1. No category

!"#$!%&$##''(
Numero 1/2015 | Vuosikerta 7 (2015)
Julkaisija: EBEN Suomi ry – EBEN Finland rf
ISSN 1797-8866 | www.eben-net.fi
!"#$!%&$##''( 1/2015 | www.eben-net.fi
! Pääkirjoitus
Johtamisen eettisyys
korostuu muutostilanteissa
J
*("#(+,-."&/%.0(
123456789+:4+1;<4967443616=89+883367>>7+91?788+3?19+3?17@
34+ :?AB67889+ B87B?738A??9C+ &7669+ 3?AA883+ B12?3D+ 9669+ :?AB6@
789+ B?69+ >B763>6789B69+ 78B31;69+ E?1A8AA4D+ 4934F43+ 76<944@
A8:4+7663GD+833G+:123456789+:4+87656873>H9+F44365?B783+1F43+
5??33?54774C+*6BG+19+:17B?7+1AA?3+2>FGB7>33GFGG+:4+91;544A64D+
86+89GG+763G+8;GG9G+EG6FG9G+1A8B449C+.9+138334F4+2?156119+?7843+
8;6+ 9GBHB?A543+ :4+ E>73>33GFG+ E8;?738A85449+ 1I:8B366F678736+ 382@
=>3+EGG3HB783C+
%?1589+B?996774+8A83GG9+F1654B4734+5?;;17389+46B44C++'?9@
943+31656F43+B47F4F4774+5GG;69+B?69+51964A46783+B1978;963C+-?76+
B?934A4B6+2>FGB7>33669+:??;6D+717644A6@+:4+38;F8>7E4AF8A?6=89+;4@
B8998??=673?7+ 19+ 8=8AA889+ 58986AAGG9+ :4+ :1B46989+ 8?;1+ 19+ 36?@
B4774+@+9G5G+:4+51983+5??3+E469883+E4B1334F43+B?9364+316589E6@
3867669D+:13B4+F16F43+1AA4+B6E863GB69C
(7643+:4+F46B843+EGG3HB783+1F43+51965?3B467??=877449+?784736+
:13469+16B849+:4+FGG;G9+FGA6A3GC+.;<4967443616774+F16+1AA4+21?B?@
3?7+ 744=4+ 47643+ 9G>33G5GG9+ 2>FGA3G+ :4+ 8833678A3GC+ *163388319+ A4@
B6E>BGA689+91?=433456989+86+16B869+;663GC+'?9+5899GG9+B1F4AA4+
F4?2=6AA4+83889EG69D+>5EG;6AA8+F6AB?6A?+:4+47616=89+7>F85E6+34;@
B4738A?+:GGFG3+FG2855GAA8C+J1234:49+1A676B69+3G;B8GG+E63GG+AG28A@
AGG9+4694+78AA46764+625676GD+:13B4+?7B4A34F43+B>78894A467344+2G989+
38B8567897GC+!2=877G+19+28AE15E6+3?9967344+78+283B6D+:1AA169+19+
7>>3G+5??3344+313?33?4+3165693434E44C
%?1589+ A4697GG=G93H+ 3?B88+ 8833676G+ 3165693434E1:4+ F42F4736D+
5?334+ A469+ 91?=433456989+ 86+ 9G>3G+ 89GG+ ;6633GFG9+ ?7B1334F??@
=89+ :4+ A?13345?B789+ 7G6A>33G5678B76C+ K?2346=89+ 34;B163?7E8;689+
:4+1549+8=?9+34F16338A8543315??=89+31=673?7344BB4+B47F44L+2>@
FGB7>33GFG9+:4+8EG2>FGB7>33GFG9+FGA669+5?1=173?F4AA4+9669+B43@
713?AA4+ 24;544AA4+ 4A?88AA4+ A66B?3348774+ :1234:4+ 346+ 8765687+ 13344+
;67B69+3?AA4+;44=8AA?B76+E46B4AA678774D+F4A34B?994AA678774+346+:1E4+
B497469FGA67877G+58=64774C+&389B69+:?AB67:123456789+@+9669+45@
5436AA6789+ B?69+ E1A66336789B69+ @+ ?7B1334F??7+ 19+ F44;4774+ ;4E4?@
)
www.eben-net.fi | 1/2015
!"#$!%&$##''(
! Yritysetiikka
3?4D+:1AA86+B4974A467389+A?13345?734+:4+763G+
B4?334+A8<63656388336G+F44A634+346+763G+FG2G@
38AAGG9C+
+++'4B76+B87B8673G+8833673G+:123456734+F42@
F6734F44+ 38B6:GG+ 1F43+ 87658;B6AAG+ :1234@
56989+ :4+ 88336783+ 12:8673?B783+ 346+ B11=63C+
&8336783+ 12:8673?B783+ :4+ BG>33G>3>567B11@
=63+ 86FG3+ >B769+ ;663G+ 5??3345449+ 1;<496@
74436134+ 8833678B76C+ .2:8673?B764+ 19+ 28AE@
E1+A?1=4D+5?334+4F46947854774+19+966=89+
91?=433456734+ 3?B8F4+ B?A33??;6C+ .2:867@
3?7389+ 34;B163?B7894+ 19+ 8=673GG+ 8833673G+
BG>33G>3>5673G+ :4+ 316744A34+ 873GG+ 8EG883@
3673G+ 34E44+ 316564D+ 8A6+ 966AAG+ 2483449+ 78A@
F899>73G+74AA63?9+:4+B68AA83>9+;4:449
&83367389+ 12:86=89+ B;6366BB69G+ 19+ 78D+
833G+ 28+ :13B4+ 12:8673?734+ B6E865569+ B46@
E4676F43+ :G33GFG3+ 12:8673?B789+ 15449+ 4;@
F11974C+/669+346+9G69D+12:8673?7+F16+316564+
;1B1338894+ 8EG8833673G+ 316569344+ F473449C+
'?994774+ 346+ >A8897GB69+ 1;<4967443616774+
BG>3GFG9+ 883367>>7B87B?738A?9+ 3?131B78@
94+542=1AA678736+7>93>FG3+88336783+E8;6443@
3883+B499?734F43+31656:1634+883367>>3889+:4+
A?1F43+ 316568A65669+ 763G+ 3?B8F44+ B?A33??@
;64C
$6?B4774+34A1?736A49388774+:4+2447388AA6@
78774+ 5??317389+ ;>HE>3>B7877G+ 19+ 89367@
3G+3G;B8G5EGG+E4917344+5>H7+766289D+833G+
6256783+F16F43+2>F69+3>H77GG9+:4+B1B8F43+
789+ 568A8BBGGB76C+ "828AA6989+ :4+ 16B8?@
=895?B46989+:123456989+4?3344+A?15449+
1;<49674436119+A?13345?B789+B?A33??;64+:4+
19+1744:689+;8B;>316996774+B6AE46A?F4A336C+
Yritysetiikka seuraa ja julkaisee liiketoiminnan, yritysten ja muiden organisaatioiden etiikan ja vastuullisuuden
alaan liittyvää tutkimusta ja kehittämistä kotimaassa ja
myös ulkomailla sekä ylläpitää ja virittää keskustelua alan
kysymyksistä. Yritysetiikka on monitieteinen ja -alainen
julkaisu, joka julkaisee etupäässä suomen kielellä kirjoitettuja tekstejä. Artikkelit ovat vertaisarvioituja. Lehteä julkaisee EBEN Suomi ry – EBEN Finland rf (European Business
Ethics Network, www.eben-net.fi), jonka tarkoituksena
on edistää liiketoiminnan, yritysten ja muiden organisaatioiden sekä niissä toimivien ihmisten etiikan tuntemusta
ja arvostusta sekä tasokasta keskustelua sekä kansallisella
että kansainvälisellä tasolla. Lisäksi yhdistys edesauttaa
etiikkaa koskevaa yhteiskunnallista vuoropuhelua ja
etiikan tutkimusta.
EBEN Suomi ry – Finland rf on poliittisesti, aatteellisesti
ja uskonnollisesti sitoutumaton, Suomeen rekisteröity
yhdistys. Yhdistys on osa johtavaa eurooppalaista yritysetiikan verkostoa EBEN European Business Ethics Network
(www.eben-net.fi). Useimmissa Euroopan maissa toimii
EBENin kansallinen yhdistys.
! Toimitus
Päätoimittaja Anna-Maija Lämsä
Jyväskylän yliopiston kauppakorkeakoulu
PL 35, 40014 Jyväskylän yliopisto
Sähköposti: [email protected]
Puhelin: 040 555 3352
Toimittajat Anna Heikkinen ja Johanna Kujala
Tampereen yliopiston johtamiskorkeakoulu
33014 Tampereen yliopisto
Sähköpostit: [email protected] ja
[email protected]
Taitto ja kuvat: Lauri Tyrvänen
Maria Vuorensola, HTM
EBEN Suomi ry:n puheenjohtaja 2014−2015
! Toimitusneuvosto
Liisa Mäkelä
Elina Riivari
Mika Skippari
Cai Talvio
M
!"#$!%&$##''( 1/2015 | www.eben-net.fi
! Sisältö
Pääkirjoitus
J123456789+883367>>7+B1;173??+5??31736A49386774
Maria Vuorensola
2
Artikkelit
%69GD+569GD+58+F46+86+B?B449O
&8336789+1;<496744361B?A33??;69+F473??9B4934:43
Maria Kuula
6
&8336989+:123456989+36658677G+
Henna Tomperi
14
*44774+5449+34F4AA4O+&8336783+19<8A543+8B7E43;6443363>H77G
Samir Itani, Anna-Maija Lämsä,
Liisa Mäkelä & Suvi Heikkinen
28
Kirja-arvostelu
#A14+3>H2H9
Tuomo Takala
41
Väitösuutisia
!;63>7E?288774+6A5473195??317+28AE1736+24AA6334F44
&8336989+:123456989+366563471AA4+244734F44
42
Tapahtumia
,473??AA6789+A66B8316569949+3?3B65?7EG6FG3+)PQR
Anna Heikkinen & Elina Riivari
46
K4AB63?3+3>H8AG5G9+8366B49+3?3B68A543
Anna Heikkinen
49
&S&/69+B19<;8776+7>B7>AAG+)PQR+'HHE89245694774
52
&S&/69+24AA63?7+)PQRT)PQU
53
Ohjeita kirjoittajille
54
Lehden tilaus
55
N
www.eben-net.fi | 1/2015
!"#$!%&$##''(
LAURI TYRVÄNEN
R
!"#$!%&$##''( 1/2015 | www.eben-net.fi
! Artikkelit
Sinä, minä, me vai ei kukaan?
Eettisen organisaatiokulttuurin
vastuunkantajat
*("#(+'--0(
! Tiivistelmä
Vahva eettinen organisaatiokulttuuri parantaa organisaation jäsenten työtyytyväisyyttä sekä lisäten
sitoutumista työhön että vähentäen työuupumusta. Eettisessä kulttuurissa työskentelevät johtajat vaikuttavat
olevan myöntyväisempiä ponnistelemaan organisaationsa hyväksi. Lisäksi eettinen organisaatiokulttuuri
korreloi innovointikyvykkyyden kanssa. Tässä artikkelissa kysytään, millaisena eettinen organisaatiokulttuuri
merkityksellistyy organisaation jäsenille. Tutkimusaineisto perustuu 39 haastatteluun, jotka on kerätty kolmesta
suomalaisesta asiantuntijaorganisaatiosta ja analysoitu diskurssianalyysin keinoin. Tuloksena löydettiin neljä
diskurssia, jotka rakentuvat ajatukselle siitä, kuka on eettisen vastuullisuuden vastuunkantaja organisaatioissa.
Eettinen vastuullisuus voidaan rakentaa yksilön asiaksi, yhteisön vastuuksi, johdon ja esimiesten toiminnan
kentäksi tai työnteosta irralliseksi kysymykseksi, jolloin siitä ei vastaa kukaan. Organisaation jäsenten tulkintoja
ymmärtämällä voidaan tarkentaa eettisen organisaatiokulttuurin teoriaa sekä parantaa eettistä johtamista.
Asiasanat: Eettinen organisaatiokulttuuri, eettinen johtaminen, etiikka, diskurssianalyysi
U
www.eben-net.fi | 1/2015
Johdanto
!"#$!%&$##''(
8EG88336789+ BG>33G>3>56789+ B87B8676B@
76+ 78A633G:6B76+ 1F43+ 91?77883+ 1;<496744361@
B1938B7369+ E66;3883+ :4+ 1569467??=83+ W(;@
=6`2F6A6D+J19=A8+\+'1[7B8+)PQP_+'4E3869+
)PQQ4_+ $;8F6c1D+ ]84F8;D+ Y6I719+ \+ $1d@
dA8;+ Q^^^XC+ $?3B65?B76774+ 1AA449+ 8;63>6@
789+B6699173?98634+1;<496744361B1938B7369+
8EGF6;4AA676734+8A858938673GD+B?389+>;63>7@
:12=19+ :4+ 8765687389+ 316565678734+ ;11A6@
54AA8694D+ 1;<496744361774+ BG>3GFG73G+ 883@
367873G+B87B?738A?734D+88336789+:4+8EG88336@
789+ BG>33G>3>56789+ AGE69GB>F>>=873G+ :4+
78?;4?B76734+ 78BG+ B19B;883367389+ :4+ 78A@
B86=89+ 7GG93H:89D+ 91;5689+ :4+ 1=13?7389+
F68736567873G+ W'4E3869+ )PPeXC+ $?3B65?B@
76774+ 19+ 31=833?D+ 83386FG3+ F6;4AA6783+ 88336@
783+12:8A543+:4+:?AB6A4?7?543+;663G+F46B?3@
345449+1;<4967443619+ :G789389+ BG>33G>3>@
567889D+F449+9663G+E6=83GG9+A6649+>A86769G+
:4+ 6;;4AA67694+ BG>3G99H9+ 4;:8734+ W$;8F6c1+
>5C+Q^^^_+"66F4;6D+0G57GD+'?:4A4+\+b867@
B4989+ )PQ)D+ MQQXC+ ,473??9+ 883367673G+ B>@
7>5>B7673G+ 3?A676B69+ 1AA4+ :??;3?9?3+ 1;<4@
967443619+ B?A33??;669+ W$;8F6c1+ >5C+ Q^^^D+
NRXC
&833673G+1;<496744361B?A33??;64+19+3?3B63@
3?+:19B69+F8;;49D+5?334+3?3B65?7+19+E8;69@
38678736+1AA?3+5GG;GAA673GC+$G77G+4;36BB8A67@
74+ 87638AAGG9+ A44=?AA6989+ 3?3B65?7D+ :1774+
5831=694+ 19+ BG>3833>+ =67B?;776494A>>76GC+
f67B?;776494A>>769+ B869169+ E>;63GG9+ B?@
F445449+ 8833673G+ 1;<496744361B?A33??;64+ :4+
A67GG5GG9+ >55G;;>73G+ 7663GC+ %454AA4+ 83@
763GG9+ B8691:4+ E4;49344+ 8833673G+ :1234:??3@
34+1;<4967443616774C+(;36BB8A6+E8;?73??+3?3@
B65?74698673119D+ :1774+ 19+ 24473438A3?+ M^+
289B6AHG+ B1A58734+ 7?154A4678734+ 47649@
3?936:41;<496744361734C+'6;:163?B789+4A?774+
87638AAGG9+ 88336789+ 1;<496744361B?A33??;69+
;4B8998+ :4+ 7?13?6743+ F46B?3?B783+ 1;<496@
74436119+ 78BG+ BG>3833>+ 5831=6+ :4+ 46986731C+
$G5G9+:GAB889+87638AAGG9+=67B?;776494A>>@
769+3?A1B783+:4+E12=63449+966=89+58;B63>73G+
1;<496744361B?A33??;69+ 381;649+ :4+ 88336789+
:123456789+B4994A34C
&
EG8833673G+ >;63>7BG>33G>3>567@
3GD+ 8A6+ >A8676G+ 51;44A691;58@
:4+ ;6BB1F44+ 1;<4967443616=89+ :4+
789+:G789389+BG>33G>3>5673GD+E6@
=83GG9+ >2389G+ :1234:689+ :4+ :1231;>256@
89+ 7??;6556734+ 2?1A8946286734+ W'4E3869+
)PQQ4XC+ 'K*Y+ 19+ 3138?3349?3+ #938<;6@
3>+ %?;F8>+ @965673G+ 3?3B65?734+ >2=>7F4A@
34A467389+ >;63>7389+ B87B??=8774+ F?1=87@
34+)PPR+AG23689+78?;4389+AG287+B>558989+
F?1=89+ 4:49+ 458;6BB4A4671;<4967443616@
=89+ 8366B49+ B8933GGC+ ,?1994+ )PQM+ B>78@
A>>9+ F47349986734+ VM+ E;17893364+ 1A6+ 24@
F4699?3+ 8EG8833673G+ BG>33G>3>5673G+ 1;<4@
9674436177449+ F66586789+ F?1=89+ 767GAAGC+
RU+E;17893364+F47344:6734+E?1A873449+4;F6@
16D+ 833G+ 286=G9+ 31=673454974+ 8EG88336989+
BG>33G>3>56989+ 34;B16334676+ E4A:473?87@
7449+ F4B4F44+ A?13345?B789+ 589833G567@
3G+ 76=17;>25689+ B87B??=8774C+ W'K*Y+
)PQMCX+
&EG88336989+ BG>33G>3>56989+ 6A58988+
51969+ 34F169D+ 5??9+ 5?4774+ 2G6;693G@
9GD+ 7>;:693G9GD+ F4;B4?B7694D+ >5EG;673H@
3?21:89+ 4628?334567894D+ 3?13386=89+ A44@
=?9+ ?2;44567894+ 8=?AA67??=89+ 965677G+
78BG+ 3>H938B6:H6=89D+ 4764BB46=89+ :4+ 5?6@
=89+ 76=17;>25689+ 3?;F4AA67??=89+ F44@
;4934567894+ WZ289D+ %4[>8;7+ \+]6AA6457+
Q^^V_+'4E3869+)PQQ4DXC+$GAA46789+316569@
949+78?;4?B7894+1;<4967443619+A?13345?7D+
A42:1543315??7+ :4+ ;828AA67>>7+ 19+ F44B4@
A4?=4AA4D+56BG+F16+:12344+F4B4F669+54698@
F4?;616269+ W(;=6`2F6A6D+ J19=A8D+ '1[7B8D+
Z1;94`26198D+06+\+$24B4=6E?;45+)PQ)XC+
*>H7+ 1;<4967443619+ 767G6783+ 3?213+ F16F43+
1AA4+56334F64D+76AAG+289B6AH73H9+A?13345?7D+
3?1338A6467??7D+3>H51;44A6+:4+>238673>H24@
A?BB??7+ 7443344+ BG;76G+ W$6AA8>D+ a;8=;6`B7+
\+b1;9833+)PQPXC++
K8;6938678736+ 8EG8833673G+ 1;<496744361@
BG>33G>3>5673G+ 19+ 78A63833>+ 3>H938B6:H6@
=89+ :4+ :1234:689+ 289B6AHB1234676AA4+ 156@
9467??B76AA4+ W$;8F6c1+ \+ !1?9<IA11=+
Q^^PX+ 5?334+ F6658+ F?17694+ 88336789+ :4+
V
!"#$!%&$##''( 1/2015 | www.eben-net.fi
Eettinen organisaatiokulttuuri
361B?A33??;69+ 19+ 24F4633?+ B499?734F49+ FGG;G9+
BG>33G>3>56789+ 24F469916567889+ :4+ B1;:4456@
7889+ W'4E3869+ )PQQIXC+ &83367877G+ B?A33??;6774+
3>H7B8938A8FG3+:1234:43+F46B?334F43+1A8F49+5>H9@
3>FG6785E6G+ E1996738A85449+ 1;<496744361974+
E4;244B76D+ B?9+ 3447+ 5434A45549+ 8366B49+ B?A3@
3??;6+>2=673>>+?7869+?;49+EGG33G567889+Wb?234A4D+
a8A=3D+b>FH989+\+*4?91+)PQMIXC+&8336989+B?A3@
3??;6+3?B88+9669+6BGG9+:1234:689+3>H2>F69F169364+
4A893454AA4+289B673G+;4763?734+:4+A67GG5GAAG+7631?@
3?56734+3>H2H9+Wb?234A4D+a8A=3D+0G57GD+*4?91+
\+'699?989+)PQQX+78BG+F46B?3344+E176366F678736+
3>H938B6:H6=89+ 3>H3>>3>FG67>>3889D+ 7631?3?986@
7??3889D+46B15?B7669+:GG=G+1;<49674436119+78BG+
7?17638AA4+ 3>HE46BB44974+ W"?6g@K4A15691+ \+
*4;3h98g@`4c47+)PQNXC+&8336989+B?A33??;6+B1;;8@
A16+5>H7+1;<4967443619+6991F44361B>F>BB>>=89+
B49774+ W"66F4;6+ \+ 0G57G+ )PQN_+ "66F4;6+ >5C+
)PQ)XC
.;<496744361B?A33??;6AA4+ 34;B16383449+ 1;<496744@
361774+ F46B?334F44+ 637873GG9+ 78AF689+ 7GG93H:89D+
1A83?7389+:4+1=13?7389+:G;:8738A5GG+W(4A31989+\+
J?9BB4;6+ Q^^^XD+ :1B4+ 4?3344+ 38B85GG9+ 47616734+
>55G;;833GF6G+W(;`28;+Q^^UXC+&83367889+:4+8EG@
883367889+BG>33G>3>567889+F46B?334F4+8EGF6;4AA6@
989+ 1;<496744361B1938B736+ 19+ 965833>+ 8833678B76+
1;<496744361B?A33??;6B76C+%8+E63GG+767GAAGG9+B46BB6+
98+B1B85?B783D+1A83345?B783+:4+1=13?B783D+:1634+
78BG+3>H938B6:H6AAG+833G+:1234:6AA4+19+7663GD+56389+
1;<496744361+ 873GG+ 8EG8833673G+ :4+ 8=673GG+ 8833673G+
BG>33G>3>5673G+W'4E3869+)PP^D+)U)XC+
*?8A+'4E386969+>;63>B789+883367389+2>F86=89+
54AA69+ W328+ Z1;E1;438+ &326`4A+ ,6;3?87+ *1=8AD+
Z&,@54AA6X+ 5?B449+ 88336989+ 1;<496744361B?A3@
3??;6+19+763G+F1654BB445E6D+563G+F1654BB445@
569+ 3683>3+ 2>F883+ 1F43+ AG79G+ 1;<496744361774C+
b>F863G+ 1F43+ QX+ 78AB8>7+ W`A4;63>XD+ 8A6+ B?69B4+
B19B;88336764D+ B1B19467F4A346764+ :4+ >55G;;833G@
F6G+88336783+1=13?B783D+B?389+4;F13D+91;563+:4+7GG9@
9H3+1F43+:12=1AA8+:4+3>H938B6:H6AA8+)X+8765687389+
:12=195?B467??7+ W`19<;?89`>+ 1d+ 7?E8;F671;7XD+
8A6+5677G+5GG;69+876568283+9G>33GFG3+2>FGG+876@
58;BB6G+MX+>A855G9+:12=19+:12=195?B467??7+
W`19<;?89`>+1d+5494<85893XD+8A6+5677G+5GG;69+
:1231+BG>33G>3>>+883367389+1=13?7389+5?B449+NX+
3138?38334F??7+Wd8476I6A63>XD+8A6+B?69B4+2>F69+1;@
<496744361+199673??+A?15449+542=1AA67??=83+76A@
A8D+833G+3>H938B6:G3+E>73>FG3+78?;445449+8833676G+
7GG93H:G+ RX+ 1;<4967443619+ 3?B6+ W7?EE1;34I6A63>XD+
8A6+ 5677G+ 5GG;69+ 1;<496744361+ 3?B88+ 4;F1:89+ :4+
91;5689+154B7?56734+:4+3>H938B6:H6=89+74547@
3?56734+1;<49674436119+UX+AGE69GB>F>>7+W3;497E4@
;89`>XD+8A6+5677G+5GG;69+:12=19+:4+289B6AH73H9+
BG>33G>3>56989+ :4+ 789+ 78?;4?B783+ 1F43+ 5?6=89+
24F46334F6774+VX+B87B?738A34F??7+W=67`?774I6A63>XD+
8A6+ 542=1AA67??=83+ B87B?738AA4+ 883367673G+ B>7>@
5>B7673G+ eX+ 78?;445?B78AA67??7+ W749`36194I6@
A63>XD+ 8A6+ 5677G+ 5GG;69+ 8833673G+ BG>33G>3>5673G+
3?83449+E4AB699169+:4+8EG8833673G+BG>33G>3>5673G+
87383GG9+;49<4673?B769C+W'4E3869+)PPeCX+
+ ,42F4AA4+ 8833678AAG+ 1;<496744361B?A33??;6AA4+ 19+
17163833?+1A8F49+5>H938676G+F46B?3?B764+519889+
>;63>78AG5G9+174@4A?887889C+&8336789+1;<496744@
Diskurssianalyysi
J1334+>55G;;>7+883367873G+1;<496744361B?A33??;67@
34+A67GG93>676D+EGG3833669+763G+3?3B64+244734338A?46@
986731734+=67B?;776494A>>769+B869169C+'6699173?7+
19+ 89989+ B46BB84+ 7669GD+ 56AAG+ 34F169+ 8833673G+
F473??AA67??334+ 58;B63>B78AA67383GG9+ :4+ 3?AB63449+
1;<4967443616774C+ f67B?;776494A>>769+ 3683889iA1@
71i989+ 34?734+ 19+ 717644A678774+ B1973;?B361967@
56774D+:1AA4+34;B16383449+AG2873>56734E44D+:19B4+
5?B449+36831+31=8AA67??=8734+FGA633>>+:4+5?131?@
3??+ 717644A676774+ E;1787786774C+ $G5G9+ 4:4338A?@
34F49+5?B449+j86+1A8+1A854774+=67B?;766F678736+
4?319156764D+98?3;44A8:4+3683G5>B76GD+F449+:1E4+
B46BB869+ B19B;88336765543+ 3176786B43+ 1F43+ 71@
7644A678736+ ;4B893?98634jC+ WS8;<8;D+ 0?`B5499D+
"467B6A4+\+(6331A4+Q^^ND+))UT))VCX+%17644A6789+
B1973;?B361967569+E8;?71A83?B7894+19D+833G+B68@
A89BG>33H+19+1A89946989+174+>23867H:89+316569@
344+:4+B68A6+;4B89344+>23867H:G+:4+966AA8+156946764+
34E1:4+242513344+5446A544C+W0??BB4+)PPPCX+
$G77G+ 3?3B65?B78774+ 88336989+ 1;<496744361@
B?A33??;6+9G2=GG9+51965?3B467894+717644A678736+
3?13833?94+6A56H9GD+:19B4+;4B893?56789+E;1787@
786774+ B68A8AAG+ 19+ 58;B633GFG+ ;11A6C+ !B76AH6=89+
FGA6989+ B68A8AA6989+ F?1;1F46B?3?7+ A?1+ >2386789+
88336789+ 1;<496744361B?A33??;69+ :4+ 763G+ 3?B8F43+
e
www.eben-net.fi | 1/2015
!"#$!%&$##''(
Diskurssi 1: Valta ja vastuu
yksilöllä
BG>3G99H3C+ %6B76+ 19+ 568A8BG73G+ 3?3B64D+ 56AA46@
764+ 74916AA4+ 6A54673?:4+ 58;B63>B76G+ 883367889+
1;<496744361B?A33??;669+ A6633>89+ 3?1383449+ :4+ >A@
AGE6=83GG9C+/1634+58;B63>B76G+3?3B63449+=67B?;7@
76494A>>769+ B869169C+ f67B?;776AA4+ 34;B16383449+
F8;;433469+828GG+58;B63>77?2386=89+B1B19467??3@
34D+:1B4+;4B893??+717644A676774+BG>3G99H677G+:4+74@
54AA4+;4B89344+717644A6734+31=8AA67??334+WJ1B6989D+
J?26A4+\+%?196989+Q^^MD+)UT)V_+J1B6989D+J?26A4D+
\+ %?196989+ Q^^^D+ )QXC+ (69867319+ 494A>>7677G+
19+ 2>H=>99833>+ 3?AB6378F44+ =67B?;776494A>>76GD+
:19B4+ 34F16338894+ 19+ 3?3B6334F49+ B123889+ B1@
B19467F4A346989+ >55G;3G56989C+ (94A>>7677G+
3?99673833669+:4+B?F433669+>B763>67B1234678736+2447@
34338A?46986731774+ ;4B893?F64+ =67B?;778:4D+ :16774+
3?1383449+:4+>AAGE6=83GG9+B1AA8B366F6764+58;B63>B@
76GC+W%6A341:4+:4+,82B4E8;GCX
$?3B65?B789+46986731+B1173?6+M^+388542447@
34338A?734D+:13B4+B8;G33669+B1A58734+8;6+1;<496744@
361734+F?1994+)PQ)C+b44734338A?46986731+1A6+F4A@
567+46986731D+:1B4+B??A??+J>FG7B>AG9+>A61E67319+
B4?EE4B1;B84B1?A?9+ .;<4967443619+ ,473??AA6@
989+ #991F44361B>F>BB>>7+ W.,#X@249BB887889C+
$?3B6334F43+ 1;<4967443613+ 1F43+ B46BB6+ 7?154A46@
764+ 476493?936:41;<496744361634C+ b4473438A34F689+
B1?A?3?73471+1A6+B1;B84+:4+24473438A34F6734+7??;69+
174+ 3>H7B8938A6+ 476493?936:43823GF677GC+ J?AB671;@
<496744361+19+671+:?AB6789+78B31;69+1;<496744361D+
!;63>7+(+B87B67??;6+381AA67??=89+E4AF8A?>;63>7+:4+
!;63>7+S+7??;6+381AA67??=89+E4AF8A?>;63>7C+b447@
34338A?6734+ )V+ W3138?3833?+ J?AB671;<496744361774+
:4+ !;63>B7877G+ SX+ 91?=4336F43+ 74544+ B44F44D+
:19B4+ ;?9B1+ 19+ MP+ B>7>5>B789+ 388542447343@
38A?C+ b44734338A?B>7>5>B783+ E636FG3+ 767GAAGG9+
B87B867389+BG763386=89+5GG;6338A>9D+B?69B4+88336@
989+F473??AA67??7+9GB>>+154774+3>H77GD+B?69B4+
1;<496744361774+917383449+87669+883367889+F473??A@
A67??3889+A6633>F6G+4628634D+B?69B4+8833678736+B;66336@
76G+36A4938634+BG7638AAGG9+1;<496744361774D+56AA46764+
883367889+ F473??AA67??3889+ A663833>:G+ 7GG93H:G+ :4+
12:8634+1;<4967443616734+AH>3>>+78BG+B?69B4+883@
367873G+ 31656994734+ B87B?738AA449C+ %8?;44F4B76+
87638AAGG9+=67B?;776494A>>769+3?A1B783C+
(6986731734+3?AB633669+98A:G+=67B?;7764D+:13B4+1F43+
154AA4+ F473??AA4+ T=67B?;776D+ >23867H9+ >238673G+
T=67B?;776D+:12=19+:12=1AA4+T=67B?;776+:4+9GB>@
5G33H5>>7=67B?;776C+ f67B?;7763+ 3?1334F43+ B?B69+
1549A4673449+ 3?AB69344+ 883367873G+ 1;<496744361@
B?A33??;6734D+789+31656:16734+:4+31656:16=89+FGA6@
7673G+7?2386734C
jJ17+ 5G+ 5GG;633G769+ F473??AA67??=89+ 154AA4+
A46AA4D+9669+F473??AA67??7+19+763GD+833G+216344+47643+
966B?9+ 499833?:89+ 34F163386=89+ E12:4A34C+ #A549D+
833G+34;3388+B193;1AA16=4+@@+*G+89+368=G+F473??A@
A67??7+19+82BG+4764D+:1B4+19+B66996+B?734B69+63@
7873GG9Cj
.54AA4+F473??AA4+@=67B?;7769+A8654AA6769+E66;@
;8+ 19+ 88336789+ F473??AA67??=89+ :G7893>56989+
>B76AH9+ 289B6AHB1234678B76+ 4764B76C+.6B849+ 316@
569949+9G2=GG9+AG238FG9+>B76AH73G+637873GG9+:4+
1;<496744361774+ 4;F17383449+ 154@4A1633867??334C+
&83367>>7+19+36?B4736+76=1B76774+1;<4967443619+:G@
789389+1744567889D+3683119D+3463119+:4+51;44A669D+
78BG+A?193889E66;3867669D+4;F16269+:4+3>H93819+34@
E16269C+*>H7+38B8FGAAG+E1;344AA4+19+F4A344+382=G+
EGG3HB76G+:4+5GG;633GG+154+34E4974+382=G+3>H3GC+
$16744A34+ F4E4?7+ :4+ 154316567??7+ 34;B16334F43+
763GD+833G+5>H7+F473??+19+B4998334F4+>B769C+$>H@
>23867H9+ :G78983+ A?1334F43+ F1654BB44736+ 15449+
174456788974_+ B183449D+ 833G+ 76AA169+ B?9+ 744+
316564+ 63789G678736D+ 19+ 31656934+ 4?31544336787@
