4.08 Write internal and external business correspondence to convey and obtain information effectively. BUSINESS LETTERS Identify types of business letters.  Business-to-Business  Formalizes details that of a discussions and provide any additional information.  Business-to-customer  Include: sales and marketing letters, information letters, order acknowledgement letters, order status letters, collection letters, among others. COMMON BUSINESS TO BUSINESS LETTERS  1. thank you letter 2. introduction letter 3. cover letter 4. financial letter 5. marketing letter 6. sales letter 7. project letter 8. invitation letter 9. employee letter 10. congratulations letter COMMON BUSINESS TO CUSTOMER LETTERS  1. cover letter 2. customer relations letter 3. financial letter 4. credit letter 5. introduction letter 6. order-status letter 7. sales letter 8. marketing letter 9. announcement letter 10. apology letter BUSINESS LETTERS  Components of an effective business letter.  Depends on the type of letter being written:  Salutation  Introduction  Main topics  summary or conclusion.  Includes facts and recommendations INFORMATIONAL MESSAGES  Informational messages.  Communication  that transfers specific information Examples of informational messages:  New Product(s)  Sale  Change in business location and/or hours  New ownership INQUIRIES  Inquiries.   Request Letter of Inquiry (LOI)   The inquiry letter is useful when you need information, advice, names, or directions. Occasions when inquiries are written by businesses.     To vendors; asking about pricing, availability and delivery dates Potential customers; asking about what the company could do to make them customers Current customers; what and when do they want a product? To ask for more information concerning a product, service or other information about a product or service that interests us