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PRODUCT DATA SHEET
BroadWorks Business Link
PRODUCT DATA SHEET
BroadWorks BusinessLink
Delivering FMC Services to the Enterprise Market
Recent studies by analyst firm Ovum have indicated that almost
85% of enterprise customers concluded that fixed-mobile
convergence (FMC) was a key requirement for their business.
Enterprises anticipate that FMC-based services can deliver
significant productivity and cost improvements. Over 25% of the
enterprises surveyed in the study said that they have plans to
implement convergence features within the next twelve months
and according to research firm Frost and Sullivan, the FMC
market grew exponentially, by over 32% in 2010.
As mobility is paramount to today’s workforces, the growth and
adoption of FMC services continue to provide service providers
with significant opportunities to develop new revenue streams
from their business customers. With individuals relentlessly using
a variety of personal mobile devices, the integration of fixed and
mobile voice also continues to be a critical component of Unified
Communications — essential to helping enterprises meet their
business goals, according to a survey by Information Week
Analytics.
BroadWorks BusinessLink Overview
BroadWorks BusinessLink™ is a solution based on BroadWorks®,
our award-winning application server platform, that provides
advanced and feature-rich mobility services to premises-based
PBX systems. Because it’s compatible with all major PBX
manufacturers, upgrading to a user’s handset or installing mobile
clients isn’t necessary, enabling service providers to start selling
right away. And with enterprise FMC becoming a fast growing
market, in part driven by strong enterprise demand, mobile
service providers have an imminent opportunity to leverage this
rapidly growing mobile business segment.
Service providers can offer BroadWorks BusinessLink as an
overlay service to existing SIP or TDM trunks. Enterprise users
who deploy the service can use their mobile devices in exactly the
same way they use their office desk phones, including features
like extension dialing and attendant console.
In addition, since all mobile calls are routed via the enterprise
PBX, enterprise-calling rules can now be enforced for mobile
phone calls as well — managing enterprise costs related to “out
of policy” calls.
Key Features
• One Business Number – Callers dial one number to
reach the user’s desk phone, mobile and soft phone
simultaneously
• Universal Features – Users can leverage all of the
business features, regardless of which device they use
to receive or make the call
• User Experience Remains Intact – Callers dial like
they always do; no need for smartphone clients and
forward dialing
PBX Interfaces
Network Interfaces
SIP
TCP/IP
TR-87
TLS/SSL
JTAPI
SIP
PRI
PRI
SMDI
Proprietary PBX CTI
Interfaces
SOAP
BroadWorks BusinessLink Interface Support
Nortel SL-100 <= MSL17
Nortel MCS5200 9.1 (4.1)
Nortel MCS5100 3.5, 4.5
Nortel CS2000 SN10, SN11
Nortel DMS 100/500 Centrex
Cisco CM 4.1, 5.1, 6.1, 7.0
Cisco Unity 3.1, 4.1
Avaya CM/SES 4.0, 5.0, 5.2
Nortel CS1000 4.5, 5.0, 5,5
Cisco UCME 7.0, 8.0
Mitel 3300 R8
Sylantro 4.1
Asterisk 1.2, 1.4
Alcatel OXE 7.1
BroadWorks BusinessLink PBX Support
9737 Washingtonian Blvd., Suite 350
•
Gaithersburg, MD 20878
•
www.broadsoft.com
BroadWorks Business Link
PRODUCT DATA SHEET
Functional Overview
Service Provider Benefits
BroadWorks BusinessLink is unique in that it integrates with
both the line-side of the PBX and the core mobile SS7 Intelligent
Network (IN), seamlessly extending PBX services to today’s
circuit-switched mobile phones. As such, mobile phones support
the same enterprise feature set as a conventional, PBX desk
phone.
• Increase Revenue – Increase revenue through the offering of
value-added services to high-margin business customers
The two BroadWorks BusinessLink network elements are the
Mobile Manager and Session Continuity Function (SCF).
• Cost Reductions – Decrease costs through lower customer
management demands and interconnect rates. An enterprise
can customize and manage routine administration tasks
• Low Churn Rates — Increase subscriber loyalty, reduce
acquisition costs and lower churn
• Fixed and Mobile Support – BroadWorks BusinessLink can
be deployed by fixed-line and mobile operators worldwide
Mobile Manager
The Mobile Manager serves as the decision maker for the
BroadWorks BusinessLink solution. Using standard interfaces
such as SIP and Java Telephony API (JTAPI), the Mobile
Manager integrates with the SIP line-side of the PBX and makes
real-time policy and call routing decisions when a subscriber
makes or receives a call. The Mobile Manager can be deployed
on the customer premise or in the mobile network.
End-User Benefits
• Cost Savings – Manage costs thru enterprise-wide call management rules
• One Business Number – Use a single number to provide call
consistency
• Flexibility – PBX features and functionality available for mobile workforces; office features for remote workers
Session Continuity Function
The SCF interfaces with the mobile operator’s network using SS7
Intelligent Network protocols such as CAMEL and WIN. The SCF
detects when a mobile phone makes, receives or ends a call and
relays this information to the Mobile Manager for policy and call
routing.
• Seamless User Experience – Receive a unified calling experience across all devices
While the SCF is designed to support the standard interfaces
of a mobile operator network, the Mobile Manager is designed
to meet the customized needs of each Enterprise network. This
makes it easy for the service provider to deploy the solution, while
enabling enterprises to customize the solution to fit their individual
requirements.
Summary
A Unique Go-To-Market Model
• Increase Productivity – Helps create an integrated work environment to help boost employee productivity
BroadWorks BusinessLink enables mobile and converged
operators to quickly leverage the power of BroadWorks for
potential new sources of revenue from fast-growing mobile
business segments. It enables a uniform and seamless
communications experience — merging the convenience of
customized wireless services with the high value and speed
of fixed communications, empowering service providers with a
distinctive, competitive offering.
The architecture of BroadWorks BusinessLink not only provides
technical benefits, but it also creates a symbiotic go-to-market
model among the mobile network operator (MNO), PBX valueadded reseller (VAR), and enterprise — critical for the success of
the service offer.
Since PBX VARs are a key element of fulfilling the offer, it’s
important that there is a business case for them when performing
installations and ongoing support of the Mobile Manager.
With the BroadWorks BusinessLink solution, the VAR has upside
from the sales, installation and support of the Mobile Manager —
in addition to the incremental PBX lines and trunk ports to support
the offer.
9737 Washingtonian Blvd., Suite 350
•
Gaithersburg, MD 20878
•
www.broadsoft.com