Markíza-Slovakia Sales Policy 2015 BASIC TERMS Markíza Group: • Multi-media communications provider of TV channels Markíza/Doma/Dajto Sales Target Group: • Ad. 12 – 54 ys. Markíza Group GRP (MG GRP): • GRP sold on channels Markíza, Doma and Dajto Rate Card: • (Calculation based on the audience -GRP) Media Net Net Price (i.e. after 15 % agency commission) in EUR w/o VAT MG GRP: • Base CPP 440 EUR TV Markíza/DOMA/DAJTO Day Parts: • Prime Time 17.00 – 22.59 PT • Off Prime Time 23.00 – 16.59 OFF • In case of broadcasting of special events Markíza-Slovakia reserves the right to issue special rate-card. Explanation of terms: CPP (Cost per Point) – the price for 1 % of addressed viewers in sales target group. It is the price for 1 GRP – the price for 1 percent of Sales Target Group. GRP (Gross Rating Point) – audience of viewers in purchasing target group. All for one, one for all 2 COMMITMENTS Based on calendar year period (January – December) Minimum client volume commitment In case of not meeting the annual commitment: • Recalculation of Base CPP according to the Volume CPP Grid 2015 Early signing discount: • 10 % discount on CPP if commitment is signed until 30. 11. 2014 • 5 % discount on CPP if commitment is signed until 31. 1. 2015 Prepayment discount: • 2 % discount on CPP for monthly prepayment • 3 % discount on CPP for quarterly prepayment • 4 % discount on CPP for half-yearly prepayment • 8 % discount on CPP for yearly prepayment All for one, one for all 3 CPP GRID Incremental Base CPP 2015 n/n Volume 2015 1€ 50 001 € 100 001 € 150 001 € 200 001 € 250 001 € 300 001 € 400 001 € 500 001 € 600 001 € 700 001 € 800 001 € 900 001 € 1 000 001 € 1 200 001 € 1 400 001 € 1 600 001 € 1 800 001 € 2 000 001 € 2 500 001 € • CPP level related to the yearly commitment before the start of booking process All for one, one for all 50 000 € 100 000 € 150 000 € 200 000 € 250 000 € 300 000 € 400 000 € 500 000 € 600 000 € 700 000 € 800 000 € 900 000 € 1 000 000 € 1 200 000 € 1 400 000 € 1 600 000 € 1 800 000 € 2 000 000 € 2 500 000 € • All amounts are Media Net Net Prices (i.e. after 15 % agency commission) in EUR without VAT 440 414 405 396 387 378 363 299 279 271 263 257 248 229 217 208 201 196 189 183 • Base CPP applies for every particular budget size respectively Average Base CPP (range) 440 426 – 440 419 – 426 413 – 419 408 – 413 402 – 408 392 – 402 369 – 392 350 – 369 336 – 350 325 – 336 316 – 325 307 – 316 291 – 307 277 – 291 266 – 277 257 – 266 249 – 257 234 – 249 • Average Base CPPs are examples and informative; precise calculation of average Base CPP will be provided by Markíza-Slovakia 4 GENERAL TABLE OF INDEXES FOR CPP CALCULATION Markíza Group Month Index (applied on Base CPP) PT OFF PT (applied on PT CPP) I II III IV V VI VII VIII IX X XI XII 0,65 0,75 1,00 1,15 1,15 1,05 0,70 0,70 1,25 1,30 1,30 1,20 1,00 1,00 1,00 1,00 1,00 1,00 1,00 1,00 1,00 1,00 1,00 1,00 0,65 0,65 0,65 0,65 0,65 0,65 0,65 0,65 0,65 0,65 0,65 0,65 All for one, one for all 5 SPOT INDEXES SPOT INDEXES TANDEM SPOT INDEXES Spot Length Index Cumulative Length Index 10" and less 15" 20" 25" 30" 35" 40" 45" 50" 55" 60" 50 % 75 % 90 % 95 % 100 % 125 % 145 % 160 % 180 % 190 % 200 % 15" 20" 25" 30" 35" 40" 45" 50" 55" 60" 85 % 95 % 110 % 125 % 135 % 150 % 160 % 180 % 190 % 200 % PREMIUM placement surcharges Positions within the ad break • First/Last 20 % surcharge • Second/Penultimate 15 % surcharge • Other positions 15 % surcharge All for one, one for all 6 SUPER PRIME TIME All ad breaks within time slots below Channel/Time slot Surcharge TV Markíza/19.00 – 22.00 10 % CONRACT TYPES COMBINATION • 80 % GRPs planned by Client, 20 % by Markíza •Fixed Price, 100 % GRPs Delivery Guaranteed GUARANTEED • 100 % spots planned by Client •Delivered GRP’s Price FIXED • 100 % spots planned by Client •Fixed Price All for one, one for all 7 method of puRchase Markíza Group GRP (MG GRP) •GRP sold through Markíza, Doma and Dajto TV channels with audience measurement, reflecting the share of available GRPs on every single TV channel of Markíza Group. •As of 1st January 2015 share of MG GRP is 79 % TV Markíza, 12 % on TV Doma and 9 % on TV Dajto. •In the case of launching a new TV channel, share of MG GRP will be adjusted accordingly to the GRP production within MG. Markíza-Slovakia reserves the right to change the % share of GRP in the case that