36+ 8833678736+ B873GFGGC+ &7656828A3G+ 316F13449B69+
AG2699G+ j3>H;4?244jC+ &76568289+ E??33?56989+
B1833467669+A?13345?7E?A4B76+346+j967B449+289<63@
3G5678B76jC+
'?9+ 88336989+ F473??AA67??7+ 19+ >B76AH9+ >B769+
B4998334F494D+:12344+78+FGB6769+766289D+833G+>2@
3867H9+:G789389+3165693434F16774+19+8;14F467??B@
764C+$16783+91?=4334F43+12:8634+7G936AA678736D+316783+
31656F43+ 1549+ EGG97GD+ 346+ E8;693867389+ 34E1:89+
5?B449C+ $16744A34+ 63789G67>>7+ B183449+ 5>H7+
:177469+5GG;69+jE4B1383?B76jD+:1AA169+78+9G2=G99+
19<8A54AA67894C+(6986731774+;4B89983449+5?131@
B?F44+>B76AH73GD+:19B4+3823GFG9G+19+6378+1E8;4@
361944A67344+88336989+F473??AA67??7_+2G989+19+382@
3GFG+1549+3>H9+58;B63>7+6378AA889+78AFGB76+78BG+
BG>3GFG+AGE6+563G+2G98A3G+1=1383449C+$GAAH69+876@
^
!"#$!%&$##''( 1/2015 | www.eben-net.fi
56828A3G+:4+:12=1A34+74434F4+3?B6+:GG+FG2G678B76C
Diskurssi 2: Kontrolli yhteisöllä
j*?334+3134+9669+119+1EE69?+76AAG+A46AA4D+833G+i;@
549+767GAAG+19+5??34B69+F473??AA67??334+B?69+78+
A69:41;<496744361C+&A6BBG+5194736+3134+9669+E4A:19+
E4;85E64+4:43?B764+3?A88+768A3G+4A8554A34+38B6:G@
E1;?B4A34D+B?69+B>7>>+:1A34B69+671A34+EGGAA6BHA3GCj
!23867H9+ >238673G+ @=67B?;776774+ >23867H9+ >2@
3867289B6+ :4+ >A86989+ 6A54E66;6+ F46B?334F43+ B87@
B8678736+ 1;<4967443619+ :G789389+ B>B>>9+ 316564+
8833678736+ F473??AA678736C+ f67B?;776774+ 88336989+
F473??AA67??7+ B82>7383GG9+ B46BB689+ 1;<49674436@
19+:G789389+15467??=8B76C+f67B?;776774+B87B86@
76G+88336789+F473??AA67??=89+BG76338A>9+4;8891634+
1F43+ 8EGF6;4AA6783+ >5EG;673H3+ T+ B42F6EH>=G3+ :4+
BG>3GFGB87B?738A?3C+/G69+88336989+F473??AA67??7+
;4B893??+8EGF6;4AA678B76+6A56HB76C+*>H7+:1B4678A@
A4+>B76AHAAG+19+F4A344+F46B?3344+883367669+BG>3G9@
3H6269_+>A2GGA3G+4A47+@54AA69+76:449+:4+789+A67GB76+
F473??AA67??7+ 19+ 4A244A34+ >AH7EG69+ ;4B893?F44C+
.9<8A549;43B467?774+ :4+ E4AB63785678774+ B1;17@
3??+>23867H9+;11A6C+%8BG+3?B84+:4+4E?4+833G+B82?:4+
:4+ B499?73?734+ 2483449+ :4+ 744=449+ B1AA8<16A34C+
&8336989+F473??AA67??7+B1973;?16=449+9669+6BGG9+
:1?734F4B76D+98?F138A34F6774+1A8F4B76+B>7>5>B@
78B76C+%63G+F16=449+1EE64+:4+1E83344D+:4+87658;@
B6B76+ E8;82=>33G5678AAG+ 19+3G;B8G+;11A6+88336789+
F473??AA67??=89+7?23889C
!23867H9+:G7896AAG+19+5>H7+7?2388AA6789+E4A@
:19+F4A344+F46B?3344+766289D+56BG+1;<496744361774+
5?1=173??+ 8833678736+ 16B84B76+ 31656994B76D+ :4+
563G+86+2>FGB7>3GC+!23867H+F4AF11+:G7896GG9D+:4+
;6B13348774+>238676G+3165693434E1:4+>23867H+E??3@
3??+ 766289C+ &EGF6;4AA676AA4D+ B6;:163345433156AA4+
7GG99H6AAG+19+3G;B8G+;11A6+3G77G+;4B8998A54774C+
/66=89+ 4F?AA4+ 83763GG9+ 16B84+ 34E4+ 316564+ >2386@
7H77GC+ '6;:1633454331564+ 3165693434E1:4+ 86+ B>@
78894A4673834C+
.9<8A54B76+ 7443344B69+ 5?1=173?4+ 78D+ 833G+
7GG99H3+j;16BB?F43+6A54774jD+:1AA169+98+316569@
949+12:4456789+76:449+4628?334F43+8EGF4;5??334C+
/G5G+ >23867H9+ 2>FGB7>5G3D+ B6;:1633454331543+
7GG99H3+ 126334F43+ 316769449+ 5>H7+ :12=19+ F6@
;4AA6789+ 12:8673?B789D+ 56BG+ :12344+ :17B?7+ :1E4+
876568289+F473?734567889C+J1231+19B69+E8;69386@
QP
78736+286BB1+:4+1;<49674436119+19+7>93>9>3+8EG@
F6;4AA6764+F4A34;4B8938634D+:16774+F46BB4E4+34A1774+
E6=85EGG9+ 1A8F6AA4+ 3>H938B6:H6AAG+ 19+ 89855G9+
F4A344+ B?69+ 31676AA4C+ $GAA467389+ 289B6AH6=89+ F4;@
E46AA8+86+744+473?4C+$16989+=67B?;776774+;4B893?@
F4+:1234:49+;11A6+19+74AA6F4+:4+4A46764+174AA6734F4_+
>23867673G+3165693434F16734+98?F138AA449+:4+966AA8+
2483449+>23867H9+2>FGB7>93GGC+
Diskurssi 3: Hierarkioita ja
pykäliä
j/1+B>AAG+5G+3683>AAG+34E44+AG2=89+7663GD+833G+>2@
36H9+:12=19+E63GG+E>73>G+586AA8+9G>33G5GG9D+833G+
28+316566+F473??AA678736+:4+8833678736D+:1AA169B4+5G+
7449+ 766289+ 9669B?+ 3683>AAG+ 34F4AA4+ E12:49D+ 833G+
569?9B69+ 19+ 3823GFG+ 9G69C+ @@+ &33G+ 5G+ 119+ 763G+
568A3GD+833G+B>A+789+>236H+5GG;6338A88+98+B86913D+
56AAG+5899GG9C+j
'1A547+ =67B?;776+ 19+ 9658A3GG9+ :12=19+ :12@
=1AA4C+ $GAA8+ =67B?;776AA8+ B87B8673G+ 19+ 88336789+
F473??AA67??=89+ BG76338A>9+ F6;4AA6989+ A?1998C+
&8336989+ F473??AA67??7+ ;4B893??+ :1231E1;3449+
:4+ 8765687389+ B87B8678B76+ 3>HB893GB76L+ 88336989+
3?B6D+E4AB637856989+:4+;49B4678569+;4B89983449+
286=G9+ 3823GFGB7889C+ &8336789+ F473??AA67??=89+
3138?3?56789+823194+E6=83GG9+:12=19+7631?3?567@
34+766289C+,46B86774+EGG3H736A49386774+19+3G;B8GG+
744=4+3?B84+87656828A3GC+&7656828A3G+1=1383449+
5>H7+ ;11A654AA6?334C+ &8336989+ 3165693434E4+ 19+
3G;B8GG+5>H7+76B76D+833G+763G+E6=83GG9+16B8?=89@
5?B467894L+86+9G2=G+;86A?94+F44364+4A4676A34+:134@
B69D+563G+>A855G3+34713+86FG3+6378+388C+
*>H7+ 268;4;BB67??7+ A6633>>+ B87B8678736+ 88336@
7889+F473??AA67??3889L+3165693434E1:89+9G2=GG9+
7>93>FG9+:12=1774D+:1734+BG769+9663G+:4AB4?383449+
E1;344A34+31678AA8C+.;<4967443619+F6;4AA6783+;4B89@
3883+ 9G2=GG9+ B87B86765EG9G+ B869194+ BG7638AAG+
8833673G+ F473??AA67??334C+ &833673G+ B87B?738A?4+
BG>=GG9+ :4+ F473??AA6764+ 3165693434E1:4+ 1E63449+
E4A4F8;86774D+ 69d136A467??B76774D+ B1?A?3?B76774+
:4+B1B1?B76774C+$>H938B6:G9+174A34+88336989+F47@
3??AA67??7+58;B63>B78AA673>>+9G69+1549+174456@
789+:4+36831346=19+EG6F633G5678B76C
J12=19+ :12=1AA4+ @=67B?;776774+ 3G;B8GG+ 1744+
9G>338A8FG3+12:883+:4+7GG99H3C+/8+9G2=GG9+B87@
B867655GB76+ 34F4B76+ F4;567344D+ 833G+ 1;<496744@
www.eben-net.fi | 1/2015
361774+91?=4383449+8833678736+F473??AA6764+316569@
3434E1:4C+&8336789+F473??AA67??=89+7>919>>56B76+
5?1=173??+ j91?=43344+ 7GG93H:GjC+ f67B?;776774+
7GG93H:89+ 128774+ 88336989+ F473??AA67??7+ 5GG;63@
3>>+ 73;438<649+ :4+ 34F163386=89+ 78?;445678B76+ :4+
34F16338A85678B76C+ /G5G+ 744=449+ 87656828A3G+
:4+ :1231E1;344A34D+ :1AA169+ 4A467389+ 3823GFGB76+ :GG+
1549+ 316569949+ 7GG3G56989+ 34F16338634+ F47344@
F4B76C+J12=19+:12=1AA4+@=67B?;7769+19<8A543+E66@
A8FG3+ :1231E1;3449+ B>F>33H5>>=877G+ >55G;3GG+
4A46738974+4;B84C+%6AA169+3GAAH69+7443344+3?AA4+jFGG@
;69+499833?+BG7B>jD+:134+86+E>73>3G+91?=43345449C+
Diskurssi 4: Vaiettu
vastuullisuus
j*?9+ 568A873G+ :1389B69+ 3GG+ k88336989+ F473??AA6@
7??7l+19+785516989+4628D+833G+763G+86+8=8AA889@
BGG9+E6=83G+3>H2H9+A6633>FG9G+476494+FGA33G5G33GD+
F449+ B4313449D+ 833G+ :1B46989+ F6;B45687+ :1+ 7>9@
3>5G77GG9+ 3GAA46783+ 47643+ 767G673GG+ 6A58678736C+ J4+
586AA8+E4AB43449+F449+F4A56634+3>H938B6:H63GD+833G+
3GAA4676734+47616734+86+789+:GAB889+34;F66+E?2?4C+J4+
5?AA4+ 19+ 8=8AA889B69+ 785516989+ BG763>7D+ 833G+
9GG+19+2>F69+F46B84736+AG2873>33GF6G+k4761634lCj
/8A:G7+ =67B?;776+ 19+ 9658A3GG9+ 9GB>5G33H@
5>>7=67B?;776C+ /65897G+ 5?B4678736+ =67B?;776+
286:4738A88+ 58;B63>7B1B19467??334D+ :1774+ 88336@
989+ F473??AA67??7+ 86+ 1A8+ 9GB>FG+ 174+ 1;<496744@
3619+ :G789389+ 4;B84C+ ,473??AA67??7+ 58;B63>B78A@
A673>>+637873GG978AF>>=8B76D+:1B4+19+174+B?9B69+
289B6AHB12346734+ E8;711944D+ jG6=69+ 546=1774+
154B7?33?jC+ $GAA46989+ 3?AB6934+ E167344+ 34;E889+
B87B?738AA4+ 883367873G+ F473??AA67??=8734+ 3>HB19@
38B736774C+/GB>5G33H5>>7=67B?;776+19B69+5>B@
BGL+8833676G+B87B?738A?:4+86+3?99673834+BG>3GFGB76D+
B1;B8693449+AG265E689+B4F8;86=89+B49774C+&8336@
76G+4628634+86+316744A34+3?99673834+174B76+3>H3G+T+86+
4694B449+8;6AA6789G+B>7>5>B789GC+$16744A34+388@
549+9G2=GG9+F6A4238A8F49+3167389+B87B?738A?:89+
A154774C+ '87B?738A?+ 19+ B?6389B69+ E66A8FGGD+ 86+
GG9889+4;36B?A163?4C+/G6AAG+74916AA4+B87B?738A?4+
86+5>H7BGG9+BG>=GD+:4+76B76EG+BG7633883+883367>>7+
:4+F473??AA67??7+:GGFG3+BG7633G5G33H56B76C
$16989+34E4D+:1AA4+88336989+F473??AA67??7+58;@
B63>B78AA673>>+19+789+3>E673>56989+749428A69GB@
76L+87658;B6B76+4;F13+B183449+<8988;676B76+F46AA4+
QQ
!"#$!%&$##''(
F4;76946734+ 58;B63>73G+ :??;6+ B>78678AA8+ 1;<496@
744361AA8C+ /G69+ 88336989+ F473??AA67??7+ ;4:4?3??+
?A17+1;<4967443618AG5G73GL+763G+86+E6=83G+3>H2H9+
A6633>FG9G+ 476494C+ J>;B6556AAGG9+ 78+ ;4B893??+
j2H5EH9EH5EHB76j+ :4+ j9467389+ 4764B76j+ :4+ 78+
8;1383449+ jF4;7694678734+ 3>H9+ B82633G567873GjC+
$G73G+7>>73G+86+1A8+34;F8334+BG>3G9386AA8+7?23887@
74+ 883367889+ F473??AA67??3889C+ K4AB637856989D+
;49B467?D+ 7GG99H3+ :4+ 12:883+ E??33?F43C+ J12=19+
7?234?3?5678734+ 883367889+ F473??AA67??3889+ 86+
4A4676AA4+1A8+368314C+J1231+19+B4?B494+4;:8734D+86BG+
763G+E6=83G+;8A8F4933694+4?B31;638833694+7?2388774+
F473??AA67??3889C+$G73G+2?1A654334+:12=19+?7B1@
3449+BG>33G>3>FG9+8833678736C
+ '17B4+ 88336989+ :1234:??7+ 19+ 9GB>5G3H93GD+
7443344+E426556AA449+78?;4?B7894+7>93>G+B1B8@
5?7+7663GD+833G+:1231+?5567344+76A5G97G+3>H>2@
3867H9+19<8A56A34+:4+F473??33154A34+31656994A34C+
(A46783+E?1A873449+:4B4?3?F43+5>BBGG9+F473??A@
A67??3889+ 7?234?3?56789+ 174A34+ 78?;44F669+ ;>2@
5669L+28D+:13B4+1F43+FGA69E63G5G33H56G_+28D+:1634+
6378GG9+86FG3+F473??AA67??7B>7>5>B783+B66991734_+
28D+:13B4+BG;76FG3+7663GD+833G+388544+86+BG7638AAG_+
78BG+28D+:13B4+19+;4:433?+88336789+F473??AA67??=89+
?AB1E?1A8AA8C
Pohdinta
*?8A+'4E386969+W)PPeD+)PQQX+883367389+2>F86=89+
54AA6+316566+E12:494+?786AA8+883367889+1;<496744@
361B?A33??;669+ A6633>F6AA8+ 3?3B65?B76AA8+ Wb?234A4+
>5C+)PQQ_+b?234A4+>5C+)PQM4+:4+)PQMI_+'4E3869+
)PQQ4+ :4+ )PQQI_+ "66F4;6+ >5C+ )PQ)_+ "66F4;6+ \+
0G57G+ )PQNXC+ $4;B4738A348774+ 3G5G9+ 4;36BB8A69+
3?A1B764+7?2388774+'4E386969+883367389+2>F86=89+
54AA669D+ 19+ 78AB8>=89+ 2>F833G+ 7>>3G+ 34;B47344C+
%8AB8>=89+ 2>F88AAG+ 34;B16383449+ 763GD+ B?69B4+
B19B;88336764D+ B1B19467F4A346764+ :4+ >55G;;83@
3GF6G+ 88336783+ 1=13?B783D+ B?389+ 4;F13D+ 91;563+ :4+
7GG99H3+ 1F43+ :12=1AA8+ :4+ 3>H938B6:H6AA8C+ $G5G9+
B6;:163?B789+3?A17389+F4A1774+8833678736+2>F88AA6@
789+1;<4967443619+>B76+3?99?758;BB6+19+78D+833G+
9G5G+4;F13D+91;563+:4+7GG99H3+1F43+744F?3349883+
>2386789+ 58;B63>B789+ 1;<4967443619+ :G789389+
B87B??=8774D+ 789+ 76:449D+ 833G+ 98+ 1A676+ >A2GGA3G+
499833?:4+346+:1B46789+289B6AHB1234678736+A?1564C+
$GAAH69+78AB8>=89+2>F88AAG+34;B16383449+883367389+
!"#$!%&$##''( 1/2015 | www.eben-net.fi
1=13?7389D+B?389+4;F1:89D+91;5689+:4+7GG93H:89+
78AB8>33GD+ B19B;883367??334+ :4+ >55G;;833GF>>33G+
78BG+:4833?4+>55G;;>73G+96673GC+
$G5G9+A67G>B789+:12=1734+78AB8>=89+2>F8873G+
3?A88+34F4AA449+B46B6734+3G;B869D+76AAG+78+A?1+E12@
:49+ B46B6AA8+ 5?6AA8+ 2>F86AA8C+ J12=19+ BG>33G>3>@
56989D+1;<4967443619+3?B6D+AGE69GB>F>>7+:4+5??3+
B?A33??;69+2>F883+3?AB63449+4694+3683>9A467389+A4@
7689+AGE6D+8A6+966AA8+49983?3+58;B63>B783+744334F43+
F462=8AA4C+$G73G+7>>73G+916=89+58;B63>7389+8=87+
:19B69+47386989+745497??93467??7+3?A676+1AA4+AG2@
3HB12341A83345?7D+ :134+ 89989+ 5?634+ 2>F863G+ 86+
B>83G+;4B89345449C
$?3B65?B789+ 3?A1B783+ 4934F43+ :1634B69+ F4734@
?B764+766289D+56389+8833673G+:1234:??334+F1676+B8@
2633GGC+(68556774+3?3B65?B76774+19+31=833?D+833G+
:1234:689+ B?F638A54+ 1;<4967443619+ 883367>>=89+
36A4734+ 7443344+ 8;134+ 4A467389+ BG763>B7673GC+ *63G+
>A855G73G+:12=1734+19+B>78D+763G+883367855GB76+
28+1;<496744361974+883367>>33G+4;F616F43+Wb?234A4+
>5C+ )PQM4_+$;8F6c1D+]84F8;+ \+ S;1[9+ )PPeXC+
.9B69+542=1AA6734D+833G+:1234:43+:4+876568283+86@
FG3+ 1A8+ 368316764+ 88336789+ 1;<496744361B?A33??;69+
8;6A4676734+:4+17633469+;6736;6634676734+=67B?;7786734C+
b86=G9+9GBHB?A5473449+ 36A4998+ 7443344+9G>33GG+
F4;769+ ;??7?678A34D+ B?9+ 3447+ 289B6AH73H+ B1B88D+
833G+883367>>7+:GG+286=G9+>B769+B4998334F4B7889D+
346+833G+88336989+F473??AA67??7+86+1A8+3>H2H9+A6633>@
FG+B>7>5>7+4AB??9B449C+$G73G+7>>73G+:1234:689+
E>;B65>7+ B1236+ 8833673G+ :1234:??334+ 4AB44+ 563G+
7??;6554774+5GG;69+1;<496744361774+;4B893?F6@
89+8;6+58;B63>7389+3?9967345678734C+
'?9+ =67B?;7763+ 19+ E>73>33>+ 6=8936i165449D+
F16+ :1231E1;;47+ E>;B6G+ F42F67345449+ =67B?;7@
7689+ E176366F6764+ ?A133?F??B764+ :4+ 5??9345449+
3?216764+8A8589338:GC+f67B?;7786774+19+B?774B69+
E176366F6764+ 1569467??B764D+ :1634+ B49943344+ F42@
F67344C++&833678736+1;6893163?9?3+>B76AH+19+F4A34F4+
F1654F4;4+1;<496744361AA8+T+316744A34+BGG93HE?1@
A889D+ 8A6+ >B769+ :GG567889+ 346+ A664AA67889+ >B76AH9+
F4A3449+3?A88+E??33?4C+*>H7+F42F4+>23867HAA67>>7+
19+ E176366F6989+ 4764D+ B17B4+ 78+ 8=673GG+ 883367389+
3165693434E1:89+ 6938<;163?56734+ 4;B889+ :4+ 289@
B6AH73H9+7631?3?56734+966269C+'?6389B69+>23G+3G;@
B8GG+19+368=17344+>23867HAA67>>=89+E658G+E?1A6D+
8A6+ 8EG883367389+ 3165693434E1:89+ A8<63651656989+
Q)
:4+ 8EGF6;4AA6783D+ 24634AA6783+ 268;4;B643C+ .2:86=89D+
7GG93H:89+ :4+ 34F163386=89+ 34;:1456989+ 19+ 3G;B8@
GGD+745169+:12=19+7631?3?56989+:4+;11A654AA6?7D+
78BG+ 88336789+ B87B?738A?9+ BG>56989+ F6;4AA676AA4+
d11;?586AA4+ T+ B?9249+ 88336789+ F473??AA67??=89+
31656:??7+86+;4:4?=?+E8ABBGG9+:1231E1;3447889C
+ f67B?;77689+ 5??93456789+ :4+ ??7693456789+
E;178776774+12:89?1;494+F163467669+E63GG+B87B?7@
38A?9+A67GG5673G+1;<4967443616774C+J1334+=67B?;7763+
AG2893>676FG3+31676449+:4+;6736;66=43+966=89+FGA6AAG+
A16F893?676F43D+ 3?A676+ 519897??9346734+ F687369@
3GG+ A67G3G+ 1;<4967443616774C+ (94A>>769+ 3?A17389+
5?B449+ 4F16934+ B87B?738A?B?A33??;64+ E6=83GG9+
2>FG9G+476494D+:4+4F16589+B87B?738A?9+9G2=GG9+
1A8F49+ >238>=877G+ A?13345?B7889+ 1;<496744@
361774C+ J12=19+ 1A676+ 3G;B8GG+ 3?3?73?4+ 4A46738974+
B1B85?75446A5449C+ '87B?738A?9+ B6F6:4AB494+
F16=449+ E63GG+ >2386789+ 38;5673H9+ 83765673GC+
(6986731774+ 87669+ 91?78F4+ 749428A69G@6A56H+ :4+
389=89776D+:1774+88336789+F473??AA67??=89+6A56H9+
3?99673456989+19+F46B844+B68A6FG3+7663GD+833G+>2@
38673G+ B68A3G+ 86+ 1A8+ AH>3>9>3C+ J1234:689+ 3?A676B69+
F6873699G77GG9+3?AB634+:4+78A633GG+8833673G+E?28334+
4;B889+6938<;16=?AA4+34F4AA4C+$G5G+8=673G676+883@
367389+ BG>3G9386=89+ 767G673G5673G+ :4+ 766;3G5673G+
4;B889+E6934E?1A6789+E?2889+3471A34C
Lähteet
(4A31989D+$C+\+J?9BB4;6D+0C+Q^^^C+!;63>B789+4;F13+
:4+8366BB4C+J?F4L+]%.!C+
(;`28;D+*C+%C+Q^^UC+Z?A3?;8+49=+4<89`>L+328+EA4`8+
1d+`?A3?;8+69+71`64A+3281;>C++Z45I;6=<8L+Z45I;6=<8+
-96F8;763>+K;877C+
(;=6`2F6A6D+(CD+J19=A8D+fC+\+'1[7B8D+SC+)PQPC+
f658976197+1d+8326`4A+I?769877+`?A3?;87L+`15E4@
;69<+=434+d;15+QM+`1?93;687+1d+&?;1E8D+(764D+49=+
328+(58;6`47C+b?549+"871?;`8+f8F8A1E5893+#9@
38;9436194A+QM+WMXD+)^^@MQRC
(;=6`2F6A6D+(CD+J19=A8D+fCD+'1[7B8D+SCD+Z1;94@
`26198D+&CD+06D+JC+\+$24B4=6E?;45D+$C+)PQ)C+&326`4A+
Z?A3?;87+69+04;<8+S?769877+.;<496g436197+69+S;4@
g6AD+"?7764D+#9=64D+49=+Z2694C+J1?;94A+1d+S?769877+
&326`7+QPR+WNXD+NQR@N)eC
S8;<8;D+ KC+ 0CD+ 0?`B5499D+ $CD+ "467B6A4D+ ,C+ \+
(6331A4D+$C+Q^^NC+$1=8AA67??=89+717644A6989+;4B89@
3?56989L+ 368=1971761A1<6989+ 3?3B68A54C+ b8A769B6L+
www.eben-net.fi | 1/2015
Y4?=845?7C+
Z289D+(C+ !C+ %CD+ %4[>8;7D+ "C+ SC+ \+ ]6AA6457D+
KC+ aC+ Q^^VC+ "869d1;`69<+ 8326`4A+ =8`67619+ 54B69<+
32;1?<2+`1;E1;438+`?A3?;8C+J1?;94A+1d+S?769877+&3@
26`7+QU+WeXD+eRR@eURC
b?234A4D+*CD+a8A=3D+$CD+b>FH989D+'C+\+*4?91D+
%C+)PQMIC+&326`4A+.;<4967436194A+Z?A3?;8+47+4+Z19@
38m3+d1;+*494<8;7n+K8;7194A+]1;B+Y14A7C+J1?;94A+
1d+S?769877+&326`7+QQN+W)XD+)UR@)e)C
b?234A4D+*CD+a8A=3D+$CD+0G57GD+(@*+*4?91D+%C+
\+'699?989D+-C+)PQQC+f187+328+&326`4A+Z?A3?;8+
1d+.;<4967436197+K;15138+*494<8;7n+.``?E4361@
94A+]8AA@S869<O+ #9F8736<4369<+ #9=6;8`3+069B7+ F64+
&326`4A+%3;469C+J1?;94A+1d+S?769877+&326`7+QPQ+W)XD+
)MQ@)NVC
b?234A4D+ *CD+ '49<47D+ *CD+ 0G57GD+ (@*C+ \+
a8A=3D+$C+)PQMC+&326`4A+5494<8;7+69+8326`4A+1;<496@
7436197O+$28+A84=8;726E@`?A3?;8+`1998`3619+4519<+
a699672+ 5494<8;7C+ 084=8;726E+ \+ .;<496g43619+
f8F8A1E5893+J1?;94A+MN+WMXD+)RP@)VPC
J1B6989D+(CD+ J?26A4D+ 'C+ \+ %?196989D+ &C+ Q^^^C+
f67B?;776494A>>76+ A66BB8877GC+ $45E8;8L+ ,4734E46@
91C+
J1B6989D+(CD+ J?26A4D+ 'C+ \+ %?196989D+ &C+ Q^^MC+
f67B?;776494A>>769+ 44BB1783C+$45E8;8L+,4734E46@
91C+
'4E3869D+ *C+ )PQQ4C+ -9=8;7349=69<+ ?98326`4A+
I824F61;+ I>+ ?9;4F8A69<+ 8326`4A+ `?A3?;8C+ b?549+
"8A436197+UN+WUXD+eNM@eU^C
'4E3869D+*C+)PQQIC+a;15+#94`3619+31+&m38;94A+
]2673A8IA1[69<L+$28+#9o?89`8+1d+328+&326`4A+Z?A@
3?;8+1d+.;<496g436197+19+&5EA1>88+"87E19787+31+
.I78;F8=+];19<=169<C+J1?;94A+1d+S?769877+&326`7+
^e+WMXD+RQM@RMPC
'4E3869D+*C+)PP^C+&326`7+K;1<;457+49=+&326`4A+
Z?A3?;8L+(+/8m3+%38E+69+-9;4F8A69<+$286;+*?A36@
a4`838=+"8A43619726EC+J1?;94A+1d+S?769877+&326`7+
e^+W)XD+)UQ@)eQC
'4E3869D+ *C+ )PPeC+ f8F8A1E69<+ 49=+ 387369<+ 4+
5847?;8+ d1;+ 328+ 8326`4A+ `?A3?;8+ 1d+ 1;<496g436197L+
328+`1;E1;438+8326`4A+F6;3?87+51=8AC+J1?;94A+1d+.;@
<496g436194A+S824F61;+)^+WVXD+^)MT^NVC
'K*Y+ W)PQMX+ #938<;63>+ %?;F8>+ )PQMC+ ]4@
7269<319D+fZL+'K*YC+
0??BB4D+ *C+ )PPPC+ /GBHB?A54+ A?1+ B123889L+
=67B?;77693?3B65?B789+ 34?7341A83?B783C+ $81B78774+
QM
!"#$!%&$##''(
%4:4F44;4+\+(C+K66;46989@*4;72+W3165CX+'68A6D+=67@
B?;776+\+>23867HC+J>FG7B>AGL+J>FG7B>AG9+>A61E6731D+
QMM@QUPC+
"66F4;6D+&C+\+0G57GD+(@*C+)PQNC+f187+63+K4>+31+
S8+&326`4AO+&m456969<+328+"8A43619726E+S83[889+
.;<4967436197n+&326`4A+Z?A3?;8+49=+#991F436F89877C+
J1?;94A+1d+S?769877+&326`7+Q)N+WQXD+Q@QVC
"66F4;6D+&CD+0G57GD+(@*CD+'?:4A4D+JC+\+b867B4@
989D+&C+)PQ)C+$28+8326`4A+`?A3?;8+1d+1;<4967436197+
49=+1;<4967436194A+6991F436F89877C+&?;1E849+J1?;@
94A+1d+#991F43619+*494<85893+QR+WMXD+MQP@MMQC
"?6g@E4A15691D+KC+\+*4;3h98g@`4c47D+"C+)PQNC+
&326`4A+Z?A3?;8D+&326`4A+#93893D+49=+.;<496g436194A+
Z636g89726E+ S824F61;L+$28+ *1=8;4369<+ 49=+ *8@
=64369<+"1A8+1d+K8;719@.;<496g43619+a63C+J1?;94A+1d+
S?769877+&326`7+Q)P+WQXD+^R@QPeC
%6A341:4D+*C+\+,82B4E8;GD+*C+)PQQC+f67B?;776@
494A>>76+ :1234567@+ :4+ 1;<4967443613?3B65?B78774C+
$81B78774+(C+K??74+\+KC+J??36+W3165CX+*89838A5G@
F66=4B19+;46F44:43C+K8;?738634+A44=?AA6789+3?3B65?7@
AG2873>56734F49+F4A693449C+b4974E;693L+J1234567@
346=19+1E6731D+)PU@)MQC+
$6AA8>D+ &C+ /CD+ a;8=;6`B7D+ %C+ *C+ \+ b1;9833D+(C+
)PQPC+'69726ED+`?A3?;8+49=+8326`7+69+1;<4967436197C+
&mEA1;69<+65EA6`436197+d1;+6938;94A+`155?96`436@
19C+ J1?;94A+ 1d+ Z155?96`43619+ *494<85893+ QU+
W)XD+QU)@QeNC
$;8F6c1D+0C+'CD+]84F8;D+YC+"C+\+S;1[9D+*C+&C+
)PPeC+#3n7+01F8A>+43+328+$1EL+b68;4;`26`4A+08F8A7D+
#=89363687D+ 49=+ K8;`8E36197+ 1d+.;<496g436194A+ &3@
26`7C+S?769877+&326`7+p?4;38;A>+Qe+W)XD+)MM@)R)C
$;8F6c1D+0C+'CD+]84F8;D+YC+"CD+Y6I719D+fC+YC+\+
$1do8;D+SC+0C+Q^^^C+*494<69<+&326`7+49=+08<4A+
Z15EA649`8L+]243+]1;B7+49=+]243+b?;37C+Z4A6@
d1;964+5494<85893+;8F68[+NQ+W)XD+QMQ@QRQC
$;8F6c1D+0C+'C+\+!1?9<IA11=D+%C+(C+Q^^PC+S4=+
(EEA87+69+S4=+S4;;8A7L+(+Z4?74A+(94A>767+1d+&326@
`4A+f8`67619@*4B69<+S824F61;C+J1?;94A+1d+(EEA68=+
K7>`21A1<>+VR+WNXD+MVe@MeRC
KTM, FM Maria Kuula valmistui vuonna 2015
Jyväskylän yliopistosta pääaineinaan johtaminen ja
yhteisöviestintä.
Sähköposti: [email protected]
!"#$!%&$##''( 1/2015 | www.eben-net.fi
! Artikkelit
Eettinen johtaminen
tiimeissä
b&//(+$.*K&"#
! Tiivistelmä
Käsittelen tässä artikkelissa uutta käsitettä: eettistä tiimijohtamista. Artikkeli osoittaa, että eettisessä
tiimijohtamisessa on erityispiirteitä, jotka ovat harvemmin esillä yleisemmässä eettisen johtamisen
tutkimuksessa. Tiimitasolla esimieheen ja hänen toimintaansa kohdistuu monenlaisia odotuksia niin
organisaation, tiimin jäsenten kuin sidosryhmien taholta. Aina nämä odotukset eivät ole linjassa keskenään
tai esimiehen omien eettisten näkemysten kanssa. Tämä aiheuttaa haasteita erilaisissa esimiestyön
tilanteissa. Haastavat tilanteet voivat liittyä esimerkiksi tiimiläisten tasapuoliseen kohteluun palkitsemisessa,
irtisanomistilanteissa tai yksinkertaisesti erilaisista elämäntilanteista johtuen. Hankalimpia ovat tilanteet, joissa
ei ole yksinkertaista oikeaa ratkaisua, vaan päätös joudutaan tekemään kahden huonon vaihtoehdon välillä.
Tutkimus osoittaa myös, että eettinen johtaminen ei ole tiimiympäristössä ainoastaan esimiehen vastuulla.
Jokapäiväisessä työssä tulee eteen tilanteista, joissa korostuu kaikkien tiimin jäsenten vastuu vahvistaa tiimin
arvopohjaa omalla käyttäytymisellään ja puuttua arvojen vastaiseen toimintaan – käytännössä siis johtaa
itseään, kollegoitaan ja tiimin eettistä toimintaa.
Asiasanat: Eettinen johtaminen, tiimi, tiimijohtaminen, diskurssianalyysi
QN
www.eben-net.fi | 1/2015
Miksi tutkia eettistä
tiimijohtamista?
