MONTEREY, CA HYATT REGENCY MONTEREY RESORT & SPA
1 Old Golf Course Rd, 93940
(831) 372-1234
Wednesday, December 3
q Monterey, Dec 3
q Palo Alto, Dec 4
q Sunnyvale, Dec 5
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(please print email if available)
Email Profession(s) Pre-Registration
q $79 Individual Rate
q $74 Group Rate (3 or more persons registering together)
$89 On-Site Registration (if space is available)
1. Internet: www.ibpceu.com
2. Mail:
PO Box 2238, Los Banos, CA 93635
(make check payable to IBP)
3. Fax:
(877) 517-5222
4. Phone: (866) 652-7414
Purchase orders are accepted. IBP tax identification number: 77-0026830
All major credit cards accepted:
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Four Ways To Register
PO Box 2238, Los Banos, CA 93635
Work Phone ( ,
Institute for Brain Potential
City/State A New 6-Hour Seminar for Health Professionals, Fall, 2014 $79
one:
SUNNYVALE: Friday, December 5
Focus, Emotional Control, Motivation and Social Intelligence
PALO ALTO: Thursday, December 4
Understanding Executive Functions:
MONTEREY: Wednesday, December 3
Please do not contact venues except for driving instructions.
Complimentary parking available at all sites.
Understanding Executive Functions:
SUNNYVALE, CA Friday, December 5
THE DOMAIN HOTEL
1085 E El Camino Real, 94087
(408) 247-0800
Parking is complimentary at the hotel, but only limited parking spaces are
available. Overflow parking is located in the Kohl’s parking lot.
Focus, Emotional Control, Motivation and Social Intelligence
Thursday, December 4
PLEASE POST
PALO ALTO, CA AQUARIUS THEATER
430 Emerson Street, 94301
(650) 327-3241
Understanding Executive Functions:
Focus, Emotional Control, Motivation and Social Intelligence
A 6-Hour Seminar for Health Professionals
Schedule: Check in: 8:15-9 AM, program starts: 9 AM, lunch (on own): 11:30 AM, Q&A and
discussion with instructor: 12-12:30 PM, lecture resumes: 12:30 PM, adjournment: 4 PM.
Please register early and arrive before the start time. Space is limited.
Group Registrations: Rates apply for 3 or more pre-registered guests enrolling together.
Please complete a separate registration form for each person. Members of a group can attend
on different dates.
Confirmation Notices and Certificates of Completion: We will confirm your registration
by email or by letter. Please attend even if you do not receive a confirmation. Registrants
are responsible for parking fees, if any. Successful completion includes full attendance and
submission of the evaluation form. No partial credit will be given. Certificates of completion
are provided at the time of adjournment.
Transfers and Cancellations: Registrants can transfer to another seminar if space is available.
Registrants canceling up to 48 hours before a seminar will receive a tuition refund less a $15
administrative fee, an audio CD or DVD recording of the seminar with the instructional
outline, if available, or if requested, a full-value voucher good for one year, for a future
seminar. In the unlikely event that the seminar cannot be held (e.g., an act of God), registrants
will receive free admission to a rescheduled seminar or a full-value voucher, good for one
year, for a future seminar. All requests must be made in writing or online. No IBP program
has ever been cancelled as the result of low attendance. We anticipate that participants will
have desks at most locations.
Customer Service: Call 888-202-2938 to ask about course content, instructors, request
accommodations for disability, submit a formal grievance, or remove your name from a list.
For other questions, call 866-652-7414.
Institute for Brain Potential: We are the leading provider of accredited programs on the
brain and behavioral sciences. Our non-profit organization (tax ID 77-0026830) has presented
cost-effective, informative and practical seminars by outstanding speakers since 1984.
Understanding Executive Functions:
Focus, Emotional Control, Motivation and Social Intelligence
NURSES: Institute for Brain Potential (IBP) is approved by the California Board of Registered Nursing,
Provider #CEP13896. This program is offered for 6 contact hours.
