1. No category

Partner Name/Logo
Title
Subtitle
Name
Title
Presentation_ID
© 2007 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
1
21st Century Business Imperatives
New Work and Communications Model
Anytime,
Anywhere,
Access and
Availability
Speed and agility required
to be competitive
Continuity and Compliance
no longer nice to haves
Blurring of
Work and
Free Time
Collaborative
Communities
Innovation is a key driver of
business performance
Green business practices
becoming mainstream
Presentation_ID
© 2007 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
Travel/
Commuting
Reduction
Programs
Built-in
Resiliency
and
Compliance
2
Evolution of Unified Communications
to Collaborative Communities
Business Value




Contextual and persistent communications
Role-based policy and preferenceOptimize
options
Connect within and across companies
(B2B)
 Unified
User
Experience
Broad and deep mobility functionality
 Simplified RichIntegrate
Media Business
 Seamless, rich-media content
Interaction
 Simplified
and interactions
Connect
Infrastructure
 Rich-Media
 Integrated application
services
Management
Experiences on
 Reduced
Mobile Devices
and components
 Uniform
Transport
Security and
Authentication
Costs
 Improved
Resiliency
Transform
 Web 2.0
 Enabling
Global Teams
 Federated,
Real-Time
Business
Processes
Collaborative
Communities
Unified Communications
Data, Video and Voice Convergence
Ubiquitous IP Infrastructure
Evolution of Communications
Presentation_ID
© 2007 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
3
Our Approach With Cisco
Unified Communications Components
Presence
Virtualization
Any time, anywhere
Cisco Unity®
Messaging
Intelligence in
the network
Unified
Operations Mgr
Mobile
Connect
Mobility
Unified Cisco
CallManager®
Wired and wireless
Policy and
Preference
Find me, follow me,
hide me
Unified IP Contact
Center
Unified
MeetingPlace®
Rich Media
Voice, video, and
Web collaboration
Presentation_ID
© 2007 Cisco Systems, Inc. All rights reserved.
Service and
Support
Cisco Confidential
Speech
IP Phones
Unified
Communicator
Simple access
to services
4
Our Joint Vision with Cisco
for Unified Communications
Structure and Intelligence in Every Aspect of
Business Communications
Business Process
Productivity
Business Transformation
Secure
Video
E-Mail/
Calendar
Mobility
Conferencing and
Collaboration
IP Network
Voice and
Unified
Messaging
Presentation_ID
End
Points
© 2007 Cisco Systems, Inc. All rights reserved.
Presence and
Instant Messaging
Cisco Confidential
Telephony
Services
Contact
Center
5
Emerging Unified Communications
Trends: Industry… Customer… Partner
Sophisticated
Customer
Requirements
Partner as
Trusted Advisor
Strategic Application
Integration
Proven and In-Depth
Capabilities
Day 2 Support
and Regional Network
Operations (RNO)
Multi-Solution and
Application Integration
Evolving Industry
Video
Presence and
Virtualization
Mobility
Applications
Business Impact
Analysis
Business
Transformation
Presentation_ID
© 2007 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
Full and Robust
Lifecycle Services
Business Discovery
and ROI
6
[Insert Company Name]
Cisco Master Unified Communications Specialized
Cisco Master Unified Communications Specialization is
targeted at an elite group of partners who have the most
in-depth technology skills and demonstrated customer
success in designing, deploying, and providing services
for more sophisticated, value-add Cisco UC solutions.
Met stringent requirements and audited by Cisco and 3rd
party auditor:
 Customer Success:
Successful delivery of integrated, multiple UC solutions for five customer references
Cisco and 3rd party applications integration
 Technical Capability:
Deepest technical skills
Additional CCIE® individuals, Industry accreditations
 Services Capability and Methodology:
Comprehensive services suite across Cisco Lifecycle Services phases: Prepare, Plan,
Design, Implement, Operate, and Optimize
Presentation_ID
© 2007 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
7
Master Unified Communications
Specialization Framework
Solutions
Technical
 Builds on Advanced
UC Specialization
 Business solutions
sales methodology
 NEW REQUIREMENT:
Cisco Authorized Unified
MeetingPlace Partner
Program (See transition
explanation next slide)
 Reference customers
across five solutions sets
 Complex demo capabilities
 Onsite audit
 Plus industry-recognized
credentials
Presentation_ID
© 2007 Cisco Systems, Inc. All rights reserved.
