1. real estate

Locally Owned • Nationally Recognized • Globally Connected
w w w. V i l l a g e S i t e . c o m
presentation
prepared exclusively for
expertise
T
agent support
he sales agents at Village Properties have been representing buyers and
sellers in the Santa Barbara area for over 30 years. They are thoroughly
experienced and well informed about the intricacies of real estate law, local
Expertise
Knowledge
Reliability
codes and regulations, financing, and most importantly, the sound analysis
and pricing of Santa Barbara County real estate.
It takes more than just the facts to make the most of each and every
transaction. It takes knowledge, dedication and attention to details.
Simply put, it takes a commitment to professionalism. You might call it good
judgment, we call it sound experience. Much has evolved over the past
30 years with the practice of buying and selling real estate, and at Village
Exposure
Properties we continually strive to stay ahead of the knowledge curve.
Our talented and professional agents are supported by the highest
Resources
standards of quality management, progressive marketing, and the most
comprehensive advertising program available. The marketing of your home
is essential in achieving the best possible sale. Part-time careers and
part-time commitments are not in keeping with our company philosophy:
Real estate is a full-time career, requiring full-time commitment.
ABOUT THE COMPANY
An innovative company setting new
standards in real estate
V
illage Properties is a full service real estate firm of the finest real estate
professionals with experience, integrity and commitment to service. We
offer a sophisticated portfolio of services designed to assist you in every
phase of the sale or purchase of a property. Our sales associates are
backed by the resources that only an experienced, full service
brokerage company can provide. This commitment to excellence
ensures both buyers and sellers unparalleled representation in the Santa
Barbara, Montecito and Santa Ynez Valley real estate markets. In a
changing environment, we have established our position with new
technologies and support systems that impact directly on our sales
associates and their business. Our advanced technology and
communications equipment, along with our progressive technological
capabilities keep us ahead of the competition and allows us to be
informed of local market conditions. Real estate is a competitive market,
and we ensure that each of our agents are equiped with the finest tools to
successfully market your property.
ABOUT THE COMPANY
Our Mission and Commitment to You
we do more.
character is everything.
In today’s fast pace, where real connections
are limited, we remain focused on personal
engagement, community, and family. We
take the time to truly listen, understand,
and indeed, anticipate all our clients’ wants
and needs. A welcomed human presence
in an increasing virtual world.
we live here.
We know what a wonderful place this is.
We are a locally owned company, with deep
roots, and a deep love (and knowledge) of
our special home. Our passion is sharing
it all with newcomers and locals alike. We
love giving back to the community, and all
of our people are passionately involved
with local organizations and charities.
Discretion is a must. Our reputation for doing
what is right has been earned continuously
over 15 years. Village team members are
courteous, fair, loyal and trustworthy. Our
principles and standards are defined and
honed by our local leadership.
&
excellence is earned.
Excellence through planning and hard work
is deeply embedded within our culture. We
understand this market is dynamic and so
too are we. We anticipate change, educate
ourselves, and evolve while remaining
steadfast to longstanding and proven
principles.
leadership
O
ABOUT THE COMPANY
ur agents do more than sell houses. They are also active members in our community.
They teach, coach, volunteer, fundraise, and preside as board members on an extensive list of
non-profits and community businesses. Below is a list of the many community organizations
that our agents are actively involved in.
