US Virgin Islands
Project Goal
Research the US Virgin Islands to determine on which of the three
main islands to establish a water sports business offering kayaking,
sailing, catamaraning, snorkeling, and jet skiing
Analysis Objectives
•Use Geospatial Information Systems Analysis tools
•Research tourism statistics
•Gather and analyze data
www.maps.google.com
www.cencus.gov
US Virgin Islands
Islands Data Information
www.maps.google.com
www.cencus.gov
US Virgin Islands
Tourism Analysis
Potential Customers
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
-
St. Thomas St.
John
St. Croix
St. Thomas St.
John
2005
Cruise Passengers
Air Visitors
St. Croix
St. Thomas St.
John
2006
St. Croix
2007
1,910,200
54,500
1,901,300
35,200
1,917,400
7,100
544,800
144,500
535,500
135,300
561,300
132,100
US Virgin Islands Bureau of Economic Research – www.viber.org
US Virgin Islands
Tourism Analysis - Hotels
www.tripadvisor.com
www.maps.google.com
www.cencus.gov
US Virgin Islands
Tourism Analysis - Hotels
www.tripadvisor.com
www.maps.google.com
www.cencus.gov
US Virgin Islands
Tourism Analysis - Hotels
Voted “Best island to live on” by Islands magazine in 2008
www.tripadvisor.com
www.maps.google.com
www.cencus.gov
www.islands.com/islandsmagazine.jsp
US Virgin Islands
Tourism Analysis
Number of Cruise Ships
900
800
700
600
500
400
300
200
100
0
St. Thomas St. John
2005
St. Croix
St. Thomas St. John
St. Croix
St. Thomas St. John
2006
Number of Cruise Ships
US Virgin Islands Bureau of Economic Research – www.viber.org
2007
St. Croix
US Virgin Islands
Tourism Analysis – Cruise Lines
St. Thomas
•Carnival Cruise Line
•Celebrity Cruise Line
•Princess Cruises
•Royal Caribbean International Cruises
•Holland America Cruises
•Norwegian Cruise Line
•Costa Cruise Line
•Cunard Cruises
•Seaborne Yacht Cruises
•Windstar Cruises
St. John
•Holland America Cruise Line
•Silversea Cruise Line
St. Croix
•Celebrity Cruise Line
•Disney Cruise Line
•Holland America Cruise Line
•Oceana Cruises
•Royal Caribbean International Cruises (to begin in 2009)
Information obtained from Individual Official Cruise Websites
US Virgin Islands
Tourism Analysis
Sampling of Large and Midsized Water Sports
Businesses
St. Thomas
Business Name
Location
Business Name
Location
Bolongo Beach Resort
St. Thomas
Rumbaba Charters
St. Thomas
Captain Nautica, Inc.
St. Thomas
Sapphire Beach Resort
St. Thomas
Caribbean Tours Services
St. Thomas
See and Ski
Red Hook
Caribbean Watersports and Tours
Red Hook
St. John Beach and Snorkel Tour
Charlotte Amalie
Castaway Girl
Charlotte Amalie
St. Thomas Cruise Excursions
Charlotte Amalie
Coki Beach Dive Club
Coki Beach
St. Thomas Diving Club
St. Thomas
Concierge VI
Charlotte Amalie
The Ritz Carlton
St. Thomas
Daysail Fantasy
Red Hook
USVI Certified Tour Guides, LLC
Charlotte Amalie
Daysail High Pockets
St. Thomas
Virgin Islands EcoTours
Charlotte Amalie
Homer's Scuba & Snorkel Tours
St. Thomas
West Indies Windsurfing
Charlotte Amalie
Jester Sailing adventures
St. Thomas
Wyndham Sugar Bay Resort
St. Thomas
Ludot Adventures
St. Thomas
Yacht Adventures (Sail Island Girl)
St. Thomas
Morningstar Beach Resort
St. Thomas
Yacht Adventures Sail & Snorkel
Charlotte Amalie
New Horizons Charters
Charlotte Amalie
Yacht Nightwind
Red Hook
Information obtained from Individual Official Cruise Websites
US Virgin Islands
Tourism Analysis
Sampling of Large and Midsized Water Sports
Businesses
St. John
Business Name
Location
Carribbean Tour Services
St. John
USVI Certified Tour Guides, LLC
St. John
Virgin Islands EcoTours
St. John
St. Croix
Business Name
Location
Anchor Dive Center
Christiansted
Cane Bay Dive Shop
Frederiksted
Carribbean Tour Services
Christiansted
Cruzan Watersports(Hotel on the Cay)
Christiansted
Dive Experience
Christiansted
Island Flight Adventures
Christiansted
N2 the Blue
Frederiksted
St. Croix Ultimate Bluewater Adventures
Christiansted
WaterDropTours
Christiansted
Information obtained from Individual Official Cruise Websites
US Virgin Islands
Weather Trends
St. Thomas Average Monthly
Temperature
Max
85
72
85
72
86
87
73
74
88
76
89
78
St. Thomas Average Rainfall
Avg
78
Low
20
Min
90
High
90
78
90
77
18
89
76
87
75
86
16
73
14
Degrees
Inches
12
10
8
6
4
2
0
Jan Feb Mar Apr May Jun
www.vimovingcenter.com
Jul
Aug Sept Oct Nov Dec
Jan
Feb Mar Apr May Jun
Jul
Aug Sept Oct Nov Dec
US Virgin Islands
Weather Trends
St. John Average Monthly Temperature
Max
St. John Average Rainfall
Min
Avg
84
70
84
70
84
85
70
72
86
74
88
76
89
76
89
76
89
88
87
85
High
Low
20
18
75
74
73
71
16
14
Degrees
12
10
8
6
4
2
0
Jan
Feb Mar Apr May Jun
www.vimovingcenter.com
Jul
Aug Sept Oct
Nov Dec
Jan
Feb Mar Apr May Jun
Jul
Aug Sept Oct Nov Dec
US Virgin Islands
Weather Trends
St. Croix Average Rainfall
St. Croix Average Monthly
Temperature
Max
84
72
84
72
85
72
86
74
87
76
88
78
Avg
Min
89
78
90
78
89
77
89
76
High
Low
25
87
74
85
73
20
Degrees
15
10
5
0
Jan
Feb
Mar
Apr
www.vimovingcenter.com
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Jan
Feb Mar Apr May Jun
Jul
Aug Sept Oct
Nov Dec
US Virgin Islands
Cost of Living
www.cencus.gov
www.vimovingcenter.com
US Virgin Islands
Cost of Living
www.cencus.gov
www.vimovingcenter.com
US Virgin Islands
Cost of Living
www.cencus.gov
www.vimovingcenter.com
US Virgin Islands
Conclusion
•Capital City
•Most populated Island
•Largest number of cruise lines
•Largest Airport; greatest number of hotels
•Most established water sports businesses
•Small port of call; minimal cruise ships
•No Airport; Minimal hotels
•Accommodations mostly small villas and condominiums
•Higher cost of living
•Smaller port of call; fewer cruise ships
•Royal Caribbean Cruise Line to use port of call in 2009
•Small airport; moderate hotels
•Moderate cost of living
•Minimal established water sports businesses
www.maps.google.com
www.cencus.gov
US Virgin Islands
Proposal
Establish a new water sports business on the Island of St. Croix,
in the city of Christiansted because of few competitors and a
future increase in port use by cruise lines.
Voted “Best island to live on” by Islands magazine in 2008
www.tripadvisor.com
www.maps.google.com
www.cencus.gov
www.islands.com/islandsmagazine.jsp