,
473??AA6789+ A66B8316569949+ 3?3B6@
5?7+ 19+ 1AA?3+ F42F4774+ B47F?774+
F66586789+ F?176B>558989+ 4:49C+
YA1I4A67443619+ :4+ =6<634A6744@
3619+ 49761734+ 36831+ >;63>7389+ :4+ :?AB67389+ 1;@
<4967443616=89+ 3165693434F16734+ 19+ A44:4736+
7??;89+>A867H9+744F?38334F6774C+067GB76+?78@
43+ A44:44+ :?AB67??334+ 7449883+ 7B49=44A63D+ B?@
389+ 87658;B6B76+ &9;1969+ 34E4?7+ 346+ F?17689+
)PPeT)PP^+ 34A1?7B;66769+ 34?734AA4+ 1AA883+ 34@
E423?543D+ 1F43+ 7449883+ 9669+ 76:16334:43D+ 58@
=649+ B?69+ B?A?334:43B69+ B6699173?5449+ 766@
3GD+ 56AA4676AA8+ 3165693434F16AA8+ 1;<4967443613+
1549+ 589873>B7897G+ E8;?734F43C+ ,473??AA6@
989+A66B831656934+3?3B65?74A?8894+B87B633>>+
8;63>678736+ A66B8@8AG5G9+ 3165693449+ :4+ EGG@
3HB7669D+:16774+:1?=?3449+BG76338A85GG9+16B8@
449+ :4+ FGG;GG9+ A6633>F6G+ B>7>5>B76G+ WZ;498+
\+*43389+)PPVD+RXC+
&8336789+ :123456789+ 3?3B65?7+ 19+ 174+ 3G3G+
A44:44+ 3?3B65?74A?8334+ :4+ E12:4?3??+ F47@
3??AA6789+ A66B8316569949+ 3?3B65?B789+ A67GB@
76+ :12345673?3B65?B78AA8C+ J12345678AA4+ 19+
B87B86989+ ;11A6+ 1;<4967443619+ 3165693434E1@
:89+5?131?3?5678774D+:4+88336789+:123456789+
3?3B65?B789+9G2=GG9+F42F4736+3?B8F49+>5@
5G;;>73G558+7663GD+56389+1;<4967443613+F16@
F43+ F42F67344+ :4+ F4;567344+ 8833673G+ 316569@
344974+ 8;6+ 1;<49674436134716AA4C+ W&765C+ $;8@
F6c1+Q^eU_+S;1[9+\+$;8F6c1+)PPU_+S;1[9+
>5C+)PPR_+*4>8;+>5C+)PP^_+]8IA8>+\+]8;@
98;+)PPeXC+
,46BB4+ 88336789+ :123456789+ 3?3B65?7+ 19+
B47F49?3+ 7??;8736+ F66586789+ QPTQR+ F?1=89+
46B494D+ 88336989+ 36656:123456989+ 19+ 4A?88@
94+F68AG+56A386+3?3B654319C+(68554774+88336@
789+:123456789+3?3B65?B78774+3665634714+19+
BG7638A3>+AG2699G+>A655G9+:12=19+8A6+1;<496@
7443619+:1231;>25689+B4?334+:4+586A3G+E??3@
3??+ 78AFG+ >55G;;>7+ 7663GD+ 563G+ 88336989+ 366@
56:123456989+16B8473449+19+W]2638+\+0849+
)PPeXC+J4+B?6389B69+366565G6989+34E4+316564+
19+ 2>F69+ >A8673G+ 46B4558+ 1;<4967443616774C+
QR
!"#$!%&$##''(
&?;1d1?9=69+ W)PQPX+ 38B85G9+ 3?3B65?B789+
5?B449+ 56A386+ UR+ E;17893364+ 24473438AA?6734+
7?154A4676734+ B8;316+ 38B8FG97G+ 3H63G+ 366567@
7GD+:1AA4+19+:4833?4+F473??34+:4+:1B4+F16+6378@
9G678736+7??99638AA4+1549+3>H97GC+067GB76+366@
56+19+5198AA8+3>H938B6:GAA8+3>H>23867H77G+78+
3471D+:1B4+B46BB869+F1654BB465569+F46B?3@
344+2G989+3165693434E44974C+
!B76AH9+ AG26>5EG;673H9+ 58;B63>7+ 2G989+
31656934974+883367>>=8AA8+19+31=833?+87658;@
B6B76+ BA477678774+ %349d1;=69+ F49B6A4B1B887@
74C+ $?3B65?B78774+ )N+ 91;544A64D+ 38;F833G+
56871E67B8A6:44+ :4833669+ B423889+ ;>25GG9L+
F49<86B76+ :4+ F49<69F4;36:16B76C+ $4;B163?B78@
94+1A6+3?3B64+;>25689+316569344+B42=89+F66@
B19+4:49C+'18+:1?=?33669+B?6389B69+B87B8>3@
3G5GG9+B??=89+F?1;1B4?=89+:GAB889D+B17B4+
F49<69F4;36:16=89+BG>3H7+1A6+5??33?9?3+B1B1+
4:49+ FGB6F4A34678554B76+ :4+ F49B689+ 2>F69@
F16996734+ 2?1A873?33669C+ $?3B65?734+ F83G9>3+
q65I4;=1+2?15476+1A8F4974+6378B69+5??33?@
54774+4B43885678734+3?3B6:4734+F49B6A49:12@
34:4B76C++Wb498>+>5C+Q^VM_+q65I4;=1+)PPNXC+
q65I4;I1+ 19B69+ 763G+ 568A3GD+ 833G+ 2>FG+ :4+
E424+ >B76AH3471AA4+ ;66EE??+ E4A:19+ 89855G9+
36A499838B6:H673G+B?69+46B4558+E12:167458@
;6BB4A46989+ E7>B1A1<64+ 24A?4676+ 49344+ >5@
5G;3GG+Wq65I4;=1+)PPND+NeXC+
(;36BB8A696+ 9GBHB?A54734+ 19+ 568A89B669@
316734D+833G+q65I4;=19+3?3B65?B783+91734F43+
F42F4736+87669+;>25G9+:4+5?6=89+;>25G9+:G@
789389+ 58;B63>B789+ >B76AH9+ 8833678AA8+ 316@
56994AA8C+%45497??9346764+3?A1B764+AH>=G5@
58+ 5>H7+ *6A<;4569+ WQ^URX+ 3?3B65?B76734L+
;>25GAAG+19+7>FGAA6989+F46B?3?7+87658;B6B@
76+766289D+56389+>B76AH3+;84<16F43+4?B31;63883@
386269C+
">25G9+ 346+ 366569+ F46B?3?7+ >B76AHH9+ 86+
B?6389B449+ 4694+ 1A8+ 98<4366F6989+ 9669+ B?69+
*6A<;4569+:4+q65I4;=19+3?3B65?B76774C+&76@
58;B6B76+]2638+ :4+ 0849+ W)PPeX+ 1F43+ 31=89@
9883D+833G+36656876568289+31656994774+24F463@
3?+ 6938<;6388336+ F46B?3344+ E176366F678736+ 9669+
366569+:G789669D+3665669+B?69+B1B1+1;<496744@
36119B69C
+'46B89+B46BB689+7>FGAA6785E6+>55G;;>7+
!"#$!%&$##''( 1/2015 | www.eben-net.fi
883367873G+ 36656:12345678734+ 4?3344+ 1;<496@
744361634+;4B89345449+:4+B82633G5GG9+36658:G+
:4+ 1;<496744361634D+ :13B4+ 31656F43+ 46B46785@
E44+ 88336785569C+ %8+ 4?3344+ 5>H7+ 3?996734@
5449+ :4+ FGA33G5GG9+ 8EG88336789+ 316569949+
;67B63+ 366563471AA4C+ '17B4+ 1;<4967443616=89+
88336789+316569949+:4+3821BB??=89+FGA6AAG+19+
5>H7+ 31=833?+ >238>B76GD+ 8833678736+ 31656F43+
366563+F16F43+5>H7+E4;49344+1;<4967443616=89+
316569949+ 3821BB??334+ W8765C+ f8+ b11<2+ \+
f89+b4;31<+)PPeD+b?234A4+>5C+)PQQD+0G57G+
\+K?rs3463s+)PPUD+"84F8+)PPRXC
$G77G+ 4;36BB8A6774+ 876338A85G96+ 3?3B65?B@
789+ 34F16338894+ 19+ 7>F893GG+ >55G;;>73G5@
58+ 883367873G+ :12345678734+ 366563471AA4D+ :4+
34;:134+ 5GG;638A5G+ 88336789+ 36656:123456789+
BG763388AA8C+$?3B65?7B>7>5>B7896+19L+'?69@
B4+ 7?154A46783+ 876568283+ 24251334F43+ 883@
3673G+36656:123456734O++$?3B65?B7896+47833??+
B?F46A8F49+ 88336789+ :123456789+ 3?3B65?7@
B8933GG9C+%8+86+5GG;6338A8D+56AA46989+BG>3H7+
19+8833673G+346+8EG8833673GD+F449+7>F893GG+>5@
5G;;>73G558+ 7663GD+ 56389+ 24473438AA?3+ 876@
568283+24251338A8F43+8833673G+36656:1234567@
34+E8;?73?89+286=G9+154AA8+9GB85>B78AA889+
7663GD+56BG+19+8833673G+:4+56BG+86C++
Taustaa eettiselle
tiimijohtamiselle
,46BB4+ 8833673G+ 36656:123456734+ 86+ 637877GG9+
1A8+ 3?3B633?+ 46B46785569D+ BG763833G+ 19+ 542@
=1AA6734+ AG2873>G+ 4685549+ 3?3B65?B789+ 9G@
BHB?A54734+ 78AF633G5GAAGD+ 563G+ 3?3B65?7368@
314+586AAG+19+1A854774+883367873G+:123456787@
34+:4+36656:12345678734C+
&83367>>=8AAG+ 346+ 51;44A67??=8AA4+ F6634@
3449+ 88336789+ :123456789+ 3?3B65?B78774+ B>@
7>5>B7669+16B84734+:4+FGG;G73G+346+2>FG73G+:4+
E424734+WZ6?AA4+\+a1;7>32+)PQQD+)MPXC+J12@
345678AA8+AH>3>>+A?B?6764+5GG;638A56GD+5?334+
?786556389+:12345678AA4+F66343449+E;1787786@
269D+ :16AA4+ F46B?383449+ 3167389+ 62567389+ 4:4@
3?B7669D+BG>3HB7889+:4+4;F16269+W!?BA+Q^e^XC+
&8336789+ :123456789+ 3?3B65?B78774+ 9G5G+
B4B76+8A8589336GD+883367>>=89+:4+:123456789D+
QU
1F43+3?19883+>23889+S;1[9+>5C+W)PPRD+Q)PX+
5GG;6338A85GAAG+ 88336789+ :123456789+ j91;@
54366F678736+71E6F4B76+BG>3HB78B76+9669+289@
B6AHB1234678774+ 31656994774+ B?69+ 62567389+
FGA67677G+ 7?2386774+ 78BG+ 3GAA46789+ BG>3HB789+
8=673G5678B76+ 78?;44:6AA8+ B4B767??9346789+
F6873699G9D+ F42F673456789+ :4+ EGG3HB7893819+
B4?334Cj+ '87B8673G+ 286=G9+ A44:4736+ 2>FGB7>@
3>77G+ 5GG;638A5G77GG9+ 19+ 88336789+ :123456@
789+B4B76+E?1A34L+316744A34+154+88336989+BG>3@
3G>3>56989D+316744A34+3;4974B361944A6989+34E4+
F42F67344+883367>>33G+5>H7+5??9+1;<496744@
3619+31656994774C
&8336789+ :123456789+ 3?3B65?B789+ E4691@
E673869G+ 1F43+ E63BGG9+ 1AA883+ 316744A34+ >B763@
3G67389+8765687389+1569467??=83+78BG+7?23883+
>B7633G67669+ 4A46766974+ :4+ 316744A34+ 3447+ 1;<4@
9674436134719+:123456989C+!B76AH3471AA4+883@
3673G+ :123456734+ 19+ 3?3B633?+ 9669+ 91;54366F6@
78734+ B?69+ =87B;6E366F67873GB69+ 9GBHB?A547@
34C+/1;54366F678AA4+E?1A8AA4+3;4=63619+?A133??+
4694+49366B69+';86BB449D+:1774+E12=633669+876@
58;B6B76+ :1234:689+ 2>F863GC+ />B>3?3B6:16734+
87658;B6B76+Z6?AA4+W)PPND+)PPRX+:4+*89=19@
`4+ W)PPQX+ 1F43+ :43B49883+ 3G3G+ B87B?738A?4C+
f87B;6E366F6789+ 3?3B65?73;4=63619+ E?1A8AA4+
19+ 3447+ B87B63>33>+ 8;63>678736+ 876568289+ 883@
367>>=89+:4+1;<4967443619+3821BB??=89+>238@
>B7669+WS;1[9+\+$;8F6c1+)PPUXC+,6658+F?1@
7694+568A89B669314+19+4AB49?3+28;G33GG+5>H7+
78D+ 56AA46783+ 38B6:G3+ F46B?334F43+ 8765687389+
883367889+ 3165693449+ W8765C+ S;1[9+ \+ $;8@
F6c1+)PQMD+'4A721F89+>5C+)PQQ4XC
.;<49674436134719+3?3B65?734+19+3823>+74@
5169+ 9669+ 91;54366F678734+ B?69+ =87B;6E366@
F67873GB69+ 9GBHB?A54734C+ /1;54366F678AA4+
E?1A8AA4+3?3B6:43+1F43+87658;B6B76+34;:199883+
54AA8:4D+:16AA4+F16=449+563434+:4+E4;49344+1;@
<4967443619+883367>>33G+W8765C+'4E3869+)PPeD+
Z1AA68;+Q^^eXC+f87B;6E366F678AAG+E?1A8AA4+3447+
3?3B65?B789+B1238894+1F43+1AA883+1;<496744@
36134719+ 8833673G+ :123456734+ B?F44F43+ E66;@
3883+ W8765C+ $;8F6c1+ >5C+ )PPMD+ '4A721F89+
>5C+ )PQQIXC+ &8336989+ :123456989+ 3665634@
71AA4+ 19+ 9G6=89+ E4691E67386=89+ FGA677G+ :GG@
9>3+78AFG736+FG2855GAA8+2?1561AA8C+,1676B1+
www.eben-net.fi | 1/2015
3665634719+88336789+:123456789+3?3B65?7+3?1@
=4+ A67G4;F14+ B1B1+ 88336789+ :123456789+ 3?3@
B65?7B8933GG9O+ $G2G9+ B>7>5>B7889+ F165@
58+AG238G+24B85449+F4734?734+BG76338A85GAAG+
89769+3665634719+:123456734+:4+789+3?3B65?734+
>A86785569C+ ,46BB4+ 8833673G+ 36656:123456734+
86+1A8B449+A44:85569+3?3B633?D+>A86989+36656@
:123456789+3?3B65?7+19+>B76+4B366F676556734+
:12345673?3B65?B789+4A?86734C+
$6658:G+19+3?3B633?+F665867389+F?176B>5@
589389+ 4:49+ B42=89+ F42F49+ 5?334+ E63BGA36+
8;6AA6789+ 3?3B65?73;4=63619+ B4?334C+ %17644A6@
E7>B1A1<649+3;4=6361+19+B87B633>9>3+8;63>6787@
36+ 36656=>94566B49+ :4+ 366563>H9+ 3?3B65?B@
7889C+ $16989+ 3;4=6361+ 19+ E?1A873449+ 91?7@
7?3+:12345673?3B65?B78734+:4+19+B87B633>9>3+
7>F893G5GG9+ >55G;;>73G558+ 3665689+ :12@
345678734C+ /G5G+ B4B76+ 3?3B65?7B8933GG+ 1A6@
F43+E63BGG9+3G>769+8;6AA676GD+5?334+46F49+F66@
58+F?17694+98+1F43+4AB4983+AG2893>G+31676449+
B1AA8B366F67??=89+ BG7633889+ >5EG;6AA8C+ '?9+
>55G;;>7+ B1AA8B366F67??=89+ :4+ :483?9+ :12@
34:??=89+ 58;B63>B7873G+ 36658677G+ 19+ B47F4@
9?3D+ 1AA449+ 2?15433?D+ 833G+ 366569G+ 3165656@
989+:4+366569+:123456989+86FG3+89GG+1A8B449+
3167673449+8;6AA676G+BG7633863GC+Wf4>+>5C+)PPUD+
08F6+)PPVXC
,46BB4+ 3665689+ 3?3B65?B78774+ 19+ 1AA?3+
F42F1:4+ B1?A?B?9364D+ 6378+ 366569+ BG76338873G+
19+1AA?3+F4;769+A44:4+>23867>55G;;>7+:1+E63@
BGG9C+!?BA+W)PQPD+MRUX+5GG;6338A88+366569+;4@
:4AA678B76+ 5GG;GB76+ 625676GD+ :16AA4+ 19+ >2386@
989+34F1638+:4+:13B4+1F43+;66EE?F46764+316767@
3449+:4+316738974+17445678734+3?19+34F1633889+
744F?3345678774C+ $6656AAG+ 19+ 7667+ 34;F8+ :4+
3423136A4+ 382=G+ 3H63G+ >2=877G+ :4833?4+ 34F16@
38334+ B1236C+$?3B6:43+ 1F43+ 5>H7+ F42F4736+ 74@
544+ 568A3G+ 7663GD+ 833G+ 366565G67877G+ 316569@
34>5EG;673H77G+ 19+ :1+ 5GG;638A5G9+ 5?B449+
8A8589338:G+ B1AA8B366F678734+ :12345678734C+
J123456989+ 9G2=GG9+ :43B?F494+ 3474E46913@
38A?94D+:1774+F?1;1338A8F43+F8;36B44A6989D+96@
583>9+ :1234:49+ :123456989+ :4+ :4833?D+ 366569+
:G789389+:123456989+WK84;`8+\+%657+)PP)XC+
!B76+ B87B867655673G+ 36656:123456789+ 3?3@
B65?7244738634+ 3GAAG+ 283B8AAG+ 19B69+ >55G;@
QV
!"#$!%&$##''(
3GGD+ 56389+ 9G5G+ 8A8589363+ BG>3G99H77G+ 366@
569+:12345678774+F46238A8F43C+*1983+3?3B6:43+
W8765C+S?;B8+>5C+)PQQD+f4>+>5C+)PPUX+B49@
9?734F43B69+7>FGAA6785EGG9+36656:123456789+
3?3B65?B7889+789+156734+AG23HB12=6734D+789+
76:449+833G+36656:123456734+3?3B633467669+71F8A@
3454AA4+ 381;61634D+ :13B4+ 19+ B8263833>+ 5??9@
A467389+:1234567>5EG;673H:89+AG23HB12=6734C
"8A4361944A6989+ :123456989+ 19+ >B76+ 9G@
BHB?A54D+:1B4+542=1AA67344+36656:123456789+
3?3B65?B789+9669+F8;36B44A67894+B?69+:4833?@
94B69+6A56H9GC+"8A4361944A6989+8A6+7?2386774+
;4B893?F4+ :123456989+ E8;?73??+ 717644A678A@
A8+ B1973;?B36196756AA8+ :4+ 9GB88+ :1234:??=89+
34E423?F49+62567389+FGA67877G+B49774BG>56@
7877G+ :4+ E?288774C+ J123456989+ 19+ 7667+ E;1@
78776+86BG+289B6AH6=>+>B7633G67889+62567889C+
W.7E694+\+-2A@S689+)PQ)D+-2A@S689+)PPUXC+
%17644A6789+ B193;?B361967569+ A697769+ AGE6+
B437133?94+ 78AA46783+ 717644A6789+ 5446A549+
BG7633883+B?69+36656+:4+:123456989+1F43+E?2@
344736+ 717644A678736+ ;4B899833?:4C+ /G673G+ 476@
16734+86+7667+1A8+1A854774+>23G+469144+16B844D+
A?1991AA6734+ BG763833GD+ F449+ 586=G9+ >55G;@
;>B78558+ 9G673G+ 6A56H673G+ E8;?73??+ 717644@
A678AA8+ 71E65?B78AA8C+ ,?17689+ B?A?8774+ 368@
3>3+717644A6789+5446A549+BG7633883+1F43+B?6@
389B69+ 1AA883+ 9669+ F4B6693?988774+ BG>3H77GD+
833G+ 966=89+ F16=449+ 74914+ F4B6693?9889D+ 69@
7363?36194A67163?9889+ BG>33HH558C+ J1B4678A@
A4+586AAG+19+B1B85?B78558+:12345678734+:4+
366563>H73GD+ :4+ 98+ 58+ 3?1558+ 5?B494558+
4694+??3889+3665669C+'?6389B69+:1B46989+36656+
AG236877GG9+ 38B85GG9+ >2=877G+ 3H63G+ 5GG;63@
38A88+B87B?738AA89+:4+>2=877G+3165689D+56389+
:??;6+7669G+3665677G+>55G;;83GG9+36656D+36656@
3>H+:4+:123456989C+/G5G+717644A6789+71E656@
789+ E;1787763+ F16=449+ ;8A4361944A6789+ :1234@
567BG763>B789+ 5?B449+ 9G2=G+ 174B76+ 366569+
:123456734C
$G77G+ 3?3B65?B78774+ AG2873>9+ 36656:1234@
56734+ 2>F69+ 4F16589+ 5GG;638A5G9+ B4?334L+
!?BAn9+ W)PQPD+ MRUX+ 5GG;638A5GG+ 2>H=>93G@
89+ F6633449+ 36656:12345678AA4+ 966269+ E;1787@
786269D+ :16AA4+ 36656>5EG;673H77G+ F46B?383449+
316789+ 6256789+ 4:43?B7669D+ BG>33G>3>567889+
!"#$!%&$##''( 1/2015 | www.eben-net.fi
:4+ 4;F16269C+ /G89+ >55G;3G89+ 36656:123456@
989+767GA3GG+4694+8A8589338:G+F8;36B44A678734+
:4+:483?734+:12345678734C+
'?389+ :1+ >AAG+ 546963769D+ 8833673G+ 36656:12@
3456734+19+3?3B633?+8;633G69+FG2G9C+(628E66;6G+
1F43+B?6389B69+B17B83349883+3?3B65?B783D+:13@
B4+1F43+B87B633>9883+87658;B6B76+3665689+4;@
F16269+W8765C+f178+\+'A6517B6+Q^^^XD+36656@
89+2>F867669+WK4A497B6+>5C+)PQQXD+876568289+
B183?9+ 16B8?=895?B467??=89+ F46B?3?B7889+
366563471AA4+ W8765C+ $;8F6c1+ Q^^)D+ ]6AA6457+
>5C+ )PP)D+ ]2638+ \+ 0849+ )PPeXD+ 58;B63>B@
78AA67389+3167389+;11A669+883367>>=89+5?131?@
3?5678774+WY;4963g+\+]4;=+)PPQD+%`2569B8+
>5C+)PP)XD+:1231;>25689+883367889+:123456@
7889+W8765C+f8+b11<2+\+f89+b4;31<+)PPeX+
:4+ 366569+ :4833??9+ F473??7889+ 883367873G+ 316@
5699473449+W088=8+>5C+Q^^^XC
,46BB4+ 88336789+ 36656:123456789+ 3?3B65?7+
19+ F68AG+ 8;633G69+ 24:4946734D+ 46B46785549+
B87B?738A?9+ 3?A1B783+ B8;31F43+ 6A56H73GD+ :1A@
A4+ 19+ E4A:19+ >238673G+ >A86789+ 88336789+ :1234@
56789+B49774+5?334+:1219+A6633>>+5>H7+46F49+
1549A4676449+ 8A8589338:GC+ '46BB64+ >AAG546@
9633?:4+ 9GBHB?A564+ 883367889+ 36656:123456@
7889+ >2=673GG+ 9GB85>7+ 7663GD+ 833G+ 88336989+
:123456989+366563471AA4+19+=>94456989+E;1@
78776+ 86BG+ E>7>FG+ 36A4+ 346+ A6734+ 36833>:G+ 366@
568765682889+A663833>:G+1569467??B764C
Empiirisen tutkimuksen
toteutus
$G77G+ 4;36BB8A6774+ BG76338A85G96+ 3?3B65?7+
E12:4?3??+ 717644A678AA8+ B1973;?B36196756A@
A8D+:1B4+B1;17344+B68A89+58;B63>73G+717644A6@
789+ 5446A549+ 5?131?3?5678774+ :4+ 5??33?@
5678774C+%17644A6789+B1973;?B361967569+5?@
B449+ 5863G+ >5EG;H6FG+ 717644A6989+ 5446A54+
7>93>>+F?1;1F46B?3?B78774+62567389+B87B89_+
58+;4B8994558+763G+:4+4994558+789+6A56@
H6AA8+ 58;B63>B76G+ >2=877G+ B87B?738A854AA4+
96673G+:4+3165654AA4+9663G+F42F673489+346+286@
B893G89C+WS8;<8;+\+0?`B5499+Q^UUXC
044=?AA6989+ 3?3B65?7138+ 19+ A?1991AA6989+
F4A6934+ 3?3B65?B78AA8D+ :1B4+ E12:44+ 717644A6@
Qe
789+ B1973;?B361967569+ 4:4338A?AA8C+ 044=?AA6@
989+3?3B65?7+19+5>H7+2>FG+34E4+AG2873>G+6A@
56H3GD+ :134+ 1AA449+ F4734+ BG763388AA673G5G77GC+
&5E66;6789+3?3B65?B789+3138?3?B78774+1A89@
B69+>2=673G9>3+9G5G+AG23HB12=43+:4+EGG=>69+
BG>33G5GG9+244734338A?3?3B65?734D+:19B4+3?@
A1B764+494A>7169+B68A6368388AA676G+589838A56G+
2>H=>93G89C+ $8854244734338A?3+ 34;:14F43+
8;691546734+ 5438;644A64D+ :19B4+ 7>FGAA6785@
5G77G+ 494A>716996774+ F16=449+ 2>H=>93GG+
8;6A46764+B68A6368388AA6789+3?3B65?B789+3>HB4@
A?:4C+
!23867B?934368388AA67877G+ :4+ :1234567368@
388AA67877G+ 3?3B65?B78774+ 3G5G+ AG2873>567@
34E496+ B438<1;6716=449+ =67B?;776494A>>769+
B8933GG9C+ Wa46;`A1?<2+ )PPMXC+ f67B?;776494@
A>>76+58;B63788+B68A89+3?3B656734+>238>=877G+
5?6269+717644A6789+5446A549+8A85893386269C+
'8933G9G+ =67B?;776494A>>76+ 19+ 51965?1@
316989+ :4+ ;4B893??+ 8;6A467389+ 3?3B65?74A1@
:89+ E8;69386AA8_+ F46B?338634+ 19+ 9669+ B68A6368@
38873GD+717644A6E7>B1A1<64734D+B1<96366F678734+
E7>B1A1<64734D+ 71761A69<F67366B4734+ B?69+ :GA@
B673;?B3?;4A6756734B69C+ WK1338;+ Q^^VXC+ .54+
AG2873>567896+ E12:4?3??+ F42F4736+ B68A6368@
3889+E8;69386AA8+:4+7??;8A34+1769+71F8AA49+B68@
A6368388AA6789+ 3?3B65?B789+ 589838A56G+ 46@
98673196+494A>>7677GC
$?3B65?74698673196+ B1173??+ )Q+ 2447343@
38A?734C+ b4473438A34F43+ F4A63769+ 9669D+ 833G+ 28+
8=?736F43+ 8;6A46764+ :4+ 8;6B1B16764+ 1;<496744@
361634C+ #BG24634;6+ F46238A6+ MQTR^+ F?1=89+ FG@
A6AAG+:4+B1A549987+24473438A34F6734+1A6+946764D+
B4B76+B1A5471744+56826GC+'46B89+B46BB6449+
34F16338894+ 1A6+ 24473438AA4+ 542=1AA6765549+
51965?1316989+:1?BB1+7?154A46764+876568@
26GD+ :1334+ 4698673119+ 7443467669+ ;6BB4?334+ :4+
8;6A46764+9GB85>B76G+BG7638A3GFG73G+6A56H73GD+
B?389+34?A?BB1+Q+17163344C+
'46B6AA4+ 24473438A34F6AA4+ 1A6+ B1B85?7@
34+ 8;656873>H3GD+ 5?334+ 244734338A?6774+ BG763@
38A6558+ 286=G9+ B1B85?B76449+ >23G+ A46AA4+
876568269G+ B?69+ 3>H938B6:H69GB69C+ %17644A6@
789+B1973;?B361967569+289<877G+244734338A?3+
34;:176F43+ 24473438A34F6AA8+ 542=1AA67??=89+
5?1316AA4+ :4+ ;4B89344+ 9GB85>B76GG9+ 88336@
www.eben-net.fi | 1/2015
7873G+36656:12345678734C+
'G>3G99H77G+ 24473438A34F43+ B87B?738A6F43+
B4977496+7663GD+56BG+286=G9+568A873GG9+19+:4+
56BG+ 86+ 1A8+ 8833673G+ 36656:123456734C+ ,46BB4+
24473438A34F43+ 24251338A6F43+ 9GB85>B76GG9+
>2=877G+B4977496+244734338A?36A49388774D+289@
B6AHB12346783+ 9GB85>B783+ E8;?73?F43+ ?7869+
A44:85569+ 2>FGB7>33>6269D+ 697363?36194A6716@
3?9867669+?7B15?B7669+WS8;<8;+\+0?`B5499+
Q^UUXC+ !B7633G67389+ B1973;?B3616=89+ B4?334+
19+ 7667+ 542=1AA6734+ EGG73G+ B66996+ 5>H7+ >2@
3867H9+697363?36194A67163?9887889+>55G;;>B@
7889+3683>673G+717644A6789+5446A549+6A56H67@
3GC+b44734338A?6774+B499?7369+24473438A34F6496+
5683365GG9+87658;BB8:G+883367873G+:4+8EG883@
367873G+ 87656873>H73G+ 78BG+ 883367873G+ 244734@
F6734+ 876568736A49386734+ 36656>5EG;673H77GC+
&833678736+ 244734F669+ 36A493867669+ F663344F43+
B>7>5>B783+ E8;?73?6F43+ 88336789+ =6A85549+
BG763388AA8D+ :19B4+ 19+ 4685569B69+ 24F463@
3?+ 31656F49+ 2>FG9G+ 34E494+ AG2873>G+ 88336@
789+ :123456789+ BG763833G+ 8765687389+ B49774+
W'F4A987+\+tF8;89<83+)PQ)D+/472+Q^^MXC+
b44734338A?3+ 34AA899833669+ GG96368=17316@
94+:4+9G69+7443?+3?3B65?746986731+;44B4A6338@
;163669+7494734+749449D+:1334+78+1A6+71E6F4774+
5?1=1774+ B68A6368388AA673G+ 494A>>76G+ F4;389C+
&9989+ >B763>67B12346734+ 494A>>76G+ B??938@
A69+GG96368=17313+:4+A?69+244734338A?:89+B6;:4A@
A6783+ A6338;169963+ AGE6+ 5?673?3344B7896+ 6378G96+
244734338A?36A49386734+:4+>55G;3GGB7896+2447@
34338A?:4+B1B19467??B7694C+'?389+a46;`A1?<2+
W)PPMD+QMX+5?673?3344D+B68A6368388AA67389+3>H@
!"#$!%&$##''(
B4A?:89+ 199673?9?3+ BG>33H+ 8=8AA>33GG+ 2>FGG+
>55G;;>73G+B68A89BG>3H9+B1938B736734C
(69867319+494A>>7677G+BG>369+F6633G+8;6+9G@
BHB?A544C+ '?389+ 4694+ B68A6368388AA673G+ 494@
A>>76G+3823G877GD+9GBHB?A5689+F4A6994774+E636+
568336G+ 34;BB449D+ 563BG+ 3>HB4A?3+ E4;246389+
3?B676F43+3?3B65?7462833496C+'68A6368388AA6989+
494A>>76+34;:144+A1E?331549+5GG;G9+8;6A46764+
9GBHB?A564D+:4+3?3B6:49+3823GFG9G+19+AH>3GG+
96673G+ 98D+ :13B4+ E4;246389+ 3?B8F43+ :??;6+ 2G@
989+3?3B65?734F1633863449++Wa46;`A1?<2+)PPMD+
QMXC+'G>33G5G96+3>HB4A?3+1A6F43L+QX+f67B?;7@
7689+B438<1;6716936+Wa46;`A1?<2+)PPMXD+)X+E?@
284B3689+ 494A>716936+ WY;65724[+ Q^e^XD+ MX+
E8;71194E;191569689+ :4+ 966269+ A6633>F689+
F8;I689+ 494A>716936+ Wa46;`A1?<2+ )PPMD+ KGAA6+
)PPMXD+NX+4=:8B366F689+:4+5?6=89+8833673G+366@
56:123456734+ B?F46A8F689+ 5GG;63386=89+ 494@
A>716936+ Wa46;`A1?<2+ )PPMD+ a;4[A8>+ Q^^)X+
78BG+RX+469867319+B438<1;6716936+91;54366F67@
389+8366B49+381;616=89+5?B449C
Mitä on eettinen
tiimijohtaminen?
$?3B65?73?A17389+ E8;?7388AA4+ 883367877G+ 366@
56:12345678774+19+E4A:19+7451:4+8A8589338@
:G+B?69+883367877G+:12345678774+5?6AA4+:1234@
56789+34716AA4D+8;63>678736+89855G9+3?3B63?6A@
A4+ >B76AH@+ :4+ 1;<49674436134716AA4C+ $16744A34+
74543+8A8589363+E469133?F43+366563471AA4+268@
549+8;6+34F4AA4+B?69+87658;B6B76+1;<496744@
36134719+:12345678774C+067GB76+3665634719+883@
TAULUKKO 1 Haastatellut esimiehet organisaatiotyypin ja sukupuolen mukaan
n = 21
Pienyritys*
Keskisuuri
yritys*
Suuriyritys*
Julkinen
organisaatio
YHT.
Nainen
1
1
2
3
7
Mies
2
4
6
2
14
YHT.
