1. business and industrial
2. business operations
3. business plans

THE DIGITAL
SINGLE
MARKET
TUESDAY, 8 DECEMBER
– Whatʼs in it
for us?
THE GLOBAL ECONOMY IS BECOMING DIGITAL
Everything from our daily work, the way we communicate and interact
with other people, to the way our homes and car function, is increasingly
connected to and enhanced by the internet. In the broader economy,
digitalisation has become a crucial factor in ensuring the global
competitiveness of European businesses, with everything from production
and logistics to marketing and sales becoming more and more automated
and connected.
Europe already has the capabilities to take the lead in this digital global
economy, but we are currently lagging behind and not making the most
of our capabilities. Especially, fragmentation and barriers in the Digital
Single Market are holding the EU back.
The Commission has already launched its Digital Single Market Strategy
to tackle these challenges, but what will it actually take to move Europe
from the legislative drawing board to a digital reality? And what’s in it
for both citizens and businesses? This and many other questions will
be tackled at our high-level conference on the digital single market in
Copenhagen 8 December 2015.
DATE
Tuesday, 8 December 2015
Time: 08:30 – 14:00
VENUE
DI – Confederation of Danish
Industry
H.C. Andersens Boulevard 18
1787 Copenhagen V
SIGN UP
Please register by 1 December
HERE
CONTACT
Peder Sogaard-Pedersen
Tel.: +45 3377 4836
E-mail: [email protected]
THE DIGITAL
SINGLE
MARKET
TUESDAY, 8 DECEMBER
– Whatʼs in it
for us?
08:30
REGISTRATION AND COFFEE
09:00 WELCOME
Mr Bjarke Møller, Director at Think Europe, moderator of the conference
A COMPETITIVE EUROPE IN A DISRUPTIVE WORLD
Mr Karsten Dybvad, Director General and CEO, Confederation of Danish Industry (DI)
THE VISION OF A DIGITAL EUROPE: CHALLENGES AND OPPORTUNITIES
Ms Margrethe Vestager, Commissioner for Competition, European Commission
A DATADRIVEN EUROPEAN ECONOMY
Mr Carlo D’Asaro Biondo, President for Strategic Relationships in Europe, Google
ADAPTING TO A DIGITAL REALITY
Mr Jukka Pertola, CEO of Siemens Denmark
PANEL DEBATE: NEW AMBITIONS FOR A DIGITAL EUROPEAN ECONOMY
Mr Jörgen Gren, Member of Cabinet, Vice President Andrus Ansip
Mr Jukka Pertola, CEO of Siemens Denmark
Mr Carlo D’Asaro Biondo, President for Strategic Relationships in Europe, Google
10:30 COFFEE BREAK
10:50 BREAK-OUT SESSION 1
11:45 DENMARK AS PART OF A THRIVING DIGITAL EUROPE
Mr Troels Lund Poulsen, Danish Minister of Business and Growth
12:00
ENERGY BREAK: JUICE AND SNACK STATIONS
12:20
BREAK-OUT SESSION 2
13:15
A EUROPE THAT IS DIGITAL BY DEFAULT
Mr Xavier Bettel, Prime Minister of Luxembourg
13:30
LIGHT LUNCH AND NETWORKING
14:00 END OF CONFERENCE
BREAK-OUT SESSION 1
10:50 – 11:45
THE DIGITAL
SINGLE
MARKET
TUESDAY, 8 DECEMBER
– Whatʼs in it
for us?
The break-out sessions consists of three parallel workshops, each with their own specific theme and
panel of experts. Participants can choose one workshop for each break-out session.
THE FUTURE OF WORK IN A DIGITAL EUROPE. DISRUPTIVE MARKETS AND NEW SKILLS
Digital technologies are about to transform European labour markets in fundamental ways. The
proliferation of digitalized and automatized solutions change the way we work. Some jobs become
obsolete, while new opportunities arise. How can the labour market in EU adapt to these changes?
