B
I
GKE
E
S
Emily Walker, Gabby Vann, Krista Shaffer
Background
•
All girl racing team
•
Supercross competition
•
Grand prize of $50,000
•
Opened GKE Bikes
Products and Services
•
•
Products
•
Apparel/Gifts/Accessories
•
Gear
•
Tires and Parts
Services
•
On site maintenance
•
Bike Customization
Marketing Strategies: Store
•
Events
• Meet the Racer
• Annual Breast Cancer Awareness Race
•
Promotions
• Coupons/Daily Specials
• Ride Before You Buy
•
Customer Loyalty Cards
Marketing Strategies: Online
•
•
•
Promotions
• Facebook Business Page
• “Bill Me Later”
Shipping
• Order tracking
• Free Return shipping on apparel
Customer Loyalty Cards
E-Commerce Revenue Model
•
•
Sales
• Selling goods, information, or services to
customers
• Shop online for bikes and accessories
Advertising
• Exposed to advertising
• Selling ad space
CRM System
•
•
Sales Force CRM System
New business
• Simple system
• Customer relationships & support
• Combines marketing, sales, and contact
mangement
• Past and present customer purchases
Web 2.0 Technologies
•
Bookset App
• Promotes and
recommends
products
• View catalogs,
special offers,
promotions, or sales
Web 2.0 Technologies
•
Spotlike App
• QR codes
• Attached to flyers, posters,
or advertisements
• Link to our Facebook page
• “Like” our page
• Leave feedback
Web 2.0 Technologies
•
Todaysmeet App
•
•
•
•
Live stream chat room
Ask questions, provide feedback, leave comments
Assist in choosing products
Connection to customers
Web 2.0 Technologies
•
Curdbee App
• Online billing system
• Bike price estimates
• Invoice for
completed bike
Web 2.0 Technologies
Jo Lynne’s new bike…
References
Barrett, V. (2012). Why Salesforce.com Ranks #1 On Forbes Most Innovative List. Retrieved March 25,
2013. From http://www.forbes.com/sites/victoriabarret/2012/09/05/why-salesforce-com- ranks-1-onforbes-most-innovative-list
Bookset. (2013). Computer, tablet, phone , [Online Image]. Retrieved April, 2013, From
http://www.boosket.com/en
Boosket. (2013). Boosket. Retrieved April 3, 2013. From http://www.boosket.com/en
CRM Cafe. (2013). Top 5 CRM Systems. Retrieved March 25, 2013. From
http://www.crmcafe.com/crm-software.php
CRM Landmark. (2013). CRM Software Reviews. Retrieved March 25, 2013. From
http://www.crmlandmark.com/salesforce-com.htm
CurdBee. (2012). Online Billing Software for Small Businesses and Freelancers. Retrieved
From http://curdbee.com/
Curdbee. (2013). Graph, [Online Image]. Retrieved April, 2013, From http://curdbee.com/
DK Motorcycles. (2009). Women’s Gear, [Online Image]. Retrieved April, 2013, from:
http://shop.dkoffroad.co.uk/
April 3, 2013.
References Cont.
Facebook. (2013). Facebook Logo, [Online Image]. Retrieved April, 2013, from: http://www.facebook.com
Ferranti, Marc. (2012). Salesforce.com plans to Leap into ERP. Retrieved March 25, 2013 from
http://www.infoworld.com/t/applications/salesforcecom-plans-leap-erp-430
Google+. (2013). Google+ Logo, [Online Image]. Retrieved April, 2013, from: http://www.google.com
Jo Lynn (2013). Profile Image. [Online Image]. Retrieved April, 2013, from:
http://students.uwyo.edu/jstalnak/
Keller, M. (2013). Beginners Guide: How to Choose a Dirt Bike. Women Riders Now. Retrieved
February 7, 2013. From
http://www.womenridernow.com/pages/How_to_choose_a_dirt_bike.aspx
Laudon, J.P., & Laudon, K.C. (2012). Management Information Systems: Managing the
Location: Pearson.
Digital Firm.
MotorcycleMO11. (2013). Dirt Bike Sillhouette, [Online Image]. Retrieved April, 2013, from:
http://www.signspecialist.com/decals/general2/pages/motorcycleM011.htm
Motorcycle Superstore. (2013). Fox Helmet, [Online Image]. Retrieved April, 2013, from:
http://www.motorcycle-superstore.com/2/7/17/31661/ITEM/Fox-Racing-Womens-V-1VortexHelmet.aspx
References Cont.
Motorcycle Superstore. (2013). Jacket Sale, [Online Image]. Retrieved April, 2013, from:
http://www.motorcycle-superstore.com/1206/MNGR/Ginormous-JacketBlowout.aspx?WT.ac=Home_Main_-_MainIR_-_1_4.22.13_JacketSuperSale
Motorcycle Superstore. (2013). Shopping Cart, Customer Service, Your Account Buttons,
Image]. Retrieved April, 2013, from: http://www.motorcyclesuperstore.com/
[Online
Motorcycle Superstore. (2013). Women’s Motto Logo, [Online Image]. Retrieved April, 2013, from:
http://www.motorcycle-superstore.com/2/7/DV/Dirt-Bike-MotocrossWomens-RidingGear.aspx
Omar, Ahmad Azaharuddin. (2013). Dirt Bike Jump, [Online Image]. Retrieved April, 2013., From
http://farm9.staticflickr.com/8120/8603281569_cc60e4142e_h.jpg
Rocky Mountain ATV.MC. (2013). 3 Ways to Search for Parts. Rocky Mountain ATV.MC. Retrieved
February 7, 2013. From http://www.rockymountainatvmc.com/s/44/54/Dirt-Bike-Parts
Round the Track, [Online Image]. Retrieved April 27, 2013, from:
http://tbo.com/mgmedia/image/0/354/82873/sp-from-ribbons-to-dirt-bikes/
Rudo, Paul. (2010). What's the Difference Between CRM and ERP. Retrieved March 25, 2013 from
http://enterprisefeatures.com/2010/08/what%e2%80%99s-the-difference-between-c
rm-and-erp/
References Cont.
Sales Force. (2013). CRM from Sales Force. Retrieved March 25, 2013. From
http://www.salesforce.com/crm/
SpotLike. (2012). SpotLike. Retrieved April 5, 2013. From http://www.go2web20.net/site/?a=SpotLike
SpotLike. (2013). QR code, [Online Image]. Retrieved April, 2013, From
http://www.go2web20.net/site/?a=SpotLike
TodaysMeet. (2013). TodaysMeet. Retrieved April 3, 2013. From
http://www.go2web20.net/site/?a=TodaysMeet
Top Ten Reviews. (2013). Sales Force. Retrieved March 25, 2013. From http://crm-softwarereview.toptenreviews.com/salesforce-review.html
Twitter. (2013). Twitter Logo, [Online Image]. Retrieved April, 2013, from:
http://www.twitter.com
Wikipedia. (February 6, 2013). Motocross. Retrieved February 7, 2013. From
http://en.wikipedia.org/wiki/motocross