3
5
8
5
21
*Pienyritys alle 50, keskisuuri alle 250 ja suuri yli 500 työntekijää
(Commision Recommendation 2003)
Q^
!"#$!%&$##''( 1/2015 | www.eben-net.fi
367877G+ :12345678774+ 19+ 24F46334F6774+ 5>H7+
8;63>676G+ 36656347119+ :4+ 366563>H9+ 8;63>67A44@
3?67??3889+A6633>F6G+8A8589338:GD+:1634+4685E6+
88336789+:123456789+3?3B65?7+5?6AA4+:123456@
789+34716AA4+86+1A8+24F4699?3C+'?F4+Q+24F469@
91AA67344D+56A3G+88336989+36656:123456989+3?3@
B65?73?A17389+5?B449+9G>33GGC
b?154334F69+ 8833673G+ 36656:123456734+
5?6734+88336789+:123456789+34716734+8;1334F4+
38B6:G+19+:123456789+;4B893?56989+B1A58734+
:123456789+5?1=1734L+366568765682889+289@
B6AH63>FG73G+F8;36B44A678734+:12345678734D+366@
569+ :G789669+ 289B6AH63>FG73G+ :483?734+ :1234@
:??=8734+78BG+366569+B1AA8B366F676774+E;1787@
786774+ :4+ >238673>H77G+ 34E423?F4734+ :483?734+
:12345678734C+ + /G5G+ :123456789+ 8;6+ 3>>E63+
7?A4?3?F43+4;B678774+3>H77G+>2=8B76+88336789+
36656:123456789+ B1B19467??=8B76D+ :1B4+ F46@
B?3344+366569+:4+789+:G789389+4:4338A??9D+BG>3@
3G>3>567889+ :4+ 4;F16269+ 36A49386774D+ :16774+
:1?=?3449+ 5683365GG9+ 16B844+:4+FGG;GGD+2>@
FGG+ 346+ E4244C+ &8336989+ 36656:123456989+ 19+
9G69+ =>94456989+ E;178776D+ :1774+ 36A49386=89+
5?B449+8;6A46783+:123456789+5?1=13+F?1;13@
38A8F43C
,46BB4+ 3?3B65?B789+ 5?B449+ 88336787@
7G+ :12345678774+ 366563471AA4+ 19+ 1564+ 8;6@
3>67E66;3863GG9D+ 9G>33GG+ B?6389B69+ F42F47@
36+ 76A3GD+ 833G+ 883367877G+ :12345678774+ B46B6AA4+
:123456789+ 34716AA4+ 19+ 5>H7+ E4A:19+ 74544C+
&83367889+:1234:??3889+A663833GFG3+E66;3883+3?9@
3?F43+1A8F49+2>F69+74549B4A346764+8;6+:1234@
56789+ 34716AA4C+ '?389+ 468554774+ 3?3B65?B@
78774+19+31=833?+WS;1[9+>5C+)PPRD+'4E3869+
)PPeD+ $;8F6c1+ >5C+ )PPMXD+ 5>H7+ 883367877G+
36656:12345678774+ B1;173??+ :123456789+ B4B@
76+ E?1A34L+ 78+ 19+ 316744A34+ 87658;B691546734D+
91;54366F678736+2>FGB7>33GFGG+:1234:49+1544+
BG>33G>3>5673GD+316744A34+3447+3;4974B361944@
A6764+ 38B1:4D+ :16AA4+ 8=67383GG9+ 5>H7+ 5?6=89+
316569949+883367>>33GC+/G5G+74543+8A8589@
363+ 91?78F43+ 87669+ 5>H7+ 3665634719+ 88336787@
7G+:12345678774C+
$16744A34+ 74543+ 8A8589363+ 744F43+ 268549+
8;6A46764+ 6A58985675?131:4D+ :4+ 966=89+ 7?2@
388AA6989+ E46914;F1+ 19+ 8;6A46989+ 3665634719+
)P
:12345678774C+ $66563471AA4D+ 9669+ F8;36B44A6@
78774+B?69+:483?774B69+:1234:??=8774D+B1;17@
3??+ :1234:49+ :4+ 78?;44:689+ AG2867>>7C+ '17B4+
:123456989+ 34E423??+ :1B4EG6FG67877G+ B497@
74BG>567877G+ 316769+ B?69+ 87658;B6B76+ 1;<4@
967443613471AA4D+ :1774+ :123456789+ FGA69863G+
F16F43+1AA4+87658;B6B76+F6;4AA6783+F6873693GB4@
94F43D+19+A?1991AA6734D+833G+289B6AHB12346783+
:1234567889+:4+883367>>3889+A6633>FG3+156946@
7??=83+ B1;173?F43C+ $?3B65?73?A1B783+ 91734@
F43+3GAA467694+1569467??B7694+87669+8;63>6787@
36+ ;86A??=89D+ 4F165??=89+ :4+ FGA633G56789C+
,8AF1AA67??=893?9919+ :4+ 7631?3?56789+ 58;@
B63>7+ B1;173??+ 5>H7+ 244734338A?46986731774C+
!B76+B87B86989+88336789+:123456789+8A85893@
36+ 19+ B46BB689+ 366569+ :G789389+ 7631?3?56989+
366569+>23867669+34F1633867669+:4+4;F16269C+&366@
B49+ B68A8AA8+ 5?1316A3?94+ 78+ 19+ :1B46789+ 366@
56AG6789+ F8AF1AA67??7C+ $16744A34+ 24473438A34@
F43+ B1;1734F43D+ 833G+ 7631?3?56989+ 8=8AA>33GG+
5>H7+ 542=1AA67??334+ 46=1736+ 174AA673?4+ 366@
569+3>H2H9+:4+EGG3HB78938B119C+$G5G+34;F8+
7631?3?56789+ :4+ 174AA673?56789+ 3474E4691A@
A8+ 3?93??+ A?1991AA678A34+ 36656>5EG;673H77GD+
:1774+:1+5GG;638A5G9+5?B449+199673?56989+
F44366+B46BB689+174AA673?56734L+'?B449+86+19@
9673?++346+8EG199673?+>B769D+F449+B46BB6+1F43+
>238678736+F473??774+366569+34F163386=89+744@
F?3345678774C
'?389+ B?F4+ Q+ 17163344D+ 19+ B68A89+ ;11@
A6+ 3G;B8G+ 883367877G+ 36656:12345678774C+ $?3@
B65?B789+ E8;?7388AA4+ 88336989+ 36656:123456@
989+19+=>94456989D+:43B?F4736+5??33?F4+6A@
56HD+ :19B4+ ;4B893?5678774+ :4+ >AAGE6=1774+
B68A8AAGD+:1B1+E?288AA4+346+26A:467??=8AA4D+19+
B87B86989+ ;11A6C+ $?3B65?73?A17389+ 5?B449+
8833678736+ 244734F6774+ 36A49386774+ 19+ 8;63>6@
789+3G;B8GGD+833G+3665677G+F687363GG9+:4+E?2?@
3449+4B366F678736C+&833678736+244734F43+36A493883+
9G>33GFG3+F4436F49+8;63>678736+3665687656828A@
3G+4B366F6734+;11A64_+2>F69B69+:4833??9+:1234@
:??3889+ 3133?9883+ 366563+ F16F43+ 1=13344+ 876@
56828A3G+ F42F44+ F6873693GGD+ B?9+ 36A4998+ 19+
8833678736+8EG78AFGC+
!A8678736+ 36656876568289+ 4B366F6989+ ;11A6+
883367877G+:12345678774+B1;173??D+B?9+366567@
www.eben-net.fi | 1/2015
Vertikaalinen eettinen
tiimijohtaminen
Nimetty esimies johtajana:
• Toimii esimerkkinä
• Varmistaa, että eettisyydelle
on näkyvät standardit
• Tekee eettisiä päätöksiä
• Puuttuu epäeettiseen toimintaan
• Rankaisee epäeettisestä toiminnasta
!"#$!%&$##''(
Jaettu eettinen tiimijohtaminen
Jaettu jokapäiväinen
toiminta johtamisena:
• Sitoutuminen tiimin
tavoitteisiin ja arvoihin
• Reiluus
• Avoimuus
• Toisista välittäminen
Tiimistä nousevat
johtajat:
• Toimivat esimerkkinä
• Haastavat ja puuttuvat
epäeettiseen toimintaan
• Rankaisevat epäeettisestä
toiminnasta
Aktiivinen viestintä mahdollistajana
KUVA 1 Eettisen tiimijohtamisen elementit
7G+B183?9+A?13345?B789+3471+19+5434A4C+/G69+
19+ 87658;B6B76+ 76AA169+ B?9+ ??76+ 36656+ F47@
34+ 4A163344+ 316569344974+ 346+ :17+ 36656+ :1?3??+
8833678736+8EG78AFGG9+36A493887889+87658;B6B@
76+ 1;<4967443615??317389+ 5>H3GC+ $16744A34+
B?9+A?13345?B789+3471+3665677G+B47F44D+3474@
E4691+766;3>>+?7869+89855G9+:483?9+:123456@
789+E?1A8AA8C+K63BGG9+>2=877G+31656986774+366@
58677G+88336989+:123456989+F16+34E423?4+E63@
BGA36+366569+>23867677G+E;1787786774+:4+9GB>G+
BG>3G99H77G+87658;B6B76+7669G+56389+:12=19@
5?B4678736+36656+5GG;6338A88+31656934974+883@
367>>=89+76=17;>256GG9+B123449C+
$?3B65?73?A17389+E8;?7388AA4+82=1349+883@
3678AA8+ 36656:12345678AA4+ 5GG;638A5GGD+ :1B4+
E12:4?3??+A44:4A36+2>FGB7>33>>9+88336789+:12@
3456789+ 5GG;638A5GG9+ WS;1[9+ >5C+ )PPRD+
)PQPXD+ 5?334+ B1;17344+ 36656>5EG;673H9+ 5?@
B49449+3?1564+8;63>67E66;3863GC+$?3B65?B789+
E8;?7388AA4+ F16=449+ 74914D+ 833G+ 88336989+ 366@
56:123456989+19+F8;36B44A6734+:4+:4833?4+:12@
3456734D+:1B4+19L
:12=195?B46734D+ 91;54366F678736+ 71E6F44+
BG>3H73G+9669+289B6AHB1234678774+316569947@
74+B4?334+B?69+366569+B46B6774+62567389+FGA6@
7677G+7?2386774+
)Q
3GAA46789+BG>3HB789+8=673G5673G+5?6AA8+366569+
:G7896AA8+ 2425133454AA4+ >2=877GD+ 56AA46734+
19+91;54366F678736+71E6F4+BG>3H7D+78BG+B4B76@
7??9346789+F6873699G9D+F42F673456789+:4+EGG@
3HB7893819+B4?334C
Eettinen tiimijohtaminen
on haastavaa
$?3B65?B789+E8;?7388AA4+36656876568289+883@
3678736+ 244734F43+ 36A493883+ E8;?73?F43+ ?7869+
98A:GAA8+ 8;6+ ;6736;66=4AA8C+ b8+ B1B8F43+ :1?3?@
F4974+3474E4691338A85449+3>H77GG9L
3665634719+ :4+ 1;<49674436134719+ 8=?9+ FGA6AAG+
8<167569+:4+4A3;?67569+FGA6AAG+3;4974B361944@
A6789D+3?A1B764+F4436F49+87656873>H9+:4+FGA63@
3GFG9D+>B76AHG+>55G;3GFG9+87656873>H9+FG@
A6AAG+4A467389+88336789+BG763>7389+:4+1549+51@
;44A6974+FGA6AAG
-7865543+ 24473438A34F43+ 876568283+ 316@
F43+ F42F4736+ 87669+ 5>H7+ 88336789+ :123456@
789+244734F??=89+366563471AA4C+b4473438A34F6@
89+36A493883+:4+289B6AHB12346989+34E4+7?234?@
3?4+8833678736+244734F669+36A493867669+B?6389B69+
F46238A6F43D+ 76AAG+ :1?B1774+ 1A6+ 5>H7+ 876568@
26GD+:13B4+86FG3+1AA883+B1B89883+154734+568@
!"#$!%&$##''( 1/2015 | www.eben-net.fi
A873GG9+8833678736+244734F64+36A4938634+3>H?;49@
74+46B494C+'1B19467??=877449+B?6389B69+3?@
A1B783+ B8;31F43+ 876568289+ ;11A69+ 1A8F49+
;47B449+8;63>678736D+B?9+1;<4967443616774+382@
=GG9+EGG3HB76GD+:13B4+:1AA4B69+34F4AA4+244734@
F43+1;<4967443619+4;F15446A544+346+>B7633G6@
789+876568289+51;44A6BG763>73GC+*>H7+3G5G+
3?A17+ 19+ A69:4774+ 4685E689+ 3?3B65?73?A17389+
B49774+ W8765C+ b?234A4+ >5C+ )PQQD+ '49<47+
>5C+)PQPD+0?9=+f849+>5C+)PQPXC
,46B84B76+ 36656876568289+ ;11A69+ 38B8FG3+
8;6A46783+1=13?B783+:4+F44365?B783D+:13B4+51@
98774+ 1;<496744361774+ B12344F43+ :??;6+ 36656@
3471AA4C+&76568289+E63GG+568336GD+5677G+36A49@
386774+ 2G989+ EGG4764AA6989+ F8AF1AA67??38974+
19+ 1;<49674436134+ B123449D+ 5677G+ 36A493867@
74+ B1B1+ 36656G+ B123449+ :4+ 5677G+ 36A49386774+
>B7633G6989+366569+:G789+19+47838334F4+B87B6@
HH9C+'46BB6+86+1A8+4694+542=1AA6734+B12=8A@
A4+3G75GAA889+7454AA4+34F4AA4D+5?334+:12=19@
5?B46989+ BG>3H7+ :4+ EGG3HB78938B1+ 3?93?F43+
1A8F49+ 5198AA8+ 24473438A34F4AA8+ 3G;B8693GC+
'G>3G99H77G+46986731+B?6389B69+B8;311+7663GD+
833G+8833678736+8;63>6789+244734F6774+36A493867@
74+ 876568283+ 744334F43+ :G33GG+ 36A493889+ 2?1@
561654334+ 346+ 4694B69+ 568336FG3+ E63BGG9+ 89@
989+B?69+E??33?F43+766289+4B366F678736C+J4+B?6@
389B69+:??;6+8833678736+244734F43+36A493883+1F43+
9663GD+ :16774+ 876568289+ 4B366F6734+ 316569344+
8;63>678736+F44=633467669C
'46B89+ B46BB6449+ 24473438AA?3+ 876568283+
24251334F43+1;<4967443619+31656934>5EG;67@
3H9+:4+36656876568289+;11A69+8833678736+244734@
F4B76C+&833678736+244734F669+36A493867669+A6633>>+
?7869+B1B85?7+7663GD+833G+6378AAG+86+1A8+542@
=1AA67??334+F46B?3344+:1B1+36A493887889+346+766@
289+1;<496744361B1938B73669D+:1774+36A4998+34@
E423??C+K426556774+34E4?B76774+24473438A34@
F43+ B8;316F43+ :1?3?F4974+ 316565449+ F473169+
1564+ 4;F1:449+ 346+ 36A49388774D+ :1774+ 86+ 1AA?3+
542=1AA67??334+AH>3GG+B46B6AA8+47649154676A@
A8+71E6F44+;43B467?4C
Yhteenveto
&8336989+ 36656:123456989+ 19+ 7667+ 3?3B65?7@
))
4628894+ 3?1;8D+ 5?334+ ;4B89344+ F42F4736+ 883@
36789+:123456789+:4+36656:123456789+3?3B65?@
73;4=63616AA8C+&8336989+:123456989+3665677G+19+
5198774+ 7?2388774+ 74549A46734+ B?69+ 88336@
989+:123456989+89855G9+3?3B63?6AA4+>B76AH@+
:4+ 1;<49674436134716AA4C+ $665634719+ 3?3B65?7+
917344+B?6389B69+87669+??764+883367889+:1234@
567889+A6633>F6G+8A8589338:GC+/G673G+1A89+3G7@
7G+ 4;36BB8A6774+ BG7638AA>3+ :4833?4+ :1234:??334D+
3665634719+3>H7B8938A>77G+B1;173?F64+E66;386@
3G+ 78BG+ 4B366F6789+ B68A89BG>3H9+ ;11A64+ 88336@
7877G+:12345678774C
$?3B65?B7896+ 917344+ 87669+ 5>H7+ 88336789+
:123456789+ 244734F??=89+ 366563471AA4C+ *1@
983+ 24473438AA?6734+ 8765682673G+ B1B6F43+ 1A8@
F4974+>B769+:4+:17B?7+F4;769+4F?331564+88336@
78736+244734F689+36A49386=89+8=877GC++
$?3B65?73?A17389+ E8;?7388AA4+ 1A676B69+ 3G;@
B8GGD+ 833G+ 1;<496744361674+ B669963833G67669+
89855G9+ 2?156134+ 883367>>3889+ 8;6A4676774+
E;1787786774C+'17B4+:1B46789+366569+:G78989+
;11A6+19+3G;B8G+3665634719+883367>>=89+5?1@
31?3?5678774D+1A676+3G;B8GGD+833G+1;<49674436@
13+ B6699633G676FG3+ 2?156134+ 883367>>3889+ 876@
58;B6B76+;8B;>316=877449+??764+3>H938B6:H63G+
:4+5?1=1734877449+??764+36658:GC+.;<496744@
3616=89+ 1A676+ 5>H7+ 78AFG736+ F6873633GFGD+ 56A@
A46764+1=13?B764+966AAG+19+88336789+316569949+
7?23889+ 1;<4967443613471AA4+ :4+ 56389+ 9G6=89+
1=13?7389+ 9G2=GG9+ 3138?3?F49+ 366563471AA4C+
&7656826G+E63G676+B1?A?3344+:4+3?B84D+:1334+28+
>55G;3G676FG3+ :4+ E>73>676FG3+ E>7>5GG9+ 4B@
366F67694+87656873823GFG77GG9+5>H7+88336787@
36+244734F6774+36A49386774C+$16744A34+87656826G+
E63G676+B499?7344+:4B45449+3665677G+F473??@
34+366569+88336789+3165693434F49+5?131?3?56@
78734C+J17+366568765687+ B1B88+ 1A8F4974+ 8EG@
F4;54+ :4+ >B769+ 8833678736+ 244734F6774+ 36A49@
386774D+9669+78?;445?B783+F16F43+1AA4+F4B4F64+
B1B1+366569+:4+763G+B4?334+5>H7+1;<49674436@
19+31656994AA8C
.;<49674436134719+ 82=13?7389+ A67GB76+ 3?3@
B65?B78734+91?788+4:43?B764+>B7633G67389+366@
568765687389+ 31656994AA8C+ &97699GB69+ 19+
3G;B8GGD+ 833G+ 3665634719+ 8765687+ 71E66+ 366569+
B49774+4A?734+4AB489+78AB8G3+E8A67GG99H3+366@
www.eben-net.fi | 1/2015
569+ 8833678AA8+ 31656994AA8C+ &76568289+ 19+
5>H7+2>FGB7>33GFGD+833G+B46B6774+36A49386774+
86+1A8+542=1AA6734+B12=8AA4+B46BB6+366569+:G@
7896G+3G>769+7454AA4+34F4AA4C+J17+EGG3HB789@
38B1+:4+87656873>H+1F43+B?6389B69+:12=195?@
B4678736+ A69:4774+ 366569+ E8A67GG93H:89+ B497@
74D+ 5>H7+ 366569+ 767G6989+ A?13345?7+ B47F44C+
,6873693G+:4+B87B?738A?+1F43+B87B867877G+;11@
A6774+5>H7+244734F6774+36A49386774C+'17B4+876@
5687+86+F16+B15589316=4+>B7633G67389+36656@
AG67389+4761634D+19+3G;B8GGD+833G+>A867673G+883@
367673G+E8;6443386734+:4+366569+4;F15446A54734+
E?2?3449+4F1658736C+&76568289+19+5>H7+3G;@
B8GG+ 17163344D+ 833G+ >23867389+ E8A67GG93H:89+
;6BB1567889+E??3?3449+FGA633H5G736C
$?3B65?74628894+ 88336989+ 36656:123456@
989+ 19+ 8=8AA889+ 56A386+ 3?3B654319+ B8933GC+
$G77G+4;36BB8A6774+BG7638A3>+3?3B65?7+19+242@
513349?3+BG763833G+?784554734+9GBHB?A547@
34+:4+7454AA4+917349?3+87669+51934+9GBHB?A@
544D+ :16269+ 86+ 1A8+ 1AA?3+ 542=1AA6734+ 7>F89@
3>G+3G5G9+3?3B65?B789+E?63386774C+-7B16769D+
833G+3?3B65?B7896+B?6389B69+B1;17344+3665634@
719+8;63>67A443?67??334+883367877G+:123456787@
74D+ :4+ 763G+ B4?334+ 3?1+ 1549+ B193;6I??361974+
B1B1+88336789+:123456789+3?3B65?B78AA8C
Lähteet
S8;<8;D+KC+\+0?`B5499D+$C+Q^UUC+$28+71`64A+
`1973;?`3619+ 1d+ ;84A63>C+(+ 3;843678+ 69+ 328+ 71@
`61A1<>+ 1d+ B91[A8=<8C+ /8[+!1;BL+ f1?IA8@
=4>C
S;1[9D+ *C+ \+ $;8F6c1D+ 0C+ )PPUC+ &326`4A+
A84=8;726EL+(+ ;8F68[+ 49=+ d?3?;8+ =6;8`36197C+
$28+084=8;726E+p?4;38;A>+QVD+R^RTUQUC
S;1[9D+*C+\+$;8F6c1D+0C+)PQMC+f1+"1A8+
*1=8A7+ *4338;O+ (9+ #9F8736<43619+ 1d+ "1A8+
*1=8AA69<+ 47+ 49+ (938`8=893+ 1d+ K8;`86F8=+
&326`4A+084=8;726EC+J1?;94A+1d+S?769877+&3@
26`7C+=16L+QPCQPPVu7QPRRQ@PQM@QVU^@P
S;1[9D+ *CD+ $;8F6c1D+ 0C+ \+ b4;;6719+ fC+
)PPRC+ &326`4A+ A84=8;726EL+(+ 71`64A+ A84;969<+
E8;7E8`36F8+ d1;+ `1973;?`3+ =8F8A1E5893+ 49=+
387369<C+.;<496g436194A+S824F61;+49=+b?549+
)M
!"#$!%&$##''(
f8`67619+K;1`87787+^VD+QQVTQMNC
S?;B8D+ ZCD+ f64gY;49=17D+ fC+ \+ %4A47D+ &C+
)PQQC+$845+084=8;726E_+(+"8F68[+49=+011B+
(284=C+#9+S;>549D+(CD+Z1AA69719D+fCD+Y;693D+
'CD+ J4`B719D+ SC+ \+ -2A@S68AD+ *C+ W&=7CX+$28+
%4<8+ b49=I11B+ 1d+ 084=8;726EC+ S1=569L+
%4<8D+MMeTMRQC+
Z6?AA4D+ JC+ )PPNC+ 084=8;726E+ &326`7L+ *4E@
E69<+ 328+$8;;631;>C+ #9+ JC+ SC+ Z6?AA4+ W&=CX+ &3@
26`7+43+328+b84;3+1d+084=8;726ED+)9=+8=63619C+
]873E1;3D+Z$L+K;48<8;+K?IA6728;7D+MT)NC
Z6?AA4D+ JC+ )PPRC+ #93;1=?`3619C+ #9+ Z6?AA4D+
JCSCD+K;6`8D+$C0C+\+*?;E2>D+%C&C+W&=7CX+$28+
p?873+d1;+ *1;4A+084=8;7C+ S1=569L+ &=[4;=+
&A<4;+K?IA67269<C
Z6?AA4D+JC+\+a1;7>32D+fC+)PQQC+084=8;726E+
&326`7C+#9+S;>549D+(CD+Z1AA69719D+fCD+Y;693D+
'CD+ J4`B719D+ SC+ \+ -2A@S68AD+ *C+ W&=7CX+$28+
%4<8+ b49=I11B+ 1d+ 084=8;726EC+ S1=569D+
Z1;9[4AAL+%4<8D+))^T)NQC+
Z1AA68;D+ JC+ Q^^eC+ $281;6769<+ 328+ &326@
`4A+.;<496g43619C+S?769877+&326`7+p?438;A>C+
eWNXD++U)QTURNC+
Z155677619+ "8`15589=43619+ )PPMC+
)PPMuMUQu&ZuUCRC)PPMC
Z;498D+ (C+ \+ *43389D+ fC+ )PPVC+ S?769877+
&326`7C+%8`19=+8=63619C+.md1;=L+.md1;=+-96@
F8;763>+K;877C
f4>D+ fCD+ Y;199D+ KCD+ \+ %4A47D+ &C+ )PPNC+
084=8;726E+ `4E4`63>+ 69+ 38457C+ 084=8;726E+
p?4;38;A>+QRD+eRVTeePC
f8+ b11<2D+ (CbCSC+ \+ f89+ b4;31<D+ fC/C+
)PPeC+&326`4A+49=+=87E136`+A84=8;726ED+;8A4@
3619726E7+[632+A84=8;n7+71`64A+;87E1976I6A63>D+
31E+5494<85893+3845+8dd8`36F89877+49=+7?@
I1;=694387n+1E365675_+(+5?A36@58321=+73?=>C+
$28+084=8;726E+p?4;38;A>+Q^WMXD+)^VTMQQC+
f178D+JCJC+\+'A6517B6D+"CJC+Q^^^C+$28+=6@
F8;763>+ 1d+ =6F8;763>L+ [1;B+ F4A?87+ 8dd8`37+ 19+
d1;5436F8+3845+E;1`87787C+b?549+"871?;`8+
*494<85893+"8F68[+^WQXD+eM+T+QPeC
&?;1d1?9=C+ )PQPC+ &?;1E849+ ]1;B69<+
Z19=636197+%?;F8>+)PQPC+k"8dC++^CQQC)PQQlC+
(F46A4IA8+ 19@A698+ v-"0L+ 233ELuu[[[C8?@
!"#$!%&$##''( 1/2015 | www.eben-net.fi
;1d1?9=C8?;1E4C8?u7?;F8>7u753u8[`7u
8[`7)PQPwQNwPUC235x
a46;`A1?<2D+/C+)PPMC+(94A>769<+=67`1?;78L+
38m3?4A+494A>767+d1;+71`64A+;8784;`2C+019=19L+
"1?3A8=<8C
a;4[A8>D+ ]C+ Q^^)C+ 069<?6736`+ %854936`7C+
b6AA7=4A8D+ /JL+ 04[;89`8+ &;AI4?5+ (771@
`64387C
Y;4963gD+ /C+ \+ ]4;=D+ JCZC+ )PPQC+ (`3?4A+
49=+K8;`86F8=+%24;69<+1d+&326`4A+"8471969<+
49=+*1;4A+693893+(519<+#9@Y;1?E+49=+.?3@
Y;1?E+*85I8;7C+J1?;94A+1d+S?769877+&326`7+
MMD+)^^TM))C+
Y;65724[D+ (C+ Q^e^C+ Z1AA8<64A+ f67`1?;@
78L+K;1d8776194A+Z19F8;743619+4519<+K88;7C+
/8[+J8;78>L+(IA8mC
b498>D+ ZCD+ S49B7D+ ZC+ \+ q65I4;=1D+ KC+
Q^VMC+ #938;E8;7194A+ f>9456`7+69+4+%65?A4@
38=+K;6719C+#938;9436194A+J1?;94A+1d+Z;65691@
A1<>+49=+K891A1<>+QC+U^T^VC
b?234A4D+ *CD+ a8A=3D+ $CD+ 0G57GD+ (C@*CD+
*4?91D+%C+\+'699?989D+-C+)PQQC+f187+328+
&326`4A+ Z?A3?;4A+ 1d+ .;<4967436197+ K;151@
38+*494<8;7n+.``?E436194A+]8AA@S869<O+#9@
F8736<4369<+#9=6;8`3+069B7+F64+&326`4A+%3;469C+
J1?;94A+1d+S?769877+&326`7+QPQD+)MQT)NVC
'4A721F89D+ 'CD+ f89+ b4;31<D+ fC+ \+ f8+
b11<2D+(C+)PQQ4C+&326`4A+084=8;+S824F61?;+
49=+S6<+a6F8+a4`31;7+1d+K8;7194A63>C+J1?;94A+
1d+S?769877+&326`7+QPPD+MN^TMUUC
'4A721F89D+ 'CD+ f89+ b4;31<D+ fC+ \+ f8+
b11<2D+(C+)PQQIC+&326`4A+A84=8;726E+43+[1;B+
y?873619946;8+W&0]XL+f8F8A1E5893+49=+F4@
A6=43619+ 1d+ 4+ 5?A36=658976194A+ 5847?;8C+
084=8;726E+p?4;38;A>+))D+RQTU^C
'49<47D+*CD+b?234A4D+*CD+0G57GD+(C@*C+\+
a8A=3D+$C+)PQPC+.;<496744361B?A33??;69+88336@
7>>7+ 7?154A467389+ :1234:689+ 76A569L+ $>H2>@
F69F169969+ 9GBHB?A54C+ J>FG7B>AG9+ >A61E67@
319+E7>B1A1<649+A4631B789+:?AB467?:4+MRMC
'4E3869D+*C+)PPeC+f8F8A1E69<+49=+387369<+
4+5847?;8+d1;+328+8326`4A+`?A3?;8+1d+1;<496@
g436197L+328+`1;E1;438+8326`4A+F6;3?87+51=8AC+
J1?;94A+1d+.;<496g436194A+S824F61;+)^D+^)MT
^NVC
)N
'F4A987D+tC+\+tF8;89<83D+&C+)PQ)C+&326@
`4A+/4F6<43619+69+084=8;726E+$;46969<C+&36BB+
6+ E;4B767C+ /1;=6`+ J1?;94A+ 1d+(EEA68=+ &326`7+
U+WQXD+ReTVQC
088=8D+ JC+ =8D+ /6:21dD+ (C+ \+ a677`28;D+ .C+
Q^^^C+ $28+ *>32+ 1d+ %8Ad@*494<69<+ $8457L+
(+"8o8`3619+19+328+(AA1`43619+1d+"87E1976@
I6A63687+S83[889+#9=6F6=?4A7D+$8457+49=+328+
.;<496743619C+J1?;94A+1d+S?769877+&326`7+)QD+
)PMT)QRC+
08F6D+fC+)PPVC+Y;1?E+=>9456`7+d1;+38457C+
)9=+8=C+$21?749=+.4B7D+Z(L+%4<8C+
0?9=+f849D+'CD+*?AA697+S8<<7D+JC+\+'84@
98D+$C+)PQPC+*6=@A8F8A+*494<8;7D+.;<496g4@
36194A+Z1938m3D+49=+W-9X8326`4A+&9`1?938;7C+
J1?;94A+1d+S?769877+&326`7+^VD+RQTU^C+
0G57GD+(C@*C+49=+K?rs3463sD+"C+)PPUC+f8@
F8A1E5893+ 1d+ 1;<496g436194A+ 3;?73+ 4519<+
85EA1>887+ d;15+ 4+ `1938m3?4A+ E8;7E8`36F8C+
S?769877+ &326`7L+ (+ &?;1E849+ "8F68[+ QRD+
QMPTQNQC
*4>8;D+ fCD+ '?89g6D+ *CD+ Y;889I4?5D+ "CD+
S4;=87D+*CD+\+%4AF4=1;D+"C+)PP^C+b1[+A1[+
=187+8326`4A+A84=8;726E+o1[O+$873+1d+4+3;6`B@
A8=1[9+51=8AC+.;<496g436194A+S824F61;+49=+
b?549+f8`67619+K;1`87787D+QPeWQXD+QTQMC
*89=19`4D+*C+)PPQC+K;8E4;69<+d1;+&326`4A+
084=8;726E+69+.;<496g436197C+Z494=649+J1?;@
94A+ 1d+(=569673;436F8+ %`689`87+ QeWNXD+ )UUT
)VUC+
*6A<;45D+ %C+ Q^URC+ %158+ Z19=636197+ 1d+
.I8=689`8+49=+f671I8=689`87+31+(?321;63>C+
b?549+"8A436197+QeD+RVTVUC
/472D+0C+Q^^MC+Y11=+#938936197+(76=8C+(+
*494<8;n7+Y?6=8+31+"871AF69<+&326`4A+K;1I@
A857C+ S17319L+ b4;F4;=+ S?769877+ %`211A+
K;877C
.7E694D+ %C+ \+ -2A@S689D+ *C+ )PQ)C+ &mE@
A1;69<+ 328+ Z15E8369<+ S4787+ d1;+ 08<63654@
`>+69+Z19385E1;4;>+084=8;726E+ %3?=687C+ #9+
-2A@S689D+ *C+ \+ .7E694D+ %C+ W&=7X+ (=F49@
`69<+"8A436194A+084=8;726E+"8784;`2L+(+f64@
A1<?8+(519<+K8;7E8`36F87C+084=8;726E+b1@
;6g197+ %8;687C+ Y;889[6`2D+ Z$L+ #9d1;543619+
(<8D+QTN)C++
www.eben-net.fi | 1/2015
K4A497B6D+ *C&CD+ '4246D+ %C%C+ \+!4554;6@
91D+aCJC+)PQQC+$845+,6;3?87+49=+K8;d1;549@
`8L+(9+&m456943619+1d+$;497E4;89`>D+S824@
F61?;4A+#938<;63>D+49=+$;?73C+J1?;94A+1d+S?76@
9877+&326`7+^^D+)PQT)QUC+
K84;`8D+ZC+\+%657D+bC+)PP)C+,8;36`4A+F8;@
7?7+ %24;8=+ 084=8;726E+ 47+ K;8=6`31;7+ 1d+
328+ &dd8`36F89877+ 1d+ Z249<8+ *494<85893+
$8457L+(9+&m456943619+1d+(F8;76F8D+f6;8`@
36F8D+ $;4974`36194AD+ $;497d1;5436194AD+ 49=+
&5E1[8;69<+084=8;+S824F61?;7C+Y;1?E+f>@
9456`7L+$281;>D+"8784;`2D+49=+K;4`36`8+UW)XD+
QV)TQ^VC
K1338;D+ JC+ Q^^VC+ f67`1?;78+ (94A>767+ 47+ 4+
]4>+1d+(94A>769<+/43?;4AA>+.``?;;69<+$4ABC+
#9+%6AF8;549D+fC+W&=CX+p?4A63436F8+"8784;`2C+
019=19L+%4<8D+QNNTQUPC
KGAA6D+KC+)PPMC+#2567;>25G+=67B?;776774+:4+
=67B?;77694C+(`34+-96F8;7634367+$45E8;89767+
^QPC
"84F8D+0C+)PPRC+%E6;63?4A+F4A?87+49=+E;4`@
36`87+;8A438=+31+A84=8;726E+8dd8`36F89877C+$28+
084=8;726E+p?4;38;A>+QUWRXD+URRTUeVC+
%`2569B8D+ *CD+ ]8AAD+ fCD+ K8>;8i338D+ JC+ \+
%8I1;4D+ $C+ )PP)C+ 084=8;726E+ 49=+ &326`7+ 69+
]1;B+ Y;1?E7L+(+ 019<63?=694A+(778775893C+
Y;1?E+ \+ .;<496743619+ *494<85893+ )VD+
)V)T)^MC
$;8F6c1D+0C'C+Q^eUC+&326`4A+f8`67619+*4@
B69<+ 69+ .;<496g436197L+ (+ K8;719@%63?43619+
#938;4`3619673+ *1=8AC+(`4=85>+ 1d+ *494<8@
5893+"8F68[+QQWMXD+UPQTUQVC
$;8F6c1D+0C'C+Q^^)C+$28+71`64A+8dd8`37+1d+E?@
96725893L+(+:?736`8+E8;7E8`36F8C+(`4=85>+1d+
*494<85893+"8F68[+QVWNXD+UNVTVUC
$;8F6c1D+0C'CD+S;1[9D+*C+\+b4;3549D+0CKC+
)PPMC+(+p?4A63436F8+#9F8736<43619+1d+K8;`86@
F8=+ &m8`?36F8+ &326`4A+ 084=8;726EL+ K8;`8E@
36197+d;15+#976=8+49=+.?376=8+328+&m8`?36F8+
%?638C+b?549+"8A436197+RUWRXD+RTMVC
-2A@S689D+ *C+ )PPUC+ "8A436194A+ 084=8;@
726E+ $281;>_+ &mEA1;69<+ 328+ 71`64A+ E;1`8787+
1d+ A84=8;726E+ 49=+ 1;<496g69<C+ $28+ 084=8;@
726E+p?4;38;A>+QVD+URNTUVUC
]8IA8>D+%CD+\+]8;98;D+(C+)PPeC+Z1;E1;438+
)R
!"#$!%&$##''(
`1=87+1d+8326`7L+/8`8774;>+I?3+913+7?di`6893C+
S?769877+&326`7L+(+&?;1E849+"8F68[D+QVWNXD+
NPRTNQRC
]2638D+fC]C+\+0849D+&C+)PPeC+$28+#5E4`3+
1d+ K8;`86F8=+ 084=8;+ #938<;63>+ 19+ %?I1;=6@
94387+69+4+]1;B+$845+89F6;195893C+J1?;94A+
1d+S?769877+&326`7+eQD+VURTVVeC
]6AA6457D+ %CD+ K63;8D+ "C+ \+ q469?I4D+ *C+
)PP)C+ J?736`8+ 49=+ .;<496g436194A+ Z636@
g89726E+ S824F61;+ #938936197L+ a46;+ "8[4;=7+
,8;7?7+a46;+$;8435893C+$28+J1?;94A+1d+%1`64A+
K7>`21A1<>+QN)WQXD+MMTNNC
!?BAD+ YC+ Q^e^C+ *494<8;64A+ A84=8;726EL+ 4+
;8F68[+ 1d+ 3281;>+ 49=+ ;8784;`2C+ J1?;94A+ 1d+
*494<85893+QRD+)RQT)e^C
!?BAD+ YC+ )PQPD+ 084=8;726E+ 69+ 1;<496g4@
36197C+V32+8=63619C+/8[+J8;78>L+K;8936`8+b4AAC
q65I4;=1D+KC+)PPNC+(+%63?43619673+K8;7E8`@
36F8+ 19+ 328+ K7>`21A1<>+ 1d+ &F6AL+ -9=8;7349@
=69<+ b1[+ Y11=+ K81EA8+ (;8+ $;497d1;58=+
#931+K8;E83;431;7C+#9+*6AA8;D+(C+W&=CX+$28+%1@
`64A+ K7>`21A1<>+ 1d+ Y11=+ 49=+ &F6AC+ + /8[@
!1;BL+Y?6A=d1;=+K;877D+)QTRPC+
Henna Tomperi, KTT
Vice President, Talent Management,
Metso
Sähköposti: [email protected]
tai [email protected]
!"#$!%&$##''( 1/2015 | www.eben-net.fi
)U
www.eben-net.fi | 1/2015
!"#$!%&$##''(
LAURI TYRVÄNEN
)V
!"#$!%&$##''( 1/2015 | www.eben-net.fi
! Artikkelit
Maassa maan tavalla? Eettiset
ongelmat ekspatriaattityössä
%(*#"+#$(/#D+(//(@*(#J(+0z*%zD+0##%(+*z'&0z+\+%-,#+b&#''#/&/
! Tiivistelmä
Tutkimuksessa tarkastellaan ekspatriaattien kokemia eettisiä ongelmia. Lisäksi keskustellaan eettisten ongelmien
aiheuttamasta eettisestä kuormittavuudesta. Ekspatriaatilla viitataan ulkomaille tietyksi ajanjaksoksi joko itse
lähteviä tai organisaation puolelta lähetettäviä työntekijöitä. Teoreettinen viitekehys perustuu pääosin Jonesin
(1991) eettisen päätöksenteon malliin. Lisäksi teoreettisessa viitekehyksessä huomioidaan kulttuurin rooli
ja eettisten ongelmien esiintymistiheys osana ekspatriaattien kokemia eettisiä ongelmia ja niistä johtuvaa
kuormittavuutta. Tutkimuksessa haastateltiin 16 suomalaista ekspatriaattia, joiden kohdemaina oli joko Kiina
tai Yhdysvallat. Tulosten perusteella ekspatriaatit kokivat ulkomaankomennuksen aikana eettisiä ongelmia
sekä työssä että työn ulkopuolella. Ongelmat tyypiteltiin neljään ryhmään, jotka nimettiin harmiksi, vaivaksi,
ahdingoksi ja piinaksi. Kiinassa työskennelleiden ekspatriaattien eettiset ongelmatilanteet liittyivät sekä työhön
(työpaikkakiusaaminen, työturvallisuus) että kulttuuriin (kasvojen menetys, korruptio, luottamus). Yhdysvalloissa
toimineet ekspatriaatit puolestaan korostivat pääosin työhön liittyviä tapauksia (rekrytointi, sääntöjen
noudattaminen, työlainsäädäntö). Tutkitut ekspatriaatit kokivat eettistä kuormittavuutta. Kuormittavuuden
kokemus vaihteli ongelmatyyppien mukaan.
