Workshop: Are you Superman or Batman? Gear up to tackle Innovation as a discipline Duration: 4 hours Number of assistants: 50 people Conducted by: Alejandra Gómez-Gallardo and Alex Stock Description In a workshop that will balance theory, best practices and hands on exercises, Fahrenheit 212 will demystify innovation, demonstrating that unlike Superman, innovation is hardly ever the outcome of a person’s innate superpower. Instead, successful innovators are more like Batman, just normal people with powerful tools and techniques that make true transformation happen. Methodology Exercise 1. Capturing Lightning Using an example of our work with Samsung, F212 will demonstrate how you can make powerful bolts of innovative lightning more predictable by satisfying both the needs of the consumer (Magic) and the business (Money). Outcome: A set of tools you can use to pressure test your company’s ideas through the lenses of Money + Magic. Exercise 2. Cracking a Safe Using an example from our work with Starwood, F212 we will demonstrate that to “crack” a stubborn challenge, the best strategy is to narrow your focus to just one place, making the problem smaller to then go deeper. Outcome: A set of tools that will help you to identify the best levers to pull to narrow your focus when faced with a difficult problem. Exercise 3. Diffusing a Bomb Using an example from our work with Citi, F212 will demonstrate that diffusing a problem often takes cutting only one wire, as long as you know the right wire to cut. Outcome: A set of tools that you can use to identify the one change that has the greatest potential to generate growth. PROFILES Alejandra Gómez-Gallardo: Senior Consultant in the Idea Development team at Fahrenheit 212 inspires and brands people to help them uncover and realize new paths for growth and transformation. She blends her work experience with a Bachelor’s degree in Business, a Master’s in Consumer Understanding from DePaul University, and a Graduate degree in Integrated Marketing from the University of Chicago. As a consultant, moderator and facilitator, she has also done a great deal of work in industries including banking, fashion, communication, publishing, advertising and hospitality. Alex Stock: Engagement Manager with Fahrenheit 212’s Commercial Strategy team. Original from Silicon Valley, Alex brings with him a passion for disruptive businesses, emerging technologies and breakthrough innovations. Alex holds a Bachelor of Arts in Political Science from the University of California, at Berkeley, and a MBA from Harvard Business School. About Fahrenheit 212 Fahrenheit 212 is a fifty-person innovation consultancy based in New York and London. They create growth, and deliver innovation strategies and solutions for new products, services and businesses, across multiple verticals. - Money + Magic: They marry commercial acumen and cutting edge consumer insight to create two-sided solutions. - Outcome obsessed: Two key assets are their impact driven culture and performance-based compensation model. Fahrenheit-212 is built for bigger thinking. The challenges F212 takes on are absurdly diverse, but there is one common thread: A need for what they all call ‘bigger thinking.’ Bigger than just incremental advancements. Bigger than what they get from vertical experts. Bigger than their competitive set. In addition, bigger on demand, not randomly once-in-a-while. Over 10 years of experimenting, hypothesizing, torture testing and process tuning, the have shaped an organization purpose-built for bigger thinking, every day and on every challenge. Web page: www.fahrenheit-212.com