1. business and industrial
2. business operations
3. business plans

Learning Intentions
We are learning to:
Success Criteria
Identify persuasive
talking techniques.
I can watch a
persuasive speech and
identify AFOREST
elements.
Achieving this S.C. means you are on target!
Successful Learners Checklist:
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Do you have your jotter?
Is your Planner on the desk?
Do you have a pen or pencil?
National 5 Assessment
• As part of your National 5 award, you are
assessed in a variety of ways.
 Listening Assessment (30th Sept)
 Talking Assessment (7th – 11th Oct)
 Creation and Production Assessment (Final
deadline 2nd Dec)
• All of these assessments will test your abilty
to identify and use persuasive skills.
What does this mean?
Listening Assessment (30th Sept
• You will listen to someone performing a
persuasive speech and you will answer
questions based on their use of
persuasion.
Talking Assessment (7th – 11th Oct)
You will perform an individual talk in
which you will persuade the class to take
your viewpoint on a certain topic / issue.
• Creation and Production Assessment
(Final deadline 2nd Dec)
• You will write a persuasive essay that will
be the 1st piece of your folio.
Therefore, it is vital that we focus of Persuasive Talking and
Writing skills!
What is the purpose of persuasive
speaking?
• To position the audience to accept the
point of view presented
How?
• Appealing to the emotions of the audience
• Making the issue presented personal
• Using language so powerful that the
audiences has no choice but to move to
action
What are Persuasive
Techniques?
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Alliteration
Facts
Opinions
Repetition
Emotive Language
Statistics
Three (Rule of)
Persuasive Technique 1:
Alliteration
• alliteration( repetition of a sound at the
beginning of a series of words)
• EXAMPLE: ‘bring an end to the barbaric,
bloodthirsty sport of bear- baiting’
• WHY: Using alliteration makes the
information said so much more
memorable to the audience. The key ideas
remain in their minds.
Persuasive Technique 2: Facts
• Balance of fact/statistics (Statements that are
true and can be proved / Opposite of opinion)
• EXAMPLE: 1 in 3 children suffer from life
threatening diseases
• WHY: They add weight to your argument and
make people believe you have investigated the
issue and know what you are talking about.
Persuasive Technique 3:
Opinions
• Opinion – your viewpoint on a topic or issue.
• EXAMPLE: ‘Come to the most beautiful place in
the world - Ireland’ / ‘The most effective cleaner
on the market’
• WHY: Make your opinion sound as if it is fact.
This encourages the audience to support your
viewpoint on whatever issue your discuss.
Persuasive Technique 4:
Repetition
• EXAMPLE: ‘the best for furniture; the best
for service; the best for your money
• WHY: Repeat key words or phrases to help
key themes and arguments stick in the
mind of your audience. Makes it
memorable.
Persuasive Technique 5:
Emotive Language
• EXAMPLE: ‘Rover was in a pitiful state
when we found him & he would surely
have died if our dedicated team had not
nursed him day and night.’
• WHY: Use language to stir up emotions in
your audience. Make them feel guilt,
sympathy, anger, excitement etc. by
choosing your words carefully.
Persuasive Technique 6:
Statistics
• Balance of fact/statistics (Statements that are
true and can be proved / Opposite of opinion)
• EXAMPLE: 1 in 3 children suffer from life
threatening diseases
• WHY: They add weight to your argument and
make people believe you have investigated the
issue and know what you are talking about.
Persuasive Technique 7: Three
(Rule of)
• EXAMPLE: ‘Friends, Romans, countrymen…’ / ‘all
of which we design, manufacture and install
ourselves’
• WHY: Try using a list of three things for effect
and to make a dramatic point. This grouping of
words or phrases rolls off the tongue and
creates a memorable impression. It also has an
accumulative effect which makes the product
seem more appealing, or gives your argument
more weight.
Example – Global Warming
• Read the Global Warming speech with a
partner.
• Can you find any examples of AFOREST?
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Alliteration
Facts
Opinions
Repetition
Emotive Language
Statistics
Three (Rule of)
Feedback
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A
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S
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Video Example – Barack Obama
• With your partner, bullet point any of the
AFOREST techniques used by Barack
Obama.
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Alliteration
Facts
Opinions
Repetition
Emotive Language
Statistics
Three (Rule of)