Asiasanat: eettinen ongelma, eettinen päätöksenteko, eettinen kuormittavuus, ekspatriaatti,
kulttuurinen etäisyys
)e
www.eben-net.fi | 1/2015
!"#$!%&$##''(
Johdanto
Y
A1I4A6744361+ 19+ 8=874?3349?3+ :4+
B662=>33G9>3+ >;63>7389+ B497469@
FGA673>5673GD+ 569BG+ 78?;4?B78@
94+ >2G+ ?7845E6+ 1;<496744361+ 19+
A44:89349?3+ 316569344974+ B1365449+ ;4:1:89+
?AB1E?1A8AA8+Wb?49<D+)PPUXC+&B7E43;644363+T+
B136544974+ ?AB1E?1A8AA4+ 3683>9+ 4:49:4B71@
B19+3>H7B8938A8FG3+289B6AH3+T+1F43+>B76+3G;@
B8655673G+;>25673GD+:16=89+3>H2H9+:4+4;B889+
>;63>7389+B497469FGA673>5678AAG+19+58;B633G@
FG+ F46B?3?7C+ ,68;447889+ 544249+ 5??33456@
989+:4+B?A33??;669+71E8?3?56989+3?1F43+1543+
2447388974+8B7E43;64433689+3165693449+W/8[@
549+\+/1AA89D+Q^^UXC+'?A33??;6783+8;14F46@
7??=83+ 8B7E43;64433689+ B136@+ :4+ B12=85449+
FGA6AAG+ 744334F43+ 1AA4+ 7??;64D+ 56BG+ 19+ >B76+
7>>+286=G9+8998946B4678AA8+B13669E4A??AA889+
WJ4774[4AA4+>5CD+)PPNXC
&B7E43;64433689+ 3>H1A17?23883+ 744334F43+
E16B834+B136@+:4+B12=85449+FGA6AAG+2?154334@
F4736C+&;63>678736+B?A33??;6783+:4+697363?361944@
A6783+ 8;13+ 1F43+ B87B867877G+ 47854774C+ &B7@
E43;644369+ B>B>+ 78AF6>3>G+ 9G673G+ 8;16734+ 19+
;43B4678F44+?AB15449B15899?B789+199673?@
56789+ B4994A34+ WZA4?7+ >5CD+ )PQQXC+ $>H1A1@
7?23867669+ A6633>F689+ 5??317389+ 78?;4?B7894+
8B7E43;644336+ 86+ FGA33G5G33G+ E>73>+ 38B85GG9+
3>H3GG9+ 7454AA4+ 34F4AA4+ B?69+ 4685569+ B136@
544774C+ *??31B783+ 744334F43+ 7443344+ 4628@
?3344+ E7>B1A1<6764D+ 717644A6764+ :4+ 51;44A6764+
19<8A564D+ :1AA169+ 3>H9+ B?1;56334F??7+ 5>H7+
B47F44+Wb?234A4+>5C+)PQQXC
&B7E43;64433694+ 3>H7B8938A856989+ 917344+
876AA8+ 3>H9+ 88336789+ 9GBHB?A549C+ '?A33??@
;67389+5??317389+A67GB76+5>H7+88336783+4;F13+
8B7E43;644369+B136@+:4+B12=85449+FGA6AAG+7443@
34F43+8;134D+56BG+31=899GBH678736+A67GG+3>H9+
B?1;56334F??334+ :4+ 3G389+ 542=1AA67??334+ ?A@
B1544976:163?B789+ 8EG199673?567889D+ 8B7@
E43;644369+ 8998946B467889+ B136?334567889+ :4+
A1E?A34+ 1;<4967443619+ 34A1?=8AA67669+ 5898@
3>B7669C+$G5G+19+2?15433?+5>H7+B6;:4AA67??@
=8774C+(628334+ 8;63>678736+ '66949+ B1938B7367@
74+BG76338A8F6G+3?3B65?B764+19+:?AB4673?+?786@
)^
34+ W8765C+ *`f194A=+ \+ K4BD+ Q^^U_+ S;49=+
\+ %A438;D+ )PPMXD+ F46BB4B69+ 5831=1A1<6787@
36+7??;6554B76+174B76+F469+5GG;GAA67889+46@
98673119+ E8;?73?89C+ &7658;B6B76+ '66947@
74+3>H7B8938A8F689+7?154A467389+W:4+5?6=89+
AG9765467389X+8B7E43;64433689+19+31=833?+B12@
344F49+ 31=899GBH678736+ 8833676G+ 19<8A564D+
56BGA6+28+86FG3+1744+3?AB634+4A?88AA4+3G;B8G9G+
E6=833>G+ <?49m64+ W/68+ \+ 0G57GD+ )PQM_+ 01@
F833+>5CD+Q^^^XC+Y?49m6AA4+34;B16383449+A>2>@
BG67>>=877GG9+717644A6764+7?238634+:4+7?2=8@
F8;B1731:4D+ 87658;B6B76+ 8765687389+ :4+ 4A467@
389+346+>73GF689+FGA6AAG+W0?1D+Q^^VD+Q@)XC
$G77G+ 3?3B65?B78774+ 78AF6383GG9+ 8B7E43;6@
4433689+?AB15449B15899?B789+46B46764+883@
3676G+ 19<8A564C+ 067GB76+ E12=6558+ 883367389+
19<8A5689+ 4628?334544+ 8833673G+ B?1;56334@
F??334+ 8B7E43;64436AA8C+ b?234A4+ >5C+ W)PQQX+
5GG;6338A8FG3+88336789+B?1;56334F??=89+E7>@
B1A1<678B76+73;8776B76D+:1219+3>H938B6:G+4:4?@
3??+ 3>H2H9+ A6633>F689+ 883367389+ 19<8A5689+
F?1B76C+ %3;8776G+ 4628?3??D+ B?9+ >B76AH9+ :4+
>5EG;673H9+ FGA6AA8+ 7>93>>+ ;6736;6634C+!B76AH9+
F1654F4;43+ 86FG3+ E>73>+ F473445449+ 2G9889+
B12=673?9867669+ F44365?B7669+ 346+ F44365?B@
783+F8;1334F43+>B76AHG+A66B44C+$G5G9+:12=17@
34+ >B76AH9+ 2>F69F16936+ 3?A88+ F44;49983?B76C+
W04g4;?7+\+a1AB549D+Q^eND+Q^CX+
$?3B65?B78774+ 19+ 24473438A3?+ QU+ 7?154@
A46734+8B7E43;6443364D+:13B4+1F43+:1B1+E4;246A@
A449+?AB15449B15899?B78AA4+346+1F43+:1+E4@
A499883+ ?AB15449B15899?B78A34+ B136544@
249C+ &B7E43;64433689+ B12=85443+ 1F43+ '6694+
:4+ !2=>7F4AA43C+ '6694+ :4+ !2=>7F4AA43+ 1F43+
B?A33??;678736+ :4+ 5449368388AA678736+ 3167673449+
58AB1+B4?B46764+F4A361634+W*69B1FD+)PPQD+7C+
))V_+ "1989+ \+ %289B4;D+ )PQMXC+$G5G9+ :12@
=1734+ 3?3B65?B78AA4+ 19+ 542=1AA6734+ 24B84+
F4734?B764+5>H7+B12=85449+B?A33??;69+;11@
A669+ 8B7E43;64433689+ 883367677G+ 19<8A56774C+
b44734338A?3+19+494A>7163?+767GAAH9494A>>76G+
2>H=>93G89C
!"#$!%&$##''( 1/2015 | www.eben-net.fi
Eettisen päätöksenteon malli
J1987+WQ^^QX+19+B82633G9>3+717644A6E7>B1A1@
<6789+ 368=19+ E12:4A34+ 88336789+ EGG3HB78938@
19+54AA69D+:1774+AG2873>3GG9+>B76AH9+EGG3HB@
78938B14+ 1;<496744361774+ B??=89+ 51;44A6@
789+6938976388369+17438B6:G9+B4?334C+'1B85?7+
51;44A6789+ B>7>5>B789D+ B?389+ 88336789+ 19@
<8A549D+ F1654BB??=8734+ F46238A88+ 9G6=89+
17438B6:H6=89+ E8;?7388AA4C+ J198769+ 54AA69+
5?B449+ E8;?78=8AA>3>B789G+ 88336789+ 19<8A@
549+ BG76338A>>9+ 19+ 78D+ 833G+ 289B6AH+ 24A?@
44+ 368=17344+ :4+ E>73>>+ 368=17345449+ 36A49@
38634D+ :16269+ A6633>>+ 51;44A67@88336989+ 9GBH@
B?A54C+ &7658;B6B76+ %?158774+ :1234:689+ :4+
8765687389+ B87B??=8774+ 382=>77G+ 3?3B65?B@
78774+3?A6+876AA8D+833G+9169+QU+E;17893364+F47@
344:6734+86+1AA?3+B17B449+24F4699?3+3>H77GG9+
8833678736+ 244734F64+ 36A4938634+ W'49<47+ >5CD+
)PQPXC+J1987+WQ^^QX+74911D+833G+88336989+EGG@
3HB78938B1+ 19+ 34E4?7B12346734D+ :4+ 8833678AA8+
EGG3HB789381AA8+ :4+ BG>33G>3>5678AA8+ 19+ 3?9@
9?71546734+ 13344+ 2?156119+ 51;44A6989+ 69@
38976388336D+:1B4+F46238A88+36A4938633469C+J1987+
B8;311+ 87658;B6B76D+ 833G+ 289B6AH9+ B1B854+
88336989+6938976388336+19+F42F85E6+34E4?B767@
74D+ :16774+ 36A4998+ F46B?3344+ >B76AHH9+ 637889@
7G+346+2G93G+AG28AAG+1A8F669+289B6AH6269+B?69+
3?938543315669+ 289B6AH6269C+ !B76AH+ ;84<16+
5>H7+ F1654BB445569+ 883367669+ 19<8A5669D+
:16AA4+19+FGA63H9+F46B?3?7+E63BG9+46B4FGA69+76@
:4734C+
(685543+ 8833673G+ EGG3HB78938B14+ B17B8@
F43+ 3?3B65?B783+ 1F43+ :G33G9883+ E16BB8?B783@
34+ 34E4?7B123467??=89+ 2?1561654334C+ $G73G+
7>>73G+ 88336789+ EGG3HB7893819+ E;178776+ 9G2@
=GG9+ 34E4?B76734+ ;66EE?54334+ 74549A4678@
94C+.9+7>>3G+2?15616=4D+833G+EGG3HB78938B6@
:G9+A?193889E66;3883D+B?389+51;44A6789+B826@
3>B789+3471D+3683167??7+346+4;F13D+86FG3+767GAA>+
J198769+WQ^^QX+51;44A6789+6938976388369+6=8@
449C+$G5G9+128AA4+5>H7+1;<49674436119+A663@
3>FG3+ 38B6:G3D+ B?389+ 1;<496744361B?A33??;6+ :4+
>;63>B789+31656934E8;64433883D+19+:G3833>+54A@
A6734+E167C
MP
J198769+ WQ^^QX+ 5?B449+ :1B46989+ 88336989+
EGG3HB78938B136A4998+19+542=1AA6734+B?F434+
51;44A6789+6938976388369+:4+789+B??=89+17438@
B6:G9+B4?334D+:13B4+1F43L
QC+ %8?;4?7389+ A44:??7L+ %8?;4?7389+ A44@
:??7+ 19+ 51;44A678734+ 31656994734+ 7>93>986@
=89+F4269B1:89+W346+2>H3>:89X+7?554D+:19B4+
?2;6+W346+8=?9744:4X+B1B88C+&7658;BB6L+$8B1D+
:1B4+ 4628?3344+ QPPP+ 289B6AHAA8+ BG;765>73G+
346+ A1?BB4493?56789D+ 19+ 78?;4?B76A3449+ A44@
:85E6+ B?69+ B>55898AA8+ 289B6AHAA8+ 34E423?@
F4+F47344F4+38B1C
)C+ %17644A6989+ B197897?7L+ %17644A6989+ B19@
7897?7+ F663344+ 766289D+ 563G+ 6256783+ E63GFG3+
>B76568A678736+ 16B8494+ W346+ FGG;G9GXC+ &76@
58;BB6L+ %17644A6989+ B197897?7+ 19+ 7??;85@
E6+ 36A49388774D+ :1774+ 3>HE46B49+ :G78983+ 1F43+
>23G+568A3G+:19B?9+;>25G9+16B8?=895?B46@
78734+ B1238A?734+ F8;;433?94+ 833G+ 568A6E63863G+
19+51964C+
MC+,46B?3?7389+31=899GBH67>>7L+,46B?3?B789+
31=899GBH67>>7+ 34;B163344+ 763GD+ 56AAG+ 31=89@
9GBH67>>=8AAG+>B7633G6989+36A4998+3138?3??+:4+
5677G+ 5GG;69+ 78+ 4628?3344+ 24;564+ W346+ 2>H@
3>GX+ 174E?1A6AA8C+ &7658;BB6L+(7889+ 5>>56@
989+ 4786734?3?988AA8+ F4;B44AA8+ 4628?3344+ 31@
=899GBH6785569+F4269B14+B?69+47889+5>>@
56989+A469B??A64678AA8+B4974A4678AA8C+
NC+ (:4AA6989+ FGA633H5>>7L+ %8?;4?B789+ 4:4A@
A6989+ 6A589856989+ 13344+ 2?156119D+ B?69B4+
E63BG+ 46B4+ EGG3HB78938B136A49388734+ 19+ 78?@
;4?7389+3138?3?567889C+&7658;BB6L+K649+8AG@
BH63>F689+ 3>H938B6:H6=89+ 8AGB8@83??B7689+
FG2893G5678AAG+ 19+ 7??;85E6+ 4:4AA6989+ FGA63@
3H5>>7+F8;;433?94+3>H938B6:H6269D+:13B4+8AG@
BH63>FG3+78?;44F49+QP{QR+F?1=89+46B494C
RC+ 0G2867>>7L+ *1;44A6989+ AG2867>>7+ F663344+
766289D+56389+AG28678B76+EGG3HB7893819+36A49@
98+B183449C+0G2867>>7+19+542=1AA6734+8;138A@
A4+717644A67889D+B?A33??;67889D+E7>B1A1<67889+
:4+ d>>767889+ AG2867>>3889C+ &7658;BB6L+ ,44@
;4AA67389+3?21A4675>;BB>:89+5>>5678AAG+B1@
365449+ 54;BB6916AA8+ 19+ 7??;85E6+ AG2867>>7+
W717644A6989D+ B?A33??;6989+ :4+ d>>76989X+ F8;@
;433?94+F44;4AA67389+3?21A4675>;BB>:89+5>>@
5678AAG+?AB1546AA8C
www.eben-net.fi | 1/2015
UC+ ,46B?3?7389+ B87B633>56989L+ ,46B?3?B@
789+ B87B633>56989+ 2?15616+ 289B6AH5GG;G9+
B119D+:134+EGG3H7+B17B88C+&7658;BB6L+!B763@
3G6789+289B6AH9+346+E68989+;>25G9+2?6:4456@
78AA4+ 3683>AAG+ 7?554AA4+ 19+ 7??;85E6+ F46B?@
3?7389+B87B633>56989+F8;;433?94+36A493887889D+
:1774+7454AA4+7?554AA4+19+2?6:433?+>;63>73G+
346+24AA6991AA6734+F6;47314C
J198769+ WQ^^QX+ 54AA69+ E8;?7388AA4+ F16+ 74@
914D+ 833G+ 8B7E43;64433689+ B1B85689+ 883367389+
19<8A5689+6938976388336+F46238A88D+56BG+E?1@
A873449+F46B?3344+8B7E43;64433669+:4+2G989+B1@
B8544974+883367889+B?1;56334F??3889+8;6+34@
F169+ 8;6+ 19<8A5436A49386774C+ J198769+ 54A@
A69+83?94+19+88336789+EGG3HB7893819+36A493889+
2?1561656989C+"4:16338894+19+5??9+5?47@
74+B?A33??;6789+9GBHB?A549+E??33?56989+:4+
78D+ 83386+ 54AA6+ 2?15616+ 883367389+ 19<8A5689+
876693>56789+ 3628>33GC+ &7658;B6B76+ b?234A4+
>5C+W)PQPX+24F46376F43+87656826G+B17B8F47@
74+ 3?3B65?B7877449D+ 833G+ 876568283+ B1B6F43+
8833678736+ 244734F64+ 36A4938634+ 8;6+ 3628>=8AAGC+
J1634B69+36A4938634+B1833669+?7869+W87658;B6B@
76+ F66B1633469XD+ B?9+ 3447+ 316783+ 36A493883+ 3?A6@
F43+83889+2>F69+24;F169+W87658;B6B76+B8;;49+
F?1=8774XC+ .A8558+ 3G>=893G9883+ J198769+
WQ^^QX+54AA64+494A>>76774558+76389D+833G+69@
38976388369+A67GB76+19+2?156163?+88336789+19@
<8A549+876693>5673628>7+:4+B?A33??;6989+9G@
BHB?A54C
Ekspatriaatin kokemat eettiset
ongelmat
"4B8976558+ 98A6B893G9+ 883367389+ 19<8A@
5689+ 494A>>764+ F4;389+ WB?F61+ QXC+ /8A6B893@
3G+767GA3GG+4:4AA6789+?A133?F??=89+:4+6938976@
388369+?A133?F??=89C+,44B47?1;4AA4+4B78A6AA4+
19+4:4AA6989+?A133?F??7D+56BG+F663344+766289D+
B?69B4+ ?7869+ 8B7E43;644369+ B1B854+ 88336989+
19<8A54+ 19+ 34E423?9?3C+ (:4AA6989+ ?A133?@
F??7+ 86+ 767GAAG+ 34;BB1:4+ 4;F1:4D+ F449+ E8;?7@
3?F43+ 24473438A34F49+ B8;315449C+ -784736+ 34@
E423?9883+ 19<8A543+ 1F43+ AG287+ EG6F633G676GD+
B?9+ 3447+ 174+ 19<8A56734+ 19+ >B7633G676G+ 24;@
F169+ 34E423?F64C+ K>73>4B78A69+ 6938976388369+
MQ
!"#$!%&$##''(
?A133?F??7+E?1A873449+F663344+J198769+WQ^^QX+
88336789+ EGG3HB7893819+ 54AA69+ 6938976388@
369+B??3889+17438B6:GG9+W78?;4?7389+A44:??7D+
717644A6989+ B197897?7D+ F46B?3?7389+ 31=89@
9GBH67>>7D+ 4:4AA6989+ FGA633H5>>7D+ AG2867>>7+
:4+ F46B?3?7389+ B87B633>56989XC+ /66=89+ 7??@
;??7+5GG;GG+34E4?B789+B183?9+58;B6378F>>@
=89+8B7E43;64436AA8C+'1;B849+6938976388369+34@
E4?B783D+ :16774+ :1B?+ 346+ ?7843+ 38B6:G3+ >2=87@
7G+ B183449+ F1654BB4694D+ 1F43+ 8B7E43;644369+
34E4?B78774+ 31=899GBH678736+ F4436F45E64+ :4+
4628?334F43+89855G9+73;8776GD+B?9+3447+54@
34A49+6938976388369+34E4?B783+1F43+FG2855G9+
F4436F64C+ /8+ 86FG3+ 31=899GBH678736+ 4628?34+
B1F69+E4A:19+73;8776G+8B7E43;64436AA8C
(6B4@+:4+6938976388336@4B78A689+E12:4A34+19+
A?13?+ 98A:G+ 542=1AA6734+ 88336789+ 19<8A549+
3>>EE6GD+ :13B4+ 1A8558+ 965899883+ 78?;44@
F4736L+ 24;56D+ F46F4D+ 42=69B1+ :4+ E6694C+ &8336@
783+19<8A5436A493883D+:16=89+4:4AA6989+3628>7+
19+ 24;F4+ :4+ 6938976388336+ 5434A4D+ 4628?334F43+
24;564C+ b4;56+ 88336789G+ 19<8A5494+ F663344+
B6?74AA678B76+ B1833??9+ :4+ 9G;BG73>73G+ 28;G3@
3GFGG9+ 19<8A5449C+ $GAA46783+ 36A493883+ 86FG3+
8;63>678736+ B?1;5634+ 8B7E43;6443364C+ '?9+ 883@
36989+19<8A54+34E423??+?7869D+5?334+789+69@
38976388336+19+5434A4D+19+B>78877G+F46F4C+,46@
F4+ F663344+ ?7869+ 31673?F449+ 249B4A??3889D+
:1B4+ 7443344+ 4628?3344+ 89855G9+ B?1;5633?@
9867??334+8B7E43;64436AA8+B?69+24;F169+34E42@
3?F4+ 24;56C+ #93897638836A3GG9+ B1;B843+ 5?334+
4:4AA678736+ 24;F43+ 19<8A5436A493883+ 4628?334@
F43+ E?1A873449+ 42=69B14C+ (2=69B1+ B183449+
3?B4A494+ 36A4938894D+ :4+ 789+ 78?;4?B7894+ 19+
31=899GBH678736+ 7?2388AA6789+ B1;B84+ B?1;@
563?7+ 19<8A549+ 876693>56789+ 4:49B1234@
94C+&B7E43;644369+2G3GG99>7+:4+42=673?7+F16@
F43+1AA4+78?;4?B7894C+,665867655G77G+:4+>B@
76AHG+ 31=899GBH678736+ 896389+ B?1;56334F4774+
19<8A5436A49388774+ 6938976388336+ 19+ B1;B84+
:4+19<8A54+6A58988+4:4AA678736+?7869C+$GAA46@
989+19<8A54+7443344+1AA4+3?7B4AA6989+:4+3?13@
344+BG;765>73G+8B7E43;64436AA8C+$GAA46783+36A49@
3883+1F43+A?19388A3449+E66944F64C
!"#$!%&$##''( 1/2015 | www.eben-net.fi
Korkea
T1
ahdinko
piina
T12
T4
T16
T14
T13
T6
Intensiteetti
T3
T10
harmi
T15
T9
T5
T8
vaiva
T2
T11
Matala
T7
Harvoin
Ajallinen tiheys
T1: Alaisille valehtelu (USA)
T2: Ilmansaasteet (Kiina)
T3: Työturvallisuus (Kiina)
T4: Korruptio (Kiina)
T5: Luottamuksen puute (Kiina)
T6: Työsääntöjen noudattaminen (USA)
T7: Asiakkaiden kestitseminen (USA)
T8: Illalliskulttuuri ja kasvojen menetys (Kiina)
Usein
T9: Työpaikkakiusaamisen lopettaminen (USA)
T10: Kasvojen menetys (Kiina)
T11: Paperisota ja luottamuksen saaminen (Kiina)
T12: Nimen väärentäminen (Kiina)
T13: Virkamiesten kestitseminen (Kiina)
T14: Työpaikkakiusaaminen, johon ei voinut
vaikuttaa (Kiina)
T15: Työlainsäädäntö ja sen soveltaminen (USA)
T16: Rekrytointi (USA)
KUVIO 1 Ekspatriaattien kokemat eettiset ongelmatilanteet
M)
www.eben-net.fi | 1/2015
'?F61774+ Q+ 24F46991AA67383449+ 19<8A543>>@
E63C
%8?;44F4B76+ B?F43449+ A>2>BG67>>=877GG9+
QU+24473438A34F49+B?F4?B764+B183?6734+19<8A@
5436A49386734C+'?B69+36A4998+19+58;B633>+494@
A>>76B826BB119+WB?F61+QX+B11=6AA4+$Q{$QUC
(2=69B1+$QL+(A4676AA8+F4A8238A?C+&B7E43;6@
44336+ 746+ 87656826A3GG9+ 368=19D+ 833G+ 8;G7+ >;6@
3>B789+B?99173?7@+:4+B1;:4?73H6269+B87B633>@
FG+>B76BBH+7?A:833467669+AG26B??B4?7689+46B4@
94D+ B17B4+ 789+ 31656934+ 86+ 1AA?3+ B4994334F44+
:4+ E46B4AA67389+ 3>H938B6:H6=89+ 174456989+ 86+
1AA?3+;6633GFGGC+&B7E43;644336+F68;46A6+F665867@
389+ B??B4?7689+ 46B494+ B>7867877G+ >B76BH7@
7G+ >;633G89+ 658G+ B46B89+ 542=1AA6789+ 368=19+
:4+ 174456789D+ :1334+ B499433454331549+ >B76@
BH9+31656994734+7443467669+766;;833>G+542=1A@
A6765549+ E4A:19+ 368314+ :4+ 174456734+ ??3889+
>B76BBHH9+ 3167889+ 174F4A36119C+ $6A493887@
34+ 38B6+ 8833678736+ 249B4A49+ 78D+ 833G+ >B76BH7@
7G+ F68;46AA877449+ 8B7E43;644336+ :1?3?6+ BG>3@
3G>3>5GG9+3G>769+91;544A6736+3>H938B6:H6=89+
8=877GD+ F46BB4+ 36876+ 286=G9+ 589833GFG97G+
3>HE46BB4974+:4+8A4931974+AG2646B1694C
(2=69B1+ $UL+ $>H7GG93H:89+ 91?=433456@
989C+ !2=>7F4AA16774+ 316569?3+ 8B7E43;6443@
36+1A6+5?B494+671774+249BB88774D+:1774+2447@
3438A3669+ 5??9+ 5?4774+ ?7849+ 7??;>;63>B789+
:1234:64C+&B7E43;644336+B??A6+7433?54A34+8;GGA@
3G+B1AA8<4A3449D+833G+B46BB6+3?3B65?B7669+A663@
3>FG+ 46986731+ 3?A676+ 2>FGB7>33GG+ 697363??3619+
8833678AAG+ 31656B?994AA4C+ &B7E43;644336+ 86+ 1A@
A?3+368316989+88336789+31656B?9949+1A854774@
1A1734D+:4+2G9+1336+47649+876AA8+78?;44F4774+E4@
A4F8;6774D+:1774+1A6+5?B494+5>H7+3?3B65?7@
;>25G9+F83G:GC+'>786989+F83G:G+1A6+368316989+
88336789+ 31656B?9949+ 1A8547741A1734D+ 5?3@
34+2G9+86+1AA?3+B6699173?9?3+BG>33G5GG9+3?3@
B65?734+ 31656B?994AA4+ BG7638A3GFG9GC+ &B7E@
43;644336+B1B6+36A493889+8EG5?B4F4B76D+B17B4+
3?3B65?7;>25G+ BG>3G99H77G+ B437189+ ;6BB16+
7GG93H:GC+bG9+8;63>678736+E8ABG76D+833G+7443346@
76+6378+:1?3?4+542=1AA67669+19<8A5669+;6BB1@
5?B789+F?1B76C
(2=69B1+$Q)L+/6589+FGG;893G56989C+'66@
94774+3>H7B8998AA88AAG+8B7E43;64436AA4+1A6+?A@
MM
!"#$!%&$##''(
B15449B15899?B789+46B494+154+4?319B?A@
:8334:4+ BG>3H77G+ >;63>B789+ B4?334C+ '?A:8334:4+
F86+8B7E43;6443364+EG6F633G69+3H6269D+B4?EE16@
269D+ 24;;473?B7669+ :4+ 9669+ 8=8AA889C+ '?A:8@
3?B76734+ E6=833669+ 4:1EG6FGB6;:44D+ 5?334+ B?A@
:83?7i;549+ 34E494+ 86+ 1AA?3+ 49344+ 543B1:4+
B?634334F4B76+ 4764BB46AA889C+ &;GG9G+ EG6FG9G+
E4A:473?6D+833G+B?A:83?7i;54+1A6+A67G99>3+>A6@
5GG;G676G+B6A1583;8:G+4:1EG6FGB6;:449+8B7E@
43;644369+9658AAGC+(7649+E4A:473?33?4+34E4?734+
AG2=833669+78AF633G5GG9C+01EE?3?A1B7894+1A6D+
833G+B?A:8334:4+8;13833669C
(2=69B1+ $QML+ ,6;B45687389+ B873637856@
989C+ '6694774+ >;63>73G+ E8;?73454774+ 1AA?3+
8B7E43;644336+ 746+ E>>99H9+ B873633GG+ F4A3619+
F8;13?7F6;491546734C+ $16769+ 749189+ 8B7E43@
;64436A34+E>>=833669+A42:?734C+K>>93H+3?A6+8B7@
E43;64436AA8+ >AAG3>B789GC+ bG9+ :1?3?6+ B>7>@
5GG9+ 5?6A34+ 174E?1A6A34+ 98?F1:4+ 789+ 7?2@
3889D+B?69B4+4764774+3?A676+316564C
(2=69B1+$QNL+$>HE46BB4B6?74456989D+:1@
219+ 86+ F169?3+ F46B?3344C+ '6694774+ 3>H7B89@
98AA>3+8B7E43;644336+1A6+31=673454774+3>HE46B@
B4B6?74456734E4?734C+$>H>23867H77G+1A6+78BG+
B6694A46764+ 833G+ 7?154A46764+ 3>H938B6:H63GC++
&B7E43;6443364+E>>=833669+3?ABB445449+36A49@
98334D+:1774+B6694A46989+3>H938B6:G+1A6+:1?3?@
9?3+B6?74456789+B12388B76C
b4;56+ $VL+ (764BB46=89+ B873637856989C+
&B7E43;644369+ 3>H94934:4AA4+ 1A6+ 78AB8G+ 883@
36989+ B11=6731+ 789+ 7?23889D+ 83386+ 4764BB4634+
744+B87363G+87658;B6B76+F685GAAG+2863G+?;286@
A?34E423?5669C+ &B7E43;644336+ B1B6+ 36A493889+
19<8A54AA678B76D+B17B4+2G989+5?B44974+>;6@
3>B789+7??;65543+B6AE46A6:43+B8736378FG3+476@
4BB463449+ :4+ 746F43+ 9G69+ 1AA89+ B6AE46A?83?4+
8B7E43;644369+>;63>B7889+9G2=89C+'17B4+>;6@
3>B78AAG+ 1A6+ 78AB8G3+ A69:49F8=13+ 47649+ 7?2@
3889D+ 86+ 8B7E43;644336+ 73;8774493?9?3+ 47649+
F?1B76C
b4;56+ $QQL+ K4E8;67134+ :4+ A?13345?B789+
74456989C+'6694774+47?9?3+8B7E43;644336+316@
56+E;1:8B36:1234:494+671774+249BB88774D+:19@
B4+ 34F16338894+ 1A6+ 8=673GG+ 8;G73G+ 7?154A467@
34+316564A44+'6694774C+b49B8+1A6+7449?3+6719+
;42163?B789+%?158734D+5?334+745449+46B449+
!"#$!%&$##''( 1/2015 | www.eben-net.fi
E;1:8B369+:1231;>25G+BGF6+E?1A89316734+F?1@
=89+4:49+98?F1338A?:4+E46B4AA67389+B49774+6A@
549D+833G+71E65?734+;42163?B789+7449889+34@
E423?549+:G;:873G567873G+7>93>6C
,46F4+ $)L+ #A54974473883C+ &B7E43;644336+ 86+
B1B89?3+ 1549+ B15899?B78974+ 46B494+ >B@
7633G673G+8833678736+244734F44+36A4998334D+5?334+
789+76:449+2G9+91736+876AA8+6A54974473883+'66@
94774+ :4+ 966=89+ 246334F46B?3?B783C+ &B7E43;6@
44336+B1B6+8;63>678736+2?1A34+154734+78BG+A44@
:8554734+2>F69F16996734+78BG+542=1AA678734+
<A1I44A6734>5EG;673HB43473;1i734D+ 8AA86+ 19@
<8A5449+E>;633G67669+83765GG9+;43B467?:4C+
,46F4+ $ML+ $>H3?;F4AA67??7C+ &B7E43;6443@
36+ 5896+ B1AA8<16=8974+ B49774+ E46B4AA678AA8+
382344AA8D+ :1774+ 31656+ 5>H7+8;G7+B6694A46989+
;4B899?74A49+ >;63>7C+ %44E?877449+ 382344A@
A8+ 8B7E43;644336+ :4+ B?5EE4963+ 9GB6FG3+ 316789+
>;63>B789+ B6694A46789+ 3>H938B6:G9+ 54B44F49+
544774+34:?3315494+:4+F8;34+F?134F494C+&83@
36989+19<8A54+7>93>6+7663GD+833G+B?B449+E46@
B4AA4+1AA?3+86+E??33?9?3+476449C+&B7E43;644336+
:4+ 2G989+ B1AA8<4974+ F86FG3+ 316789+ >;63>B789+
34:?331549+ 3>H938B6:G9+ AG265EGG9+ 746;44@
A449C
,46F4+ $RL+ 0?13345?B789+ E??38C+ '66947@
74+3>H7B8998AA>3+8B7E43;644336+31656+E;1:8B36@
F47344F494+249BB88774D+:1B4+F4A56736+B1986@
7669+ A6633>F6G+ B15E1989338:4C+ K;1:8B3669+ A663@
3>89+ E6=833669+ E4A4F8;6+ 8;GG9G+ 6A34EG6FG9GD+
:1774+34;B473833669D+19B1+249B8+46B434?A?774C+
&B7E43;64436AA8+6A5163833669+8;GG9+3>H938B6:G9+
31658734+E;1:8B369+1A8F49+46B434?A?774C+%8?@
;44F494+54494934694+8B7E43;644336+1A6+5?B4@
94+174731:89+FGA67877G+E4A4F8;6774C+K4A4F8;67@
74+74546989+3>H938B6:G+6A516336D+833G+E;1:8B36+
19+5>H2G77GC+&B7E43;644336+6258338A6+B1F47@
36D+B?69B4+F68AG+8=8AA6789G+31;734694+E;1:8B36+
1A6+46B434?A?774D+5?334+98A:G9+EG6FG9+EGG73G+
54494934694+78+1A6+5>H2G77GC+
,46F4+$eL+#AA4AA67B?A33??;6+:4+B47F1:89+58@
983>7C+ '6694774+ 3>H7B8998AA>3+ 8B7E43;644336+
1A6+ 5?B494+ 3G;B8G77G+ >238673>H98?F1338A?7@
74+6719+B6694A46789+>;63>B789+B49774C+K46B4A@
A6789+ >;63>B789+ 316563?7:1234:4+ 34;:176+ 98?@
F1338A?:89+EGG3>33>G+8B7E43;64436AA8+:4+2G989+
MN
B1AA8<16AA889+ 78?;4A4673>33H:GC+ &B7E43;644@
369+>;63>B789+7GG99H3+B68A76FG3+3G5G9+B4A346@
789+ 316569949D+ 5?334+ 316744A34+ 8B7E43;644336+
:4+ 2G989+ B1AA8<4974+ 86FG3+ 24A?99883+ 31656@
3?7:1234:49+ 589833GFG9+ B47F1:449C+ b8+ 1336@
F43+3>3H3+543B449+2138AA6AA8+:4+E>>76FG3+3>33H@
:G+763389+AG2385GG9C
,46F4+ $^L+ $>HE46BB4B6?74456789+ A1E83@
3456989C+ &76568289G+ 316569?3+ 8B7E43;6443@
36+ 1A6+ 5?B494+ 78AF633G5G77G+ 34E4?734D+ :1774+
>B76+ 2G989+ 4A467673449+ 1A6+ :1?3?9?3+ 3>HE46B@
B4B6?74456789+ ?2;6B76C+ $>H>23867H77G+ 1A6+
B?34B?69B69+ 368=1774D+ B83BG+ 1F43+ 34E4?B789+
174E?1A83D+5?334+31=673?7469867319+E??33?56@
789+34B64+B83GG9+86+F163?+8;13344C+!;63>B7877G+
4A163833669+ A44:43+ 316589E63883+ B6?744567889+
873G5678B76D+ 569BG+ :12=1734+ 3>HE46BB4B6?@
74456989+7443669+A1EE?5449C
,46F4+ $QPL+ '47F1:89+ 58983>7C+ '6694774+
3>H7B8998AA>3+ 8B7E43;644336+ 1A6+ 5?B494+ 98?@
F1338A?6774+ E46B4AA6789+ 4764BB449+ B49774C+
(764B47+ 86+ 17499?3+ E?2?4+ 89<A49364D+ :1389+
B4?E49BG>99677G+ 1A6+ 5?B494+ 3?ABB6C+ &;GG9+
2693434B?67669+ A6633>FG9+ 98?F1338A?9+ >238>@
=877G+8B7E43;644336+6A516336D+83386+286=G9+>;6@
3>B7897G+7?173?+4764BB449+34;:1?B7889C+/8?@
F1338A?6774+ 5?B494+ 1AA?3+ 3?ABB6+ 86+ B?6389@
B449+ BGG93G9>3+ 47644+ 7?1;449D+ F449+ B68;76+
47649C+ $?ABB6+ 91?=4336+ '6694774+ F4AA6378F44+
|B47F1:89+589833G56789j+B?A33??;64C+%66289+
B??A??+ 5??9+ 5?4774+ 78D+ 833G+ 98<4366F6783+
47643+ :G383GG9+ B8;3154334C+ &B7E43;644336+ >5@
5G;76+B66949+B68A3G+789+F8;;49D+833G+2?15476+
3?AB69+:G33G9889+BGG93G5G33G+47649C+bG9+B1B6+
19<8A54AA678B76+789D+833G+:1?3?6+6378+6A516334@
5449+47649C
,46F4+$QRL+$>HA4697GG=G93H+:4+789+71F8A@
3456989C+ &B7E43;644336+ 1A6+ 8765687478547@
74+!2=>7F4AA16774C+&;G7+2G989+;8B;>316549@
74+4A46989+86+7?1;6?3?9?3+3>H3823GFG73GG9+2>@
F69C+K46B4AA6789+3>HA4697GG99H9+91:4AA4+2G983+
1A676+ F163?+ E8;?738AA?736+ 6;3674914C+ '>786989+
2?191736+7?1;6?3?F4+3>H938B6:G+1A6+74516269+
46B16269+B??AA?3+7433?54A34+>;63>B789+78961;+
5494<8;69+ 54696378F49+ ;8B;>316936E;1787769+
46B494+>2=89+24B6:49+1A8F49+j58AB1+F4924jC+
www.eben-net.fi | 1/2015
!2=>7F4AA16774+6BGG9+F66334456989+19+2>F69+
78976366F673G+ 3>H244734338A?6774C+ &B7E43;6443@
36+368=1736+789D+833G+56BGA6+28+1A676F43+6;3674@
919883+3>H938B6:G9D+1A676+2G9+31=899GBH678736+
2447349?3+>;63>B789+16B8?3889+=67B;6569169@
96734C+01E?A34+3>H938B6:GG+86+6;36749133?C
K6694+$NL+'1;;?E361C+&B7E43;644336+1A6+316@
563?7:1234:494+ B6694A4678774+ >;63>B7877GC+
!;63>7+746+6719+34F4;436A4?B789+,89G:GA3GD+:4+
34F4;49+766;3G567877G+1A6+46B434?A?9+7?23889+
B66;8C+$4F4;4+:G6+:?5669+546=89+FGA67889+3?A@
A669D+ B17B4+ F6;B4568283+ 1=1336F43+ A42:?734C+
$16563?7:1234:4+1A6+4A?734+4AB489+47899163?@
9?3+34E4?B7889+9669D+83386+A42:?B764+54B7834D+