Our Agents in the Community
Aids Research Alliance
Foster Care Interest Group of Santa Barbara
San Lorenzo Seminary
Alzheimer’s Association and PanCAN
Franciscan Villas
San Marcos High School Alumni Association
American Heart Association
Girls Club
San Marcos High School Booster Club
American Irish Historical Society
Goleta Boys & Girls Club
Santa Barbara Athletic Round Table
American Red Cross
Green Building Alliance
Santa Barbara Contractors Association
Assistance League of Santa Barbara
HOA of Park Highlands
Santa Barbara Museum of Art
Awards Committee - SBAOR
Hospitality Group at Old Mission Santa Ines
Santa Barbara Real Estate Professionals
Built Green Santa Barbara
MLS Committee
Santa Barbara Zoo
CADS Pacific
Montecito Rotary
Santa Ynez Historical Museum
CALM
Montecito Trails Foundation
Santa Ynez Valley Board of Directors
Carpinteria Bluff Preserve
People Helping People
SB Scholarship Foundation
Carpinteria Community Pool
Music Academy of the West
Semana Nautica
Casa Pacifica
National Charity League Inc., SYVC
Teddy Bear Cancer Foundation
CC&R Committee
Nominating Committee
The Community Counseling & Education Center
Central Coast Regional MLS Committee
Old Mission Santa Ines
The Secret Team
City of Santa Barbara Airport Commission
Our Lady of Mount Carmel Church
Transition House
Community Environmental Council
Pacific Pride Foundation
UCSB Economic Forecast Project
Contemporary Arts Forum
Palm Springs Art Museum
United Boys & Girls Club
Direct Relief International
Pancreatic Cancer Action Network
Villa Majella
Finance Council Mission Santa Ynez
Reef and Run
Word and Life Community
Leadership Highlight
Village Properties boasts more past presidents of the Santa Barbara
Association of Realtors (SBAOR) than any other real estate company
community
V
ABOUT THE COMPANY
illage Properties is committed to making a positive and constructive impact in areas where we do business.
Toward this goal, we have created an environment that encourages sharing as well as participation in charities
and causes. We are proud to support neighborhood projects along with those that promote education, health,
community, and the environment.
The Village Properties Teacher’s Fund was created
by Village Properties Charitable Foundation to benefit
students and honor the teaching profession. Each year,
the program provides thousands of dollars to purchase
much needed school supplies and educational materials
One classroom at a time
that go directly into local classrooms.
More information can be found at
www.teachersfund.org
“
Giving back to the community is unquestionably the right
thing to do, and we strongly believe in the power of education.
- RENEE GRUBB, Co-Owner of Village Properties
“
Village is Proud to Support the Following:
American Heart Association
Make-A-Wish Foundation
Ben Page Youth Center
Montecito Education Foundation
Carpinteria Chamber of Commerce
Montecito Union PTA
Coastal Housing Partnership
Music Academy of the West
Coast Village Road Association
Natural History Museum
Contemporary Art Forum
Santa Barbara Chamber of Commerce
Council on Alcoholism & Drug Abuse
Santa Barbara Museum of Art
Dream Foundation
Santa Barbara Scholarship Foundation
Santa Barbara College Foundation
Santa Barbara Zoo
Girls, Inc. of Carpinteria
Breast Cancer Foundation
Hope School PTA
Transition House
Hope School Education Foundation
UCSB
Hospice Foundation
Unity Shoppe
Global Connections
E
XCLUSIVE
Village Properties is the exclusive affiliate for Christie’s International Real
Estate in the Santa Barbara and Santa Ynez Valley. Together, they combine
local market expertise with global access to buyers and sellers of distinctive
properties.
N
ETWORK
A subsidiary of Christie’s International, the world’s oldest fine arts
auctioneers, Christie’s International Real Estate is the world’s largest
network of independent real estate brokers, dedicated to the marketing
and sale of important properties. With more than 126 affiliates, 929 offices,
and 25,343 agents in 41 countries, the referral network provides
far-reaching exposure to a qualified audience of highly affluent potential
home buyers. Discreet, professional service is the hallmark of Christie’s
International Real Estate, and only the most accomplished real estate
brokers at the top of their market are awarded affiliate status.
I
NTERNATIONAL
Village Properties places showcase properties in Christie’s International
Real Estate Magazine, which is published four times a year. In addition,
distinctive properties are featured in Christie’s Magazine, displayed in
Christie’s International Real Estate offices and Christie’s showrooms
around the world, and presented on Christie’s website at
www.ChristiesRealEstate.com
Christie’s international real estate Network
From Sydney to Stockholm, Denver to Dublin, our global network of affiliates has an expert sales
associate or office to cater to any and all buying or selling needs.
Comparative Summary
Number of offices*
Number of Sales Associates*
30,000
2000
25,000
1000
25,185
20,000
800
15,000
600
,600
10,000
UnmatChed
international12Draw
400
920
650
The power of the Christie’s brand attracts high-net-worth international visitors to the Christie’s International Real Estate web site.
