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MGIS 501
Vital Bijuteri
Website Redesign
Google AdWords
Google Analytics
Bilge GÖKSEL
Burcu KOLANCALI
Cansu ZORLUER
Onur SENCER
Özlem YALÇINKAYA
Serkan GÜRSÖZLÜ
14.11.2008
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Vital Bijuteri
Website Redesign
Bilge GÖKSEL
Onur SENCER
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Agenda
• www.vitalbijuteri.com website redesign
• Problems with the design
• New design
• Differences
• Suggestions
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www.vitalbijuteri.com
• Kirmacioglu import and export company
• The company imports the products from China and South
Korea
• Sells the products to Turkey, Bulgaria, Egypt, Poland,
Russia and Ukraine.
• Target countries to export: Italy and Spain
•
Concentrated industries:
 Textile & Garment --Stones
 Chemical Industry
 Construction Industry
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Design Problems
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Design Problems
• Turkish Character Problem
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Design Problems
• Broken links
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Design Problems
• Background colors
• No page titles
• Empty pages without the photo of the product
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Solving Design Problems
• Solving Turkish character problem
• Naming the title of the pages
• Adding keywords and description in meta tag
• Choosing 5 color palette
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Solving Design Problems
• Choosing a layout for the page design
• Adding Google Analytics and Adwords
• Adding “About us” section
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Adding iGoogle Gadget
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New Design
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Summary
As a result of the modifications
• An ordinary visitor understand the target group of the website better.
• The site is configured in a way that helps target group to understand
its content
• It is easier for target group to find what they are looking for
• the site developed a creative usage of web technologies to increase
site’s usefulness for target group. (Gadgets)
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Suggestions
• New logo
• Getting the domain name http://vitalbijuteri.com
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Suggestions
• New design with flex can be done: eg:
http://binekarac.vw.com.tr/#/binek/model
• Additional explanations about the business
• Related articles to increase the contents
• Detailed information about the products
• Converting to website to an E-commerce site
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Vital Bijuteri
Google AdWords
Serkan GÜRSÖZLÜ
Cansu ZORLUER
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Vital Bijuteri - Google AdWords
Started on 4th November and continuing
 Data gathered on 13th November
 Tools used
 Google AdWords Keyword tool
 Google AdWords Traffic Estimator tool
 Google AdWords Edit Campaign Negative Keywords
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Google AdWords Keyword tool
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Google AdWords Edit Campaign Negative Keywords tool
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Google AdWords Traffic Estimator tool
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Account Structure
AdWords Account
VB Campaign Turkish
VB Campaign Import
VB Campaign Export
VB AG Turkish
VB AG Import
VB AG Export
Yapıştırma Kristal Taş
Hot Fix Rhinestones
Hot Fix Rhinestones
3 campaigns
 VB Campaign Turkish (Satın alın)
 VB Ad Group Turkish
 1 Ad
 VB Campaign Import (Sell to Turkey)
 VB Ad Group Import
 1 Ad
 VB Campaign Export (Buy from Turkey)
 VB Ad Group Export
 1 Ad
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VB Campaign Turkish (Satın alın)
 Daily budget: 4.50 YTL
 Google Search & Search Partners: On
 Content Network: Off
 Geographical targeting: Turkey
 Language targeting: Turkish, English
 Clicks – 35
 Impressions – 286
 CTR – 12,24%
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VB Campaign Turkish (Satın alın)
 VB Ad Group Turkish
 1 Ad
 Inter-capitalized URL
 Keywords in Ad Title
 Keywords in Ad Text
 Landing page – Turkish home page
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VB Campaign Turkish (Satın alın)
 Max CPC – 1,20 YTL
 Avg CPC – 0,42 YTL
 First 3 keywords – QS: 9/10
 Others – QS :7/10
 Negative keywords:
 Esmer, Prenses, xp, Vista,
Windows, makine, makina,
makinaları
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VB Campaign Import (Sell to Turkey)
 Daily budget: 4.50 YTL
 Google Search & Search Partners: On
 Content Network: Off
 Geographical targeting: China, South Korea
 Language targeting: Chinese, Korean, English
 Clicks – 48
 Impressions – 63.064
 CTR – 0,08%
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VB Campaign Import (Sell to Turkey)
 VB Ad Group Import
 1 Ad
 Inter-capitalized URL
 Keywords in Ad Title
 Keywords in Ad Text
 Landing page – English home page
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VB Campaign Import (Sell to Turkey)
 Max CPC – 1.20 YTL
 Avg CPC – 0.39 YTL
 Negative keywords:
 xp, Vista, Windows, machine
 All keywords – QS :7/10
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VB Campaign Export (Buy from Turkey)
 Daily budget: 4.50 YTL
 Google Search & Search Partners: On
 Content Network: Off
 Geographical targeting: Bulgaria, Egypt, Poland, Russia, Turkey,
Ukraine
 Language targeting: Turkish, Polish, Bulgarian, English, Russian,
 Clicks – 7
 Impressions – 3.598
 CTR – 0,19%
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VB Campaign Export (Buy from Turkey)
 VB Ad Group Turkish
 1 Ad
 Inter-capitalized URL
 Keywords in Ad Title
 Keywords in Ad Text
 Landing page – English home page
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VB Campaign Export (Buy from Turkey)
 Max CPC – 1.50 YTL
 Avg CPC – 0.81 YTL
 Negative keywords:
 xp, Vista, Windows, machine
 All keywords – QS :7/10
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Overall Campaign Results
As of November 13
 Funds remaining in our account: 67.54 YTL
 Daily average cost so far: 4,09 YTL
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Snapshots
Google Türkiye
Google China
Google Bulgaria
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Reports
Campaign Report
Search Query Report
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Reports
Geographic Reports - Turkish
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Reports
Geographic Reports - Import
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Reports
Geographic Reports - Export
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Vital Bijuteri
Google Analytics
Burcu KOLANCALI
Özlem YALÇINKAYA
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Vital Bijuteri Google Analytics
• Subscription to Google Analytics account – 28th of October
• Subscription to Google AdWords account – 4th of November
• Analyse Vital Bijuteri before and after Google AdWords campaign
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Dashboard – before AdWords
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Dashboard – after AdWords
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Map Overview
before
after
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Map Overview – before AdWords
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Map Overview – after AdWords
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Traffic Source – before AdWords
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Traffic Source – after AdWords
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Technical Profile – before AdWords
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Technical Profile – after AdWords
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Visits – before AdWords
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Visits – after AdWords
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Visitor Loyalty – before AdWords
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Visitor Loyalty – after AdWords
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Network Location - before AdWords
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Network Location - after AdWords
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Referring sites - before AdWords
There is no traffic from the referring sites before AdWords campaigns
This report helps us see from where people are coming to our
website.
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Referring sites - after AdWords
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Top Landing Pages
It is a page that visitors are directed to once they clicked on a link
from a pay per click ad.
The optimization of landing pages is a key factor for a successful
campaign.
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Top Landing Pages - before AdWords
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Top Landing Pages - after AdWords
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Bounce Rate - before AdWords
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Bounce Rate - after AdWords
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AdWords Campaign report
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Thank you!
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