1. health and fitness

Health wearables:
Early days
What is wearable technology?
Wearable technology includes items, such
as jewelry, glasses and clothing — worn on,
in and around the body — incorporating
sensors and other electronic technologies.
© 2014 PricewaterhouseCoopers LLP, a Delaware limited liability partnership. All rights reserved. PwC refers to
the US member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal
entity. Please see www.pwc.com/structure for further details. This content is for general information purposes
only, and should not be used as a substitute for consultation with professional advisors. CH15-0008
Wearables are not mainstream – yet
Just one in five US consumers say they own a wearable device.
21
%
of US
consumers
currently
own a
wearable
technology
product
2%
no longer
use it
2%
wear it a few
times a month
7%
wear it a few
times a week
10%
wear it
everyday
Source: HRI/CIS Wearables consumer survey 2014
© 2014 PricewaterhouseCoopers LLP, a Delaware limited liability partnership. All rights reserved. PwC refers to
the US member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal
entity. Please see www.pwc.com/structure for further details. This content is for general information purposes
only, and should not be used as a substitute for consultation with professional advisors. CH15-0008
Health tops list of information
US consumers want from wearables
Consumers want wearables to help them exercise smarter,
pull together their medical information and eat better.
Consumers were asked what information they want to receive from wearable technology.
77 %
Exercise smarter
75%
Collect and track
medical information
67 %
Eat better
46%
Finding retail deals
32%
Controlling
home appliances
Access to
entertainment
Plugging into
social media
29%
26%
Source: HRI/CIS Wearables consumer survey 2014
© 2014 PricewaterhouseCoopers LLP, a Delaware limited liability partnership. All rights reserved. PwC refers to
the US member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal
entity. Please see www.pwc.com/structure for further details. This content is for general information purposes
only, and should not be used as a substitute for consultation with professional advisors. CH15-0008
Fitness bands remain US consumers’ top wearable pick
Almost half of US consumers said they were very likely or somewhat likely to
purchase a fitness band in the next 12 months. One in three said they were
considering a smart watch.
Consumers were asked how likely they are to purchase the following
wearable technology devices in the next 12 months.*
45%
Fitness band
35%
Smart watch
20%
19%
Smart clothing
Smart glasses
13%
People-tracking
devices
Source: HRI/CIS Wearables consumer survey 2014
* Note: This survey was conducted before the announcement of the Apple Watch.
© 2014 PricewaterhouseCoopers LLP, a Delaware limited liability partnership. All rights reserved. PwC refers to
the US member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal
entity. Please see www.pwc.com/structure for further details. This content is for general information purposes
only, and should not be used as a substitute for consultation with professional advisors. CH15-0008
Most US consumers are interested in lower-priced
or free wearables
While about one in 10 consumers are willing to pay a premium price for a
wearable, most would rather receive one for free from their employers or insurers.
Consumers were asked how likely they would be to purchase a fitness band at each price point.
$
500
Very
/
$
4%
som
ewh
at w
$
5%
som
ewh
at w
63 %
ewh
at w
illing
In
ed
provid
Very
/
66 %
som
100
38 %
Very
/
som
ewh
illing
Fsruraencee
E
ed
provid
som
Very
/
illing
e
Fmrpe
loyer
Very
/
300
ewh
at w
illing
e
FEmrpeloyeerd
vid
pro
Ve
ry
/so
at w
illing
Insurance
premium discounts
for anonymous data
68 %
me
wh
at
wil
ling
Source: HRI/CIS Wearables consumer survey 2014
© 2014 PricewaterhouseCoopers LLP, a Delaware limited liability partnership. All rights reserved. PwC refers to
the US member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal
entity. Please see www.pwc.com/structure for further details. This content is for general information purposes
only, and should not be used as a substitute for consultation with professional advisors. CH15-0008
Many US consumers don’t want to share health data
with friends and family
Most consumers do not want to receive these data from friends and family either.
Consumers were asked what kinds of information they would share with friends and family.
I don’t feel comfortable sharing
any information about myself
43%
25%
Exercise levels
23%
Health
20%
Mood/happiness level
Weight tracking
Dietary intake
Sleep pattern recognition
Daily medication
intake/schedule
15%
14%
12
%
12%
Fewer than 1 in 4
want to share their
health information.
Source: HRI/CIS Wearables consumer survey 2014
© 2014 PricewaterhouseCoopers LLP, a Delaware limited liability partnership. All rights reserved. PwC refers to
the US member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal
entity. Please see www.pwc.com/structure for further details. This content is for general information purposes
only, and should not be used as a substitute for consultation with professional advisors. CH15-0008
US consumers trust their healthcare partners most
with their wearable data
Already keepers of so much sensitive health data, physicians topped the list.
Consumers were asked who they trust with information gathered by wearables.
Your health insurance company, Medicaid, Medicare
or other government provider
Your primary care
doctor’s office
A hospital
Tech company
Your bank
Source: HRI/CIS Wearables consumer survey 2014
© 2014 PricewaterhouseCoopers LLP, a Delaware limited liability partnership. All rights reserved. PwC refers to
the US member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal
entity. Please see www.pwc.com/structure for further details. This content is for general information purposes
only, and should not be used as a substitute for consultation with professional advisors. CH15-0008
High hopes for wearables
Many consumers believe wearables will greatly improve their health
and the health of the general population.
US consumers were asked how likely each of the following is to come
about as a result of widespread use of wearable technology.
56
%
believe that the average
life expectancy will grow
by 10 years because of
wearable-enabled
monitoring of our
vital signs
46
%
believe wearable
technology will decrease
obesity by allowing us to
monitor our nutrition
and exercise
42
%
believe the average person's
athletic ability will improve
dramatically as we use
wearable technology to
monitor and fine-tune our
sports progress
Source: HRI/CIS Wearables consumer survey 2014
© 2014 PricewaterhouseCoopers LLP, a Delaware limited liability partnership. All rights reserved. PwC refers to
the US member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal
entity. Please see www.pwc.com/structure for further details. This content is for general information purposes
only, and should not be used as a substitute for consultation with professional advisors. CH15-0008
For more information, please visit:
www.pwc.com/us/healthcare-new-entrants
pwc.com/hri
© 2014 PricewaterhouseCoopers LLP, a Delaware limited liability partnership. All rights reserved. PwC refers to the US member firm, and may sometimes refer to
the PwC network. Each member firm is a separate legal entity. Please see www.pwc.com/structure for further details. This content is for general information
purposes only, and should not be used as a substitute for consultation with professional advisors. CH15-0008