In 2012, non-U.S. traffic to the site increased by 55% year-over-year and originated from 218 countries. 200
5,000
The global nature of our product offering, with sotheBY’s*
49% of property listings outside the US, is also a key factor in attracting international visitors.
international realty
sotheBY’s*
international realty
Percentage of non US properties on the website2
Percentage of non US website visitors1
Source: Sotheby’s International Realty Press Release, December 2012; Christie’s International Real Estate Network, January 2012
*
100
60
80
60
40
Your Link to Distinctive Properties Worldwide
40
71.7%
53.6%
www.christiesrealestate.com
49%
38%
20
20
0
sotheBY’s*
international realty
sotheBY’s*
international realty
Christie’s international real estate sales
An impressive volume of real estate was sold by Christie’s International Real Estate Affiliates in 2012.
1
2
Source: Alexa.com comparison of christiesrealestate.com and sothebysrealty.com as of January 8, 2013
Source: “The Evolution of the Extraordinary” Sotheby’s International Realty marketing video on youtube.com, October 2012; Christie’s International Real Estate Network, December 2012
Annual transaction volume*
Your Link to Distinctive Properties Worldwide
www.christiesrealestate.com
100
80
60
US$80B
40
20
US$41B
0
sotheBY’s*
international realty
*
Source: “The Evolution of the Extraordinary” Sotheby’s International Realty marketing video on youtube.com, October 2012;
Christie’s International Real Estate Network, December 2012
average price per
property listed on
the christie’s
international real
estate website is
us$ 3.2 million
Global Connections
R
ELATIONSHIPS
Established in 1960 as RELO®, Leading Real Estate Companies of the
World, was the first national relocation service organization. Village
Properties effectively utilizes RELO® when working with relocating
individual home buyers.
P
ERFORMANCE
The extensive coverage of Leading Real Estate Companies of the World
is unmatched in their location industry. Leading RE (Real Estate)
dominates the United States list of top 500 real estate firms, with more of
the number one market leaders in the top 90 markets than any national
brand. Leading Real Estate Companies of the World is a company which
believes that performance, value, and relationships are the heart of all
business.
V
ALUE
As a member of Leading Real Estate Companies of the World, your
Village Properties agent is more equipped to sell your property. The
network is comprised of 120,000 sales associates in 4,000 offices in
over 40 countries around the world, and consistently out performs any
other national real estate brand by supplying home sellers with qualified
national and international prospects.
www.LeadingRE.com
Global Connections
The largest network of top independent local and regional
brand-name brokerage firms in the residential sector of real estate.
LOCAL
As an affiliate of the prestigious Leading Real Estate Companies of the World®
we areReal
proud that
our organization
produced
sales volume
The 500 firms affiliated withnetwork,
Leading
Estate
Companies
ofmore
thehome
World®
(LeadingRE) are represented by 4,000 offices
in 2012 than any national real estate network, $272 billion, representing over
STRENGTH.
and 120,000 associates inonemore
40 countries
worldwide.
Collectively,
group sold nearly 1 million homes worth
million than
transactions.
Those connections
make us a national
and global this
—
not just local — real estate company working on your behalf.
GLOBAL
$250 billion last year, more than any national real estate brand. LeadingRE dominates the United States’ list of top 500
affiliates also lead in the number of sales, with 20% more transaction
POWERHOUSE.
real estate firms, withLeadingRE
more of
the Number One market leaders in the top 90 markets than any national brand.
sides than the closest competitor.
MAXIMUM
EXPOSURE.
MORE U.S. HOME SALES VOLUME IN 2012
THAN ANY NATIONAL REAL ESTATE BRAND
Volume shown in billions of dollars
$272
Leading Real Estate Companies of the World
®
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OVER 500 FIRMS
4,000 OFFICES
120,000 ASSOCIATES
OVER 40 COUNTRIES 250
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®
OVER ONE MILLION TRANSACTIONS
AND $272 BILLION
IN ANNUAL HOME SALES
Volume shown in billions of dollars
150
$119
$107
As an affiliate of Leading Real Estate Companies of the World,® we are part of the
network that dominates in more markets across the U.S., with #1 market ranking
N
TS.