Institute for Brain Potential is accredited as a provider of continuing nursing education by the American
Nurses Credentialing Center’s Commission on Accreditation (ANCC).
IBP is awarded “accreditation with distinction,” the highest recognition awarded by the ANCC.
PSYCHOLOGISTS, COUNSELORS, SOCIAL WORKERS, AND MFTs: IBP, Provider #PCE 3743, is
CA Board of Behavioral Sciences approved provider of CE for LPCCs, LEP, LCSWs, and LMFTs. This
program provides 6 hours of continuing education. IBP is approved by the American Psychological
Association to sponsor continuing education for psychologists. IBP maintains responsibility for this
program and its content. IBP, provider #6342, is an NBCC-Approved CE Provider and may offer NBCCapproved clock hours for events that meet NBCC requirements. IBP solely is responsible for all aspects of
the program. This program is 6 CE clock hours.
ALCOHOLISM & DRUG ABUSE COUNSELORS: IBP is an approved provider by the CFAAP/
CAADAC Continuing Education Provider Program, #4S-09-128-1213, for 6 CEHs.
PHARMACISTS: IBP is accredited by the Accreditation Council for Pharmacy Education as a
provider of continuing pharmacy education. This knowledge-based activity is designated for 6
hours (.6 CEU). UAN: 0492-0000-14-039-L04-P.
DENTAL PROFESSIONALS: IBP, provider RP-4261, is authorized to confer continuing dental
education for Dentists, Dental Hygienists and Dental Assistants by the Dental Board of California.
This program is 6 CE hours.
OCCUPATIONAL THERAPISTS: IBP is an approved provider of the American Occupational
Therapy Association (AOTA), provider #6050. This program is 6 CE hours.
PHYSICAL THERAPISTS: This program is approved for 6 contact hours by IBP, which is an
accredited approver by the Physical Therapy Board of California.
SPEECH-LANGUAGE PATHOLOGISTS: IBP is an approved provider by the California SpeechLanguage Pathology & Audiology Board (SLPAB), # PDP247. This program provides 6 CEUs.
NURSING HOME ADMINISTRATORS: This program is pending approval by the California
Nursing Home Administrator Program (NHAP) for 6 hours of continuing education.
RESPIRATORY CARE PRACTITIONERS: IBP is approved by the CA Board of Nursing, #CEP13896,
and its programs are accepted by the Respiratory Care Board of CA. This program is 6 CE hours.
CASE MANAGERS: This program has been submitted to The Commission for Case Manager
Certification for approval to provide board certified case managers with 6 clock hours.
DIETITIANS: IBP is a Continuing Professional Education (CPE) Accredited Provider with the
Commission on Dietetic Registration (CDR). Registered dietitians and dietetic technicians, registered
will receive 6 continuing professional education units (CPEUs) for completion of this program.
ACUPUNCTURISTS: This program is pending approval by California Acupuncture Board for
6 CE hours of Category I credit.
EDUCATORS: This program provides 7.5 PGs of professional development credit in CA toward
license renewal through a cosponsorship agreement between IBP and Alliant International
University, regionally accredited by the Accrediting Commission of Senior Colleges and
Universities. Contact your school district if you need prior approval for this program.
Executive functions are critically involved in academic and professional
success, sustainable relationships, health, and happiness.
Key executive functions enable us to focus, control impulses, form flexible
plans, use social intelligence, and maintain motivation. Learn how drugs
alter executive functions and how to use the power of the prefrontal cortex to
master habits and manage pain.
Participants completing this program should be able to identify:
1. The key executive functions.
2. Disorders of attention, impulse control, motivation and social intelligence
that rely on executive function.
3. Drugs that alter executive functions including psychostimulants, sedativehypnotics, anti-depressants, mood stabilizers, and chemical dependencies.
4. How to use executive functions to manage pain.
5. How to use executive functions to manage eating.
6. How to practice executive functions to strengthen healthy habits and
choices as we age.
Executive Functions and Prefrontal Cortex
••Stress: how sustained stress produces atrophy of prefrontal
cortex and impairs decision-making.