F449+36A493889+3?A676+78AF63G+E?23469+B869169C+
01EE?:89+ A1E?B76+ 36A4998+ ;43B876+ >;63>B789+
F89GAG6789+B1;B84774+F6;4774+1A8F49+>23867@
3>HB?5EE4969+ 4F?AA4C+ !238673>HB?5EE496+
249BB6+ *17B1F4734+ >;63>B78AA8+ 34F4;16=89+
;4:49>A63>73G+F4;389+34;F6334F43+4764B6;:43C
K6694+ $QUL+ "8B;>316936C+ !2=>7F4AA16774+
B15899?B78AA4+ 1AA?3+ 8B7E43;644336+ 1A6+ 5?@
B494+ E8;?73454774+ ??334+ A66B831656934>B@
76BBHGD+ :1219+ 3G>3>6+ ;8B;>316=4+ 3>H938B6:G3C+
"8B;>316936F46288774+8B7E43;644336+B1B6+?786@
34+8833678736+244734F64+36A4938634+:123?89+%?1@
589+ :4+ !2=>7F4A3469+ 3>HA4697GG=G99HAA6767@
3G+ 8;16734C+ &97655G67877G+ 3>H244734338A?7@
74+ 24473438A34F4B76+ 3?A6+ 5?73669+ E?B8?3?9?3+
5687289B6AHD+ :1AA4+ 1A6+ B;4F433694+ !2=>7F4A@
31:89+ A6EE?C+ &B7E43;644336+ 3??546A6+ E63BGG9+
F687369+34;B163?734D+5?3386+F169?3+B>7>G+476@
4734D+ B17B4+ 3>H244734338A?3+ 1F43+ !2=>7F4A@
A16774+2>F69+78976366F676GC
Eettisen ongelman intensiteetti
&B7E43;644363+ B1B6F43+ 6938976388369+ B1A58+
17438B6:GG+ T+ 717644A6989+ B197897?7D+ 78?;4@
?7389+A44:??7+:4+AG2867>>7+T+B87B8676B76+883@
3673G+19<8A544+B17B8F4774+EGG3HB789381774C+
*>H7+F46B?3?7389+B87B633>56989+6A5896+>2@
=89+24473438A34F49+34E4?B78774C+
MR
!"#$!%&$##''(
Sosiaalinen konsensus
J1B4+316789+24473438A34F49+8B7E43;644369+5?@
B449+36A493889+717644A6989+B197897?7+F46B?3@
36+883367889+EGG3HB78938B119C+.74774+34E4?B@
76774+ EGG3HB78938B1+ 86+ 1AA?3+ 24473438A34F49+
156774+ BG7677GD+ F449+ 789+ 38B6+ :1B?+ 316989D+
B?389+ 8B7E43;644369+ 8765687C+ !B76+ 8B7E43;6@
44336+B8;316D+833G+2G989+34E4?B7877449+3823449+
7?AB856989+ 1A6+ >B76915449+ :12=19+ EGG3H7D+
:134+ 2G989+ 3?A6+ 91?=43344C+ *>H7+ 3>H7GG93H@
:89+;6BB156734+31=67349?3+24473438A34F4+546@
96376D+833G+EGG3H7+1A6+2G989+8765682897GC
j%4913449B1+ 9G69D+ 833G+ 82BG+ 9G6AA8+ B4F8@
;86AA8+WE1516AA8X+78+1A6+F449+9?58;1C+/66AA8+
3?A6+46B4+28AE1736+833G+316+WF8;7347X+E67383GG9+
B66996Cj+WbQX
j/1+2G9+W8765687X+789+EGG3HB789+BG>3G9@
9H77G+38B6D+5?334+1A6249+7669G+;>25G77G+5?6@
34B69+ 9663GD+ :13B4+ 1A67+ 6BGG9+ B?69C+ %669G+ 1A6+
BG>3G99H77G+B4B76+289B6AHG+:13B4+F83GG+763GCj+
WbUX
$>H3?;F4AA67??=89+ E??33887889+ '6694774+
3H;5G99>3+ 8B7E43;644336+ WbMX+ 54696376D+ 833G+
34:?331549+ 3>H938B6:G9+ F6856989+ 746;44A449+
1A6+2G989+78BG+3>HB4F8;86=89+>2386989+91E8@
4736+7>93>9>3+EGG3H7D+F46BB4+78+154A34+174A34+
;6BB16B69+E46B4AA6764+7GG93H:GC+bG9+54696376D+
833G+289B6AH6=89+88336989+:4+51;44A6989+F4A@
F8?3?9867??7+5896FG3+7GG93H:89+8=8AA8C+
j*8+7669G+EGG3833669C+&6+78+1AA?3+569?9+EGG@
3H7+F449+;>25G9+EGG3H7+WF68=G+34:?319+289B6@
AH+746;44A449XC+*?334+58+9>3+F449+3165633669+
9G69C+ &6+ 58+ 7669G+ 5683633>C+ ,6;282G9+ 78+ 1A6D+
8558+1A67+7449883+382=G+76AA469C+'>AAG2G9+78+
F4;5449+78+EGG3H7+3?A88+586=G9+154734D+3GA@
A4678734+883367873G+:4+51;44A678734Cj+WbMX
%8?;4A4673>3H3+ 5?B449+ 13349?3+ 8B7E43;6@
44336+ WbeX+ B1;1736+ 9669+ 6BGG9D+ 833G+ ;43B467?9+
7>93>56989+ 34E423?6+ 91E84736+ :4+ >B76568A6@
78736C+bG9+546963788+36A4998334+28AE13349889+
5>H7+78D+833G+28+E>73>6FG3+B155?96B165449+
EGG3HB78938B1F46288774+ 7?158B76+ >5EG;6A@
AG+1AA86=89+ B6694A467389+ B87B8AAGC+ *>H7+ 3>H@
E46BB4B6?74456789+A1E833456734+AGE6+BG>9>3+
24473438A34F4+ Wb^X+ B1;1736D+ 833G+ 34;F6334F43+
!"#$!%&$##''( 1/2015 | www.eben-net.fi
316589E63883+ 3823669+ >2=877G+ 5?6=89+ 876@
5687389+B87B89C
j*683633669D+ 56389+ 316563449+ 7669G+ 36A49@
388774C+*8+86+F163?+B68A3G>3>GC+/1+13833669+3>@
3H3+4?3119+:4+763389+34B769+4:44+586=G3+2138A@
A6AA8+:4+4:833669+3>3H3+768A3G+B13669Cj+WbeX
j'>AAG+ 7669G+ 3683>736+ E1;?B4AA4+ 5683633669+
B1B19467??3894+763G+36A4998334D+83+56389+7663G+
W3>HE46BB4B6?7445678734X+EGG73G67669+E6=85@
5GAAG+ 3G23G658AAGC+ %8+ 1A6+ E4;85E6+ E1;?B47@
74+E12364D+83+86+785516764+B19o6B38:4+7>93>6@
76Cj+Wb^X
,8;1F6;491546764+ B873699>3+ 8B7E43;644336+
3?;F4?3?6+154774+19<8A5477449+B6694A467389+
98?F194934:689+ E?1A889D+ B17B4+ 2G9+ 86+ 3689@
9>3+F4;5??=8AA4+E46B4AA6734+34E44+316564+B>@
7867677G+36A49386774C
j'>AAG+1A6+7669G+7?2388774D+83+286=G9+W98?@
F194934:689X+ B4977449+ B87B?738A3669+ 47647@
34+:4+28+7?1;449+34F4AA449+74916F43D+56BG+19+
5449+34E4+:4+763+316744A34+74916F43+5>H7D+833G+
586=G9+B49943344+B>7>G+A4B656828A3GC+J4+1A69+
763389+ 74544+ 568A3GD+ 83+ 9G69+ B49943344+ 382@
=GCj+WbQMX
'1;B84+717644A6989+B197897?7D+74549568@
A67>>7+ 88336789+ 19<8A549+ A?19388734+ :4+ ;43@
B467?734D+B1833669+3G;B8G9GD+833G+8B7E43;644336+
B>B896+ 316565449+ 36A49388774+ 316F154AA449+
34F4AA4C+ '1;B84AA4+ 717644A678AA4+ B197897?B@
78AA4+1A6+58;B63>73G+8B7E43;644369+B?1;56334@
F??334+ FG2893GFG9G+ 38B6:G9GD+ B17B4+ EGG3HB@
7893819+E8A67GG99H3+1A6F43+174AA676AA8+78AB8G3C+
,47344F4736+ FG2G6989+ B197897?7+ A67G76+ 8EG@
F4;5??334+4628?33489+73;8776GC+*>H7+78D+833G+
8B7E43;644336+ 86+ B1B89?3+ F16F4974+ F46B?3344+
;43B467??9+:4+789+E8A67GG93H6269D+A67G76+B?1;@
56334F??334C+$?A1B783+1716334F43D+833G+B1833?+
717644A6989+:4+368=1AA6989+3?B6+4?3316+88336789+
19<8A549+BG76338A>77G+FG2893G89+B?1;56334@
F??=89+3?998334C+
Seurausten laajuus
%863785G9+ 24473438A34F44+ E?934;16+ 8833673G+
19<8A544+789+E8;?7388AA4D+56AA46764+78?;4?B@
764+:4+B?69B4+A44:1:4+542=1AA6783+78?;4?B783+
MU
1A676F43C+ .74+ 24473438A34F6734+ 4;F616+ 78?;4@
?7389+ A44:??334+ 289B6AHB1234678734+ 9GBHB?A@
54734D+ B?9+ 3447+ 1749+ 24473438A34F689+ 4;F61+
B87B633>6+A44:85E449+1;<4967443619+9GBHB?A@
5449C+ &7658;B6B76+ '6694774+ 3>H7B8998AA>3+
8B7E43;644336+B68A3G>3>6+B1;;?E361734+289B6AH@
B123467669+4;F16269+91:4389C
j&3889+ 3?AA?3+ 785516764+ 36A4938634D+ :16774+
5G+1A6769+:16269B69+4764BB467669+EGG77>3+FG@
A633H5G736+ 767GAA8D+ 5?3+ 5?9+ 1A676+ 34;F699?3+
54B744+ A42:?B764C+ *G+ 89+ 11+ 6B69G+ AG2389>3+
7855167889D+:4+763389+E6BB?26A:44+119+FGA33G@
9>3+9663G+4764BB4634Cj++Wb)X
!B76+ 8B7E43;644336+ 91736+ 876AA8+ 789D+ 833G+
B68A3G>3>5GAAG+ F473449+ 133454734+ 34;:133?:4+
78?;4A4673>33H:GD+ B>786989+ B1;B84774+ ;11A67@
74+1A8F4+289B6AH+1A676+542=1AA678736+589833G@
9>3+B47F1974+15689+4A46738974+8=877GD+56BG+
E?1A873449+ 1A676+ 7443349?3+ 3?1=4+ 7??;64+ 19@
<8A564+1;<4967443616=89+>238673>H9+:43B?56@
78AA8C+ *>H7+ F6;B456826G+ '6694774+ B873699>3+
8B7E43;644336+ >55G;76+ 36A493889+ 78?;4?B783D+
56BGA6+1A676+B68A3G>3>9>3+E>>99H73GC
jJ17+ 3G3G+ W78?;4A4673>33H:GX+ 1A676+ 34;:199?3+
:1B?+E4A:19+4A246785549+34719+:1234:4+586A@
A8D+833G+j1334B44+3>3H3+5?B449jD+9669+58+1A@
3467669+B68A3G>=>33>+74549+3689C+*?3+9>3+3G5G+
316563?7:1234:4+7669G+>;63>B7877G+1A6+78AB8G7@
36+5863G+B1;B84554AA4+3471AA4C+bG9+1A6+7??@
;69+E66;3869+EGG:1234:44+F47344F4+289B6AH+769G+
EG6FG9GC+*8+ 1A3467669+ F163?+ :>;BG736+ B438<1@
;678736+ B68A3G>3>GD+ 382=G+ 4764+ 2836+ 78AFGB76C+
*?334+76AA169+167+1AA?3+78+54=1AA6989+69=6B44@
361D+833G+1A67+589833G9>3+B47F1:4974+78+316789+
i;549+671+:1234:4D+:4+78+167+49349?3+2?1919+
4A?9+3GAA8+>238673>HAA8+563G+1A3669+7669G+36A49@
388774+F6;6338A85G77GCj+WbeX
j*69G+1369+98?F1734+F44;69+3?1AA4+'66947@
74+ :4+ B87363769+ 2863G+ WF6;491546764XD+ B17B4+
>55G;769+76AAG+34F4AA4D+83+78+7443344+1AA4+8738+
76AAGC+ %8+ 83+ 586=G9+ F8;13?724B85?7+ 7443344+
F66FG73>G+E4A:19B69C+J4+78+19+B4AA6734+>;63>7@
31656994774Cj+WbQMX
$>HE46BB4B6?74456734E4?B76774+ 883367889+
EGG3HB78938B119+ F46B?336+ E63BGA36+ 78D+ 563G+
B4?334+ 7443467669+ ;43B467?+ 46B449+ 28AE16389C+
www.eben-net.fi | 1/2015
b?1561634F44+ 19D+ 83386+ B?5549B449+ 34E4@
?B789+B1B89?3+8B7E43;644336+1AA?3+>B769+F47@
3??774+ EGG3HB789381734C+ &B7E43;644369+ B1B8@
544+73;8776G+A67G76+78D+83386+19<8A544+34;B47@
38A3?+ A44:85569+ 174E?1A389+ B4994A34D+ F449+
837633669+;43B467?C+b8AE19+3689+;43B467?4+8B7@
E43;644336+E636+8EG88336789G+EGG3HB789G+:4+316@
5693494C+
j.A67+ 5?9+ 568A873G+ 47649+ F169?3+ 4:438AA4+
5>H7+763G+B4?334D+833G+167B1+:177469+5??774+
1AA?3+F6B44C+*?3+78+1A6+B46B6734+28AE169+;43@
B467?D+83+34F4AA449+78+286B169+286383GG9+E624A@
A8D+ :1B4+ 19+ 5>H7+ 28AE169+ B1;F434+ 3>H>2386@
7H77Gj+bQN
Läheisyys
b44734338A?6774+ 91?76+ 568A89B66931678736+
876AA8+78D+56389+34E423?549+76:46936+:4+B183@
3?+ 5449368388AA6989+ 83G67>>7+ F46B?336F43+ 19@
<8A549+883367889+4;F61693669C+'1A58+244734@
38A34F44+54696376+58AB1+7?1;47494678736D+833G+
56BGA6+ 286=G9+ B1234454974+ 19<8A54+ 1A6@
76+ 7433?9?3+ %?158774D+ 1A676+ 766289+ E??3?33?+
F1654BB445569+ B869169C+ b8+ B8;316F43+ B1@
B8988974+ 637897G+ 36A49386774+ ?AB1E?1A676B@
76D+ 86FG3BG+ 76B76+ 24A?99883+ 3?1=4+ 1544+ 9G@
BHB?A544+19<8A5436A49388774+:>;BG736+876AA8C+
'4B76+d>>767873G+76:46996734+B8;31988734+3>H7@
B8938A6+!2=>7F4AA16774+:4+>B76+'6694774C
j$G>3>>+B>AAG+74914D+833G+F4;54736+78+E46B@
B4+ W3823449+ 7?AB856989X+ 1A67+ 1AA?3+ 82BG+ B1@
F85E6+ :17+ 78+ 1A67+ 1AA?3+ %?158774C+ '?+ 768A@
AG+7G+113+FG2G9+F68;47C+J17+%?158774+1A67+74@
549A46989+ 36A4998D+ 9669+ 763G+ 4:4338A676D+ 833G+
9GG+19+1544+E1;?BB44+9669+74913?736C+&2BG+
78+ 1A6+ B?6389B69+ 768AAG+ 28AE15E6D+ :17+ 3GG+ 86+
B??A1734+ >23GG9+ 3>E8;GA3GC+ ,4;54736+ :17+ 74@
549A46989+ 36A4998+ 1A67+ %?158774D+ 9669+ B>A@
AG+763G+F4;5449+;47B445569+133467+B?6389B69C+
J1389B69+7669G+1A6+785516989+97C+B136B8933G@
83?+F68;44AA4+544AA4C+'>AAG+5G+B169+769GAAGG9+
:4+ 1A69+ F68;44774+ >5EG;673H77GD+ 9669+ 78+ 1A6+
B?6389B69+78+38B856989+28AE15E44+B?69+833G+
:17+ 5G+ 1A6769+ 1AA?3+ %?158774+ :177469+ E4:4A@
A4+56BG+1A67+E63G9>3+A463344+B66996C+'>AAG+7669G+
MV
!"#$!%&$##''(
FG2G9+8;6A46AA4+4:4338A676Cj+WbQX
jJ17+ 3GGAAG+ W%?158774X+ 1A67+ F47344F44+ 34@
E423?9?3D+ 9669+ 5G+ 1A6769+ 82BG+ 1AA?3+ 7669G+ 36@
A49388774+ :1389B69+ F1654BB445569+ F68AG+
1544+568A3GC+%669G+3447+19+7>>D+833G+3GGAAG+5G+
1A89+B4A?7314+9669+74913?736D+:4+3G5G+19+5?9+
B136E87G+:4+5G+24A?49D+833G+8;63>678736+3GGAAG+
47643+3823G67669+542=1AA6765549+2>F69C+%68A@
AG+3447+5G+1A69+B>7867877G+34E4?B78774+FG2G9+
?AB1E?1A6989D+:1389+5G+B169+833G+5?AA4+86+1A@
A?3+F4A3??B764+;?F834+766289+476449+8985EGG+
E??33?544Cj+WbUX
j&2BG+ 5G+ 1A6769+ >;633G9>3+ %?158774+ 78A@
F633GG+ 4761634+ W3>HE46BB4B6?74456734X+ FG2G9+
4685569Cj+WbQNX
b4473438A34F689+ 8B7E43;64433689+ B8;31549+
E8;?7388AA4+9G>33G676+76A3GD+833G+d>>76989+83G6@
7>>7+ B1361;<496744361734+ :4+ E7>B1A1<6989+
83G67>>7+ B12=81;<496744361734+ F1676+ FG289@
3GG+ 883367389+ 19<8A5689+ 4628?334544+ B?1;@
56334F??334C+
+
Vaikutusten keskittyminen
'1;;?E3619+B49774+'6694774+E46969?3+8B7E43@
;644336+ 5?6738A6D+ 833G+ E4698+ 744=4+ 34F4;4+ 476@
4BB44AA8+;4:49+>A6+,89G:GAA8+3?A6+9669+5198A34+
174E?1A8A34D+833G+36A493887889+1A6+74434F4+E6@
B46989+ ;43B467?C+ $16769+ 749189+ F46B?3?7389+
B87B633>56989+1A6+34E423?54774+7??;6C
jK469173?7+ W744=4+ 34F4;4+ ;4:49+ >A6X+ 3?A6+
586A3GD+569?A34D+5?9+87656828A3GD+4764BB44A@
34+ :4+ 763+ ,89G:G9+ EGG73G+ 586=G9+ 4764BB449+
4764BB44A34C+%8+833G+78+3?A6+9669+5198A34+7??9@
94A34+ 78+ E469173?7C+ %8+ 4AB16+ 7445449+ 9669+
E4A:19+2?156134D+833G+3G77G+86+B499434+4AB44+
563GG9+789+B?5585E44+F8B7A4?734Cj+WbNX
$6A4998+ 1A676+ 24473438A34F49+ 5?B449+ ;43@
B899?3+ FGA633H5G736+ 54B7454AA4+ A42:?B764+
3?AA6F6;49154676AA8D+ 5?334+ 2G9+ 86+ 24A?99?3+
316564+15689+E8;6443386=8974+F4734678736C+01@
E?A34+ 34F4;4+ 7443669+ ;4:49+ >A6+ >;63>B789+ >2@
38673>HB?5EE4969+B4?334C+%8D+833G+19<8A54@
36A493887889+ 1A6+ B>3B8>3>9>3+ 51964+ 3421:4D+
A67G76+ 8B7E43;644369+ B1B8544+ 8833673G+ B?1;@
56334F??334C+
!"#$!%&$##''( 1/2015 | www.eben-net.fi
Keskustelu ja päätelmät
$G5G+78AF63>7+F42F67344+?78634+4685E64+3?3@
B65?73?A1B764D+833G+8B7E43;644363+B1B8F43+?A@
B1546AA4+3>H7B8998AA877GG9+51989A46764+883@
3676G+19<8A564+W*`f194A=+\+K4BD+Q^^U_+01@
F833+>5CD+Q^^^_+S;49=+\+%A438;D+)PPM_+/68+\+
0G57GD+ )PQMXC+ .9<8A543+ A6633>FG3+ 78BG+ 3>H@
2H9+833G+3>H9+?AB1E?1A67669+47616269C+$?A1B@
783+316F43+876AA8D+833G+'6694774+3>H7B8998AA86@
=89+8B7E43;64433689+88336783+19<8A5436A493883+
A6633>6FG3+ 78BG+ 3>H2H9+ W3>HE46BB4B6?74456@
989D+3>H3?;F4AA67??7X+833G+B?A33??;669+WB47F1@
:89+ 58983>7D+ B1;;?E361D+ A?13345?7XC+!2=>7@
F4AA16774+ 316569883+ 8B7E43;644363+ E?1A873449+
B1;1736F43+EGG1769+3>H2H9+A6633>F6G+34E4?B764+
W;8B;>316936D+ 7GG93H:89+ 91?=433456989D+ 3>H@
A4697GG=G93HXC+
$G77G+3?3B65?B78774+B8263833>+54AA6+8B7E@
43;644369+883367389+19<8A5689+98A:G73G+3>>E67@
3G+{+24;56D+F46F4D+42=69B1+:4+E6694+{+381;8@
36716+ 19<8A543+ 966=89+ 6938976388369+ :4+ 87669@
3>5673628>=89+ 5?B449C+ &5E66;6783+ 3?A1B783+
1716334F43D+833G+7??;69+174+8B7E43;64433689+B1@
B856734+ 883367673G+ 19<8A56734+ 1A6+ :1B1+ F46@
F4@+ 346+ 42=69B1@3>>EE676GC+ K66944F689+ 19@
<8A5689+B1B856989+1A6+24;F694676934C+$?A17+
19+568A89B669316989D+B17B4+B?A33??;6989+8;1+
%?1589+ :4+ 3?3B633?:89+ B12=8546=89D+ 8389@
B69+%?1589+:4+'66949+FGA6AAG+19+7??;6C+ZA4@
?7+>5C+W)PQQX+1F43+82=13349883+154774+3?3@
B65?B7877449D+ 833G+ B?A33??;676AA4+ 8;16AA4+ 19+
58;B63>73G+ :4+ 8B7E43;644369+ E63GG+ 78AF6>3>G+
9G673G+8;16734D+:1334+?AB15449B15899?7+F16+
199673?4C+ZA4?769+:4+B?5EE4986=89+5?B449+
7??;6+B?A33??;6989+8;1+19+;67B6+?AB15449B1@
5899?B78AA8C+/G69+1AA89+1A676+F169?3+1A83344D+
833G+3G5G9+3?3B65?B789+24473438A34F43+1A676@
F43+B1B89883+89855G9+693897638836A3GG9+E66@
944F64+ 19<8A564+ B?69+ 563G+ 3?A1B783+ 4934F43+
>55G;3GGC+
,46BB4+ E66944F64+ 19<8A564+ 1A6+ FG2G9D+ 3?@
A1B783+ 1716334F43D+ 833G+ 3?3B63?3+ 8B7E43;644363+
B1B6F43+ 8833673G+ B?1;56334F??334+ 19<8A5689+
F?1B76C+ '?1;56334F??=89+ B1B856989+ F462@
38A6+ 8;6+ >B76AH6AAG+ :4+ 8;6+ 19<8A543>>E8677GC+
Me
%??;6554AA4+ 174AA4+ B?1;56334F??7+ A69B633>6+
883367389+ 19<8A5689+ E1236567889+ 6A549+ 789+
7??;85E44+73;8776GC+*??3454AA4+24473438A34@
F4AA4+ B?1;56334F??7+ 6A5896+ 78AFG736+ 87658;@
B6B76+>H?9689+589833G56789G+:4+FG2893>988@
9G+ 3>H2>F69F1693694C+ '1B19467??=877449+
3G5G+ 3?3B65?7+ 3?B88+ b?234A49+ :4+ B?5EE4@
986=89+ W)PQQX+ 4:43?734D+ 833G+ 88336989+ B?1;@
56334F??7+ 19+ >B76+ E7>B1A1<6789+ B?1;56334@
F??=89+ 5?131C+ b?234A4+ :4+ B?5EE4963+ 86FG3+
3?3B69883+ 8B7E43;644338:4+ F449+ 7?154A46764+
:1234:64+:4+87656826GC+$G5G9+78BG+b?234A49+
:4+ B?5EE4986=89+ W)PQQX+ 3?3B65?B789+ E8@
;?7388AA4+F16+B?6389B69+EGG38AAGD+833G+88336789+
B?1;56334F??=89+381;8367169364+19+34;E88AA67@
34+:43B44+3?A8F467??=8774C+
K66944F689+19<8A5689+FG2G67>>33G+F16+78@
A633GG+ 4694B69+ 76389D+ 833G+ 174+ 24473438A34F67@
34+ W98A:G+ 289B6AHGX+ 54696376+ EGG3HB78938B1@
F473??9+ 19<8A5436A49388774+ 1AA889+ :1AA469+
31678AA4+ 289B6AHAAGD+ 56BG+ FG28976+ B?1;563@
34F??334C+ $4F49154678736+ F473??774+ 1AA?3+
289B6AH+1A6+8B7E43;644369+8765687C+J43B14+4:4@
38AA89+1A676B69+568A89B669316734+78AF633GG+34;@
B85569D+56389+88336789+B?1;56334F??=89+6A@
589856989+ ;66EE??+ 7663GD+ 19B1+ 8B7E43;6443@
36+6378+5?B494+8833673G+19<8A544+B17B8F4774+
EGG3HB789381774C+ %8AF63>B78558+ 316+ 5>H7+
876AA8D+833G+1;<4967443619+289B6AH73H:123456@
789+ BG>3G99H3+ 4?3316F43+ 8B7E43;644338:4+ F4A@
56734?3?5449+ ?AB15449B15899?B7889+ :4+
789+ 5?B49449+ 3?15669+ 19<8A5669C+ &;63>6@
78736+B?A33??;6B1?A?3?734+:4+883367389+7GG93H@
:89+ 78AF893G5673G+ E6=833669+ 3G;B8G9GC+ K?1A83+
24473438A34F6734+ ;4E1;316+ 1549+ 1;<49674436@
1974+34;:199883+3G5G9B4A346734+3?B84C+.;<4@
967443619+ 34;:14549+ 3?89+ B1833669+ FG2893G@
FG9+ B?1;56334F??334C+ $?A8F467??=8774+ 1A676+
34;E88AA6734+ 78AF893GG+ A67GG+ 763GD+ 56BG+ 58;@
B63>7+ 289B6AH73H:123456789+ BG>3G99H6AAG+ 19+
8B7E43;644369+ 8833678AA8+ B?1;56334F??=8AA8C+
&8336989+ B?1;56334F??7+ 19+ BG7633889G+ 7?2@
388AA6789+ 3?1;8+ :4+ 763G+ 19+ 3?3B633?+ ;4:4AA6787@
36+ Wb?234A4+ >5CD+ )PQQXC+ #A56H+ 19+ B?6389B69+
568A89B669316989+:4+:123?89+>;63>7389+:4+5?6@
=89+1;<4967443616=89+A67GG93>98873G+B497469@
www.eben-net.fi | 1/2015
FGA673>567873G+8;63>6789+4:49B12346989+8B7E@
43;64433689+B12=4AA4C+
J198769+ WQ^^QX+ 54AA6774+ >B76AH9+ 883367889+
EGG3HB78938B119+ F46B?3344+ 19<8A5436A49@
3889+ 883367@51;44A6989+ 6938976388336+ :4+ 789+
B??76+ 17438B6:GG+ W78?;4?7389+ A44:??7D+ 7176@
44A6989+ B197897?7D+ F46B?3?7389+ 31=899GBH6@
7>>7D+4:4AA6989+FGA633H5>>7D+AG2867>>7+:4+F46@
B?3?7389+ B87B633>56989XC+ $G5G9+ 78AF63>B@
789+ E8;?7388AA4+ 8;63>678736+ B1A58+ 17438B6:GG+
T+78?;4?7389+A44:??7D+717644A6989+B197897?7+
:4+AG2867>>7+T+91?76F43+87669+58;B633GF65E6@
9G+8B7E43;64433689+883367889+EGG3HB78938B119+
F46B?334F694+ 38B6:H69GC+ *>H7+ F46B?3?7389+
B87B633>56989+ 3?A6+ 876AA8D+ 5?334+ F469+ >2=89+
8B7E43;644369+ 34E4?B78774C+ ,46B?3?7389+ 31@
=899GBH67>>7+ :4+ 4:4AA6989+ FGA633H5>>7+ 86FG3+
789+ 76:449+ E469133?9883+ B8989BGG9+ 244734@
38A34F49+ B12=4AA4C+$G73G+ 2?1A654334+ J198769+
WQ^^QX+ 88336789+ EGG3HB7893819+ 54AA6+ 71F8A@
3?6+ 85E66;6789+ 3?3B65?B789+ 7?1;6334567889C+
*4AA669+ A67G33>+ 883367389+ 19<8A5689+ 876693>@
5673628>7+ E4;4976+ 789+ BG>33HB8AE167??334C+
&B7E43;64433689+ 174A34+ B?A33??;6789+ 9GBHB?A@
549+7>F85E6+2?156119+133456989+31676+31@
=899GBH678736+A67G4;F14+54AA6AA8+:4+E4;49346@
76+789+71F8A34567542=1AA67??B764C
$?3B65?B78AA4+19+BG>3G93HG+4:438AA89+2?1@
56194;F16764+ 786BB1:4C+ $?A1B783+ 1716334F43+
1;<4967443619+ 289B6AH73H:123456789+ BG>3G9@
3H:89+ :4+ 966=89+ B82633G56789+ 3G;B8>=89+ 8B7@
E43;64433689+ 3>H2>F69F16996AA8C+ 'G>3G93H:89+
;11A6+ B1;173??+ :1+ 89989+ 8B7E43;644369+ AG283@
3G5673G+ 8;63>678736+ B?A33??;6B1?A?3?B789+ :4+
@F4A5899?B789+ B4?334C+ &83367389+ 19<8A54@
36A49386=89+ 7>93>877G+ ;84<1656989+ 19+ ?7869+
A6649+5>H2G673GC+b89B6AH73H:123456789+BG>@
3G93H:89+3?A676B69+1AA4+89985569+E;14B366F6@
764+B?69+;84B366F6764C+
$16989+ BG>3G93HH9+ 766;;833GF677G+ 1A8F4+
786BB4+A6633>>+883367389+19<8A5689+6A589856@
7889+:4+966=89+BG76338A>>9C+'1361;<4967443619+
3?A676+3?B84+8B7E43;644338:4+893673G+E4;85569L+
883367389+7GG93H:89+A?156989+86+>B769GG9+;66@
3GD+ :17+ 8B7E43;644336+ 19+ d>>7678736+ B4?B494+
B1361;<496744361734+ :4+ 745449+ 46B449+ E7>@
M^
!"#$!%&$##''(
B1A1<678736+ B4?B494+ B12=81;<496744361734C+
$?B84+ 3?A676+ 34;:134+ 5>H7+ B12=81;<496744@
3619+ E?1A8734C+ *196+ 24473438A34F4+ 54696376D+
833G+E46B4AA676AA8+289B6AH6AA8+E?2?56989+4?3@
344+ 78AF6>3>5GG9+ 883367673G+ 19<8A56734C+ !2@
389G+ 542=1AA67894+ ;43B467?94+ F1676B69+ 1AA4D+
833G+ B1361;<496744361+ E4ABB4676+ :4+ B1?A?3346@
76+ B12=8544734+ E46B4AA6789+ 289B6AH9+ 4?334@
5449+8B7E43;644338:4+E46B49EGGAAG+B?A33??;6@
78774+ 71E8?3?567E;178776774D+ :1219+ 88336783+
19<8A5436A493883+F16F43+?7869+A6633>GC+$GAA46@
989+ jE46B4AA6989+ 58931;6j+ F163467669+ 4A?B76+
AG2833GG+ B1361;<49674436119+ E8;823>5GG9+ :4+
1E67B8A85449+1;<4967443619+B?A33??;64+:4+E8@
A67GG93H:GD+:19B4+:GAB889+2G98AAG+1A676+34;F63@
34F4+476493?9385?7+4?3344+8B7E43;6443364+34;@
E889+F44368774C
Lähteet
S;49=D+,C+\+%A438;D+*C+)PPMC+-769<+4+p?4A63436F8+
(EE;14`2+ 31+ Y469+ #976<237+ 6931+ 328+ S?769877+
&326`7+ &mE8;689`87+ 1d+(?73;4A649+ *494<8;7+ 69+
Z2694C+J1?;94A+1d+S?769877+&326`7+NRD+QUV@Qe)C
ZA4?7D+ 0CD+ 0?9<?D+ (C+ \+ S24334`24;:88D+ %C+
)PQQC+$28+&dd8`37+1d+#9=6F6=?4AD+.;<496g436194A+
49=+%1`6834A+,4;64IA87+19+328+J1I+K8;d1;549`8+
1d+&mE43;6438+*494<8;7C+#938;9436194A+J1?;94A+
1d+*494<85893+)e+WQXD+)N^@)VQC
b456A319D+ JC+ \+ '91?78D+ %C+ )PPQC+
*?A369436194A+ &938;E;678+ f8`67619+ K;69`6EA87+
d1;+ f84A69<+ ]632+ Z;177+ Z?A3?;4A+ &326`4A+
Z19o6`37C+ J1?;94A+ 1d+ S?769877+ &326`7+ MQ+ WQXD+
VV@^NC
b1Id1AAD+ %C+ )PPQC+ $28+ #9o?89`8+ 1d+ Z?A3?;8D+
Z155?963>D+ 49=+ 328+ /8738=@%8Ad+ 69+ 328+ %3;877+
K;1`877L+(=F49`69<+Z1978;F43619+1d+"871?;`87+
$281;>C+ (EEA68=+ K7>`21A1<>L+ 49+ #938;9436194A+
"8F68[+RP+WMXD+MMV@MU^C
b?49<D+ ZC+ )PPUC+ Z;177@Z?A3?;4A+ &326`7L+ (+
%3?=>+ 1d+ Z1<9636F8+ *1;4A+ f8F8A1E5893+ 49=+
!"#$!%&$##''( 1/2015 | www.eben-net.fi
*1;4A+*43?;63>+1d+-C%C+49=+J4E49878+&mE43;6438+
*494<8;7+69+$46[49+49=+$46[49878+*494<8;7C+
/1F4+ %1?3284738;9+ -96F8;763>C+ K;1p?873+
#9d1;543619+49=+084;969<C+
b?234A4D+ *CD+ K??361D+ "CD+ 0G57GD+ (@*CD+
*4?91D+ %CD+ '699?989D+ -CD+ b>FH989D+ 'C+ \+
a8A=3D+ $C+ )PQPC+ &833678736+ 244734F43+ 36A493883+
:4+ 966=89+ B?1;56334F??7+ :1234:689+ 3>H77GL+
a1B?7;>25GB87B?738A?6=89+
494A>>76C+
$>H8AG5G9+$?3B65?7+e+WQXD+QM@)RC
b?234A4D+*CD+a8A=3D+$CD+0G57GD+(@*CD+*4?91D+
%C+ \+ '699?989D+ -C+ )PQQC+ f187+ 328+ &326`4A+
Z?A3?;8+ 1d+ .;<4967436197+ K;15138+ *494<8;7n+
.``?E436194A+]8AA@S869<O+#9F8736<4369<+#9=6;8`3+
069B7+ F64+ &326`4A+ %3;469C+ J1?;94A+ 1d+ S?769877+
&326`7+QPQD+)MQ@)NVC
J4774[4AA4D+(CD+$;?<A64D+ZC+\+Y4;F8>D+JC+)PPNC+
Z;177@`?A3?;4A+ `19o6`3+ 49=+ 8mE43;6438+ 5494<8;+
4=:?735893L+(9+8mEA1;431;>+73?=>C+*494<85893+
f8`67619+N)+WVXD+eMV@eN^C
J1987D+ $C+ Q^^QC+ &326`4A+ f8`67619+ *4B69<+
I>+ #9=6F6=?4A7+ 69+ .;<496g436197L+ (9+ #77?8@
Z19369<893+ *1=8AC+ (`4=85>+ 1d+ *494<85893+
"8F68[+QU+W)XD+MUU@M^RC
'49<47D+ *CD+ b?234A4D+ *CD+ 0G57GD+ (@*C+ \+
a8A=3D+$C+)PQPC+.;<496744361B?A33??;69+883367>>7+
7?154A467389+:1234:689+76A569L+$>H2>F69F169969+
9GBHB?A54C+ J>FG7B>AG9+ >A61E67319+ E7>B1A1<649+
A4631B789+:?AB467?:4+MRMC
04g4;?7D+ "C+ \+ a1AB549D+ %C+ Q^eNC+ %3;877D+
4EE;4674AD+49=+`1E69<C+%E;69<8;L+/8[+!1;BC
01F833D+%CD+%655197D+0C+ZC+\+'4A6D+"C+Q^^^C+
Y?49m6+F8;7?7+328+54;B83L+&326`7+49=+8di`689`>C+
J1?;94A+1d+#938;9436194A+S?769877+%3?=687+MP+W)XD+
)MQ@)NeC
0?1D+ !+ )PPVC+ Y?49m6+ 49=+ S?769877C+ (764@
K4`6i`+ S?769877+ %8;687C+ ]1;A=+ %`68936i`+ )9=+
8=63619C+]1;A=+%`68936i`+K?IA67269<+Z15E49>L+
%69<4E1;8C
*`f194A=D+ YC+ \+ K4BD+ KC+ Q^^UC+ &326`4A+
(``?A3?;43619+1d+&mE43;6438+*494<8;7+69+4+Z;177+
Z?A3?;4A+Z1938m3C+Z;177+Z?A3?;4A+*494<85893L+
(9+#938;9436194A+J1?;94A+M+WMXD+^@MPC
*69B1FD+ *C+ )PQQC+ Z?A3?;4A+ f6dd8;89`87+ 69+ 4+
YA1I4A6g69<+]1;A=C+Q73+8=63619C+&58;4A=+Y;1?E+
K?IA67269<L+S69<A8>+WYS"XC
NP
/8[549D+ 'C+ \+ /1AA89D+ %C+ Q^^UC+ Z?A3?;8+
49=+ `19<;?89`8L+ 328+ i3+ I83[889+ 5494<85893+
E;4`36`87+ 49=+ 9436194A+ `?A3?;8C+ J1?;94A+ 1d+
#938;9436194A+S?769877+%3?=687+)V+WNXD+VRM@VV^C
/68D+ fC+ \+ 0G57GD+(@*C+ )PQMC+$28+084=8;@
*85I8;+ &m`249<8+ $281;>+ 69+ 328+ Z269878+
Z1938m3+ 49=+ 328+ &326`4A+ Z24AA89<8+ 1d+ Y?49m6C+
J1?;94A+ 1d+ S?769877+ &326`7C+ f.#+ QPCQPPVu
7QPRRQ@PQM@Q^eM@^C
K8=6<1D+ 'C+ \+ *4;724AAD+ ,C+ )PP^C+ S;6I8;>L+
(?73;4A649+ *494<8;7n+ &mE8;689`87+ 49=+
"87E19787+ ]289+ .E8;4369<+ 69+ #938;9436194A+
*4;B837C+J1?;94A+1d+S?769877+&326`7+eVD+R^@VNC
"1989D+%C+\+%289B4;D+.C+)PQMC+*4EE69<+]1;A=+
Z?A3?;87L+ ZA?738;+ a1;543619D+ %1?;`87+ 49=+
#5EA6`436197C+ J1?;94A+ 1d+ #938;9436194A+ S?769877+
%3?=687+NND+eUV@e^VC
Kirjoittajat
Samir Itani on kauppatieteiden maisteri Jyväskylän
yliopiston kauppakorkeakoulusta.
