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SWOT Analysis
© Virtue Ventures LLC 2007.
Licensed under the Creative Commons Attribution 3.0 License (http://creativecommons.org/licenses/by/3.0/)
SWOT Screening Requirements
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Familiarize your self with SWOT concept
Complete SWOT analysis for your organization
Follow-up SWOT analysis with your current and
future plans to:
 Leverage internal organizational strengths
 Manage internal organizational weaknesses
 Take advantage of external market opportunities
 Be responsive to external market threats
© Virtue Ventures LLC 2007.
Licensed under the Creative Commons Attribution 3.0 License (http://creativecommons.org/licenses/by/3.0/)
SWOT Analysis
Understanding the Business Environment
To plan effectively, organizations need to fully understand
the dynamics of their internal and external environment and
respond accordingly:
Internal/Organizational
 Strengths
 Weaknesses
External/Market
 Opportunities
 Threats
© Virtue Ventures LLC 2007.
Licensed under the Creative Commons Attribution 3.0 License (http://creativecommons.org/licenses/by/3.0/)
Sample SWOT Analysis
the Organization
the Industry
• Physical Assets
• Low Cost of Service
• Innovation
• People
• Storage
• Customer Relations
• Balance Sheet and Cash Flow
• Information Management
• Information Systems
• Depreciated Asset Base
• Expiring Contracts
• Customer Retention
• Customer Service
• Human Resource Management
• Lack of Organizational Depth
• Employee Development
• Workflow Efficiency
• Unrealistic Goals
• Decision Making Process
• Communications
• Lack of a Shared Vision
• Information Systems
• Dependent Market Share Position
• New Market Expansion
• Acquisition
• Industry Growth
• People Development
• Customer Service
• Information Systems
• Communication
• Current Customer Relationships
• Storage
© Virtue Ventures LLC 2007.
Licensed under the Creative Commons Attribution 3.0 License (http://creativecommons.org/licenses/by/3.0/)
Your SWOT Analysis
the Organization
the Industry
© Virtue Ventures LLC 2007.
Licensed under the Creative Commons Attribution 3.0 License (http://creativecommons.org/licenses/by/3.0/)
What’s Next?
Many organizations attempt to understanding the
internal and external dynamics of their business
environment, but fail to turn this information into into
an actionable strategy. Therefore, the goal is to
develop a plan that:
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Leverages Strengths
Manages Weaknesses
Takes advantage of market opportunities
Is responsive to market threats
© Virtue Ventures LLC 2007.
Licensed under the Creative Commons Attribution 3.0 License (http://creativecommons.org/licenses/by/3.0/)
Leveraging Internal Strengths
What is currently being
done or has been done?
What still needs to be
done?
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© Virtue Ventures LLC 2007.
Licensed under the Creative Commons Attribution 3.0 License (http://creativecommons.org/licenses/by/3.0/)
Managing Internal Weaknesses
What is currently being
done or has been done?
What still needs to be
done?
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© Virtue Ventures LLC 2007.
Licensed under the Creative Commons Attribution 3.0 License (http://creativecommons.org/licenses/by/3.0/)
Leveraging External Opportunities
What is currently being
done or has been done?
What still needs to be
done?
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© Virtue Ventures LLC 2007.
Licensed under the Creative Commons Attribution 3.0 License (http://creativecommons.org/licenses/by/3.0/)
Minimizing External Threats
What is currently being
done or has been done?
What still needs to be
done?
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© Virtue Ventures LLC 2007.
Licensed under the Creative Commons Attribution 3.0 License (http://creativecommons.org/licenses/by/3.0/)