Pepsi By: Darius Darks
Pepsi By: Darius Darks Intro The idea of a logo is important to a company's appearance. Different logo's send different messages about their company and what they do. Different logos catch different people's attention. It’s important that the company’s logo appeals to the audience that they are targeting. Pepsi’s Logo The logo for Pepsi is catchy because it has hidden features that the average consumer wouldn’t notice at first glance. The logo consists of the globe with the Pepsi colors inside of it. Though people don’t think about places outside of the United States when thinking about Pepsi and Pepsi’s slogan, Pepsi is actually targeting the whole world with their logo. It’s very understandable for someone to think that Pepsi is only targeting consumers in the United States because Pepsi shares the same patriotic colors as our country. More on Pepsi’s Logo Besides the eye grasping colors, the Pepsi logo’s unique yet simple style catches a lot of people’s attention. The way the globe seems to have a speed wave behind it and the letters on top of it creates the allusion that the globe is moving, which symbolizes the world moving and that Pepsi is keeping up with the world. In a different sense Pepsi’s logo is very simplistic, there isn’t a lot going on in the logo and the reason is to keep the audience focused on one thing and one thing only. General Info Pepsi Cola is a non-alcoholic carbonated beverage produced and manufactured by PepsiCo. Pepsi is sold in stores, restaurants and in vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern North Carolina. The brand was trademarked on June 16, 1903. Pepsi uses an intriguing slogan “The choice of a new generation” that suggest that the consumer should stay caught up with the times and drink Pepsi because Pepsi is “hip”. There are different kinds of Pepsi that differ in name, taste, and price. There have been a lot of different Pepsi drinks produced over the years, including Diet Pepsi, Crystal Pepsi, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi Next, and Pepsi Ice Cucumber. History During The Great Depression, Pepsi gained popularity following the introduction in 1934 of a 12-ounce bottle. Initially the price was ten cents, sales were slow, but when the price went down to five cents, sales went through the roof. With twelve ounces a bottle instead of the six ounces Coca-Cola sold, Pepsi turned the price difference to its advantage with a slick radio advertising campaign, featuring the "Pepsi cola hits the spot, Twelve full ounces, that's a lot, Twice as much for a nickel, too Pepsi-Cola is the drink for you,", encouraging pricewatching consumers to switch to Pepsi, while referring to the Coca-Cola standard of six ounces a bottle for the price of five cents, instead of the twelve ounces Pepsi sold at the same price. Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi's status. From 1936 to 1938, Pepsi Cola's profits doubled. Competition Pepsi has an on-going battle with Coca-Cola that is a useful marketing tool for both products. While appearing in commercials together and in bulletins, both companies are helping advertise the competition’s product. Conclusion Pepsi is a successful company that has been very creative in marketing their product for years. The discrete features in the Pepsi logo catch people’s eyes, and give their product a unique look. Through slogans and logos, Pepsi has become one of the most recognizable companies in the world, and is connected with all generations.
© Copyright 2024