@bruno_schroder www.microsoft.com/next “Rather than the choice to consciously disconnect, there’s much more of a trend of choosing who to connect with and in what context. It’s very much about conversations.” Emily White, COO Snapchat Device: With Me 70€ smartphone New devices Natural Interface Many screens Always with me Never disconnect Apps Device explosion for everyone and everything Ubiquitous and Intuitive computing With Me Data: Increased Awareness Data as a currency From everywhere On my device Do you know me? In context About everything Me in the cloud Data value awareness Privacy Apps: Screen to Screen Intimacy Which one is Trending? Niche Network Social do Structure Choice to Connect to Predictive Personal Analytics Surprise Me and Don’t Intrude Screen to Screen Intimacy Personal Analytics and Predictive Marketing Moods Identity My unified digital self Privacy and anonymity Bad data or bad data use. Age of Creation Curiosity, not boring, surprise me Disruption is fun but a bit scary also My top 10 • Predictive Marketing • Privacy • Surprise me • My Digital Me • Age of Creators • Talk to ME • New unknown apps • All sorts of devices for everyone and everything • Ambiant intelligence on Personal analytics