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media information 2015
english summary
Aarre is a special interest magazine on
the beneficial and recreational use of
forests. Each issue consists of approximately 90 pages of high-quality content.
Aarre readers are middle-aged with
significantly higher purchasing power
and level of income and wealth than on
average in Finland.
Summary of demographic profile
Material address
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E-mail: [email protected]
Data transfer (over 10 Mt):
ftp.aarrelehti.fi
user name: aarre
password: ilmoitus
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92,000 readers
men 60%, women 40%
52% of readers are aged 45–60
63% list hiking among their hobbies
21% have total household gross income
in excess of €75,000/year
56% say they have a high income or a relatively
high income
92% own their home
57% have two or more cars in the household
28% own shares
89% are forest owners; 72% of forest owners
hold more than 20 hectares
30% of readers are families with children
62% live in a single-family house,
23% live on a farm = 85% own the house they
live in and 42 % do gardening
61% live in a city
22% hunt
31% fish
Sources: KMT Lukija ja Kuluttaja Autumn 2013/Spring
2014, Atlas 2013, Aarre reader survey
Address: P.O. box 440 (Simonkatu 6), 00101 Helsinki
Telephone: +358 20 413 2155
Telefax: +358 20 413 2209
www.aarrelehti.fi
[email protected]
Publisher
Viestilehdet Oy
www.aarrelehti.fi
Circulation: 19,187
Total print run: 25,000
Unique readers: 92,000
The readership has increased by 18% year-on-year!
Number of annual issues: 10
Further information
Taina Malinen
[email protected]
t. +358 44 500 5404
Päivi Puranen
[email protected]
t. +358 20 413 2449
10/2013 / IROResearch
Advertising options and rates
2/1 spread 5 580 €
460 x 290 mm
1/1 full page 3 630 €
2. ja 3. cover 3 990 €
230 x 290 mm
1/2 page
1 890 €
111 x 290 mm
230 x 142 mm
Technical information
Printing area
PDF
Colours
Resolution
width 230 mm, height 290 mm
1:1
CMYK
300 dpi
1/4 page
111 x 142 mm
230 x 74 mm
60 x 290 mm
970 €
Material format
1) PDF
The recommendable storage format for complete
materials. Please include advertiser name as well
as the publication date in the filename. Also include
in the message senders contact information.
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Fonts
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Back cover
4 150 €
230 x 260 mm
Please add 3 mm bleeds in all ads
Current value tax will be added.