Designing a Communication Plan Goal: Widespread user adoption of SharePoint technologies within your organization Russ Basiura Principal Consultant RJB Technical Consulting www.rjbtech.com © 2005 RJB Technical Consulting, Inc.. All rights reserved. This presentation is for informational purposes only. RJB Technical Consulting makes no warranties, express or implied, in this summary. Agenda      Your Vision Your Plan Communication Guidelines Adoption Approach Adoption Quick Wins Goal of Presentation    Serve as a tool for SharePoint evangelists within each organization Provide guidelines for success based on experiences with a dozen different companies Assumption: You already know and love SharePoint Business Needs Drive Adoption    Business Performance Management Employee self-service Enterprise communication and collaboration Benefits: - Better decisions Increased productivity Improved customer service Automated processes Reduced costs Critical Success Factors  Successful adoption depends not just on the design and the technology, but also on developing and implementing a plan for three critical “non-technology” components: Rollout Planning  processes to prepare for the roll-out and ongoing content management processes for your solution.  activities that you need to consider in both the launch and ongoing operations of your new solution. Governance  processes and roles for maintaining and managing the content in your team sites Your Vision – Have one  Perfect tool to organize and manage unstructured data:    Spreadsheets Documents and Forms Perfect place to present an organization’s structured data:   Operational Metrics Financial Scorecards Your Plan     Define your approach. Have a kick-off event/meeting Plan for Training and Support Road Map for adoption and technology       SPS and/or WSS Web Parts Office Integration (InfoPath, Smart Documents) Custom Solution Business Intelligence Business Process Automation Communication Strategy    Leverage key executive support Identify key knowledge managers Identify key messages  “Speed-to-Insight” Key Messages Message Audience Users Productivity Control Flexibility Managers Roll-Up Management by Exception Communication Administrators Centralized Administration Distributed Control Leadership (CEO, CIO, CFO…) Security Business Value Address Risk Communication Method Examples          Break room or cafeteria poster Conference room walls Splash screens Corporate or departmental meetings Training or new employee orientations Newsletter announcements Department Meetings – 5 minutes on agenda Monthly “Tips-N-Tricks” emails to site owners Videos Adoption Approach  Mother of all Projects vs. Small victories Big Project Small Victories Pros: Better Acceptance. Demonstrate many SharePoint/Office features from the start. Cons: All eggs in one basket. May never even know what SharePoint is. Pros: Gain acceptance with less risk. Makes later application development easier because users understand SharePoint. Cons: Slower – SharePoint utilization may take longer. Users with More specific needs will look to other products. Quick Wins  Corporate Branding   Popular WSS features      Colors and Images Calendars Lists (look for spreadsheets) Discussions Templates Common Problems    Project Management Document Management Issues / Requests / Complaints Keys to Driving User Adoption     Assimilate key users first Design the deployment to prevent duplicate content Make it easy for content authors to add content to the portal Make it “Fun” to use Discussion Russ Basiura Principal Consultant RJB Technical Consulting www.rjbtech.com © 2005 RJB Technical Consulting, Inc.. All rights reserved. This presentation is for informational purposes only. RJB Technical Consulting makes no warranties, express or implied, in this summary.