Acer Corporate Introduction
January 2014
Vision & Mission
ACER CONFIDENTIAL
New Vision
Build Your Own Cloud (BYOC™)
Hardware + Software + Services
Company
New Vision: Build Your Own Cloud (BYOC™)
Acer PCs can be seamlessly integrated for accessing
data anytime, anywhere - through BYOC™*. It enables
users to build their own cloud on their devices, such as
music, photos and other types of clouds.
These self-built clouds, based on an Acer Open Platform,
are reliable, more secure, easy to use and provide users
convenient access to their information and content
anytime, anywhere.
* Acer BYOC available on Acer PCs with Windows and Android.
Approach
BYOC sets a new milestone for Acer to transform from a
hardware company into a "hardware + software +
services" player as we prepare to embrace new
opportunities in the era of cloud technology.
Our On-going Mission
(What we do)
Breaking the Barriers between People and Technology
Our Belief
(Why we do it)
Acer believes in "Modern Day Exploration," the idea that
technology is meaningful to people for the new experiences it
enables in their lives. This belief underpins all of the decisions
we make as a company.
Our Core Values
(How we do it)
Curious
We are driven by the innate desire to explore. Our role is to ignite and
enable this desire within our end users
Progressive
We believe in a world where access to the latest technology is available to
all
Human
We focus holistically on the experiences people have with our products
and company
Brand is how we Align Functions Within and
Outside our Organization
Brand is more than just
how we talk.
End-user
experience
BRAND
PR
ADVERTISIN
G
RETAIL
SERVICE
SOFTWARE
DESIGN
HARDWARE
DESIGN
Brand is how we create a
more powerful end-user
experience.
Management Team &
Company Facts
9
ACER CONFIDENTIAL
Stan Shih
Chairman
Stan Shih, Acer’s co-founder, returned
as Chairman in November 2013.
A social entrepreneur all his life, Shih
serves as the chairman of Stan’s
Foundation and iD SoftCapital Group. In
social and public services, he is the
chairman of National Culture and Arts
Foundation in Taiwan.
Jason Chen
Corporate President & CEO
Jason Chen became Acer Corporate
President and CEO in January 2014 to
take the important role of leading Acer
through a corporate transformation.
Named one of the “People to Watch in
Asia in 2014” by The Wall Street Journal.
Acer Facts
 Preliminary consolidated
revenues†: US$12.03B
 8,000 employees
 95,000 retail stores in 70 countries
 No. 4* Total PC & No. 3* notebook
worldwide
 No. 2* Total PC & No. 2* notebook
in EMEA
 Total PC* shipment: 33,573k
 Established in 1976 with
US$25,000 in capital and 11
employees
*IDC 2012, †FY2013 preliminary
Green & Innovative
Designs
ACER CONFIDENTIAL
Corporate Social Responsibility
As a global citizen with core values
of humanity and progressiveness,
creating a sustainable operation
and contributing positively to
society is a central concern for
Acer.
We design environmentally friendly
products through a responsible
supply chain in collaboration with
suppliers.
Acer is Going Green at Every Step
Optimal use of raw materials
- Aspire S7 Ultrabook uses 94% less raw material than
conventional unibody designs.
Energy-conserving products
- Aspire S7-392 Ultrabook consumes 82% less power than is
mandated by the ENERGY STAR® 5.2 specification.
High manufacturing standards
- Our first-tier suppliers are requested to adopt a more
aggressive approach toward reducing greenhouse gasses
(GHG).
- Aspire P3 Ultrabook uses solderless thermal modules in
the manufacturing process saving more than half a million
KW of power per year (based on 600,000 units).
The Acer Approach to Product: Progressive
Design
Listening to consumers and moving their technology
experience forward through attention to detail and superior
engineering.
Dual Torque
hinge
Gorilla Glass
construction
Ezel hinge
Twin Air Cooling
First 8”
Windows 8
tablet
From Devices to Experiences
Notebook
with touch
Notebook
for touch
Ultrabook
with touch
Ultrabook
redefined
One-hand
Tablet
Desktop in
one hand
Acer is the only OEM that offers the touch feature across
all consumer categories of products from high-end to
mainstream
Tablets
&
Smartphones
Notebooks
&
Ultrabooks
Iconia W4
Iconia A1
Iconia B1
Aspire S7
Aspire S3
Aspire P3
Aspire V5
Aspire V7 14”
Aspire V7 15”
Aspire Z3
Aspire 7600U
Liquid S1
Liquid S2
Aspire R7
Desktop
All-In-One
Design Innovation: Aspire R7 Notebook
“Screen Gem. The
ingenious swivel screen
makes this computer a
true multitasker.”
O, The Oprah Magazine
“It takes a lot of effort to
come out with unique formfactors these days, but Acer
has nailed it with the new
Acer Aspire R7.”
ChipChick
“Its all-round performance
makes it one of the best
Windows 8 laptops ...”
The Straits Times,
Singapore
“… an impressive and
unique piece of
hardware.” The Verge
“We'll go on record saying that
this is one of the smoothest,
most controlled hinges we've
ever encountered -- not just
on slider convertibles, but on
desktops, too.” Engadget
Innovative Design: Aspire S7 Ultrabook
“Acer Aspire S7-191 is
Stylish and Sleek”
CNN
“In all, the modifications Acer
made to the Aspire S7-392
make it the best Ultrabook
yet.” LAPTOP Magazine
“It's a win for Acer…”
engadget
“BEST WINDOWS
LAPTOP”
“… the Aspire S7 is how a
Windows 8 laptop should be
built. It’s got a gorgeous
design, it’s powerful, it's only
2.87 pounds, and it’s useful;
it’s the best ultrabook we’ve
tested so far.” The Verge
“This has been my favorite
Windows laptop to date.”