measured ratio on TV channels will be changed, max. 3 times a year. •The shares of individual TV channels will be announced at least 45 days before the beginning of the month in which new shares will be applied. •If the client’s campaign is ordered with a higher percentage for TV Markíza than according to MG GRP’s split (stated in this document, or announced by Markíza-Slovakia in respect to this document), a surcharge of 15 % will be applied on the level of CPP. All for one, one for all 8 GENERAL RULES OF BOOKING PROCESS | I Volume Grid, General Table For CPP Calculation •Constitutes a basis for preparation of a binding offer of buying conditions and will be applied for all types of clients (committed directly or through the media agency). Approval of buying conditions •Represents a basis for a General contract (buying conditions for a particular client based on the commitment) and for the start of the booking process according to agreed conditions. Campaign without buying conditions approval •Will be carried out in terms of the rate card conditions valid for a particular TV station, month and day part. The contract •Assumption for the conclusion of the Contract in the given Markíza-Slovakia program service between Markíza-Slovakia and submitter is the acceptance of a binding order from the submitter. All for one, one for all 9 GENERAL RULES OF BOOKING PROCESS | II Binding order •Has to include information about the ordered GRPs volume, expected the financial budget of campaign, spot length, and the campaign duration. Draft contract •Will be prepared by MS within 7 business days (in period of booking process) from the acceptance of a binding order. Reservation period •Commences upon sending the primary draft and shall end on the day of the signing of the Contract, no later than 5 business days upon sending the primary draft to the submitter. Reservation fee •If the submitter fails to confirm the Contract during the reservation period, the reservation and the draft Contract shall be automatically cancelled. The submitter shall be obliged to pay a reservation fee to Markíza-Slovakia in the amount of 10 % from the price of campaign according to the last Draft contract issued by Markíza-Slovakia prior to the end of Reservation period. All for one, one for all 10 OVERVIEW SPECIAL ADVERTISING Sponsorship Product Placement Injections COMPETITIONS Split Screens License cooperation Teleshopping Content cooperation Events Cooperation with Markíza Foundation ... Tailor-made projects All for one, one for all 11 SPONSORSHIP 20 % surcharge on CPP for sponsorship. Special projects: • General package pricing separated from client’s CPPs/calculation based on rating prediction and volume discount. Sponsor of the program must be clearly labeled with the name or name and surname or logo. What can/cannot contain the sponsorship message? • Sponsorship message must contain corporate name or logo of the sponsor. • Sponsorship message must point to a link between the sponsor (manufacturer) and sponsored programs. For example: „This program is brought to you by…“ • Sponsorship message must not specify any advertising claim. For example: excellent juice, delicious lemonade, the best selling vitamin etc. • Sponsorship message cannot contain sequences from the advertising spot. • Sponsorship message cannot contain direct selling, renting of the product or service. For example: It is not allowed to mention discounts or other benefits for the viewers. All for one, one for all 12 Floating sponsoring package offer Duration of the campaign: • 14 days Time slots for sponsorship messages: TV Markíza 8:30 – 18:00, TV Doma 6:00 – 24:00, TV Dajto 6:00 – 24:00 Package offer Nr. 1 Package offer Nr. 2 Number of 10” sponsorship messages TV Markíza TV Doma TV Dajto TOTAL Price for Package Nr. 1 • Messages are placed evenly during 14 days period All for one, one for all 84 84 84 252 15 000,00 € • Special packages according to client’s needs possible Number of 10” sponsorship messages TV Markíza TV Doma TV Dajto TOTAL Price for Package Nr. 2 • There are no additional discounts provided 42 56 56 154 10 000,00 € • TV Markíza is able to provide production of sponsorship messages. The calculation will be prepared according the clients needs. 