••Prefrontal Development: ADHD is identified with delayed
development of prefrontal cortex.
••Teaching Executive Functions: focused attention, forethought,
mental flexibility, social intelligence.
••Mental Maps Underlying Executive Functions:
◦◦ I Could (Choice): problem-solving, “if-then” thinking;
people who stay stuck with the same self-defeating
strategy.
◦◦ I Should (Moral Reasoning): from sociopathy to empathy.
◦◦ I Must (Intention): the internal system of reminders.
◦◦ I Will (Motivation): sustained effort to achieve goals.
◦◦ I Could Have (Reflection): self-aware thoughts and
emotions.
◦◦ I Do (Action): forming positive habits.
Key Disorders of Executive Functions
••ADHD: delayed frontal maturation; genes, diet, and
environment; diagnostic pitfalls; why symptoms can persist
into adulthood.
••Moral Reasoning: from “I, me and mine” to “yours and ours.”
••Mood: prefrontal regulation of mood, optimism, irritation,
and reasoning with unreasonable people.
••Anxiety: prefrontal regulation of optimism, fear, generalized
and phobic anxiety, panic, and PTSD.
••Stress Regulation: executive functions are critical for turning
off the stress response and neurotoxic effects of excess cortisol.
••Working Memory: the ability to hold key information we need
is compromised by stress-related prefrontal and hippocampal
pathology.
••Dementing Disorders: frontal lobe defects in Alzheimer’s
disease, vascular dementia, fronto-temporal dementia, and
Lewy Body/Parkinson’s dementia.
Pharmacology and Executive Functions
••Stimulants: how they affect children and adults with ADHD.
••Anxiety and Sleep: sedative-hypnotics, GABA receptors,
short-term memory, and cognitive-behavioral therapy (CBT).
••Antidepressants: regions that respond to serotonin, dopamine,
and norepinephrine receptors with drugs and CBT.
••Bipolar Disorders: key subtypes, characteristics, and
treatment including lithium and anticonvulsants.
••Anti-Craving Drugs: why addictive drugs and food addictions
increase dopamine activity and can override frontal inhibition.
Executive Functions and Weight Regulation
••How Rewarding is it to Eat Right Now? The personal and
social reward value of food and the orbitofrontal cortex.
••How Much Self-Control Do I Have Right Now? Emotions
and memories of food and the ventromedial prefrontal cortex.
••How Motivated Am I? The effort to achieve long-term
objectives; the will to exercise and to exercise restraint and the
anterior cingulate cortex.
••How Well Do I Plan? Flexible plans, including lapses and
relapses and the dorsolateral prefrontal cortex.
Mental Control of Pain
••Pain Regulation: how prefrontal cortex experiences,
interprets, and blocks pain; the role of endogenous opioids
and expectation.
••Reinforcement: how health professionals can increase or
decrease a patient’s perceived pain by what they say and do.
••Mental Control: distraction, mental imagery and mindfulness.
Using Your Prefrontal Cortex to Form Positive Habits
••The Habit Circuit: how the frontal lobes help form automatic,
non-conscious habits than can impair or promote health.
••Health and Longevity: conscientiousness, eating, drinking,
socialization, sleeping and stress resilience.
••How to Form and Maintain Healthful Habits: key guidelines
and resources to create a meaningful change.
About the Instructor
Mark B. Moss, Ph.D., is Chair of Neurobiology
at Boston University School of Medicine and codirects the Laboratory for Cognitive Neurobiology.
His research, supported in part by the NIH,
includes the role of the execution functions in
cognition, memory, the aging brain, hypertension,
and dementia. He has also developed training
programs to teach neuroscience to educators.
Dr. Moss has received multiple awards for excellence in teaching.
In his inspiring and practical presentations, he distills key
findings, presenting them in non-technical terms and making
them memorable through the use of fascinating case histories.
In addition to Q & A in class and during breaks, Dr. Moss will be
available to personally answer your questions during the second
half of the lunch break and by email after adjournment.
© 2014 IBP