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. John Loucks 1 Slide
Document 386790
1 Introduction to Organizations Chapter Understanding the Theory & Design
9 Corporate Culture and Values Chapter Understanding the Theory & Design
Event Sponsorship, Product Placements, and Branded Entertainment 16
CHAPTER 1 Introduction to Human Relations
Global Business 2e C ha p t e r 3
Chapter 12 Customer Services and Retail Selling
PRODUCT AND SERVICE STRATEGIES Chapter 12
STRATEGIC PLANNING IN CONTEMPORARY MARKETING
John Loucks
THE MARKETING ENVIRONMENT, ETHICS, AND SOCIAL
MARKETING CHANNELS AND SUPPLY CHAIN
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