200
*MORE U.S. HOMES SALES
VOLUME IN 2012 THAN ANY
NATIONAL REAL ESTATE BRAND
$126
OUR NETWORK
AFFILIATES
in 39% of the top markets — significantly more than our
closest national franchise
competitor. Once again proving the power of partnering local brands with a
ARE THE
pervasive national and global network.
COUNTRY’S
TOP-SELLING
PERCENTAGE
OF TOP
108
U.S. 103
MARKETS
*PERCENTAGE
OF
TOP
U.S. MARKETS IN WHICH
IN
WHICH NETWORK
AFFILIATES
WERE#1
#1 IN
INCOMPANIES.
SALES
VOLUME,
NETWORK
AFFILIATES
WERE
SALES
VOLUME,
TRANSACTION SIDES OR BOTH IN 2012
G
Leading Real Estate
Companies of the World®
Coldwell Banker
RE/MAX
Prudential
Keller Williams
Century 21
Sotheby’s
Real Living
ERA
Realty Executives
Better Homes & Gardens
100
$53
We bring you the power of our Leading Real Estate Companies of the World®
50
affiliation with the best companies
in real estate. According to REAL Trends 500,
the premier third party industry report ranking 2012 sales of the top 500 American
real estate companies, our network was responsible for over 626,000 sales units —
$37
$23
$17
over 34% more
than our closest network competitor.
$11
0
Actual member statistics for LeadingRE and estimates for other networks using average sales units
per agent and average sales price for firms in each respective network from published sources for
2012 production.
®
© 2013 Leading Real Estate Companies of the World. All Rights Reserved.
Equal Housing Opportunity
C–Sales Volume. 05.13
TRANSACTION SIDES OR BOTH IN 2012
Leading Real Estate Companies of the World®
39%
Keller Williams
9%
Prudential
7%
OVER 500 FIRMS
RE/MAX
5%
2%
®
Unaffiliated Firms
9%
2%
4,000 OFFICES
Sotheby’s
120,000 ASSOCIATES
ERA
OVER 40 COUNTRIES 1% Century 21
OVER ONE MILLION TRANSACTIONS
AND $272 BILLION
IN ANNUAL HOME SALES
1% Realty Executives
0
®
Coldwell Banker
25%
IONS
2012
TOTAL
HOMEHOME
SALES SALES
UNITS FOR
2012
TOTAL
UNITS FOR THE TOP 500 U.S.
ESTATE
FIRMS
THEREAL
TOP 500
U.S. REAL
ESTATE FIRMS
5
10
15
Source: REAL Trends Market Leaders for 2012.
20
25
30
35
8%
PRUDENTIAL
191,625 UNITS
8%
UNAFFILIATED FIRMS
191,697 UNITS
12%
RE/MAX
276,510 UNITS
13%
KELLER
WILLIAMS
289,406
UNITS
27%
LEADING
REAL ESTATE
COMPANIES
OF THE WORLD®
626,676 UNITS
20%
COLDWELL BANKER
466,787 UNITS
40
Source: REAL Trends Top 500 for 2012 production.
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Leading Real Estate Companies
of the World®
Coldwell Banker
Keller Williams
RE/MAX
Unaffiliated Firms
Prudential
Century 21
ERA
Better Homes & Gardens
Sotheby’s International
Realty Executives
Real Living
The Corcoran Group
Global Connections
Village Properties is a proud affiliate of Luxury Portfolio International, the
luxury extension of Leading Real Estate Companies of the World® the
largest global network of premier locally branded companies dominated by
many of the world’s most powerful independent luxury brokerages. Their
award-winning website was launched in 2005 and in its first year featured
more $1 million-plus residences than other luxury real estate organizations.
The network continues to grow and now markets over 25,000 of the world’s
most remarkable homes annually and attracts over 1.2 million high-net-worth
visitors a year. By presenting a gallery of the finest luxury properties and
brokerage worldwide, their brand is recognized throughout the world as the
luxury standard of excellence.
Luxury Portfolio International markets properties in over 45 states and 27
countries, website visitors from over 200 countries/territories every month,
site translation in nine languages, and a total inventory of available properties
totaling almost $40 billion.
