Listening to the Songbirds
Fresh Ideas for Holistic Nurses
Susan Rose, MSN, RN
June 2013
WHY you came to a Twitter
presentation: There are no wrong answers.
1. Reluctant but curious. .. don't have time but want to know what others find useful.
2. Want to be a minimal user, lurk, read what is there, and get out quickly.
3. Want to tweet my events/ business to get people to do something.....
4. Engage and interact with others who use twitter.
5. Be an expert. Know about Twitter sneakiness. Milk it for everything.
6. I don't care about the twitters, but it is a job and I twitter for lots of people who don't
want to do it themselves.
Today's ObjectivesParticipants will be able to :
1. Describe the history & and list several current uses of Twitter.
2. Create their own Twitter accounts.
3. List 3 organizations and 3 holistic, political or business leaders to follow.
Understand lists, favorites and subscriptions.
4. Describe why following leaders and topics ( #hashtag ) will outperform
other news media..
5. Enhance their learning experience during a class, course, protest or
conference by sharing tweets with others.( #AHNA2013 for example )
6. Have enough information to decide if you or your health practice/ business
should do more with twitter in the future.
Objective 1.
What is it?
Twitter is a social networking service
and microblogging service that enables its users to send
and read text-based messages of up to 140 characters,
known as "tweets".
It was launched in July 2006. The service rapidly gained worldwide popularity,
with over 500 million twitter accounts, it is called the text messaging ( SMS )
of the Internet.“ There are one billion tweets per week. Some people tweet
more than others. Only 200 million tweet at least once a month.
Unregistered users can read tweets, while registered users can post tweets
through the website interface, SMS, or a range of apps for mobile devices.
Objective 1.
Twitter Super Stars
Ashton VS Demi?
Lady GAGA
L
Justin Beiber
Objective 1.
Insignificant tweet?
http://www.youtube.com/watch?v=cCph8E9HuMc
Is your daughter on Twitter?
President Obama has over 23 million followers
The most retweeted Single tweet ever was....
4 more years, by Obama over 815,488
Objective 1.
Where in the world....
Objective 1.
65% of Hospitals use Twitter
2012
Hospitals were surveyed
and asked what type of
social media are they
using, on left.
Hospital’s
Trick or treat on twitter
http://www.youtube.com/
watch?v=WmGWEkqtDT
M
Objective 2..
Setting up an account.
Set up an account-
You can have a public account or a
locked account- for example just for family
Or just for your board members.
Did you know you can read posts without
Having an account at all? (as long as it is not locked)
Advantages of an account are creating a home page to follow your favorites,
Creating lists and being able to tweet yourself!
It is easy to set up an account at Twitter.com, you will be stepped through it.
Some people have more than one account, for example for your business,
church or personal hobby. You will need a different email address for
each account.
Objective 2..
Go to http://www.twitter.com
Objective 2..
What happens next….
Objective 2..
Some tutorial along the way
Objective 2..
You must select people to follow.
Objective 2..
Uploading your photo
Objective 2..
A brand new account
…….with default backgrounds. Cogwheel has other backgrounds.
Objective 2..
Know what it is in your toolbar
The cogwheel on the right has backgrounds
to dress up your site. See how here:
http://www.youtube.com/watch?feature=player_embedded&v=uCE3w0FmBsA
Objective 2..
Reading a Tweet
Objective 2..
Replies and mentions
Vs. direct messages
Objective 3..
Choosing Who or What to Follow
Be selective on who to follow, or else you feed of tweets will be like this....
good leaders
@EricTopol
@DrChrisNorthrup
@ericdishman
@Kris_Carr
@LarryMinnix
http://youtu.be/4AN4_N5N52U
good organizations
@cnnhealth
@MayoClinic
@OfficialAHNA
@HolisticAHMA
@ANANursingWorld
Objective 3..
Creating a manageable feed
…. Or Give up, and Crea
Objective 4.