13 PRODUCT PLACEMENT Price: • Individual calculation based on the program type and ratings. Conditions of Product placement: • An attractive form of presentation of the brand with a high degree of viewer’s perception • The possibility of long-term cooperation • An increase of interference due to the connection with the sponsorship, traditional advertising • Possibility to connect product, service with the series hero • Increase brand awareness, product visibility, strengthen the image of the company Active PP: • Placement of the product, service actively into the story. Passive PP: • Passive, visible placement of the product into the program. Basic legal requirements: • It is forbidden to directly encourage the purchase or rental of products and services, especially by pointing out the product/service for the purpose of his promotion. • The product or service must not be unduly emphasized in the program and shall be adequately embedded in the plot to become a natural part. All for one, one for all 14 iNJECTIONS • 40 % surcharge on CPP for injections • Injection is a form of sponsorship message in total duration 5”. It is a static or animated graphic logo/trade mark of the sponsor, or service, directly shown within the program. • Injection always has to be part of classical sponsoring campaign. • Graphic injection is placed in the lower right corner of the screen for 5“. • The injection can contain text characteristics of a product or service, claim of the sponsor or a link to a website of the sponsor. All for one, one for all 15 IMPORTANT DEADLINES 2015 Month Opening schedule for planning Orders collecting Until Booking process – Contracts adjustment and signing from January 28. 11. 2014 5. 12. 2014 10. 12. 2014 February 19. 12. 2014 30. 12. 2014 8. 1. 2015 March 23. 1. 2015 30. 1. 2015 6. 2. 2015 April 20. 2. 2015 27. 2. 2015 5. 3. 2015 May 20. 3. 2015 27. 3. 2015 2. 4. 2015 June 24. 4. 2015 4. 5. 2015 11. 5. 2015 July 22. 5. 2015 29. 5. 2015 5. 6. 2015 August 14. 6. 2015 23. 6. 2015 3. 7. 2015 September 31. 7. 2015 7. 8. 2015 13. 8. 2015 October 21. 8. 2015 28. 8. 2015 7. 9. 2015 November 25. 9. 2015 2. 10. 2015 9. 10. 2015 December 28. 10. 2015 4. 11. 2015 10. 11. 2015 All for one, one for all 16 online advertising Markíza Group offers the perfect synergy of TV and Internet www.tvnoviny.sk All for one, one for all www.markiza.sk doma.markiza.sk dajto.markiza.sk 17 Online advertising – banner positions Some of the clients’ favorite formats /packages in Markíza-Slovakia online offer: Video advertising CPT for 20“ commercial • Pre+Mid roll floating: 54,00 EUR • Pre Roll: 70,20 EUR • Mid Roll: 64,80 EUR Video advertising CPT for 60“ commercial • Post Roll: 30,00 EUR Video advertising packages for 20“ commercial • Pre+Mid roll floating, 300 000 guaranteed impressions: 7 200,00 EUR Branding • 1 000 000 guaranteed impressions floating: 7 480,00 EUR PR article • 500,00 EUR per day For detailed price information, please refer to our rate-card for online advertising, http://www.markiza.sk/o-nas/647408_centrum-reklamy. Prices in Media Net. All for one, one for all 18 SALES TEAM Florian Skala Sales Director t: +421 2 6827 4631 m: +421 904 700 697 [email protected] Sales Manager for TV Jana Šifelová Sales Manager for TV Peter Slameň Martina Frátriková Sales Manager for TV Sales Manager for Online t: +421 2 6827 4644 m: +421 904 700 215 [email protected] t: +421 2 6827 4642 m: +421 904 700 213 [email protected] t: +421 2 6827 4648 m: +421 904 700 463 [email protected] t: +421 2 6827 4651 m: +421 903 552 857 [email protected] All for one, one for all Zuzana Trubačová 19 SALES TEAM Katarína Jurišová Eva Ondrejičková Account Executive, TV Account Executive, TV Account Executive, TV t: +421 2 6827 4636 m: +421 904 700 861 [email protected] t: +421 2 6827 4643 m: +421 904 700 217 [email protected] t: +421 2 6827 4640 m: +421 904 700 219 [email protected] t: +421 2 6827 4638 m: +421 904 700 214 [email protected] Account Executive, TV Silvia Masaryková Michal Mikuška Account Executive, TV Technical Support, TV Traffic Manager Martin Brtáň Daniel Vysoký t: +421 2 6827 4637 m: +421 910 840 901 [email protected] t: +421 2 6827 4645 m: +421 910 840 900 [email protected] t: +421 2 6827 4641 m: +421 904 700 853 [email protected] t: +421 2 6827 4574 m: +421 903 408 014 [email protected] All for one, one for all Anton Sýkora Andrej Trajlínek Teletext 20
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