The 200 luxury affiliates represent the luxury component of an organization
which encompasses nearly 550 companies, 4,600 offices and 140,000
associates producing $225 billion in annual home sales in 30 countries.
Based in the United States, Luxury Portfolio International TM is backed by
the experience of the most well respected and well known experts in luxury
real estate in markets worldwide.
www.LuxuryPortfolio.com
Global Connections
Who’s Who In Luxury Real Estate / LuxuryRealEstate.com is an international
network of real estate professionals in more than 80 countries representing
the finest residential luxury estates and property brokerages in the world. Each
member, carefully selected, has been recognized as a leader in the marketing of
distinctive and luxury properties, committed to high performance, professionalism,
and quality service.
LuxuryRealEstate.com, a Webby Award Honoree, has been voted ‘Best of the
Web’ by Forbes magazine multiple times, praised by the International Herald
Tribune, Town & Country, the Wall Street Journal and has been ranked ‘Best
Website’ by consumers according to surveys by the Luxury Institute.
Since its debut in 1995, LuxuryRealEstate.com has remained
the #1 portal for luxury properties on the internet.
LuxuryRealEstate.com has several times more $1,000,000+ content of any nearpeer, and has consistently driven more traffic to member websites and generated
more qualified inquiries than any other website.
A global collection of the finest luxury real estate brokers in the world, this group
of more than 70,000 professionals in more than 85 countries collectively sells
in excess of $190 billion of real estate annually, with an average sale price of
$2,450,000.
www.LuxuryRealEstate.com
Global Connections
L
uxury real estate marketing
THE COLLECTION is the luxury face of Village Properties, and features an
expanded menu of marketing services, tools, advertising and partnerships designed
to showcase our $3 million-plus properties. By presenting a gallery of the finest
luxury properties in the Santa Barbara, Montecito and Santa Ynez areas, this brand
is recognized as a mark of excellence.
G
reater Exposure
THE COLLECTION showcases the finest homes with extraordinary photography,
marketing and advertising - both in print and on the web. Many of these listings can
be seen in some of the most prestgious local, national and global real estate and
lifestyle publications, including:
• Christie’s International Real Estate Online & Magazine
• Luxury Portfolio International
• Luxury Real Estate Online & Magazine
• Robb Report Exceptional Properties Online & Magazine
• Haute Living Magazine
• Montecito Magazine
• Santa Barbara Magazine
Marketing Advantages
internet
Leading the way with technology
website marketing
With nearly 90% of home buyers desiring photos and detailed property descriptions online,
Village Properties is proud to offer an extremely competitive web presence.
VillageSite.com ~The dynamic internet site for Village Properties,
currently ranking on the first page in organic search results
for both “Santa Barbara Real Estate” and “Montecito Real Estate”.
We also offer detailed property listing and company information
The Village
MOBILE SITE
ENHANCED FOR
YOUR SMARTPHONE.
to a world-wide audience.
Search Listings,
Effective, proven delivery to a
broad web-based audience
ANYTIME,
ANYWHERE,
ANYPLACE!
Through our own sophisticated website, and our numerous affiliate
websites, your property will be targeted towards a qualified audience of
influential homebuyers, investors, and other qualified persons of interest.
Diverse venues and effective web marketing approaches provide powerful
results in marketing your home on a local, national, and international scale.
“
At Village Properties we promise to leverage
our in-house marketing system to deliver
fast-response web-based marketing.
- Chris Burns, Operations Manager.
“
- CHRIS BURNS, Operations Director
web exposure
Village Properties streams your property listing to
over 50 high-traffic websites including, but not
limited to, the following websites:
Village Properties is a member of SyndaFeed, the nation’s #1 NETWORK for listing distribution,
which offers an aggressive strategy for attracting home buyers to our listings. By distributing
your listing infomation, along with photographs, to a wide array of premier consumer
websites, we make sure that we maximize every opportunity to attract qualified buyers.
eFind • Matt Find • Military • Villageslist • Walmart • Myspace • Urban Ore • The Bakersfield Californian • Kiplinger • The Washington Post Express • The Richmond Times-Dispatch
*SyndaFeed.com, October 2012. Website subject to change. Posting criteria and frequency of updates may vary by website. These websites are owned
and operated by thrid party companies and Village Properties is not responsible for any information contained within these sites.
internet
Marketing Your Home
Leveraging Social Media
At Village Properties we recognize that the value of social media will only continue to grow,
both in terms of usage and in the manner in which buyers utilize and accept it.
