Document 385496

82509 – 3.5” MLP Keychain Plush Asst.
Pinkie Pie
Rainbow Dash
Twilight Sparkle
Available Characters: Pinkie Pie, Twilight Sparkle, & Rainbow Dash
82505 – 5” MLP Plush Asst.
Fluttershy
Rainbow Dash
Cheerilee
Twilight Sparkle
Pinkie Pie
Rarity
DJ Pony
Applejack
Trixie
Available Characters: Pinkie Pie, Twilight Sparkle, Rainbow Dash, Fluttershy, Applejack, Rarity, DJ Pony,
Trixie, & Cheerilee
82560 – 10” MLP Plush Asst.
Fluttershy
Rainbow Dash
Cheerilee
Twilight Sparkle
Rarity
Pinkie Pie
DJ Pony
Applejack
Trixie
Octavia
Available Characters: Pinkie Pie, Twilight Sparkle, Rainbow Dash, Fluttershy, Applejack, Rarity, DJ Pony,
Trixie, Cheerilee, & Octavia
82501 – 12” MLP Plush Asst.
Applejack
Rainbow Dash
Fluttershy
Twilight Sparkle
Pinkie Pie
Rarity
Available Characters: Pinkie Pie, Twilight Sparkle, Rainbow Dash, Fluttershy, Applejack, Rarity, DJ Pony,
Trixie, Cheerilee, & Octavia
82638 – 14” MLP Plush Asst.
Twilight Sparkle
Pinkie Pie
Available Characters: Pinkie Pie, Twilight Sparkle, & Rainbow Dash
Rainbow Dash
82513 – 20” MLP Plush Asst
Fluttershy
Twilight Sparkle
Pinkie Pie
Rainbow Dash
Available Characters: Pinkie Pie, Twilight Sparkle, Rainbow Dash, Fluttershy, Applejack, Rarity, DJ Pony,
Trixie, Cheerilee, & Octavia
82554 – 24” MLP Plush Asst.
Twilight Sparkle
Pinkie Pie
Available Characters: Pinkie Pie, Twilight Sparkle, Rainbow Dash, Fluttershy, Rarity, & Apple Jack
82555 – 30” MLP Plush Asst.
Applejack
Rainbow Dash
Available Characters: Pinkie Pie, Rainbow Dash, Apple Jack, & Fluttershy
82592 – 12” Princess Plush Asst.
Available Characters: Celestia, Cadance, & Fall Driver
82561 – 5” Box Set w/ Exclusive Ponies
Available Characters: Rainbow Dash, Scootaloo, Pinkie Pie, Twilight Sparkle, & DJ Pony
80141 – 5” Box Set w/ Exclusive Ponies
Available Characters: Rainbow Dash, Apple Blossom, Pinkie Pie, Twilight Sparkle, & Sweetie Belle
82543 – 5” Box Set
Available Characters: Rainbow Dash, Fluttershy, Pinkie Pie, Twilight Sparkle, & Rarity
Combo Set
Available Characters: 10” Pinkie Pie & 5” Twilight Sparkle
82612 – MLP Ceiling Light Plush Asst.
82608 – MLP Light Up Cutie Mark Plush Asst.
“My Little Pony” is Searched Above
Competitive Brands on the Web
SOCIAL MEDIA
FUNRISE FACEBOOK PAGE
24hrs after a “sneak peek” post with a picture of our MLP plush:
Increased
Increased
Increased
Increased
3.19%
1,269%
202%
23%
Funrise
“Likes”
People
Talking
About Us
Total
Reach
Stories created
from our post
512
1,235
People
Pageviews
People
Engaged with
Our Post
Our MLP
product page
MLP Quotes from Facebook
“I keep throwing my
money at the screen, but
nothing is coming out!”
“I want one... Forget that,
I WANT ALL OF THEM!!”
“...I'll take a dozen. :P”
“The Fluttershy ones look
simply marvelous.”
“Just waiting for that giant
Fluttershy.... o.k. that was a
lie. I can't wait!”
“TAKE MY LIFE SAVINGS!”
“I WANT it!! Here, take
my money, all of it!”
“YES!!!! I WANT DJ AND
FLUTTERSHY! Has there
been a release date
yet?”
SOCIAL MEDIA
dedicated to My Little Pony fans
Official MLP page has 290,000 “Likes”
SOCIAL MEDIA
32,266 Followers
700,000 My Little Pony Posts
MLP Blogs
There are hundreds of MLP blogs from fans of the show as well as
collectors. Some of the more popular ones are:
Equestria Daily
MLP Forum
MLP Arena
250,000 Daily Page Views
19,888 Facebook Fans
21,396 Twitter Fans
7,312,217 Views
3,514 Videos
101,081 Photos
18,517 Comments
3,882,631 Total Posts
MLP Fan Labor
“Ask Pony Blogs”
My Little Brony
356 Pages on this MLP Blog
2,518 Photos Uploaded
398,000 Likes
MLP Facts
Despite the target demographic of young girls and their mothers, My Little Pony
has become an Internet phenomenon, with many male fans between 13 and 35
worldwide. Male MLP fans call themselves “Bronies”. Bronies are similar to and
have the same dedication and passion as Star Trek fans, and just like Star Trek
fans, they have conventions.
Two of the top conventions:
BroNYCon is a bi-annual to annual MLP fan convention held in the greater New
York City area for fans. Attendance ranges from 4,000 to 6,000.
Everfree Northwest is an annual three-day gathering for MLP fans in Seattle, WA.