1. art and entertainment
2. shows and events
3. fair

18 – 19
APRIL 2015
MESSE GRAZ
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COSMETICS TRADE FAIR
AT THE SAME TIME AS
THE HAIR HAIRDRESSING FAIR
AN EVENT OF MESSE G R A Z
www.trendsofbeauty.at
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TRENDS OF BEAUTY GRAZ
HAS BEEN AUSTRIA’S
SPRING INDUSTRY GETTOGETHER FOR MORE
THAN A DECADE.
The cosmetics trade fair provides access to more than 4,000 top
quality trade visitors over two trade fair days. The HAIR hairdressing
fair taking place at the same time will further extend the number of
new customer contact possibilities.
www.trendsofbeauty.at
TRENDS of BEAUTY
In 2014, over 4,000 professional visitors were impressed by the diversity offered
by more than 300 exhibitors and brands – 20 companies actually celebrated their premiere
at a TRENDS OF BEAUTY.
Make the most of the opportunity to impress qualified industry professionals with your products and services on 18 and 19 April 2015 at
the 14th cosmetics trade fair! TRENDS OF BEAUTY Graz is the best opportunity in spring for establishing valuable business contacts and
meeting potential new customers.
COSMETICS FEET
The special ‘Foot’ area
is aimed at all products
and service providers
in the foot care sector.
The focus here is on
the latest treatment
methods, new products
and salon facilities. Tap
into this trend: one in
three trade fair visitors
in 2014 was interested
in foot care – with an
upward trend!
Increasing interest in technological equipment and decorative
and skin care cosmetics (with over 60% of trade fair visitors
reporting an interest) demands a field of cosmetics which covers all requirements. This provides you with scope to present
innovative products in the fields of skin care, anti-ageing, new
active ingredients, new treatment methods, make-up trends,
natural cosmetics and everything relating to eyelashes. Solar
and dental cosmetics are also featured.
NAILS
The nail area offers a
full range of professional offers for nail
designers: use this
opportunity to present
new products, hand
and nail care concepts,
current nail trends and
processing techniques.
ACCESSORIES &
MORE
Accessories generate additional income
for every salon and
TRENDS OF BEAUTY
provides a platform
where you can exhibit
your products: from
jewellery, scarves and
shoes to scents, candles, packaging, perfumes and soaps,
etc. You could also present work clothing, facilities, seminars,
training sessions and advertising materials.
new
MASSAGE
In cooperation with the
Austrian Federal Association of Massage
Therapists and Medical
Masseurs as well as
the Styrian Guild, at
TRENDS OF BEAUTY
there is a new main
focus for all companies
and service providers
from the massage
sector. A wide variety
of massage oils and
products, massage
tables, massage techniques, accessories
and much more can be presented here. Techniques for scar
treatment, such as acupuncture massage, SRT, connective
tissue massage, foot reflexology massage and scar limitation
will also be on show here.
You can also take the opportunity of holding workshops
and presentations on site and of winning people over with
your know-how!
STEP
INTO THE
SPOTLIGHT
If you want to go beyond impressing visitors at just your trade
fair stand, then take
part in our programme!
Share your expertise
within a broader setting and present your
products and services
in a workshop or in a
show on the beauty
stage. Get the trade
fair audience involved
and pass on your expertise to the professional visitors!
THE VISITORS
– YOUR PUBLIC
TRENDS OF BEAUTY is a trade fair for
professionals only. Our
registration process
guarantees this!
Every other visitor to
TRENDS OF BEAUTY
is a store/salon owner.
Close to 40% of visitors work at cosmetic institutes, 33.7% at
foot care practices and an additional 27% in nail studios.
VISITOR
*
SURVEY
Messe Graz
83 %
OF VISITORS SURVEYED ARE VERY
SATISFIED OR SATISFIED WITH THEIR
TRADE FAIR VISIT
86 %
OF VISITORS RATED THE TRADE FAIR
ATMOSPHERE AS GOOD OR VERY GOOD
83 %
OF VISITORS CLASSED THE QUALITY OF
EXHIBITORS AS GOOD OR VERY GOOD
86 %
MADE A PURCHASE/ORDER AT THE
TRADE FAIR AND 81% INTEND TO DO
SO AT A LATER DATE
*carried out by independent market research institute m(Research
LOCATION
As well as the modern infrastructure, Hall A offers
generous access, loading and open spaces in the
grounds. A further bonus for the site is the excellent
location of the Grazer Messe trade fair halls: located
between the city centre and the motorway exit GrazOst. Both exhibitors and visitors can benefit from the
easy accessibility by public transport or by car.
