1. No category

Swedish Media
The Challenge of Communicating the Eastern Partnership ”post-Crimea”
Patrik Oksanen, political editor Hudiksvalls Tidning & Editorial writer Mittmedia AB.
Lack of EU
knowledge
✤
Lower interest today than 1995.!
✤
Low general knowledge about
how EU is functioning!
✤
Low understanding and
knowledge in the newsroom
01
The newsroom
✤
Fewer journalists!
✤
Publishing 24/7!
✤
More channels for one reporter!
✤
Fewer levels of control &
checks.
And this picture is something you will
not see in Swedish media…
01
Eastern partnership
countries
✤
Terra incognita for Swedish
public and Swedish media.
01
01
Trolling in Swedish
Model of spreading
”Creator”
Useful !
idiots
Media!
outlet
Swedish audience
Troll
Model of spreading
Troll
Media!
outlet
”Alt !
media”
Swedish audience
”Creator”
Useful !
idiots
Model of spreading
Troll
Media!
outlet
”Alt !
media”
Western!
media
SE!
media
Swedish audience
”Creator”
Useful !
idiots
Model of spreading
Troll
Media!
outlet
”Alt !
media”
Western !
media
SE!
media
Swedish audience
”Creator”
Useful !
idiots
Why does it
succeed?
✤
Postmodern journalism.!
✤
Lack of knowledge!
✤
Used to report critical about
USA/EU but tend to forget
newsfeed from a nondemocratic country is different.
01
Spridningsmodell
Troll
Medie!
outlet
”Alt !
medier”
R
E
T
!
:
N
A
U
D
O
N
C
A
G
A
I
A
D
P
E
O
PR L of M
L
O
R
Väst !
media
Sv !
media
Rewrite!
Sv media
Swedish audience
”Fabrik”
Nyttiga!
idioter
Counter 1
Troll
Medie!
outlet
”Alt !
medier”
Väst !
media
Sv !
media
Svensk publik
”Fabrik”
Nyttiga!
idioter
Counter 2
Troll
Media!
outlet
”Alt !
media”
Western!
media
SE!
media
Swedish audience
”Creator”
Useful !
idiots
Medie!
outlet
COUNTER 2
Viral news check (checking the
Troll
truth in stories)!
”Alt ! reporting about
Continous
medier”
Russian
media.!
Enhance reporting from Russia,
Brussels,
Väst ! Ukraine, Baltic States,
Poland
combined with senior
media
reporters that are specialized. !
Public Service must perform
better,
in volume and
Svboth
!
quality
mediaregarding this!
Quality mark for good
journalism. A certificate system
Rewrite!
by professional guild/
Sv media
associations.
Svensk publik
”Fabrik”
Nyttiga!
idioter
Model of spreading
”Creator”
Media!
outlet
Swedish audience
Troll