Sähköposti: [email protected]
Anna-Maija Lämsä on henkilöstöjohtamisen
professori Jyväskylän yliopiston
kauppakorkeakoulussa.
Sähköposti: [email protected]
Liisa Mäkelä on dosentti Jyväskylän yliopiston
kauppakorkeakoulussa ja yliopistotutkija Vaasan
yliopistossa.
Sähköposti: [email protected]
Suvi Heikkinen on projektituktija
kauppakorkeakoulussa ja yliopistonopettaja
avoimessa yliopistossa Jyväskylän yliopistossa.
Sähköposti: [email protected]
www.eben-net.fi | 1/2015
!"#$!%&$##''(
! Kirjat
Iloa työhön
$-.*.+$('(0(
Pauli Juuti & Pontus Salmi 2014.
Tunteet ja työ – uupumuksesta iloon.
PS-kustannus. 259. s.
$
?93883+ 3?A8F43+ 5?B449+ 3>H8AG@
5GG558+ FGA33G5G33GD+ B17B4+ 3>H@
8AG5G+ 19+ 174+ 34F4AA6734+ 8AG5GGC+
b4;F4+ 58673G+ 744F?3344+ 3>H77GG9+
o1[@36A44+346+2?6EE?B1B85?B764D+F46BB4+:12@
345671EE443+9G6269+3?99836A16269+>;633GFG3B69+
3>H938B6:GG+24;344736+:12=43344C+068988+34F4A@
A6785E44D+833G+3>H8AG5G77G+B12344558+28A@
E15569+ ??E?5?734+ B?69+ 6A14C+ %?1589+ 34@
A1?=8AA6989+ 36A4998+ 283B8AAG+ 19+ 9669+ 2?191D+
833G+:1B46989D+:1AA4+19+3>H3G+744+1AA4+6A16989+
:1+ E8ABG73GG9+ 3>HE46BB4974+ 7G6A>33G56787@
3GC++*?334+3>H9+E63G676+34;:134+76A36+89855G9+
B?69+ F469+ 31658893?A19+ 83889+ E??;3456789C+
-31E616774+ 744;943449D+ 833G+ 3>H9+ 3?A676+ 1AA4+
A86B69+ B4A346734D+ :1774+ 3>>3>FG678B76+ 6256789+
38B88+ 6378+ 31656934+ 86BG+ 34F1638A3?+ FGA6988A@
A6989+2>FGC
NQ
J??369+:4+%4A589+B6;:4+24A?44+A?1=4+542@
=1AA67??334+ 5>H7+ 6A19+ 744F?334567889+ 3>H7@
7GC++K1AB?94+3G2G9+9G2=GG9+3>H2>F69F169969+
A?156989+ :4+ >AAGE63G56989+ 1;<4967443616774C++
'6;:4+19+B4334F4+8763>7+3>H2>F69F169969+4A4A@
34C+.E?B78774+BG7638AAGG9+3>H>23867H:GD+>B76@
AH9+;11A64D+1;<4967443619+31656934>5EG;673H@
:G+:4+73;438<6734+3>H2>F69F169969+B82633G567@
3GC++'6;:49+A1E?774+34;:13449+F62:8A6734D+8A6+QP+
38876G+ E4;85549+ 3>H8AG5G9+ 744F?3345678B@
76C+
$81B789+;4B8998+19+3474E46916989+:4+838@
988+:12=195?B4678736C+$>H+:4+3?93883+744F43+
E4691383?9+ 478549+ 3>H2>F69F169969+ ;4B89@
345678774+ AGE6+ B1B1+ BG76338A>9C+ + K4?A6+ J??36+
19+ 4685569+ B6;:163349?3+ A44:4736+ =64A1<6787@
34D+B87B?738A8F4734+:1234:??=8734C+/G5G+1E63+
1F43+5>H7+3G5G9+1EE449+E8;?73494C+$8B6:H6@
=89+ 5?B449+ 8AG558+ 2>E8;31=8AA67??=8774D+
:1774+:43B?F4+5??317+5?1F44+8AG5GG558+:4+
6=8936388336G558C+*?334+56389+F16558+F47@
3434+ 2>E8;31=8AA67??=89+ 24473867669O+ $G2G9+
B>7>5>B7889+86+1A8+499833?+2>FGG+F4734?734D+
86FG3BG+B6;:16334:43B449+3G2G9+1744+49344+A1@
E?AA6734+F4734?734C+$?998+637876D+B47F4+6256@
789GD+368=1734+3?938876D+8AG+46314+8AG5GG+1F43+
B6;:49+ 4934564+ 98?F1:4C+ '6;:44+ 8AGFH633GG+
546961+ B8;315?7+ ??E?5?B78734+ 316E?F4734+
*436734D+:1B4+E?;B44+E4244+1A1449+5469616@
=89+74?94@+:4+?65424AA6B87B?738A?:89+B4?334C+
$G5G+ 19+ 5>H7+ B?F4?7+ >B76AH9+ E4;498567@
E;178776734C+
$81734+ F16+ 568A62>F69+ 7?17638AA4+ B46B6AA8+
:12345678734+ B6699173?986AA8+ :4+ 1;<49674436@
16=89+ 3>H2>F69F16996734+ F47344F6AA8+ 289B6@
AH6AA8C
Tuomo Takala on johtamisen professori Jyväskylän
yliopiston kauppakorkeakoulussa.
Sähköposti. [email protected]
!"#$!%&$##''( 1/2015 | www.eben-net.fi
! Väitösuutisia
Yrityspuheessa ilmastonmuutos
helposti hallittavaa
'
$*+ (994+ b86BB6789+ FG63H7B6;@
:4+ |f67`?;76F8+ Z1973;?`36197+ 1d+
ZA65438+ Z249<8+ &9<4<85893+ 69+
S?769877+ .;<4967436197j+ 34;B47@
3833669+ )RCQQC)PQN+ $45E8;889+ >A61E6731774C+
,4734FG633G:69G+ 1A6F43+ E;1d8771;6+ "C+ &=[4;=+
a;88549+ W,6;<69649+ >A61E6731D+ !2=>7F4AA43X+
78BG+ E;1d8771;6+(994@*46:4+ 0G57G+ WJ>FG7@
B>AG9+ >A61E6731XC+ '?731B7894+ 31656+ 4E?A467@
E;1d8771;6+J124994+'?:4A4C
b86BB6989+ 34;B4738A88+ FG63H7B6;:477449+
763GD+ 56389+ >;63>B7677G+ E?2?3449+ 6A547319@
5??31B78734+:4+766289+7631?3?5678734C+$?3B6@
5?7+3138?3833669+78?;4454AA4+F?17689+)PP^T
)PQQ+ 46B494+ 3138?3833?4+ FG2G266A6789+ 34A1?@
=89+ K8A1319@E;1:8B364+ :4+ 244734338A854AA4+
E;1:8B3669+174AA673?98634+>;63>74554336A46764C+
(69867319+494A>>76774+BG>3833669+=67B?;776@
494A>>764D+ :19B4+ 4F?AA4+ F16=449+3?1=4+87669+
763GD+ 56389+ 6A5473195??31B7889+ A6633>F673G+
47616734+E?2?3449+>;63>B7677GC+!;63>745543@
36A467389+E?2834E1:89+34;B4738A?+19+E8;?738A@
3?4D+ 76AAG+ 96677G+ 876693?1=?3+ BG763>B783+ A663@
3>FG3+ 6A5473195??31B78734+ BG>3>>9+ >23867@
B?994AA67889+ :4+ E1A663367889+ B87B?738A??9C+
!;63>7389+31656934+19+5>H7+B87B867877G+478@
54774+>23867B?994774558D+B?9+83763GG9+;43@
B467?:4+B873GFG9+B8263>B789+24473867669C
Eettisyys haastaa
ilmastonmuutoksen hallinnan
$?3B65?B789+3?A17389+5?B449+6A5473195??@
31734+BG7638AAGG9+>;63>B7677G+7?2388AA6789+28A@
E1736+24AA6334F494+B1B19467??3894C+$?A17+19+
>AAG33GFG+133489+2?156119D+56389+51965?3@
B4678734+:4+F46B84734+6A56H73G+19+B>7>5>7C
N)
$?3B65?B789+ 5?B449+ 6A5473195??31B7889+
7631?3?56989+ ;4B893??+ >;63>74554336A467@
389+ E?288774+ 89989+ B46BB84+ ;4361944A67894+
:4+ 73;438<67894+ B>7>5>B789GC+ "4361944A6@
989+ E?2834E4+ E12:4?3??+ E8;693867889+ A66B8@
316569349GB85>B7889+ B1;173489+ 3821BB??3@
34D+ 34A1?=8AA6734+ 3?A1734+ :4+ [69@[69@542=1A@
A67??B764C+ *1;44A6989+ :4+ 88336989+ E?2834E4+
78BG+3G>=893GG+833G+B>78894A467344+;4361944@
A67??334C+!AAG33G89+E?288774+86+:??;6B449+3?A8+
87669+ 3?938634D+ F46BB4+ 6A5473195??317+ ?7869+
28;G33GG+ F1654BB4634+ ;84B361634D+ B?389+ E8A@
B14+:4+8EGF4;5??334+346+316F14+:4+699173?734C
+
Puhetapa tuottaa seurauksia
$?3B65?B78774+ 4;F616=449+ 5>H7+ 8;6+ E?28@
34E1:89+ F46B?3?B764+ A66B8316569949D+ >23867@
B?9949+ 78BG+ 6A5473195??31B789+ B4994A34C+
#A5473195??31B789+ BG76338A856989+ 28AE17@
36+ 24AA6334F494+ 476494+ 49344+ >B769B8;346738@
3?9+ B?F49+ >;63>7389+ 31656934542=1AA67??B@
76734D+ 56AAG+ F16+ 1AA4+ ;6736;66346764+ 78?;4?B764C+
%454AA4+ B?9+ 898;<643821BB??3889+ B87B633>@
FG3+ 6A54731316583+ >;63>B7677G+ 542=1AA673?@
F43D+:GGFG3+6A5473195??31B789+26AA637856789+
8=8AA>33G5G3+7>FGAA6783+5??31724473883+2?1@
561334C
++$81;8833678736+3?3B65?7+B>3B8>3>>+F473??AA6@
7889+A66B83165693449D+>;63>7316569949+B873G@
FGG9+ B8263>B7889+ 78BG+ >;63>7@A?19317?23889+
3?3B65?B7889C+#A5473195??31B789+2?15616@
5678734+ A66B831656994774+ 86+ 316734678B76+ 1A8+
>2389G673G+ 381;88336734+ 9GB85>73GD+ :4+ 46B46@
785E6+ 3?3B65?7+ 19+ B87B633>9>3+ AG2699G+ >;6@
3>7;4E1;33689+ 34;B4738A??9C+ b86BB6789+ 9GBH@
B?A54D+ :1B4+ B87B633>>+ >;63>74554336A467669D+
www.eben-net.fi | 1/2015
3?13344+ ??334+ 368314+ 7663GD+ B?69B4+ 6A547319@
5??31B7889+ 7631?=?3449+ >;63>B7677G+ B19B@
;8833678736C
(994+ b86BB6989+ 19+ 7>93>9>3+ '4:4496774+
:4+2G9+19+7?1;63349?3+B4?EE4368386=89+5467@
38;69+3?3B69919+$45E8;889+>A61E6731774C+bG9+
19+ 316569?3+ 31231;61E67B8A6:494+ $45E8;889+
>A61E6731774+F?1=8734+)PQP+AG23689C
b86BB6789+ FG63H7B6;:4+ 6A5873>>+ 74;:4774+
(`34+-96F8;7634367+$45E8;89767_+Q^^UD+$45@
E8;8+-96F8;763>+K;877D+$45E8;8+)PQNC+#%S/+
!"#$!%&$##''(
^Ve@^RQ@NN@^UMM@)D+#%%/+QNRR@QUQUC+,G6@
3H7B6;:4+6A5873>>+5>H7+7G2BH6789G+74;:4774+
(`34+ &A8`3;196`4+ -96F8;7634367+ $45E8;89@
767_+QNeND+$45E8;8+-96F8;763>+K;877+)PQNC+
#%S/+ ^Ve@^RQ@NN@^UMN@^D+ #%%/+ QNRU@
^RN}C
233ELuu345E?IC?34CiC
,G63H7B6;:49+ 36A4?7171638L+ ,8;BB1B6;:4@
B4?EE4+Y;49?5D+233ELuu<;49?5C?34CiD+346+
8@546AL+B6;:45>>936~:?F8987CiC
LAURI TYRVÄNEN
Anna Heikkisen karonkkaa viettämässä Anna-Maija Lämsä, Ed Freeman ja Johanna Kujala.
NM
!"#$!%&$##''( 1/2015 | www.eben-net.fi
Eettinen johtaminen
tiimitasolla on haastavaa
a
'+ b8994+ $15E8;69+ FG63H7B6;@
:4+ j&326`4A+ $845+ 084=8;726E+ @+ (7+
`1973;?8=+ I>+ a699672+ 5494<8;7j+
34;B473833669+Q)C:1?A?B??34+)PQN+J>@
FG7B>AG9+>A61E6731774C+,4734FG633G:G9G+31656+
=1789336+K8BB4+KGAA6+W(4A31@>A61E6731X+:4+B?7@
31B7894+ E;1d8771;6+ (994@*46:4+ 0G57G+ WJ>@
FG7B>AG9+>A61E6731XC+
&765682889+:4+2G989+316569344974+B12=67@
3??+8;6A46764+1=13?B764+9669+1;<4967443619D+366@
569+ :G789389+ B?69+ 5?6=89B69+ 76=17;>25689+
3421A34C+(694+ 9G5G+ 1=13?B783+ 86FG3+ 1A8+ A69@
:4774+B87B89GG9+346+876568289+15689+883367@
389+9GB85>7389+B49774C+$665634719+8765687@
3>H+19+8833678736+244734F44C
b44734F43+ 36A493883+ F16F43+ A6633>G+ 87658;@
B6B76+ 36656AG67389+ 3474E?1A67889+ B1238A??9+
E4AB63785678774D+ 6;36749156736A49386774+ 346+
>B769B8;34678736+ 8;6A4676734+ 8AG5G936A493867@
34+:123?89C+$6658677G+:1?=?3449+?7869+5>H7+
5683365GG9D+ 56389+ B12=8AA4+ 2>F69+ :4+ 3474@
E?1A678736+5?634+76=17;>256GD+B?389+87658;@
B6B76+4764BB4634+:4+4A6249BB6:1634C+b49B4A65@
E64+1F43+36A493883D+:16774+86+1A8+>B769B8;346734+
16B844+ ;43B467?4D+ F449+ EGG3H7+ :1?=?3449+ 38@
B85GG9+B42=89+2?1919+F4623182=19+FGA6AAGC
Jokaisella vastuu arvojen
mukaisesta toiminnasta+
$?3B65?B78734+ 78AF6GGD+ 833G+ 88336989+ :1234@
56989+ 86+ 1A8+ 3665677G+ 4691473449+ 876568289+
F473??AA4C+ &;63>678736+ 36658677G+ B1;173??+ :1@
B46789+36656AG6789+F473??+316564+8833678736+:4+
E??33?4+4;F1:89+F473467889+3165693449C
*>H7+ F4B6693?9867669+ 3165693434E16269+
B49943344+B6699633GG+2?156134C+$?3B65?B789+
5?B449+ 36658677G+ 744383449+ E63GG+ 637873GG9+
78AF69G+ 3165693434E1:4D+ :13B4+ 86FG3+ AG285@
NN
5G9+ 34;B4738A?9+ E8;?7388AA4+ 1A8+ 36656AG67389+
568A873G+ 16B869C+ /663G+ B?6389B69+ 78?;43449D+
B17B4+4694+19+313?33?+38B85GG9+9669C
Mitä oppia tutkimuksesta voi
siirtää käytäntöön
$?3B65?B789+ 5?B449+ 19+ 3G;B8GGD+ 833G+ 876@
5687+71E66+366569+B49774+4A?734+4AB489+78AB8@
G3+E8A67GG99H3+8833678AA8+31656994AA8C+'46B67@
74+36A49386774+86+1A8+542=1AA6734+316564+3G>769+
3474E?1A678736C+J17+EGG3HB78938B1+:4+36656316@
56934+ 1F43+ B?6389B69+ :12=195?B4678736+ A69@
:4774+E8A67GG93H:89+B49774D+5>H7+;>25G9+76@
7G6989+A?13345?7+B47F44C
,6873693G+ :4+ B87B?738A?+ 1F43+ B87B867877G+
;11A6774+ 5>H7+ 244734F6774+ 36A49386774C+ '17@
B4+8765687+86+F16+B15589316=4+>B7633G67389+
289B6AH6=89+4761634D+19+3G;B8GGD+833G+>A86767@
3G+ 883367673G+ E8;6443386734+ :4+ 366569+ 4;F1544@
6A54734+ E?2?3449+ 4F1658736C+ &76568289+ 19+
5>H7+ 3G;B8GG+ 17163344D+ 833G+ >23867389+ E8A6@
7GG93H:89+ ;6BB1567889+ E??3?3449+ FGA633H@
5G736C
b8994+ $15E8;6+ B6;:16336+ >A61EE6A44B76+
/?;56:G;F89+ !23867B1?A?734+ F?1994+ Q^e^C+
bG9+F4A5673?6+iA171i49+546738;6B76+b8A769@
<69+ >A61E6731734+ F?1994+ Q^^R+ :4+ 766;3>6+ 789+
:GAB889+ 289B6AH73H24AA69919+ :4+ 174456789+
B82633G56789+ 3823GF669C+ $>H?;4974+ 46B494+
2G9+ 19+ 82369>3+ 316564+ 8;6A4676774+ 1;<496744@
3616=89D+:123456789+:4+174456789+B82633G56@
789+ 3823GF677G+ /1B64774D+ -K*L77GD+ (4A31@
>A61E6731774+:4+*8371774C
www.eben-net.fi | 1/2015
$GAAG+283B8AAG+b8994+$15E8;6+316566+*83@
719+289B6AH73H9B8263>7:1234:494C+bG9+19+316@
569?3+ 876568289G+ F?1=8734+ Q^^V+ 4AB489+ :4+
7449?3+ 763G+ B4?334+ BG>3G99H9AG28673G+ 1EE64+
2>FG9+ :123456789+ 58;B63>B7873G+ 2>F69B69+
8;6A4676774+1;<4967443616774C
+++$?3B65?734+19+3?B89?3+066B876F673>7;4247@
31C
$817+ 19+ :?AB4673?+ 74;:4774+ J>FG7B>AG+ %3?@
=687+ 69+ S?769877+ 49=+ &`19156`7+ 9?58;194+
QRND+ MQU+ 7CD+ J>FG7B>AG+ )PQND+ #%%/L+ QNRV@
Q^eU_QRND+ #%S/L+ ^Ve@^RQ@M^@R^VQ@R+ W96=CX+
:4+^Ve@^RQ@M^@R^V)@)+WKfaXC
Henna Tomperi väitteli eettisestä
tiimijohtamisesta
NR
!"#$!%&$##''(
!"#$!%&$##''( 1/2015 | www.eben-net.fi
! Tapahtumia
Vastuullisen liiketoiminnan tutkimuspäivät 2015:
Luonnon monimuotoisuutta
ja kestävää työelämää
Professori Michael John Jones.