PARALLEL EXHIBITION: HAIR HAIRDRESSING
FAIR GENERATES ADDITIONAL BUSINESS
At the same time as TRENDS OF BEAUTY, HAIR will take place on the upper floor
of Hall A. The synergy with the hairdressers’ trade fair – which had more than 3,000
professional visitors in 2014 – has a positive effect on business for both sectors. The exhibitors at TRENDS OF BEAUTY benefit above all from access to a new client base. The
visitors’ survey showed that two thirds of the hairdressers and hair stylists also visited
TRENDS OF BEAUTY. This increase showed most markedly in the visitor numbers on
the Sunday, which previously had been lower than on other days.
FACTS
O UR SPECIAL SERVICES
F OR YOU:
• Free printing of posters and
promotional stickers
• Free entry in the exhibitor index
(printed and online) and the trade
fair booklet
• Free invitation cards with FREE
code for your customers and
business partners
• Entry in the vouchers booklet
• Advertising of your trade fair
attendance in the trade fair booklet
and trade fair magazine
• Web banners at
www.trendsofbeauty.at
• More specialist forms of advertising
and customized advertising packages
to draw attention to yourself before
and during the trade fair
EARLY
BOOKING
BONUS:
17 OCTOBER
2014
D AT E S A N D T I M E S
PA RT I C I PAT I O N F E E P E R m 2 *
Saturday,
Prices per m²:
Sunday,
18 April 2015
from 10:00 to 18:00
19 April 2015
from 10:00 to 17:00
VENUE
Messe Graz
A-8010 Graz, Messeplatz 1
Hall A, ground floor
Row stand (1 side open)
Corner stand (2 sides open)
Peninsula stand (3 sides open)
Island stand (4 sides open)
without set-up *
with set-up**
Early booking price / Normal price
Early booking price / Normal price
€ 100,00
€ 106,00
€ 112,00
€ 118,00
€ 122,00 € 128,00
€ 128,00 € 134,00
€ 134,00 € 140,00
€ 106,00
€ 112,00
€ 118,00
€ 124,00
Early booking bonus until 17 October 2014
* The price only includes the stand area.
** The price also includes partition walls and panels and their set-up.
Prices do not include 20% VAT + 1% contract fee. Exhibitors receive an invoice approx. 4 weeks before the start of the
trade fair. This should be paid on time so that the full invoice amount has been received before the event. Invoices issued
after this date are to be paid immediately. Minimum stand size: 9 m².
ORGANISER
Messe Congress Graz
Betriebsgesellschaft m.b.H.
A-8010 Graz, Messeplatz 1 / Messeturm
T. 0043 316 8088 - 0, F. ext. - 249
E. [email protected]
www.mcg.at
R E G I S T R AT I O N F E E *
Registration fee ............. € 120,00
Co-exhibitor fee ............. € 350,00
Includes free advertising materials, entry in exhibitor index incl. listing of
brands (printed and online), listing in visitor folder and exhibitor passes.
* Plus 20% VAT + 1% contract fee.
A MULTIFACETED
A DVERTISING CONCEPT
L E AVES NOTHING TO
C HANCE:
• Collaboration with the guilds in
every Austrian state (issuing
newsletters to members,
announcement on different
websites and in guild magazines)
• Regular issuing of newsletters to all
registered professional visitors
• Presence on various online portals
• Comprehensive media work with
the professional national and
international media
• Social media marketing at
www.facebook.com/Kosmetikfachmesse
C O N TA C T S
PROJECT MANAGEMENT
Cornelia Derler
T. 0043 316 8088 - 242, F. ext. - 249
E. [email protected]
PROJECT SUPPORT
& SUPPORTING PROGRAMME
Alicja Chilinska
T. 0043 316 8088 - 205, F. ext. - 249
E. [email protected]
MARKETING
Mag. Sabine Gross, BA
T. 0043 316 8088 - 213, F. ext. - 233
E. [email protected]
E X H I B I T O R PA S S E S
The number of exhibitor passes depends on the square metres used:
• up to 30m² ............. 4 passes
• 31 to 60 m² ............ 6 passes
• from 61 m² ........... 10 passes
S E T- U P A N D D I S M A N T L I N G T I M E S
Set-up:
Thursday,
Friday,
16 April 2015
17 April 2015
7:30 to 22:00
7:30 to 24:00
Dismantling:
Sunday,
Monday,
19 April 2015
20 April 2015
17:30 to 24:00
7:30 to 18:00
STAND CONSTRUCTION
Our practical ready-to-use stand modules are easy to handle and facilitate
the calculation process. Order forms can be found in the service folder at
www.trendsofbeauty.at/downloads. For more information and all additional services, please contact:
AMB Ausstellungsservice u. Messebau GmbH
A-8010 Graz, Messeplatz 1
T. 0043 316 831000 - 0, F. ext. - 10
E. [email protected]
www.amb.at
www.facebook.com/Kosmetikfachmesse
W W W. T R E N D SOFBEAUTY.AT