Business profile Distribution & Marketing Company LEVERSA “Your sales and marketing department in Latvia” HISTORY: SIA “Leversa” was founded in 2002, as a result of merger between two Latvian distribution companies SIA “Arlems” and SIA “Vice Versa”. The business of SIA “Arlems” was established in 1989. It has started import operations with food products in 1993, representing in Latvia few European suppliers. It has brought into new company its experience in sales and marketing of FMCG. SIA “Vice Versa” was established in 1993 and has served as a distribution company for Latvian producer of “KOK” Group. It is contributed into new business by its expertise in logistics. SIA “Leversa” is privately owned company. Joint operations in new premises have started at 2002 October, the 21st. An outsourcing decision for FMCG companies in Latvian. BUSINESS STRATEGY: To be developed as a company providing qualitative and efficient sales & distribution services for local and international brands in Latvia FMCG industry. Brand Management - A team of managers focused on principals and their brands - Strong sales and marketing oriented approach - Brand portfolio that generates synergy - Encourage to invest in brand development Sales Service Logistics - A team of 21 sales persons covered all country geographically and most appropriate sales channels - Direct distribution in relevant channels - Special attention to retail chains - Logistics service including import, warehousing and distribution - Distribution center located in Riga - Efficient information system to manage supply process - Own trucks/vans We represent local and international brands BRANDS CATEGORY PRODUCER Risso Edible oil AOP b.v.b.a.(Belgium) Wurzener Cereals Wurzener GmbH (Germany) Alpro Healthy soya drinks and desserts Alpro n.v. (Belgium) Rio Mare Tunny Bolton Alimentari S.p.A. (Italy) Adriana Macaroni Adriana výrobce těstovin s.r.o.(Czechia) Vitax Tea Vitax Food (Poland) Salvest Preserved food Salvest (Estonia) KOK Mayonnaise, ketchup, vegetable preserves KOK Group (Latvia) Ilguciema Non-alcoholic drinks KOK Group (Latvia) Mini maizes čipsi Grain chips Daugulis & Partneri (Latvia) Forest Treasure Mushrooms Rosem (Latvia) Saulite Sunflower-seed oil Ukraine (Latvia) We continuosly work on brand portfolio extension and welcome local and international brand holders to cooperate. 2 sales forces to strengthen quality TYPE OF SALES FORCE MASSIVE STRATEGY CUSTOMER’S TARGET CONSUMER’S TARGET 17 sales reps covering 1500+ active customers Average income person – “not low” Different sales channels – retail outlets, open markets, wholesale 3 key-accounts managers covering deliveries to chains and independent super/hypermarkets FOCUSED STRATEGY Special attention to that approach due to the growth of consumer purchasing power and number of supermarkets chains Average income per person “average+” We are flexible to change our organizational structure responding to requirements of fast changing market and our main principals. COUNSIL General Director Logistics manager Warehouse personal Marketing and purchasing managers Sales Director Key-account manager Chief accountant Bookkeepers Drivers ITmanager Lawyer HR Retail supervisor Riga Sales reps independent shops Retail supervisor North Sales reps Retail supervisor South Sales reps Sales reps HoReCa Sales assistant Sales reps wholesales Sales reps open market Sales assistant Sales assistant Sales assistant SALES STRUCTURE IN RIGA Sales Director Keyaccount manager MAXIMA Retail supervisor Riga Sales reps HoReCa Sales reps 500 independent shops Sales reps LIDO, Nomeda, Deli, Vidzemes Maiznica,Lango, Anre Juniors, Eurofood, Elanders, Grinhols Open markets Wholesale depots SALES STRUCTURE OUTSIDE RIGA The market is fully covered by our sales forces. DISTRIBUTION CENTER Warehouse: 1000 sq.m. (1000 pallet places) for dry groceries 100 sq.m. (100 pallet places) refrigerator for chilled products Trucks/Vans: 15 trucks/vans with total capacity 70tn. LATVIA - 2 340 000 people. RIGA – 800 000 people. The market is fully covered by our logistics services. MEMBER OF ESMA ASSOCIATION (www.esma .org) A pan-European trade association of Europe's finest sales and marketing organizations, specializing in selling, marketing and distributing packaged consumer goods (PCG). ESMA exists to promote and safeguard the interests of its members, and to help PCG manufacturers find the best partners for expansion in Europe, both in home and export markets. Membership is drawn from the top level of agents, distributors and sales & marketing companies in Europe. Members are experts in their geographic markets and provide a range of first-class services for manufacturers. WE HELP PRINCIPALS TO OVERCOME CRITICAL ISSUES WHEN THEY DEVELOP THEIR BUSINESS IN LATVIA. Serving our Principals we provide them: • development and care about their brands • local know-how in Marketing, Sales and Distribution • critical mass to efficiently compete in Latvia Your first contact : • • Adamovitch Nikolai Member of Council E-mail: [email protected] Phone: + 371-9209765 Bizan Viktor Member of Council E-mail: [email protected] Phone: + 371-9208428