Cegedim Relationship Management Key Perspectives on Customer Databases November 2013 Agenda Introduction 2013 Survey Results Executive Summary Recommended Readings Contacts This document should not be distributed without Cegedim authorization – Copyright 2013 | 2 Key Perspectives on Customer Databases INTRODUCTION This document should not be distributed without Cegedim authorization – Copyright 2013 | 3 Cegedim Our Vision “Guide clients through the continuous transformation of the Life Sciences industry” Our Mission “Provide innovation in the sales, marketing & medical processes for Life Sciences with state-of-the-art technology, comprehensive value added data & industry leading services” This document should not be distributed without Cegedim authorization – Copyright 2013 | 4 Cegedim 43 years 8.100 experience improving sales & marketing employees worldwide €922 million 86 revenue in 2012 countries supporting customers Listed on NYSE Euronext Paris 1,1% Increase vs. 2011 Relationship Management for Life Sciences 59% Outside France Software & Services for Healthcare Professionals Solutions & Services for Healthcare Insurers This document should not be distributed without Cegedim authorization – Copyright 2013 | 5 Cegedim Relationship Management KNOW 13.7M HCPs in 73 Countries COMPLY 20M Aggregate spend transactions Globally PERFORM PROMOTE 50K+ 5M+ Tablet and smartphone users Prescriptions filled thru Co-Pay EVALUATE SUPPORT 20K+ 1.5M Analytics users Calls Supporting Commercial Teams This document should not be distributed without Cegedim authorization – Copyright 2013 | 6 Key Perspectives on Customer Databases SURVEY RESULTS This document should not be distributed without Cegedim authorization – Copyright 2013 | 7 Results from an Industry Survey 2011 2013 This document should not be distributed without Cegedim authorization – Copyright 2013 | 8 Data Usages 2011 1. Targeting strategy 2. Territory management 3. Customer knowledge for Sales force effectiveness 2013 1. Targeting strategy 2. Territory management 3. Customer knowledge for Sales force effectiveness This document should not be distributed without Cegedim authorization – Copyright 2013 | 9 Data Usages What for? This document should not be distributed without Cegedim authorization – Copyright 2013 | 10 Data Values Main Attributes 2011 2013 1. Accuracy 96% 2. Freshness 88% 1. Accuracy 82% 3. Coverage 81% 2. Flexibility 65% 3. Freshness 64% 4. Coverage 58% 5. Completeness 45% 4. Completeness 67% This document should not be distributed without Cegedim authorization – Copyright 2013 | 11 Data Values How to guarantee Accuracy? Processes listed as best practices for validation This document should not be distributed without Cegedim authorization – Copyright 2013 | 12 Data Quality What’sthe the impact of HIGH data Quality? What’s impact? This document should not be distributed without Cegedim authorization – Copyright 2013 | 13 Data Quality What’s the impact of POOR data Quality? This document should not be distributed without Cegedim authorization – Copyright 2013 | 14 Data Management Inhouse or Outsourced ? 2011 Inhouse 2013 Outsourced Outsourced 51% + 4 pts 49% 47% 53% Inhouse This document should not be distributed without Cegedim authorization – Copyright 2013 | 15 Data Management Key challenges 2011 1. Matching all sources 2013 2. Establishing a unique 1. Matching all sources ID/consoling Data 2. Establishing a unique ID/consolidating Data 3. Verifying Data This document should not be distributed without Cegedim authorization – Copyright 2013 | 16 Data Expectations What to expect from an Outsourced Database? This document should not be distributed without Cegedim authorization – Copyright 2013 | 17 Data Investments Top 3 priorities 2011 1. Customer Master 2013 2. Compliance tools 3. Inhouse Data management 1. Outsourced DataBase 2. Compliance tools 3. Customer Master This document should not be distributed without Cegedim authorization – Copyright 2013 | 18 Data Investments Major trends 68 % 66 % 65 % 59 % This document should not be distributed without Cegedim authorization – Copyright 2013 | 19 Key Perspectives on Customer Databases EXECUTIVE SUMMARY This document should not be distributed without Cegedim authorization – Copyright 2013 | 20 2013 Survey key findings Values: Accurate data Validation: Phone verified by data experts 53% of the Surveyed participants already uses Outsourced database services Challenges: Matching all data and Consolidating a comprehensive view of customers along with verifying data. Expectations from an outsourced database: Access full panel of HCPs and Better Data quality through Professional data experts services Perspectives: Companies are coming to an understanding that data is becoming too problematic to collect and maintain internally. Investments: 68% of respondents plan on outsourcing this non-essential function and drive new advantages from next generation solutions. This document should not be distributed without Cegedim authorization – Copyright 2013 | 21 Cegedim Industry Survey 2013 EU State of Customer Data 63% consider phone verification by data experts as the most reliable method to validate customer data. Companies are coming to understanding that it is becoming too problematic to collect and maintain data internally Targeting Segmenting Low Data Quality impacts All levels ! Key Challenges of managing data internally: Matching all sources Establishing a unique ID for each HCP 82% of survey respondents value accuracy as the most important criteria in selecting a data vendor. High Quality data enhance Sales &Marketing Perfomance 68% of Life Sciences Executives Plan to Invest in Outsourced Databases This document should not be distributed without Cegedim authorization – Copyright 2013 | 22 OneKey Uniqueness Only OneKey provides Quality data mined by both Technology and Research Associates worldwide. This document should not be distributed without Cegedim authorization – Copyright 2013 | 23 Key Perspectives on Customer Databases RECOMMANDED READINGS This document should not be distributed without Cegedim authorization – Copyright 2013 | 24 Recommanded Readings Multichannel: Insights for Measuring Effectiveness October 2013 http://www.cegedimrm.com/Docs_Whitepaper/CRM/Multi-channel-Engagement-Strategy-2013.pdf 2013 US Trends in Aggregate Spend and Disclosure Reporting March 2013 http://www.cegedimrm.com/Docs_Whitepaper/Compliance/US-Trends-AggregateSpendDisclosureReporting.pdf 2012 US Pharma Insights November 2012 http://www.cegedimrm.com/Docs_Whitepaper/Industry/2012_US_Pharma_Insights_Report.pdf Emerging Markets Today and Tomorrow: Insights on Healthcare, Pharmaceuticals and Future Trends in the BRIC Landscape April 2012 http://www.cegedimrm.com/Docs_Whitepaper/Industry/Emerging-Markets-Whitepaper-2012.pdf 2011 European Industry Survey on the Current State of Customer Data June 2011 http://www.cegedimrm.com/Docs_Whitepaper/Data/EU_Cust_Data_Mgmt_Survey_Rpt_June_2011.pdf Key Perspectives on Customer Databases CONTACT This document should not be distributed without Cegedim authorization – Copyright 2013 | 26 Contacts Authors: Esther van Hulten Senior Vice President, OneKey Customer Insights Division Cegedim Relationship Management [email protected] Morgane Lepee Marketing Director, Global OneKey Customer Insights Solutions Cegedim Relationship Management [email protected] Thank you! This document should not be distributed without Cegedim authorization – Copyright 2013 | 28
© Copyright 2024