(//(+b&#''#/&/+\+&0#/(+"##,("#
$
45E8;889+ >A61E67319+ J1234567@
B1;B84B1?A?AA4+ :G;:873833669+ QQCT
Q)CMC)PQR+ B1A549989+ B8;;49+
F?1763346783+ ,473??AA6789+ A66B8316@
569949+ 3?3B65?7EG6FG3C+ $?3B65?7EG6F689+
34;B163?B7894+19+A67G3G+F473??AA6789+A66B8316@
569949+ 3?3B65?B789+ 9GB>F>>33G+ :4+ 8=673GG+
789+B8263>73GC+067GB76+34E423?54+8=874?3344+
4A49+ 3?3B6:16=89+ :4+ 5?6=89+ 31656:16=89+ F8;@
B173163?56734C+$?3B65?7EG6FG3+1F43+4AB49883+
91E84736+ F4B6699?3344+ E46BB44974+ 7?154A46@
78774+ F473??AA6789+ A66B8316569949+ 3?3B65?B@
NU
78774+:4+34E423?54+19+B47F49?3+B4B76EG6FG6@
78B76+ 7856944;6B76D+ :1219+ 174AA673??+ 4628@
E66;69+ E4;6774+ 3>H7B8938A8F6G+ 3?3B6:1634+ 78BG+
BG>3G99H9+31656:1634+9669+%?158734+B?69+?A@
B1546A34C+
Professori Jones pohti luonnon
monimuotoisuuden mittaamista
$?3B65?7EG6F6AAG+19+3>>E6AA678736+B??A3?+B4B@
76+ B8>9138@E?2889F?1;14D+ :16734+ 897655G6@
789+E636+3G9G+F?1994+E;1d8771;6+*6`248A+J129+
www.eben-net.fi | 1/2015
J1987+S;6731A69+>A61E6731734C+K;1d8771;6+J198@
769+ B6699173?B789+ B1238634+ 1F43+ >23867B?9@
94AA6989+A47B893431656D+>5EG;673H@+:4+717644@
A67389+ F46B?3?7389+ ;4E1;316936+ 78BG+ A?19919+
51965?13167??7+ A47B8934316589+ 9GBHB?A@
54734C+ '8>9138@8763>B7877G+ J1987+ B87B633>6+
BG76338A85GG9+ A?19919+ 51965?13167??=89+
7?1:8A856734+ 56334456789+ 4F?AA4C+ bG9+ 8763@
36D+ 833G+ A?19919+ 51965?13167??=89+ 1AA8774+
?2433?94+34;F63449+54AA6D+:19B4+4F?AA4+78+F16@
=449+ 382=G+ 9GB>FGB76C+ ,46BB4+ J198769+ 5?@
B449+ 9GB>F>>7+ :4+ 5634334F??7+ 542=1AA6734@
F43+51965?1316789+A?19919+7?1:8A?9+:4+B1@
2893456789D+2G9+5?673?336+833G+4;F133456989+
F16+ 1AA4+ 2>F69+ B6673494A46734C+ J1987+ 876338A6+
A?193169F89344;654AA69D+ :1774+ 4;F133456989+
E8;?73??+B;663367389+8A69>5EG;673H:89+3?9967@
34567889+ :4+ A4:689+ 5GG;G9+ A47B8567889C+ J1@
98769+8763>7+28;G336+>A867H9+E12365449+34A1?@
=8AA6789+316569949+F46B?3?B764+A?19919+51@
965?13167??3889+ :4+ 542=1AA67??B764+ AH>3GG+
;43B467?:4+3G2G9+19<8A5449+38B91A1<6789+B8@
263>B789+:4+;87?;7763821BB??=89+5>H3GC
Tutkimusesityksissä käsiteltiin
yritysvastuuta ja etiikkaa
käytännössä sekä yritysten roolia
yhteiskunnassa
(A16338A8F43+ :4+ B1B89885543+ 3?3B6:43+ 78BG+
F473??AA67??7388549+ E4;6774+ 3>H7B8938A8FG3+
B87B633>6FG3+ B42=89+ EG6FG9+ 4:49+ E12365449+
>2=877G+>;63>7F473??9+78BG+@8366B49+4:49B12@
346764+:4+2447388AA6764+B>7>5>B76GC+$?3B65?7@
EG6F6AAG+ B??A3669+ >238897G+ Qe+ 3?3B65?7876@
3>73GC+ $?3B65?7EG6F689+ B497469FGA673>5673G+
B?F44+174A3449+78D+833G+E?1A83+8763>B7673G+E6@
=833669+89<A4996B76+:4+E?1A83+7?158B76C+&76@
3>B7677G+ BG7638A3669+ 78BG+ 7??996338A?F462887@
74+ 1A8F64+ 3?3B65?7249BB8634+ 833G+ F4A566=89+
E;1:8B3689+ :4+ 3?3B65?7389+ 3?A1B764C+ + '87@
B?738A?+ BGF6+ F6ABB4494+ 5??9+ 5?4774+ !;6@
3>7F473??+BG>3G99H77G+@[1;B721E6774D+:1774+
E12=633669+ >;63>7F473??34+ 4A49+ 4554336A467@
389+ 4;B63>H9G+(9?+ K89336AG9+ W(4A31+ >A61E67@
31X+8763>B789+699163345494D+8B7E43;6443363>H9+
NV
!"#$!%&$##''(
8833673G+B?1;56334F??334+W%456;+#3496D+(994@
*46:4+0G57GD+%?F6+b86BB6989+\+06674+*GB8@
AGD+J>FG7B>AG9+>A61E6731+78BG+,44749+>A61E67@
31X+ 78BG+ J8996+ '4931A49+ W,44749+ >A61E6731X+
:12=1AA4+ F473??AA6789+ 289B6AH73H:123456789+
3854366BB44+F?1B;43>H9+B1938B736774C+
%16A6BB6+ ,6A:4789+ WJ>FG7B>AG9+ >A61E67@
31X+ 8763>7+ *6BG+ 19+ >23867B?994AA6989+ >;6@
3>7O+ 'G7638494A>>7669+ E8;?73?F64+ 9GB85>B@
76G+4F476+4:49B12346734+:4+316734678B76+FG2G9+
3?3B633?4+ >23867B?994AA67389+ >;63>7389+ 3?3B6@
5?7B8933GGC+(628+19+8;633G69+4:49B12346989D+
76AAG+7>B7>AAG+)PQN+19+E8;?73833?+>23867B?9@
94AA67389+ >;63>7389+ 83?:G;:873H+ (;F1@A66331+ :4+
38854734+ BG>=GG9+ B87B?738A?4+ ?786AA4+ 4;88@
916AA4C+ !A867877G+ B87B?738A?774+ 2483449+ >2@
38676G+5GG;6338A>:G+76AA8D+563G+>23867B?994AA6@
783+>;63>B783+1F43+:4+56BG+966=89+58;B63>7+19C+
,6A:4789+B4374?7+:4+3>H94AA4+1A8F4+FG63H7B6;:4+
E?;8?3?F43+:??;6+9G6269+388516269C+
$?3B65?7EG6F6AAG+ B??A3669+ 5>H7+ 568A89@
B669316764+ ??764+ 4F4?B764+ >;63>7F473??9+ 3?3@
B65?B789+ 9GBHB?A54734C+ Z434;694+ (2AF6@
B69+ Wb49B89+ %`211A+ 1d+ &`19156`7X+ 8763>7+
*69=d?A9877+49=+`15E477619+69+328+`1;E1;4@
38+[1;A=+316+876AA8+F6658+46B1694+E4A:19+2?1@
56134+7449889+:4+8;63>678736+E7>B1A1<649+4A49+
3?3B65?B78774+E6994AA4+1A8F49+2>F69F1693669+
A6633>FG9+569=d?A9877@BG7633889C+
Kestävä työelämä:
työhyvinvointia
vastuullisuudesta
$?3B65?7EG6F689+ 3167894+ B8>9138@E?2?:494+
876693>6+ 3?3B65?7:1234:4D+ '$+ '6;76+ b86BB6@
AG@$4556+ $45E8;889+ >A61E6731734C+ b86BB6@
AG@$4556+3?3B66+3>H2>F69F169364+:4+B873GFGG+
3>H8AG5GGD+56BG+1A6+5>H7+2G989+8763>B7897G+
3885494C++K?2889F?1;1774+b86BB6AG@$4556+
316+876AA8D+833G+3>H8AG5G9+F473??AA67??7+:4+:43@
B?F??7+1F43+3G;B863G+38851:4+9>B>EG6FG9+=6@
<634A67163?F4774+ >5EG;673H77G+ 5??9+ 5?4774+
6BGG93>FG9+ 3>HF16549D+ 9?1;389+ 3>H8AG5GG9+
EGG7>9+ 78BG+ 3>H8AG5G9+ 51965?13167??=89+
9GBHB?A56734C+!B76AH6=89+:4+476493?936:16=89+
!"#$!%&$##''( 1/2015 | www.eben-net.fi
154+F473??+3>H73G+:4+3>H2>F69F169967319+B1@
;173?9?3D+56BG+4783344+1543+2447388974+3>H@
2>F69F16996AA8+:4+789+:12345678AA8C+'873GFG9+
3>H8AG5G9+ B?A54B6F6G+ 19B69+ 3>H2>F69F169@
969+34;B4738A?+B1B19467F4A3467894+:4+F1654@
F4;4AG23H6789G+6A56H9GC+b86BB6AG@$4556+316+
876AA8+5>H7+3>H9+58;B63>B789+:4+34;E889+3?1@
=4+ 876AA8+ ??764+ 9GBHB?A564+ 3>H9+ 58;B63>B@
78AA67>>=89+ B87B?738A??9C+!B76AH3+ :4+ 9G6=89+
9GBHB?A543+3?A676B69+2?15616=4+B873GFG9+:4+
F473??AA6789+ 3>H2>F69F169969+ 3?3B65?B787@
74+:4+BG>3G99H677G+>2G+E4;85569C+-?334+368@
314+3>H2>F69F16996734+:4+3>H9+58;B63>B7873G+
%?158774+19+249B633?+5??9+5?4774+b!,&+
)P)P+ @3?3B65?7249BB88774D+ :19B4+ B87B86@
7669+3?3B65?7388516269+B??A?F43+87658;B6B76+
:123456989+:4+36A43C+$>H2>F69F169363?3B65?B@
789+ 3?A8F467??=89+ 244738894+ b86BB6AG@$45@
56+ 54696376+ 5??9+ 5?4774+ B497469FGA673>@
56789L+ 3>H8AG5G9+ 3?3B65?B78774+ 19+ E8;69@
38678736+ 91?=43833?+ AG976546764+ 9GBHB?A564+
3>H2H9D+ F46BB4+ 3>H3G+ 382=GG9+ 9>B>GG9+ 2>@
F69+5196B4974AA676774+:4+<A1I44A86774+1;<496@
7443616774D+:16774+8;6+B?A33??;63+:4+9GB85>B783+
B12344F43+EG6F633G69C+
Paras työelämän etiikkaa
käsittelevä tutkielma palkittiin
&S&/+ %?156+ ;>+ :G;:873GG+ F?17633469+ B6AE46@
A?9+ 49761BB46AA8+ E;1+ <;4=?@3?3B68A56AA8+ :4+
=6EA1563H6AA8C+ '6AE46A?9+ 3?A1B783+ :?AB6738@
3449+ 3?3B65?7EG6F6AAGC+ '6AE46A??9+ 1F43+ F16@
9883+ 3GAAG+ B8;344+ 174AA673?4+ F?17689+ )PQM+ :4+
)PQN+ 46B494+ F4A5673?9883+ 3>H8AG5G9+ 8366B@
B44+ BG76338A8FG3+ 3?3B68A543C+ (6B46785569+
B6AE46A?+ B12=673?6+ >;63>78366BB4+ BG76338A8F669+
3?3B68A5669+ :4+ 3G9G+ F?1994+ 388544+ A44:89@
9833669+ BG76338A85GG9+ 5>H7+ :?AB671;<496744@
3616=89+ 8366BB44C+ $?3B68A564+ 4;F6163669+ 3?3@
B65?719<8A549+ 58;B633GF>>=89D+ 4685E449+
3?3B65?B7889+ 4785163?56789D+ 85E66;6789+
A44=?9+ 78BG+ 3?A17389+ 16F4A34F??=89+ :4+ BG>@
3G99H9+ B193;6I??3619+ E8;?7388AA4C+ K4AB6931@
;44=6774+ 1A6F43+ 5?B494+ E;1d8771;6+ 858;634+
%4A58+ /G76+ W$45E8;889+ >A61E6731XD+ >A61E67@
Ne
313?3B6:4+*4;:1+%6A341:4+WJ>FG7B>AG9+>A61E67@
31+ :4+ &S&/+ %?156+ ;>L9+ 24AA63?B789+ :G789XD+
$6694+'?;8:1B6@b89;6B7719+W&S&/+%?156+;>+
24AA63?B789+:G789X+:4+;44=69+762388;69G+31656+
'$$+(994+b86BB6989+W$45E8;889+>A61E6731+
:4+&S&/+%?156+;>L9+24AA63?B789+:G789XC+
JGAA889+B8;;49+;44=69+3823GFG+1A6+244734F4D+
76AAG+ 3>H3+ 1A6F43+ 568A89B669316764+ :4+ A44=?B@
B44736+3138?3833?:4C+,16334:4B76+F4A633669+$6694+
'16F6731+ J>FG7B>AG9+ >A61E6731734+ 3?3B65?B@
78AA4+ &765687+ 3>HE46BB4B6?744:494L+ E17636@
13+ :4+ 34;694A69:43+ B6?7433?:89+ 3>H938B6:H6=89+
B8;315?B76774C+ $?3B65?B78774+ 34;B4738AA449+
87656873G+ 3>HE46BB4B6?744:494+ B6?7433?:89+
4A467389+ 9GBHB?A54734C+ $?3B65?B789+ B12@
=673?56989+ B6?744567BG>33G>3>567889+ 3?1+
BG>3G99H9+ 9GBHB?A54734+ 4E?4+ :4+ 3>HB4A?@
:4+B6?74456789+3?996734567889+:4+763G+B4?334+
B6?74456789+82BG678567889+:4+766289+E??33?@
567889C
'6AE46A?774+ 5>H99833669+ B?9964546969@
34+&56A64+'421A4AA8+J>FG7B>AG9+>A61E6731734+
3?3B65?B78734+ &8336989+ 1;<496744361B?A33??@
;6D+ 8765687@4A4677?2=8+ :4+ 1;<496744361A?1334@
5?7C+'?996454696934+499833669+8;63>6789+49@
761BB44736+3138?383?734+BF493634366F678734+3?3@
B65?B78734C+ $>H9+ B87B86989+ 3?A17+ 19D+ 833G+
88336989+ 1;<496744361B?A33??;6+ A67GG+ A?1334@
5?734+:4+19+>238>=877G+B1;B84A443?67669+876@
5687@4A4677?23867669C+&83367389+3165693434E1@
:89+ E176366F6789+ F46B?3?B789+ 171633456989+
7?154A4678774+ 476493?936:41;<496744361774+
49344+??764+8FG63G+1;<4967443616=89+:12=1AA8+
:4+966=89+B82633G567873G+F47344F6AA8C
www.eben-net.fi | 1/2015
!"#$!%&$##''(
EBEN Suomi ry palkitsi parhaat tutkielmat:
aiheina työpaikkakiusaaminen
ja eettinen organisaatiokulttuuri
(//(+b&#''#/&/
LAURI TYRVÄNEN
Keväällä 2015 järjestetyillä Vastuullisen liiketoiminnan tutkimuspäivillä palkittiin perinteen
mukaisesti EBEN Suomi ry:n järjestämän kilpailun parhaat työelämän etiikkaa käsittelevät
tutkimukset.
N^
!"#$!%&$##''( 1/2015 | www.eben-net.fi
Koiviston työ palkittiin
parhaana tutkielmana
K4;24494+3?3B68A5494+E4AB633669+$6694+'16F67@
319+WJ>FG7B>AG9+>A61E6731X+3?3B65?7+&765687+
3>HE46BB4B6?744:494L+ E1763613+ :4+ 34;694A69:43+
B6?7433?:89+ 3>H938B6:H6=89+ B8;315?B76774C+
$>HE46BB4B6?74456989+19+F4B4F4+19<8A54D+
:1734+ 4628?3??+ 56334F64+ B?73499?B764+ 9669+
>B76AH6AA8D+ 3>HE46B16AA8+ B?69+ >23867B?994A@
A8B69C+ $?3B65?7+ 34;33??+ 49761BB44736+ 3G2G9+
F46B8449+:4+?7869+F46833??9+19<8A5449C+$?3@
B65?B789+ AG23HB123494+ 19+ B6?743?9+ :4+ B6?@
744:49+FGA6AAG+F4AA6378F4+F16547?2386=89+8EG@
3474E4691D+:1B4+542=1AA67344+B6?74456789+:4+
F46B8?3344+ 766289+ E??33?56734C+ '16F6731+ E?@
;8?3??+ 3G2G9+ E;1IA854366BB449+ 34;B4738AA89+
87656873G+ 3>HE46BB4B6?744:494+ B6?7433?:89+
3>H938B6:H6=89+9GBHB?A54734C+
$?3B68A549+381;8833678774+F6638B82>B7877G+
BG7638AAGG9+3>HE46BB4B6?74456734+?786734+9G@
BHB?A56734_+A?F?774+34;B4738AA449+5??9+5?@
4774+B6?7433?:4+:4+B6?744:64D+B6?74456789+78?@
;4?B764+:4+766289+E??33?56734C+'16F6731+3138@
44D+ 833G+ 468554774+ 3>HE46BB4B6?74456734+
BG76338A8FG77G+3?3B65?B78774+19+3?13?+87669D+
833G+ 8;63>678736+ B6?744:64+ 19+ 3?3B633?+ 3167346@
78B76+ 46F49+ A6649+ FG2G9C+ 067GB76+ B6?744F689+
8765687389+3165693449+E??33?56989+F16+1AA4+
BG>3G99H9+3>H8AG5G77G+8;633G69+F46B844D+76AAG+
876568283+F16F43+1AA4+47854974+5>H3G+8;GG9@
A4678774+ 3?;F4744;8BB88774C+ '6?74456789+ :4+
476495?B46789+ 3>H9:1231@16B8?=89+ BG>3H9+
FGA6989+;4:4+F16+1716334?3?4+F83889+E66;;83>B@
76+F66F4B76C+
$?3B68A54+19+3138?3833?+A44=?AA67894+3?3B6@
5?B7894C+(698673194+19+BG>3833>+$45E8;889+
>A61E67319+ :1234567B1;B84B1?A?9+ 0&("@
249BB88774+ B8;G33>G+ 34;694AA6734+ 469867314D+
:1B4+ 19+ 74434F6774+ >23867B?934368388AA6787@
3G+368314;B6731734C+(6986731+B1173??+Q)+154@
B1234678734+B6;:16383?734+B8;315?B78734D+:167@
74+ B6?743?B76+ 3?AA883+ 4A46783+ B8;31F43+ B1B8@
5?B7673449C+ $4;694@4698673119+ E?;8?=?3449+
E1763616936381;649+B4?334C+
K1763616936381;88336789+494A>>769+3?A1B7894+
RP
876383GG9+ B??76+ 876568289+ 316569344+ B?F44@
F44+7??;85E44+34;694A69:44D+:13B4+19+96583@
3>+78?;44F4736L+8EGF4;54D+6378;4B47+>B769F4A@
3647D+4A6734:4D+B193;1AA6d;66BB6D+8EG692656AA6989+
:4+ 3??A6F66;6C+$4;694A69:43+ B1173?F43+ 717644A6@
76734+8E671=86734D+:13B4+E?1A873449+B1173?F43+
4A467389+87656826AA889+171633456734+E17636167@
34D+ 966269+ A6633>F673G+ E689855673G+ 34;694A69@
:16734+ :4+ 717644A676734+ 3816734C+ '16F6731+ 3138@
44D+833G+3?9967383?3+ 34;694A69:43+ 86FG3+ 876699>+
78AA46769449+4AB?E8;G67877G+46986731774D+F449+
98+ 19+ 3?13833?+ 469867314+ B1B14F69+ 589838A@
569C+ $4;694A69:1:89+ 34;B163?7+ 19+ 24F46991A@
A67344+ :4+ :G7893GG+ 876568289+ B6?744567BG>3@
3G>3>5673G+78BG+17163344+876568289+:4+4A46789+
FGA673G+4785163?56734C+$?A17389+:4+7>93>986@
=89+ 34;694A69:1:89+ E8;?7388AA4+ 3?3B68A54774+
24F463449D+833G+876568289+B6?744567BG>33G>@
3>5673G+5136F16+:1B1+F4A34+W789+34F16338A?+346+
F42F673456989X+346+8765682873G+637873GG9+W62@
56789G+:4+E8;7119494X+91?78F43+7>>3C+067GB@
76+ 24F463449D+ 833G+ B6?744567BG>33G>3>56989+
F16+744=4+2>F69+51989A46764+5?131:4D+:16=89+
3?9967345678774+ B6?743?B76+ 3?AA889+ 3?AB6934+
19+B87B867693GC+
'16F67319+ 3?996734543+ 34;694A69:43+ 1F43+
568A89B669316764+:4+A44:8934F43+BG763>73G+876@
5682873G+B6?744:494C+$>H+917344+87669+3G;B8@
G9+ 9GBHB?A549D+ 833G+ B6?74456989+ ;4B893??+
BG>3G938673G+ :4+ 34F16734D+ :16=89+ 3?99673456@
989+4F44+??764+9GBHB?A564+E8;69386789+B6?@
744:689+ 3>>E6338A>9+ ;6994AA8C+ $?3B65?7+ 3?13@
344+??334+368314+B6?743?9+4A46789+:4+B6?744F49+
876568289+FGA67873G+F?1;1F46B?3?7E;1787767@
34+ 4A46789+ 9GBHB?A54734+ B437133?94C+ $?3B6@
5?B789+B12=673?56989+B6?744567BG>33G>3>@
567889+3?1+BG>3G99H9+9GBHB?A54734+4E?4+:4+
3>HB4A?:4+B6?74456789+3?996734567889+:4+763G+
B4?334+B6?74456789+82BG678567889+:4+766289+
E??33?567889C
www.eben-net.fi | 1/2015
Kunniamaininta myönnettiin
Emilia Kaholalle
'6AE46A?774+ 5>H99833669+ B?9964546969@
34+ &56A64+ '421A4AA8+ WJ>FG7B>AG9+ >A61E6731XC+
'421A49+ 3?3B68A54+ &8336989+ 1;<496744361@
B?A33??;6D+ 8765687@4A4677?2=8+ :4+ 1;<496744@
361A?13345?7+E4AB633669+8;63>6789+49761BB44736+
3138?383?734+BF493634366F678734+3?3B65?B78734C+
$?3B68A54774+78AF6383GG9+88336789+1;<496744@
361B?A33??;69+ F46B?3?B764+ 62567389+ FGA67669+
7?23867669L+ 1;<4967443613471AA4+ A?13345?B@
7889+ :4+ B42=89FGA678AAG+ 3471AA4+ 87656874@
A4677?23889+ A443??9C+ 067GB76+ 3?3B68A54774+
34;B4738AA449+ 8765687@4A4677?23889+ A44=?9+
F46B?3?734+ 1;<496744361A?13345?B7889+ :4+
34?73438B6:H6=89+F46B?3?B764+F47344:689+4;F6@
169386269C
$?3B65?B789+381;8833678774+F6638B82>B787@
7G+478383449+3?3B65?B78AA8+2>E1388763+34;B47@
38A854AA4+8833673G+1;<496744361B?A33??;64D+876@
5687@4A4677?2=8334+ :4+ 1;<496744361B?A33??@
;64C+ '421A4+ BG>33GG+ '4E386969+ W)PPeD+ ^NMX+
5GG;638A5GG+ 883367873G+ 1;<496744361B?A33??@
;6734D+:19B4+5?B449+j&8336989+1;<496744361@
B?A33??;6+ 34;B163344+ 24F4633?:4+ 1;<4967443619+
1A17?238634D+:13B4+B499?734F43+3>H938B6:H673G+
BG>33G>3>5GG9+8833678736jC+$?3B68A54774+883@
3673G+ 1;<496744361B?A33??;64+ 34;B4738AA449+ 1;@
<4967443619+ 88336783+ 2>F883+ WZ&,X+ @54AA69+
W'4E3869+ )PPeX+ 5?B4678736C+ &765687@4A467@
7?23889+ A443?4+ AG2873>3GG9+ 084=8;@*85I8;+
&m`249<8+W0*}X+@381;649+E12:4A34C+.;<496@
744361A?13345?734+ E?1A873449+ BG7638AAGG9+ 62@
567389+ FGA6789G+ 3?998@+ :4+ 36831E8;?73867894+
A?13345?B7894C+$81;64A?F?9+A1E?B76+'421A4+
34;B4738A88+9G6=89+6A56H6=89+FGA676G+7?238634+
:4+ 5?1=17344+ 381;88336789+ 54AA69+ 6A56H6=89+
FGA67673G+7?2386734+316766974C
$?3B65?7+ 19+ 3138?3833?+ BF493634366F678@
94+ 3?3B65?B7894D+ :1774+ 19+ BG>3833>+ 469867@
3194+ B>78A>469867314+ B1A58734+ 7?154A46787@
34+ 476493?936:41;<496744361734C+ $6A4731AA6764+
494A>>78:4+19+BG>3833>+5196E?1A678736D+3?3B6@
5?B78774+19+78AF63833>+E46376+EGG5??33?:689+
FGA676G+>238>B76G+316766974+9669+5>H7+34?734@
RQ
!"#$!%&$##''(
5??33?:689+ F46B?3?B764+ F4734?B7669C+ $?A1B@
764+19+494A>7163?+1;<496744361B1234678736+1;@
<4967443616=89+FGA67389+8;1:89+78AF633G5678B@
76C+
$?3B65?B789+ 3?A17389+ E8;?7388AA4+ 31=8@
3449+3?3B65?B78774+5?1=17383?9+381;88336789+
54AA69+31656F49+2>F69+3?3B63?6774+476493?936@
:41;<4967443616774C+$?A17389+5?B449+1;<496@
744361B?A33??;69+883367>>7+19+>238>=877G+876@
56874A4677?23889+ A443??9D+ 1;<496744361A?1@
3345?B7889+ :4+ 789+ 51A85E669+ 174@4A?867669C+
*>H7B1;B84A443?6789+ 8765687@4A4677?23889+
31=83449+ 1A8F49+ >238>=877G+ 1;<496744361@
A?13345?B7889+ :4+ 789+ 51A85E669+ 174@4A?@
867669C+ %8BG+ 88336789+ 1;<496744361B?A33??;69+
833G+ 8765687@4A4677?23889+ A44=?9+ 24F463449+
1A8F49+89855G9+>238>=877G+3?998@+B?69+368@
31E8;G67889+1;<496744361A?13345?B7889C+$68@
31E8;?738678AA8+A?13345?B78AA8+8;63>6789+B87@
B8676G+ 88336789+ 1;<496744361B?A33??;69+ 174@
4A?8634+ 3?9967383449+ 1A8F49+ 1;<4967443619+
34;:1454+3?B6+:4+3138?38334F??7C+$?998E8;?7@
38678AA8+ A?13345?B78AA8+ 19+ 8=8AA67389+ A67GB76+
8;63>6789+B87B8673G+B87B?738A34F??7+8A6+542@
=1AA67??7+ B87B?738AA4+ 8833673G+ 46286734+ 4F16@
58736D+569BG+86+B?6389B449+24F4633?+F46B?3@
34F49+ 36831E8;?73867889+ A?13345?B7889C+ &76@
5687@4A4677?23889+A44=?AA8+B87B8676G+88336789+
1;<496744361B?A33??;69+ 174@4A?8634+ 1F43+ 876@
568289+ :4+ :12=19+ 87658;BB6+ 78BG+ 883367389+
7GG93H:89+:4+1=13?7389+78AB8>7C+
,47344:689+ 4;F616=89+ 24F4633669+ 8;14F49+
34?7345??33?:689+ 5?B449+ 76389D+ 833G+ :1234:6@
89+:4+876568747854774+1A8F689+F47344:689+4;@
F613+1A6F43+B46B89+B46BB6449+5>H9386785E6GC+
&76568289+7?B?E?1A89+31=83449+F46B?334F49+
4;F6169386269+8;6+34F16AA4+8;6+1;<4967443616774C+
067GB76+ F47344:689+ 4;F613+ 8765687@4A4677?2@
3889+ A44=?734+ :4+ 1;<496744361A?13345?B78734+
8;14F43+ ?7869+ 34?7345??33?:689+ 5?B449+ 76@
389D+ 833G+ >A6+ QP+ F?1334+ 9>B>67677G+ 3823GF677G+
3>H7B8998AA86=89+ 4;F613+ 1A6F43+ B;66336785E6G+
B?69+4AA8+QP+F?1334+3>H7B8998AA86=89C
'421A49+ 3?3B68A54+ 3?1+ 2>H=>AA673G+ E12@
=6334F44+1;<4967443616=89+BG>3G99H9+3>H2H9+
:4+ B82633G567889C+ &83367389+ 3165693434E1:89+
!"#$!%&$##''( 1/2015 | www.eben-net.fi
E176366F6789+ F46B?3?B789+ 171633456989+ 7?1@
54A4678774+476493?936:41;<496744361774+49344+
??764+8FG63G+1;<4967443616=89+:12=1AA8+:4+966@
=89+B82633G567873G+F47344F6AA8C
Lähteet+
'421A4D+ &C+ W)PQNXC+ &8336989+ 1;<496744361@
B?A33??;6D+ 8765687@4A4677?2=8+ :4+ 1;<496744@
361A?13345?7C+K;1+<;4=?+@3?3B68A54D+J>FG7B>@
AG9+>A61E67319+B4?EE4B1;B84B1?A?C
'4E3869D+*C+W)PPeXC+f8F8A1E69<+49=+387369<+
4+5847?;8+d1;+328+8326`4A+`?A3?;8+1d+1;<496@
g436197L+$28+`1;E1;438+8326`4A+F6;3?87+51=8AC+
J1?;94A+ 1d+ .;<496g436194A+ S824F61;+ )^+ WVXD+
^)M@^NVC
'16F6731D+ $C+ W)PQNXC+ &765687+ 3>HE46BB4@
B6?744:494L+ E1763613+ :4+ 34;694A69:43+ B6?7433?@
:89+ 3>H938B6:H6=89+ B8;315?B76774C+ K;1+ <;4@
=?+ @3?3B68A54D+ J>FG7B>AG9+ >A61E67319+ B4?E@
E4B1;B84B1?A?
! Tapahtumia
EBENin kongressi syksyllä
2015 Kööpenhaminassa
&S&/69+ 3?3B65?7B19<;8776+ E6=83GG9+ QC@
MCQPC)PQR+ 'HHE892456949+ B4?EE4B1;B84@
B1?A?774C+$885494+19+>;63>78366B49+iA171i@
989+E8;?734C+'19<;8776774+19+78?;44F64+3>H@
;>256GL+:123456789+:4+:1234:??=89+iA171i4D+
3?3B65?78366BB4D+ >;63>78366B49+ 381;643D+ 91;@
54366F6989+ :4+ iA171i989+ >;63>B789+ >23867@
B?934F473??D+ A4697GG=G93H+ :4+ 6256716B8?=83+
:4+ B?A33??;69GBHB?A54+ >;63>78366BB449C+ 06@
7G36831:4+ B19<;8776734+ :4+ 6A516334?3?5678734L+
233ELuu[[[C36A58A=C=Bu&S&/)PQR
R)
www.eben-net.fi | 1/2015
!"#$!%&$##''(
EBENin hallitus 2015–16
Niklas Reuter,
yrittäjä (Tmi
Projnik), konsultti/
valmentaja,
hallituksen
puheenjohtaja
Anna Heikkinen,
KTT, tutkija,
Tampereen
yliopisto,
hallituksen jäsen
Marjo Siltaoja, KTT,
yliopistotutkija,
Jyväskylän
yliopisto,
hallituksen jäsen
Tiina KurejokiHenriksson,
KTM, viestinnän
ammattilainen,
hallituksen jäsen
Elina Riivari, KTM,
tutkija,
Jyväskylän
yliopisto,
hallituksen jäsen
Petri Lehtipuu, DI,
johdon konsultti ja
coach, hallituksen
pj, Novetos
Oy, hallituksen
varajäsen
Suvi Heikkinen,
KTM, tutkija,
Jyväskylän
yliopisto,
hallituksen
varajäsen
Hannele Mäkelä,
KTT, tutkijatohtori,
Tampereen
yliopisto,
hallituksen jäsen,
taloudenhoitaja
Elina Seikku,
yritysvalmentaja,
hallituksen
varajäsen
RM
!"#$!%&$##''( 1/2015 | www.eben-net.fi
! Ohjeita kirjoittajille
0823889+F16+34;:134+4;36BB8A8634D+877863GD+E?@
2889F?1;1:4D+B1A?598:4D+B4374?B764D+2447@
34338A?:4D+B6;:4@+:4+3?3B65?7876338A>:G+:4+@4;@
F1738A?:4D+6A5163?B764+:4+5?634+B6;:163?B764C+
08236+86+54B74+B6;:163?7E4ABB61634+86BG+76@
31?=?+:?AB46785449+34;:133?4+469867314C
!;63>78366BB4@A82=877G+:?AB4673449+B42@
=893>>EE676G+:?33?:4L+$?3B65?B7889+E8;?73?@
F64+4;36BB8A8634D+:16269+A6633>>+36?B85543+76@
7GAAHAA6783+:4+5?1=1AA6783+F44365?B783D+78BG+
F4E445?1316785E64+476493?936:4@+:4+5?634+
B6;:163?B764C
'G76B6;:163?B783+AG28383GG9+EGG31656334@
:4AA8+346+31656334:4AA8+7G2BHE17369+A6638368=17@
3194+38B736368=173194+3m3@5?1=1774+6A549+
5?1316A?:4C+'6;:163?B7669+F16+A6633GG+34;F6334@
8774+B?F64+>57C+24F46991AA6734F44+5438;6@
44A64C
'G76B6;:163?7389+3?A88+1AA4+3>>A6A3GG9+:4+
B68A647?A3449+2?1A638A3?:4C+$4F16338894+19+7?@
:?F4D+>3658BG7D+154E8;G6989+:4+B87B?738A?4+
F6;633GFG+B6;:163?7C
B8A64C+$8B7369+B1;:4456989+E>>=833>>9+5?1@
3119+19+B6;:16334:49+F473??AA4C
(;36BB8A86774+91?=4383449+78?;44F64+5?1@
316A?12:8634L
•+'6;:163?B789+;6F69FGA6+19+QDR+:4+B6;:4769+
$6587+/8[+"1549+Q)C
•+%6F?:4+86+9?58;16=4C
•+'4EE4A883+8;1383449+3167673449+;6F69F462@
=1AA4+86BG+767899>B76G+BG>383GC
•+$8B73677G+86+BG>383G+3821B8691:4+B?389+
B?;76F169364+346+A624F169364C
•+,GA61376B13+8;1383449+5??734+38B73673G+
156AA8+;6F86AA889C
•+0G2=8A?8338A1+A66383GG9+38B7369+A1EE??9C
•+06633883+:4+B?F43+1F43+B6;:163?B789+A1E?7@
74+AG2=8A?8338A19+:GAB889+156AA4+76F?6AA449C
$8B7369+767G77G+1A8F689+AG2=8F663386=89+:4+
@A?8338A19+3?A88+1AA4+F47344F43C+0G2=8F66334@
?B76774+91?=4383449+b4;F4;=@:G;:8738A5GGC+
0G2=8A?8338A1774+86+BG>383G+3821B8691:4C+
b4;F4;=@:G;:8738A5G9+5?B449+AG23883+A?8@
38AA449+AG2=8A?8338A1774+38B6:G95?B4678774+
44BB17:G;:873>B7877GC+$8B73677G+876693>FG3+
F66334?B783+1F43+3GAAH69+5?1=1774+|38B6:G9+
9656D+E4691F?176jD+87658;B6B76+W,6;34989+
Q^^VXD+346+|,6;34789+WQ^^VX+5?B449CCCj+,663@
34?B789+:GA:877G+F16+1AA4+5>H7+98+76F?9?58@
;13+:16A34+36831+19+13833?+W,6;34989+Q^^VD+)R@
)UXC+%6F?9?58;1634+86+58;B63G+:17+F66343449+
B1B1+381B7889+346+:17+B>78877G+19+B6;:4C+(A4@
F6633863G+86+744+BG>33GGC
b4;F4;=@F66334?7:G;:8738A5GG+19+87638A3>+
34;B85569+5??9+5?4774+78?;44F4774+381B@
78774L+&7B1A4D+JC+\+bG5GAG6989D+JC+WQ^^RX+
K6AB?734+47644+@+12:8634+368388AA6789+877889+
B6;:16334:6AA8C+'?1E619+>A61E67319+78AF63>B76G+
&C+!23867B?9343683883+QC+'?1E61D+'?1E619+
>A61E6731C+*>H7+87658;B6B76+78?;44F6774+69@
38;983@17163386774+AH>3>>+368314+4764734L
233ELuu[[[CA88=7583C4`C?BuA7B6AA7u1E89u
7ou`193893u24;F4;=u69=8mC235A
233ELuu[[[CA88=7583C4`C?BuA7B6AA7u
1E89u7ou`193893u24;F4;=u=1[9A14=7u24;@
Tutkimusartikkelit
(;36BB8A689+7?1763?7E63??7+19+MPPPTUPPP+
74944C+(;36BB8A69+4A?774+3?A88+1AA4+A>2>3D+B6;@
:163?B789+>=69B12=43+87669+3?1F4+366F6738A@
5GD+:19B4+E63??7+19+B1;B8693449+QRP+74944C+
$66F6738A5G9+:GAB889+546963449+4F46974943D+
:1634+F16+1AA4+89693GG9+B??76C
'6;:163?B789+B4976A82=8AAG+E63GG+1AA4+78?@
;44F43+368=13L+B6;:163?B789+1376BB1D+B46B6734+
B6;:16334:6734+9656D+4;F1D+4554336D+3>HE46BB4+
W:17+19XD+171638D+7G2BHE1736171638+:4+E?28@
A699?58;1C+*6BGA6+B6;:163?7+:?AB4673449D+B6;@
:163?B7669+A66383GG9+B6;:16334:689+A>2>3+876338A>+
W:?AB467?@D+3?3B65?7@+:4+B82633G56731656934+
>57CXC++08236+:?AB46788+568A8AAGG9+B6;:16@
3?B789+>238>=877G+5>H7+B6;:16334:689+B?F43C+
&76338A>+:4+B?F4+E>>=83GG9+8;6B7889C
$16563?7+E>>3GG+34;F63348774+B1;:4?B764+
4;36BB8A86269+78BG+F4;44+6378AA889+16B8?=89+
1AA4+:?AB467854334+A823889+AG283833>G+4;36B@
RN
www.eben-net.fi | 1/2015
F4;=w)PPNCE=d
&A8B3;1967389+AG2386=89+BG>3H77G+:4+F663@
3445678774+71F8AA83449+7451:4+E8;644338634+
B?69+E46983?6774B69+AG238677GC+&A8B3;196789+
AG23889+F66338877G+3G>3>>+9GB>G+74543+47643+
B?69+E46983?9+AG23889+F66338877G+78BG+A67GB76+
8A8B3;196789+=1B?589369+74434F??7368=13D+
3>>EE6+:4+F66334?B789+4:49B1234C+]]]@76@
F?6734+546963449+-"0@171638C
!"#$!%&$##''(
! Lehden tilaus
EBEN Suomi ry – EBEN
Finland rf:n jäsenyys
Muut kirjoitukset
*??3+B6;:163?B783+1F43+A>2>85E6G+:4+F4@
E445E64+3>>A6A3GG9+B?69+3?3B65?74;36BB8@
A63C+'6;:163?B789+5?1316A?774+91?=4383449+
34;F63348774+71F8A3?F69+1769+4;36BB8A86=89+
12:8634C+
*?6269+B6;:163?B7669+86+34;F634+366F6738A5GG+
:4+8;6AA673G+B4976A8238GD+5?334+B6;:16334:44+
E>>=83GG9+A44365449+9169+QPPP+58;B69+563@
346989+91731+F8;BB1A82=89+B497676F?AA8C+
'6;:163?B789+4A?774+546963449+B6;:163?B@
789+3>>EE6+W87658;B6B76+244734338A?D+B6;:4@
876338A>+:98CXD+1376BB1+78BG+B6;:16334:49+9656D+
4;F1D+4554336D+3>HE46BB4+W:17+19XD+171638D+
7G2BHE1736171638+:4+E?28A699?58;1C
Lehden ilmestymisaikataulu
%8?;44F4+9?58;1+6A5873>>+34AF8AA4+)PQR@
)PQUC+(6986731+19+AG283833GFG+F6658673GG9+
QRCQPC)PQRC
Henkilöjäsen: 70 e
Opiskelija, työtön tai eläkeläinen: 26 e
Institutionaalinen jäsen: 160 e
(voittoa tavoittelematon yhteisö, säätiö tms.)
Yritysjäsen:
1–10 työntekijää: 300 e
11–50 työntekijää: 400 e
51–100 työntekijää: 500 e
101–250 työntekijää: 700 e
251 tai enemmän: 900 e
Kannatusjäsen: 2000 e
Jäseneksi liittyminen
Täytä jäsenlomake kotisivuilla www.eben-net.fi,
tulosta ja allekirjoita se. Postita jäsenlomake
osoitteeseen:
EBEN Suomi ry
Hannele Mäkelä
Johtamiskorkeakoulu
33014 TAMPEREEN YLIOPISTO
! Ilmoitukset
Ilmoitushinnat Yritysetiikka-lehdessä:
Aukeama: 700 euroa
Takakansi: 500 euroa
Koko sivu: 400 euroa
Puoli sivua: 250 euroa
Neljännessivu: 150 euroa
RR
!"#$!%&$##''( 1/2015 | www.eben-net.fi
LAURI TYRVÄNEN
RU