TYPOGRAPHY
What is Typography?
= the arrangement, style, appearance, and
printing of typefaces
The two main types of typefaces:
Font Searches: www.dafont.com , www.urbanfonts.com,
http://www.fontspace.com
Fonts…they can covey messages and emotions too!
Which # font do
you think best
describes anger?
Why?
Now look at artists who use
TEXT
as the subject for their artwork
• http://www.bemboszoo.com/
Robert Indiana
• Born as Robert Clark in Indiana,
1928. American artist, called
Pop Artist, but he considers
himself a “sign painter.”
• Influenced by American
roadside signs.
• Went to several prestigious
colleges and finally settled in
New York.
• Works with bold colors and graphic symbols.
• Gives new meanings to basic words “Eat. Love. Die.” makes us look at common things in a new perspective.
• Collaborated with Andy Warhol
Robert
Indiana
Stamps – postcards sculptures
ASCII ::
computer
Paul Smith, cerebral palsy
how do you think these images were made?
• Link to Paul Smith amazing video
• Examples of artworks
made out of ONLY
text
3D
COLLAGE
• An artistic composition created by gluing
various materials/images together
How do you create an
interesting composition?
• What are some traffic signals artists use to
direct the viewers eye down a path?
• What if it is just black & white?
• Where does your eye typically go first?
Lightest area, biggest area, center
= Placing objects in a
composition to
provide a visual path
for the viewers eyes
to travel across the
surface
• Tools to lead the eye:
color, rhythm, line,
sequence, contrast,
MOVEMENT
Type of Space:
• Positive Space:
Space taken up by
objects that the artist
wants the viewer to
see.
• Negative Space:
Space that is around
the objects or the
leftover, empty space.
• “Notan” is the term used by the
Japanese to express “light-dark”
as an element of design. In the
west we use separate terms
such as positive space and
negative space, dividing the idea
of light-dark into separate
components. On paper it is easy
to see that dark shapes cannot
exist without a surrounding area
of white. White shapes cannot
exist without dark to define it.
The two elements are really one.
This is an eastern concept of yinyang that each is what the other
is not.
NOTAN
Notice that positive
space cannot be
defined if it were
not for negative
space!
• Where is the
positive space?
• Where is the
negative space?
• This student did a good job BALANCING the
positive and negative space. At first glance it
is hard to tell if it is white on black paper, or
black on white paper.
• CONTRAST:
= a large
difference
between two
things
• UNITY:
= everything fits
together as a
whole; harmony
• RHYTHM/REPETITION:
= repetition of shapes, colors, lines, values
= repeating an element over and over
VARIETY
= differences in
artwork; diversity
How do you create
variety using text?
You change the:
-Font style
-Size big/small
-Thick / thin
-direction / angle
Your Job:
• To use text in a way
that it loses its
identity as letters –
and becomes a
shape or space.
• To learn to lead the
viewer’s eye across
an image by using
the design principles.
Warm up activity:
• Look through magazines to cut out letters and glue
them down on your handout to illustrate the 5 ways
to arrange a composition.
Design Requirements:
•
•
•
•
Choose 1 letter, 1 emotion, 1 font
Create a template for each size letter
Use at least 15 cut out letters in your final design
Create an interesting composition using
repetition and positive/negative space.
• Create a definite path for the eye to follow.
• Craftsmanship: Neat and careful cutting/gluing.
Search websites for fonts:
www.dafont.com
www.urbanfonts.com
www.fontspace.com
www.font500.com
www.fontpark.net