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Saskia Van Uffelen
CEO Ericsson
Digital Champion Belgium
#VUSaskia
Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 1
[email protected]
Joint Mission Statement
‘help every European become digital
and benefit from an inclusive
Digital Society’
Challenges towards
- Digitally Skilled Society
- Open Internet
- Connected Continent
- Secure Digital Environment
- Tech Trends and Societal benefits
- Endorsing current & developing future activities
Vatican City 2005
Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 7
Vatican City 2013
Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 8
THE LAST 20 years
we have started a
change greater
than the
industrialization
Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 9
ICT Beyond the
inflection point
TRANSFORMATION
INSTALLATION
MOBILITY - BROADBAND - CLOUD
Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 10
› Foundation for
innovation
› Broad applicability
› Transforming society
Digitalization of existing
processes enabled by ICT
and followed by
transformation combining
physical reality with digital
services
Progressive Innovation
MOBILITY - BROADBAND - CLOUD
Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 11
Progressive Innovation
SENSORS
ROBOTICS
VISUALIZATION
ANALYTICS
SMART
MATERIALS
AUGUMENTED
BODY
WEARABLES
CROWD
BIG DATA
NANO
SMART
ENERGY
INTERNET OF THINGS
VIRTUALIZATION
INDUSTRIAL
BIO-TECHNOLOGY
3D PRINTING
MOBILITY - BROADBAND - CLOUD
Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 12
Progressive Innovation
SENSORS
ANALYTICS ROBOTICS
SMART
MATERIALS
AUGUMENTED
BODY
VISUALIZATION
WEARABLES
CROWD
BIG DATA
NANO
SMART
ENERGY
Accelerating
Active
Accessible
INTERNET OF THINGS
VIRTUALIZATION
INDUSTRIAL
BIO-TECHNOLOGY
3D PRINTING
MOBILITY - BROADBAND - CLOUD
Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 13
Society
drivers
BUSINESS
drivers
PEOPLE
drivers
Productivity
development
Efficiency
advancements
Convenience
of services
Inclusion and
diversity
Experience
interactions
Engaging
culture
Sustainable
paradigm
Market
innovations
People
empowerment
Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 14
Digital lifestyle
COLLABORATIVE CULTURE
PREFER SERVICES
ARE IN CONTROL
PURPOSE DRIVEN
ALWAYS ON
DIGITAL RELATIONS
AND IDENTITY
ALWAYS INFORMED
EVERYTHING INSTANT
Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 15
Fundamentally new ways
of create value is on rise
The assets are different
The practices are
different
Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 16
NETWORKED SOCIETY logic
Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 17
Mobility
Experience
Tranquillen
BlaBla Car
Uber
BETTER INFORMED
COLLABORATING
SERVICIFICATION
“I always get a suggestion
for a train where I can be
sure to get a seat “
Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 18
“I always share my car
travel with others”
“I often choose taxis that
are driverless”
EXCHANGE
EXPERIENCE
Blue Apron
Airbnb
Yerdle
SERVICIFICATION
IN CONTROL
COLLABORATING
“I save time and money by
subscribing to my grocery
supply”
“When traveling I usually
stay at a home away from
home”
Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 19
“In my neighborhood we
share lots of stuff that’s
good to have but seldom
used”
LEARNING
EXPERIENCE
Coursera
Knewton
Universities
BETTER INFORMED
SERVICIFICATION
DIGITAL
RELATIONSHIP
“Learning has become a
lifelong experience”
Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 20
“My education and
pedagogic method was
totally personalized”
“I got my Masters on-line”
One by one these
example maybe are
interesting, but not
important. together
they form a powerful
disruptive pattern
Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 21
Transforming Business
REDEFINED
ASSETS
REDEFINED
PRACTICES
USER
PARTICIPATION
ORCHESTRATING
ECO SYSTEMS
OWN, SHARED
AND OPEN DATA
SENSE MAKING FROM
COMBINED DATA
CONNECTED
THINGS
SIMPLIFY VALUE
CONFIGURATION
DIGITAL
PLATFORMS
INNOVATE IN
SERVICES BUSINESS
MARKET REACH
ENCOURAGE
USER CO-CREATION
Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 22
MEDIA – A FIRST MOVER
Media
Transport
ICT MEDIA
Streaming music, on-line
games, web & IP TV, web
news, media apps
Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 23
Utilities
Health
ICT GENERAL PURPOSE TECHNOLOGY
MOBILITY - BROADBAND - CLOUD
NEW MEDIA ROLES
Wimp
Blizzard
HBO
Chungwa
21.7
BUSD
381
BUSD
28.7
BUSD
33.8
BUSD
Spotify
Media Services
Amazon
Streaming music, on-line
games, web & IP TV, web
news, media apps
39.8
BUSD
48.5
BUSD
58.4
BUSD
Media Products
iTunes
68.7
BUSD
Records, CD, Newspapers, Game sw, Concerts
2007
Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 24
80.0
BUSD
92.0
BUSD
104
BUSD
352
BUSD
2016
Transforming business
EVOLUTION
DISRUPTION
› Expand from established position
Establish new position
› Reinforce existing value systems
Replace current value logic
›
› Improve offering to current
Build value from alternative
›
assets
›
Create radically new market
›
market
› Focus on efficiencies
Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 25
Determining forces
“OUTSIDE DRIVE”
› New consumer behavior
› Changed regulatory rules
› Disruptive technology
› Redefined competition
Establish new position
systems
› Improve offering to current
› Focus on efficiencies
› Definition of core
business
› Scale gain opportunities
› Maturing technology
› Consolidation
“INSIDE CONTROL”
Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 26
Build value from alternative
assets
Create radically new market
›
› Reinforce existing value
Replace current value logic
›
position
›
› Expand from established
market
DISRUPTION
›
EVOLUTION
RESHAPED BUSINESS
VALUE CHAIN
EFFECTIVENESS
Improved
offering to
current
market
“OUTSIDE DRIVE”
REDEFINED ECO-SYSTEMS
Profoundly new
offering creating
new markets
EVOLUTION
DISRUPTION
Better
performance of
current offering
VALUE CHAIN
EFFICIENCY
Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 27
Synergy
offering across
industries
“INSIDE CONTROL”
RESHAPED VALUE
SYSTEMS
RESHAPED BUSINESS
VALUE CHAIN
EFFECTIVENESS
“OUTSIDE DRIVE”
EVOLUTION
VALUE CHAIN
EFFICIENCY
Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 28
REDEFINED ECOSYSTEMS
DISRUPTION
“INSIDE CONTROL”
RESHAPED VALUE
SYSTEMS
ICT SERVICE ROLES
in the Networked Society
Trends by operator role
Applications &
Services
3
Systems &
Platforms
2
1
Connectivity &
Network
Communication developer
Service
enabler
Service
creator
3
Innovate in new services
› Build new eco systems
Transformation opportunities
Reach new markets
Digital home, e-health …
2
Platform business
› Supporting new practices
Enterprises Business
Processes & IT
Cloud, Customer Experience
1
Network Performance
› Data Monetization, new
connectivity services M2M,
IP, Hetnet, Cloud
Operational efficiency
ICT SERVICE ROLES
in the Networked Society
5
› Develop digital services
Create end-to-end experience
Striving for new efficiencies
Users, Content & Devices
Applications &
Services
Systems &
Platforms
Service
platform
develop
er
4
Service
producer
3
Network
developer
4
3
2
New service Innovation
› Build new eco systems
Transform markets
Digital home, e-health …
2
Service
enabler
Establish foot-print
› Act on opportunities from digitalization
Driven by user experience
Unconventional business models
5
1
Connectivity &
Communication
Invent, expand and optimize
Service
creator
1
Platform business
› Supporting new practices
Enterprises Business Processes &
IT
Cloud, Customer Experience
Network performance
› Data Monetization, new
connectivity services M2M, IP,
Hetnet, Cloud
Operational efficiency
Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 31
Transforming SOCIETY
› Global community
› Innovation drive
Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 32
Digital resilience
Inclusion
›
advancements
Integrity
›
› Knowledge
Power concentration
›
› One planet agenda
Wealth distribution
›
› Market effectiveness
Future of work
›
› Step change efficiency
CHALLENGES
›
OPPORTUNITIES
Transforming SOCIETY
MARKET
› Knowledge advancements
› Global community
INFORMATION
› Innovation drive
INFRASTRUCTURE
Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 33
Power concentration
Integrity
Digital resilience
Inclusion
›
› One planet agenda
Wealth distribution
›
› Market effectiveness
›
IDEOLOGY
Future of work
›
› Step change efficiency
CHALLENGES
›
GOVERNANCE
›
OPPORTUNITIES
Society opportunities
“Proactive improvement of
quality of life and more
efficient health care “
“Engaged community,
pro-active governance
and efficient use of
shared resources“
“Shorter distance between
producer and user more
resource efficient
consumption patterns, “
“Behavior stimuli that reduces
and controls usage in balance
with supply“
Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 34
“Intensified knowledge
creation and realizing of life
long learning paradigm“
“Global understanding and
opening of arenas with
increased global inclusion
and diversity“
“Adaptable urban
environment responding to
changing demand and more
efficiently utilize
infrastructure.“
“Effective markets, more flexible
financing models for
entrepreneurship and
innovation“
Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 35
We make
it work
Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 36