 Robust infrastructure to
support full Life Cycle
Services Portfolio
 Sophisticated, multisolutions design and
deployment
 Complete Day 2 support
including troubleshooting
and solution optimization
 Onsite audit
Cisco CCIE—Voice
Project management
(PMP or Prince 2)
Services
Cisco Confidential
8
Cisco and Third Party
Audit Requirements
Ensuring Integrity and Value of the Master Brand
Pre-Audit Verification
Advanced
Unified Communications Specialization
Cisco Certified Internetwork
Expert Certification for Voice
Onsite Audit Validation
Demonstration Capability:
Prescribed Solution Sets
Project Management Institute (PMI), or
PRoject IN Controlled Environments
(Prince 2) Certification
Five Customer Reference Accounts
(Across Five Specific Solution Sets)
Cisco Authorized Unified MeetingPlace
Partner Program*
Cisco Lifecycle Services:
Operate Phase Capabilities for
Processes, Tools and Metrics**
Sales Training and Development:
Evidence of Organizational Structure
and Training for Solution Sales
• Note: The ATP requirement has been removed for Master Unified Communications (UC), including both the Cisco Rich Media
ATP (retired) and the Unified Contact Center Enterprise (UCCE) ATP requirement. The Cisco Authorized Unified MeetingPlace
Program is now a prerequisite for the Master UC Specialization. Transition rules vary based on partner status i.e. new Master UC
candidate or renewing Master UC partner.
** Requirement Waived if ISO20000-2005 or BS15000 Certified and Meet Metrics
Presentation_ID
© 2007 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
9
Solution Design and Deployment
Five Customer Reference Accounts Illustrating
Sophisticated, Multi-Solution Integration and Services
Contact Center
Unified Messaging
Presence
Solutions
Mobility
Presentation_ID
© 2007 Cisco Systems, Inc. All rights reserved.
Rich Media
Cisco Confidential
10
Cisco Master Unified Communications
LifeCycle Services
Delivering on the “Trusted Advisor” Promise
Provide
continuous
improvements
Provide vision for the
future, and consulting
for UC planning as a
part of the business
Prepare
Optimize
Plan
Deliver assessments
and architecture
planning for the
future
Provide incident
support and network
investment protection
Operate
Ensure the design and
deployment. Deliver
the desired UC value
and functionality
across the network
Presentation_ID
© 2007 Cisco Systems, Inc. All rights reserved.
Design
Implement
Cisco Confidential
Build design metrics;
foresee and preempt
potential vulnerabilities
11
[Insert Company Name]
Master Unified Communication Specialization
 [INSERT COMPANY OFFERING(S) AND VALUE
PROP(S)]
 [EXPAND AS NEEDED]
Presentation_ID
© 2007 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
12
Case Study: [INSERT CUSTOMER HERE]
Business Challenge
Network Solution
 [INSERT CHALLENGE 1
HERE]
 [INSERT SOLUTION 1 HERE]
 [INSERT CHALLENGE 2
HERE]
 [INSERT SOLUTION 2 HERE]
 [INSERT SOLUTION 3 HERE]
 [INSERT CHALLENGE 3
HERE]
“Insert Customer Quote Here.”
Citation
Presentation_ID
© 2007 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
13
Summary
Industry transition driven by dynamic quad play
combination—voice, video, data and mobility
Visionary customers driving business transformation
by integrating UC with business applications
Master Unified Communications Partners deliver
proven, in-depth capabilities around sophisticated,
application-based unified communications solutions
Master Specialized Partners deliver Cisco certified
and verified solutions excellence
Presentation_ID
© 2007 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
14
Presentation_ID
© 2007 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
-
15