Facebook + Twitter + YouTube
The Village Properties marketing team understands that social media offers an
unmatched marketing tool to become relevant with today’s savvy, technologyoriented buyers, and we believe strongly in leveraging this virtual landscape in
order to build profitable relationships with new and past clients and better serve
their informational needs.
Print Marketing
advantages
A Customized Strategy
Village Properties will promote your property effectively and efficiently. Our formula for
success is simple: We provide the finest, up-to-date marketing services in the industry
tailored to the uniqueness of your home.
print advertising
Your home will be advertised weekly in one or more local and
regional publications until sold, including:
CASA Magazine Santa Barbara
Santa Barbara News Press
Santa Ynez Valley News
Montecito Messenger
Village Properties regularly places certain properties in premier
local, national and global publications, further exposing
homes across the country and abroad.
local
Montecito Journal
Homes Magazine
Montecito Magazine
Seasons Magazine
Santa Barbara Magazine
Homes & Land
national & global
&
Christie’s Magazine
Luxury Real Estate Magazine
Wall Street Journal
Leading Estates of the World
Robb Report
Haute Living Magazine
advantages
Print Marketing
Unique Property Brochures
High quality, full color property brochures are an integral part of real estate marketing. Our aesthetically appealing
brochures, each one uniquely created by professional designers in our marketing department to capture the most
important elements of your home, serve to generate initial interest from prospective buyers. Effective brochures should
leave a lasting impression on prospective buyers, also serving to reinforce a buyer’s inital decision to purchase.
your custom marketing program
Each marketing program is tailored according to the list price of your home. Included in all programs is a high
quality full color flyer or brochure. Below are examples of various custom designed brochures.
Offering custom designed
4 & 8 page brochures
A DIGITAL VERSION of your brochure
will be sent by email to EVERY
member of the Santa Barbara MLS
Offering exceptional
2 sided color brochures
Offering charming
1 page color flyers
advantages
Direct Marketing
Direct Print & Email Marketing
Using our extensive proprietary contact lists, we will consistently market your property using both direct print mail
and direct email marketing techniques. This effective and agile advertising medium is a powerful tool, and can
communicate to a large audience on a short notice. Village agents and their marketing team will regularly
send these communications to potential buyers and other agents.
Eye-Catching Postcards
Custom Designed
Direct mail postcards are an effective tool to
Direct marketing email campaigns will be
further expose your home to a broad audience.
utilized to market your home, and will be
Village Properties regularly sends out direct
distributed to a large buyers audience, as well
mail campaigns for New Listings,
as every member of the Santa Barbara MLS
and Sold Homes
Offering custom designed
full color postcard marketing
Marketing Highlights
unsurpassed
television home showcase
A feature unique to Village Properties!
We boast a 1/2 hour TV real estate listing program on
Cox channel 8, airing 9 times per week.
The 1/2 hour real estate show airs as follows:
Cox: Channel 8
M-F 7:30a-8a
Sa-Su 9:30a-10a
Sa-Su 12:30p-1p
Comcast: Channel 5, CW
Su 7a-7:30a
Su 7:30a-8a
Also Featuring Cox Digital Express Link ~
View properties anytime on Cox Channel 2640.
