091 21,091 35,934 94 35,840 4,999 40,840 10,823 26.5 30,017 30,017 45,032 107 44,925 5,999 50,925 13,495 26.5 37,430 37,430 52,001 123 51,878 6,899 58,777 15,576 26.5 43,201 43,201 Source: Company, Centrum Research Estimates Exhibit 8: Key Ratios Y/E March Growth ratios (%) Net sales & operating other income EBITDA Adjusted Nt Profit Profitability Metrics (%) EBITDA Margin EBIT Margin PAT Margin Return Ratio (%) ROE ROcE ROIC Turnover Ratio days (days) Inventory Period Debtors Period Net working capital Solvency Ratio Debt-equity (x) Net Debt-equity (x) Liquidity ratio (x) Interest coverage ratio (%) Dividend Dividend per share Dividend Payout (%) Dividend Yield (%) Per share (Rs) Basic ( end point) EPS - reported Basic ( end point) EPS - adjusted FDEPS - Reported FDEPS - Adjusted CEPS Book value Valuation (x) P/E P/BV EV/EBITDA EV/Sales Market Cap / Sales FY13 FY14 FY15E FY16E FY17E 0.8 (9.2) (10.9) 6.3 7.8 (0.4) 14.8 15.7 42.3 14.7 18.1 24.7 14.6 15.4 15.4 13.8 9.1 9.0 14.0 9.7 8.4 14.1 12.5 10.4 14.5 13.6 11.3 14.6 13.7 11.4 45.6 45.8 126.6 39.8 39.8 130.5 49.6 49.6 169.3 53.1 53.0 154.2 52.3 52.3 138.2 9.1 9.5 (21.5) 9.0 12.4 (24.1) 8.0 8.0 (28.5) 8.0 8.0 (30.3) 8.0 8.0 (30.6) 0.0 (76) 0.5 179.9 0.4 (75) 0.5 205.8 0.4 (81) 0.6 383.2 0.3 (80) 0.6 420.5 0.3 (79) 0.6 423.5 60.0 56.6 2.1 65.0 61.5 2.3 90.2 60.0 3.2 112.5 60.0 4.0 129.8 60.0 4.6 106 106 106 106 163 251 106 106 106 106 161 280 150 150 150 150 175 325 187 187 187 187 204 381 216 216 216 216 235 446 26.4 11.2 15.9 2.2 2.4 26.5 10.0 14.6 2.1 2.2 18.6 8.6 12.4 1.8 1.9 14.9 7.3 10.3 1.5 1.7 12.9 6.3 8.8 1.3 1.5 Y/E March (Rs mn) Sources of Funds Capital Reserves & Surplus Shareholders’ Funds Def. pay creditsTax Liab. Secured Loans Unsecured Loans Total Loan Funds Deferred Tax Liabi. - Net Total Application of Funds Gross Block Accumulated Dep. Capital WIP Net Fixed Assets Investments Inventories Sundry Debtors Cash & Bank Balances Loans and Advances Tot. Curr. Assets, Loans & Adv. Current Liab. Provisions Total Current Liab. & Prov. Net Current Assets Total assets FY13 FY14 FY15E FY16E FY17E 399 49,663 50,062 3,022 3,022 1,324 54,408 399 55,599 55,999 245 245 (1,060) 55,183 399 64,545 64,945 245 245 (1,060) 64,129 399 75,701 76,100 245 245 (1,060) 75,285 399 88,576 88,975 245 245 (1,060) 88,160 66,851 (36,141) 621 31,331 36,238 6,368 6,650 1,810 14,020 22,480 27,610 14,399 42,008 (19,529) 54,408 69,089 (46,657) 8,541 30,974 40,888 6,696 9,206 1,175 10,976 21,356 28,787 15,943 44,730 (23,373) 55,183 86,089 (51,665) 500 34,925 42,888 6,725 6,725 10,255 12,470 29,450 28,787 21,071 49,858 (20,408) 64,129 98,089 (54,972) 500 43,617 47,888 7,715 7,715 13,025 14,306 35,046 32,706 26,275 58,981 (23,935) 75,285 110,089 (58,780) 500 51,809 52,888 8,840 8,840 17,239 16,392 42,471 37,521 30,326 67,847 (25,377) 88,160 FY13 FY14 FY15E FY16E FY17E 25,292 (4,869) 11,418 (3,927) 388 (3,263) (4,198) 3,498 (1,086) (8,588) 28,673 (9,966) 11,074 (2,556) (328) 3,044 1,243 1,545 (66) 2,882 40,840 (10,823) 5,008 2,481 (29) (1,494) 2,720 5,128 (2,720) 6,085 50,925 (13,495) 3,308 (990) (990) (1,836) 3,341 5,203 578 5,307 58,777 (15,576) 3,808 (1,125) (1,125) (2,086) 3,796 4,052 1,019 4,531 16,160 29,641 41,110 46,044 51,541 (4,505) 3,404 (10,717) (4,649) (8,959) (2,000) (12,000) (5,000) (12,000) (5,000) (17,000) Source: Company, Centrum Research Estimates Exhibit 10: Cash Flow Y/E March (Rs mn) Pre-tax profit Total tax paid Depreciation Chg in debtors Chg in inventory Chg in loans & advances Chg in creditors Chg in provisions Chg in other current liabilities Net chg in working capital Cash flow from operating activities (a) Capital expenditure Chg in marketable securities Cash flow from investing activities (b) Dividend (incl. tax) Cash flow from financing activities (c) Net chg in cash (a+b+c) (1,100) (15,366) (10,959) (17,000) (14,018) (15,186) (21,071) (26,275) (30,326) (14,018) (14,941) (21,071) (26,275) (30,326) 1,042 (667) 9,080 2,770 4,214 Source: Company, Centrum Research Estimates Source: Company, Centrum Research Estimates 4 Hero MotoCorp Appendix A Disclaimer Centrum Broking Limited (“Centrum”) is a full-service, Stock Broking Company and a member of The Stock Exchange, Mumbai (BSE) and National Stock Exchange of India Ltd. 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Rating Criteria Rating Buy Hold Sell Market cap < Rs20bn Upside > 25% Upside between -25% to +25% Downside > 25% Market cap > Rs20bn but < 100bn Upside > 20% Upside between -20% to +20% Downside > 20% Market cap > Rs100bn Upside > 15% Upside between -15% to +15% Downside > 15% Member (NSE, BSE, MCX-SX), Depository Participant (CDSL) and SEBI registered Portfolio Manager Registration Nos. CAPITAL MARKET SEBI REGN. NO.: BSE: INB011454239, NSE: INB231454233 DERIVATIVES SEBI REGN. NO.: NSE: INF231454233 (TRADING & SELF CLEARING MEMBER) CDSL DP ID: 12200. SEBI REGISTRATION NO.: IN-DP-CDSL-661-2012 PMS REGISTRATION NO.: INP000004383 MCX – SX (Currency Derivative segment) REGN. NO.: INE261454230 Website: www.centrum.co.in Investor Grievance Email ID: [email protected] Compliance Officer Details: Tel: (022) 4215 9413; Email ID: [email protected] Centrum Broking Limited Registered Office Address Bombay Mutual Building , Correspondence Address Centrum House 2nd Floor, Dr. D. N. 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