Chapter 18, e-Publishing

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Chapter 18, e-Publishing
Outline
18.1
18.2
18.3
18.4
18.5
18.6
18.7
18.8
Introduction
Electronic Publishing
Self-Publishing
Print on Demand
e-Publishing: Related Hardware and Technologies
18.5.1 XrML
18.5.2 e-Books
Online News Services
e-Zines and Online Magazines
Future of e-Publishing
 2001 Prentice Hall, Inc. All rights reserved.
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18.1 Introduction
• e-Publishing is creating role reversals in the
publishing industry
• Self publishing is made easier with the Web
• Print-on-demand will become widely available
• Steven King and others have revolutionized the
publishing industry with their e-publishing efforts
• XrML could make security and copyright
concerns disappear
 2001 Prentice Hall, Inc. All rights reserved.
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18.2 Electronic Publishing
• Traditional publishing relies on large print
quantities to keep costs low
• Cannibalization
– A decrease in sales of a product directly resulting from the
launch of a new improved product
• Break-even point
– The exact point when revenues and expenses are equal
 2001 Prentice Hall, Inc. All rights reserved.
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18.2 Electronic Publishing
• Major publishers will have to restructure revenue
models to cover the resulting expense
• Traditional distribution providers and storage
facilities could also be hurt by a shift to electronic
publishing
• Content creator
– The writer or author of content
 2001 Prentice Hall, Inc. All rights reserved.
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18.2 E-Publishing SWOT
Streng ths
Wea knesses
More control over final Hard to read
material
Op p o rtunities
Threa ts
Greater chance of being
published
Ability to add
multimedia to a
publication
Piracy
Better for the
environment
Electronic readers are Books-on-demand will
expensive
make every publication
readily available in
printed form
Copyright
infringement
Higher royalties
Amateur material is
so abundant, it is
difficult to get
noticed
Easy, less expensive
distribution
Few sales in a
saturated market
Shorter publication
times
Consumers reluctant
to read from their
computer screen
Subsidy e-publishing
allows authors the
chance to be published
for a fee
Global availability
.
 2001 Prentice Hall, Inc. All rights reserved.
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18.2 Project Gutenberg
• Started at Xerox in 1970 to measure operator
productivity
• They needed a project that would take a huge
number of man hours
• Goal to convert 10,000 public domain classics into
electronic format
• Used ASCII for uniformity
• Many e-publishing sites offer Guttenberg texts at
no charge
 2001 Prentice Hall, Inc. All rights reserved.
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18.3 Self Publishing
• The Internet makes it easier to offer your materials
to a global audience
• Self publishing includes writing, publishing and
marketing your materials
• Even without an e-commerce infrastructure ematter can attract visitors
• Newsletters are a popular medium for self
publishing
 2001 Prentice Hall, Inc. All rights reserved.
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18.3 Self Publishing
• Subsidy e-publishing
– Material is published, but only on an honor system
– Marketing and distribution is offered at an additional fee
• Examples:
–
–
–
–
Xlibris
MightyWords
iUniverse
@Random
 2001 Prentice Hall, Inc. All rights reserved.
18.3 Steven King Self Publisher
Feature
• In March 2000, Ride The Bullet sells 400,000
electronic copies
• His second effort The Plant was self published and
sold on the Web on the honor system
• If 75% paid for the material, the book continued
• Steven King was one of the first major publishers
to use the electronic medium
 2001 Prentice Hall, Inc. All rights reserved.
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18.3 Steven King Self Publisher
Feature
Stephen King self published his second e-book, The Plant.
(Courtesy of Stephen King.)
 2001 Prentice Hall, Inc. All rights reserved.
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18.3 Steven King Self Publisher
Feature
Mightywords gives authors a chance to publish their works online. (Courtesy of
Mightywords.com.)
 2001 Prentice Hall, Inc. All rights reserved.
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18.4 Print-on-Demand
• Custom printing will make every piece of content
available in a few minutes
• Bookstores and libraries could offer print on
demand services
• Print-on-demand could help prevent waste and
reduce deforestation
• Barnes and Noble may begin offering print-ondemand in their retail stores
 2001 Prentice Hall, Inc. All rights reserved.
18.5 e-Publishing Hardware, Software
and Related technologies
• E-books, personal digital assistants and the Web
have transformed content creation and publishing
• E-book
– A product which displays electronic content on a device the
size of the average paperback book
• XrML will protect copyrighted material
• A standard e-publishing format will be possible
with XML
 2001 Prentice Hall, Inc. All rights reserved.
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18.5.1 XrML
•
XrML
–
•
Trusted System
–
•
The extensible rights markup language uses XML to define
the usage rights of a particular document or product
Products such as VCRs, copy machines and printers which
read and execute XrML rules
XrML can be used to protect any digital product
be assigning specific user rights
 2001 Prentice Hall, Inc. All rights reserved.
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18.5.2 e-Book Readers
• Electronic book reader technology formats
electronic content so that it is easily
• Personal Digital Assistants, home computers and
e-books readers can all be used to read e-published
material
• Examples:
– Gemstarebook.com
– Openebook.com
– Peanutpress.com
 2001 Prentice Hall, Inc. All rights reserved.
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18.5.2 e-Book Readers
eBook is one of many electronic book readers available. (Courtesy of GemstarTV Guide International.)
 2001 Prentice Hall, Inc. All rights reserved.
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18.6 Online News Sources
• The Web is a major resource for accurate up-tothe-minute news and information
• The Web is also a resource for rumors and false
information
• Major news providers compete with individuals
and small players online
• Examples:
– CNN
– ESPN
– Drudge Report
 2001 Prentice Hall, Inc. All rights reserved.
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18.7 e-Zines and Online Magazines
• e-Zine
– An electronic magazine usually focused on a small subject
area
• e-Zines and newsletters exists for a broad range of
topics
• e-Zines are a good way to get your products and
services noticed
• Examples:
– Infojump
– Fool.com
– Slate
 2001 Prentice Hall, Inc. All rights reserved.
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18.8 Future of e-Publishing
• Digital paper and digital clothing will allow
writing on almost any surface
• Xerox has created the fist digital printing format
which stores large amounts of data in small
characters called dataglyphs
• A convergence of media will enhance digital
publishing
 2001 Prentice Hall, Inc. All rights reserved.
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18.8 E-Ink
• E-Ink was created at MIT and allows text to be
dynamically generated on thin media
• Microcapsules
– Small blue fluid filled capsules filled with pigment chips
• Pigment chip
– Small positively charged chips that when drawn to the
surface of a microcapsule make it appear white
• By selectively applying a negative charge to
microcapsules, text can be created
• In the future E-Ink will be applied to any surface
providing paper thin electronic text
 2001 Prentice Hall, Inc. All rights reserved.
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18.8 E-Ink
E Ink is made up of microcapsules. (Courtesy of E Ink CorporationOctober 2000.)
 2001 Prentice Hall, Inc. All rights reserved.