Gizmodo
“It's the current
pinnacle of the
ultrabook
trend…”
PCMag
“This is certainly a laptop
that stands out from the
crowd. Excellent. 4 Stars”
CNET
“If anything is going
to convince an Apple
user to abandon the
MacBook Air, this is
it” Yahoo!
Product Leadership: C720/C720P Chromebooks
“The Best Products of 2013 –
The Acer C7 Chromebook delivers
in spades. It's faster, better, and
lasts longer than other
Chromebooks on the market.” PC
Mag.com
“The fashion
conscious may want
to take note of Acer’s
newest
Chromebook …
C720P” GigaOm
“Stand out among its peers”
Slashgear
“Google owes Acer a pat on
the back” Maximum PC
“Acer has quickly become a
name synonymous with
Chromebooks. Their sleek styling
and incredible price points only
serve to compliment the
simplicity of Chrome OS”
Android Community
Financial Results &
Global Ranking
ACER CONFIDENTIAL
Preliminary 2013 Financial Results
 Consolidated revenues: US$12.03 billion
 Operating loss: US$379.7 million
Q3 2013 IT Revenue Breakdown
By Product
By Region
US$2.97B
US$2.97B
6%
7%
17%
10%
39%
19%
61%
16%
25%
Notebook
Desktop
Display Tablet
Others
EMEA
Pan America
Notes: a) IT Products include PCGO and Smartphone BG
b) Asia Pacific excluding Greater China (Taiwan, HK and Mainland China), EMEA (Europe, Middle East and Africa)
c) Others include server, projector, smartphone, tablets and IA products
Asia Pacific
G. China
Global Rankings Q3 2013
WORLDWIDE
No. 4 Total PCs / No. 4 Notebook / No. 3 Total Consumer PC / No. 4 Consumer
Notebook
PAN AMERICA
USA
No. 6 Total PCs
No. 8 Notebook
Latin America
No. 6 Total PCs
No. 4 Notebook
Source: IDC Q2 2013
EMEA
GREATER CHINA
No. 3 Total PCs
No. 3 Notebook
China
No. 4 Total PCs
No. 4 Notebook
W. Europe
No. 4 Total PCs
No. 3 Notebook
Taiwan
No. 2 Total PCs
No. 2 Notebook
ASIA PACIFIC exc. Japan
No. 4 Total PCs
No. 5 Notebook
Milestones & Awards
ACER CONFIDENTIAL
Key Milestones 2009-2012
Apr. 2009
Jan. 2010
Nov. 2010
Timeline
Series
notebooks
launched,
balancing light
weight with
battery life.
Timeline
notebooks
introduced,
free of PVC and
BFR material.
Presented the
Iconia, a dualscreen tablet.
International scale
Supercomputing
contract on
Taiwan’s National
Center of
Computing.
Apr. 2011
New logo
introduced
complements
strategic and
conveys the
brand
philosophy.
Feb. 2011
Sep. 2011
Launched the
Iconia tablets.
Launched the
first Ultrabook,
the Aspire S3.
Apr. 2012
Launched
AcerCloud
which enables
instant access
to all files on all
devices.
Key Milestones 2012-2013
Apr. 2012
Jul. 2012
Oct. 2012
Jan. 2013
Supplied
computing
products to run
the information
system at the
London
2012 Olympic
Games.
Launched the
world’s
thinnest and
lightest
Ultrabook
with iconic
design –
Aspire S7,
and
a full line of
Windows 8
consumer
devices with
Extended
AcerCloud to
top 3
operating
systems for
easier file
sharing on
multiple
computing
devices.
Mar. 2013
Launched B6/V6
series commercial
monitors made
with postconsumer recycled
plastic.
Held 5th annual
Corporate Social
Responsibility
Forum to promote
sustainable
management.
May 2013
Defined “Touch
&Type”
experience with
Aspire R7
featuring the
revolutionary
Ezel™ hinge.
Sep. 2013
Unveiled the
first
smartphone
with 4K
recording, the
Liquid S2.
Awards
Design and Engineering
Award – CES Innovations
Aspire S7-392 Ultrabook
Aspire R7 notebook
Red Dot
Aspire R7 notebook
Orbe cloud storage
T2 touch monitor
Best of the Year 2013
C7 Chromebook
Aspire S7 Ultrabook
B296CL monitor
Global Efficiency Medal
V246HL monitor in India
V196HQL monitor in USA
Computex Design & Innovation
Aspire R7 notebook
Aspire S7 Ultrabook
T2 touch monitor
H6 monitor
Orbe cloud storage
Computex Green
ICT
B6 monitor
Taiwan Excellence
Aspire S7-392 Ultrabook
Aspire R7 notebook
Best of Computex –
Laptop Mag
Iconia W3 tablet
Editor’s Choice
PC Mag
Iconia W700 tablet
T232HL touch monitor
New Goals
ACER CONFIDENTIAL
New Goals
 Continually develop our ability to create more value for customers
 Increase shipments of tablets, Ultrabooks, touch notebooks and
smartphones around the world
 Better operating income
 Gradually increase proportion of revenue contribution by
commercial products
Transformation Plan
– Reshape the corporate culture
– Solidify the existing ICT business to enhance competitiveness and
stabilize our market share
– Develop new business opportunities