CHALLENGER PROGRAMME 2016
January 19th – May 10th 2016
CHALLENGER PROGRAMME 2016
January 19th – May 10th 2016
Challenger is a new training programme that gives
you sparring and coaching to improve your business,
products or services. You learn to understand the
innovation process to its full extend. You learn to
manage product development practices and wellstructured product developments functions. You will
see benefits from co-operation and sharing of expertise
and you open doors to new challenges.
Challenger programme includes five training days.
You get the best value from the training if you integrate
real development process with it. In every training
day you have possibility to discussion, sparring and
coaching of the integrated business, service or product
development process.
Training sessions are
• Interaction & Innovation on 19th January 2016
• Customer and user-driven development
on 17th February 2016
• Concept design for value offerings
on 15th March 2016
• Productization and service design on 12th April 2016
• Keeping abreast and ahead on 10th May 2016
If you have not possibility to participate in the whole
Challenger programme, you can select one or two
training sessions.
Who should attend
Challenger programme is aimed for persons working
in business, product or service development,
development managers, R&D and quality responsible
persons and other specialists participating in business,
product or service development projects or processes.
TRAINING SESSION 1:
INTERACTION & INNOVATION
on 19th January 2016
• Making cross-functional and cross-cultural
teams work
• Adapting to communication and
management styles
• Creating a common development language
• Encouraging innovation and creativity
• Interactive development, sharing and
creating value
TRAINING SESSION 2:
CUSTOMER AND USER-DRIVEN
DEVELOPMENT
on 17th February 2016
• The 21st century view on customers?
Who is the customer?
• Understanding, satisfying and turning
the customer to your marketeer
• Many-to-many innovation and development
• Turning the customers’ voice into product
and service specifications
TRAINING SESSION 4:
PRODUCTIZATION AND
SERVICE DESIGN
on 12th April 2016
• The customer oriented service development
process, co-creation of products and services
• Preparing concepts for productization
• Productization of services and value offerings
• The price issue; strategic and tactical pricing
TRAINING SESSION 5:
KEEPING ABREAST AND AHEAD
on 10th May 2016
• Understanding the business environment
and knowing the markets
• Market research and industry benchmarks
• Competition and competitors
• Positioning and segmentation
• Managing the portfolio and the life cycles
• Creating and maintaining competitive benefits
and differentiation
• Setting goals and measuring results
(The Programme is subject to changes.)
TRAINING SESSION 3:
CONCEPT DESIGN FOR
VALUE OFFERINGS
on 15th March 2016
• Finding new business and earning models
• Business strategy and concept development
• The Business Model Canvas as
a development platform
• Concept idea generation and evaluation
• Innovative earning models
• Managing the portfolio and the life cycles
Read more and register
ael.fi/koulutustarjonta/challenger-programme
PARTICIPANT FEE
CONTACT PERSONS
Challenger programme 19.1.–10.5.2016
Sari Herrala, training specialist
050 374 2271, [email protected]
2 500 € (+ vat 24%) includes training materials,
lunch and coffee/tea
Training session
490 € (+ vat 24%) per session
includes training material, lunch and coffee/tea
Katri Kuri, education secretary
050 374 2193, [email protected]
Osoitelähde: Markkinointirekisteri, AEL, 09 53071
Osoitteenmuutokset: ael.fi/osoite
ILMOITTAUTUMINEN
ael.fi
Syötä etusivun hakukenttään tilaisuuden nimi
ja ilmoittaudu.
PAIKKA
AEL, Kaarnatie 4, Helsinki (Malminkartano)
MAJOITUSHINNAT AEL HOTELLISSA
• yhden hengen huone 120 €/vrk
• kahden hengen huone 160 €/vrk
• kahden hengen huone yhdelle 130 €/vrk
• soluhuone 110 €/vrk
• soluhuone yhdelle 80 €/vrk
• minisviitti 182 €/vrk
Hinta sisältää aamiaisen, saunan ja kuntosalin
käytön sekä voimassa olevan arvonlisäveron.
PERUUTUSEHDOT
Voit perua osallistumisesi veloituksetta 14 päivää
ennen koulutuksen alkua. Sen jälkeen tehdyistä peruutuksista veloitamme 50 prosenttia osallistumismaksusta. Mikäli osallistumista ei peruta lainkaan,
veloitamme koko hinnan.
Majoitusvarausten peruutuksista tulee ilmoittaa viimeistään vuorokausi ennen saapumista.
Peruuttamatta jätetyistä varauksista veloitamme
yhden vuorokauden huonehinnan.
www.ael.fi
OSAAMISELLA KILPAILUKYKYÄ
AEL, Kaarnatie 4, 00410 Helsinki
09 530 71 (vaihde), 09 5307 444 (asiakaspalvelu)
[email protected]
11/2015
ORGANISATION
CERTIFIED BY