This digital channel receives thousands of views
every month and is a proven marketing
technique that delivers results.
tv commercials
To reach a broad audience we air TV commericials featuring your
property on KCOY, KKFX, and Cox Communications in Santa
Barbara and Charter Media in North County, running nearly 1,000
ads a month during top rated TV shows.
comprehensive mls listing
With nearly 1,200 members, the Santa Barbara Association of
Realtors & Santa Barbara Multiple Listing Service is an extraordinary
outlet for agents to share exclusive data, as well as enhance their
ability to communicate listing details with one another. The SBMLS
streams each listing to many local and national consumer real estate
websites, thereby exposing your home to an even larger market.
public relations
Collaborating closely with our worldwide affiliates, professional press releases will be written and distributed on
appropriate properties. These PR endeavors are regularly seen in major magazines, newspapers,
the internet and television.
signage
Well placed and well maintained real estate signs are an important part of real estate advertising. Village
Properties will ensure that your FOR SALE signs are effectively placed and follow all community regulations.
property listing reports
Every week we email an electronic property listing report to all of our clients. The report includes: weekly and
monthly activity trends for your listings, unique visits to our website, as well as a competitive overview of other
properties in your area and price range.
the process
Marketing Plan
Marketing Goal
With an emphasis on integrity, our goal is to expose your property to the widest group of qualified
buyers in order to achieve the optimum sales price.
Assurance
Your Village Properties agent pledges to use their broad experience and skills to achieve the above
marketing goal by developing a comprehensive marketing plan that includes the following steps.
S
tep 1
Preparation for Sale
• Meet with you to define your property’s amenities, its history and your goals.
• Consult specially selected Realtors for their professional opinion on pricing.
• Prepare a Comparative Market Analysis.
• Collaborate with you to strategically determine the list price.
• Advise you of any needed reports.
• Photograph your home.
• Order high quality property flyers/brochures for your home.
• Have a visually appealing “For Sale” sign installed on your property.
• Advise you of any recommended staging.
S
tep 2
Networking with Realtors
• List your home with color photos on Santa Barbara Multiple Listing Service
• Email all Realtors and invite them to view a photo tour
• With your approval, hold Brokers’ tours regularly
• Send emails to local Realtors via email
• Ensure your property is displayed on all high-traffic real estate websites
• Follow-up with agents who show the property for their feedback
• Continually network with Realtors until your home is sold
Marketing Plan
the process
S
tep 3
Marketing Your Property
• Consult with advertising department to effectively advertise your property
• Consult with marketing department to develop a custom marketing plan for your property, as well as order full color flyer/brochure and/or postcards
• Advertise your property bi-weekly in Santa Barbara NewsPress or CASA
• Other publications may also be utilized, including:
Homes Magazine • Homes & Land • Montecito Journal • Montecito Messenger
Christie’s International Real Estate Magazine • Luxury Real Estate Magazine
Haute Living • Robb Report, and more....
S
tep 4
Website Marketing & Social Networking
• Taking full advantage of the internet is an essential step to marketing your property
in today’s crowded marketplace. Website marketing offers tremendous opportunity to get your listing in front of as many buyers as possible, instantaneously.
• In addition to marketing your home on VillageSite.com, Village Properties also advertises
all our listings on multiple high-traffic real estate sites, as well as contemporary social net
working sites such as Facebook and YouTube.
S
tep 5
Facilitating Escrow
• Present and review all offers with you.
• Gracefully represent you in negotiations.
• Organize what can be a complex, tedious process.
• Provide guidance in completing documents.
• Provide necessary disclosure documents.
• Manage the escrow process, e.g.inspections, repair work, loan processing,
title work, disclosure and insurance clearance, etc.
• Coordinate a successful close of escrow.
Market Analysis
Our sellers expect the highest and best results
T
hat is why they turn to Village Properties for exceptional service and performance. A proven industry leader,
Village Properties has earned their unsurpassed track record by mastering the two essentials of home sales:
Pricing & Timing
Timing
- Research shows that the activity surrounding your home is greatest in the first 21 days that
it is on the market. Village Properties uses this peak period of interest to your best advantage by following our
cardinal rule of advice: price your property realistically from the start
Pricing
- Even in a strong market, it is important to price your property appropriately in order to get
the most attention from buyers and agents right from the beginning. Fortunately, your Village Properties’
professional is committed to introducing your home with attractive, sound pricing, crafted from comprehensive
analysis and their solid expertise. This strategy assures you a competitive edge and the ability to sell your
home under any market condition.
Market Analysis
Results
- From listing date to close of
escrow, Village Properties’ realistic pricing pays
huge dividends: Your home is sold faster with
the highest and best results.
*Graphs indicate the interdependent
relationship between pricing and timing