Panel
— Lene Andersen, Research Associate, University of Southern Denmark
— Michael Holm, CEO, Systematic
— Vinciane Istace, Human Capital Partner, PWC
— Per Påskesen, Head of Education- & ICT-policy, Danish Metalworkers Union
— Alexander Riedl, Deputy Head of Unit for Digital Economy, DG Connect
THE DIGITAL SINGLE MARKET 2025. THE FUTURE IS NOW
Technology today is developing exponentially. New digital solutions and completely new businesses
emerge at an ever faster speed, while new forms of sharing and innovation appear. How do we ensure,
that the regulatory framework in Europe is fit for these changes and is more future proof?
Panel
— Poul Bruun, Director for Innovation, International Transport Denmark (ITD)
— Marc Hemmerling, Member of the Management Board, Luxembourg Bankers Association (ABBL)
— Niclas Lundblad, Senior Director for Public Policy, Google — Victoria Nash, Deputy Director and Policy and Research Fellow, Oxford Internet Institute
— Dr. Andreas Kleinknecht, Policy Officer, DG Connect
E-COMMERCE. BARRIERS TO A SEAMLESS ONLINE MARKET
Every thinkable product and online service are right at our disposal with the click of a button. As a
consequence, domestic e-commerce is booming. Yet, cross boarder e-commerce is still lagging behind.
What are the barriers for cross-border e-commerce? And how can they be overcome?
Panel
— Usman Ahmed, Government Relations Policy Lab, PayPal
— Annette Falberg, Director, DI Handel
— Dagmar Top Haustrup, Marketing Director, Rice
— Maria V. Rehbinder, Head of Unit for B2B Services, DG GROW
BREAK-OUT SESSION 2
12:20 – 13:15
THE DIGITAL
SINGLE
MARKET
TUESDAY, 8 DECEMBER
– Whatʼs in it
for us?
The break-out sessions consists of three parallel workshops, each with their own specific theme and
panel of experts. Participants can choose one workshop for each break-out session.
BUSINESS 4.0. FROM DIGITAL FAÇADE TO DATA DRIVEN BUSINESS MODELS
The global economy is undergoing a digital transformation. Business leaders from both big, small
and medium size companies are eager to adapt to this reality, but can find it challenging to find the
right way. How do we ensure that all business sectors benefit from digitalization, what kind of policy
framework will that require and how should companies go about adapting their business model?
Panel
— Jörgen Gren, Member of Cabinet, Vice President Andrus Ansip
— Leon V. Schumacher, CEO, Digital Ekho
— Iordana Eleftheriadou, Policy Officer, DG GROW
DATA PROTECTION, TRUST AND E-PRIVACY
On data protection, trust and e-privacy much is moving in the EU. The Luxembourg presidency aims
at concluding a revised data protection regulation. The Commission is working on a privacy seal and
a revised e-privacy directive. The European Court of Justice has taken a landmark judgement on EU
citizens’ data in the US. Digital trust is vital for business and growth; data use and privacy are not
mutually exclusive.
Panel
— Marc Hemmerling, Member of the Management Board, The Luxembourg Bankers’ Association
— Tine A. Larsen, Chair of the Luxembourg Data Protection Authority
— Henning Mortensen, Senior Policy Adviser, DI Digital
— Pernille Tranberg, Advisor, Digital Identity
— Rosa Barcelo, Senior Expert, DG Connect
THE INTANGIBLE ECONOMY. IMPORTANCE OF IPR IN A DIGITAL ECONOMY
Intellectual Property is key to European competiveness. Our IP rights need to be globally enforced.
However, there are areas which are not yet adapted to a European digital and borderless society. How
can we adapt our system of IP-protection to the digital economy?
— Jean Bergevin, Head of Unit Intellectual Property Rights, DG GROW
— Nicky Valbjørn Trebbien, Danish Ministry of Culture
— Guido von Scheffer, CEO, IP-Strategists GmbH