Did you get your Twitter Report?
The Arab Spring, or Conflict in Palestine have lots of twitters!
Did you know that
newspaper reporters
Industry leaders, marketers and
Researchers now use twitter
( and other
social media) for
breaking news as well as
Demographics readers?
Sometimes it is not accurate,
As when the Associated Press
Twitter account is hacked. Check out
strange tweets before acting!
Objective 4.
Searching #hashtags,
accounts, topics, trending
Objective 4.
#medicalresearch or by a certain
condition (#asthmaresearch)
Scott McNealy, founder of Sun Microsystem is now out of the
company. How does he keep up with the industry?
By following twitter himself. @ScottMcNealy
Objective 4.
twitter.com/search-advanced
Objective 4.
Searching
Twitter on
Google
Objective 4.
Backdoors to reach twitter content
www.bing.com/social lets
you search Facebook and
Twitter on the topic
You type in the search
www.topsy.com lets you
select Twitter for your
topic that you type into
the search.
Objective 4.
Engage Patient Communities
Objective 4.
Patient Communities
via @ or #
Objective 4.
Public Health
http://www.youtube.com
/watch?v=HmDIh-YS0GI
Objective 4.
"Twitter
becomes a tool for tracking
flu epidemics and other
public health issues”
Washington Post Health and Science
Headline, March 4, 2013
PS: so have Google searches
and other types of social media.
Objective 4.
Live tweeting during surgery
http://medcitynews.com/2011/06/live-tweeting-a-surgery-best-practices-from-osu-medical-center/
invasive surgery on knee filmed and tweeted during procedure.
new minimally
http://medcitynews.com/2013/02/the-novelty-of-hospitals-live-tweeting-surgeries-was-starting-to-wear-off-until-this/
Knee surgery with camera on left
Baby delivered with camera on headset of OB doctor.
Objective 4.
@Fema or a # to help saves lives
Objective 5.
Twitter in
Education
Objective 5.
Twitter Town Hall
Conservative Leaders used same hashtag #my2k for rebuttals!
Objective 5..
Add your mobile
number to Twitter
1.Log in to twitter.com and click on the gear icon.
2.Select Settings from the drop-down menu.
3.Click on the Mobile tab.
4.Choose your country from the first drop-down
menu.
5.Enter your mobile number. No need to include
your country code or leading zero; we handle these
automatically.
6.Click Activate phone to begin verifying your
phone.
7.You will be directed to send the word 'GO' via text
message to Twitter- ( in US it’s 40404)
8.Text the verification code from your phone to that
short code.
9.After we receive the verification code from you,
your mobile device will be added to your Twitter
account!
Objective 5.
How to follow on your cell even
without a Twitter account 40404
Objective 6..
Using the tweet" button for content
Objective 6.
Spin off twitter programs
Twellow.com/faq
Twittercounter.com/
Twitaholic.com/
Twitterfall.com
Tweetchat
Hootsuite.com
Dashboard seen on Right
If you hire a social
media manager, she/he
will likely use program
like this to tweet.
Objective 6.
In conclusion
Twitter is not a trivial waste of
time, ignoring it is a mistake.
Twitter is being used in arenas
such as health care,
activism, education and
government.
You don't need to make a
single tweet to stay on the
cutting edge of news and
science. You can use it as
a second “Google”
Songs or smoke signals...
the bird is now in your court.
You can become better
connected to clients, new
friends and family.
Objective 5.
ps...business advice
Customize your background to reflect what you do
Do not use the default templates.
Add your twitter addresses on business cards,
LinkedIn info Facebook “about section
on your email newsletter, blog, YouTube description etc.
remind others of your twitter site as a resource
Give assigned reading to new employees, volunteers.
Make your twitter home page reflect your business
see http://www.youtube.com/watch?feature=player_embedded&v=uC
E3w0FmBsA
daily tweets - ask yourself what is in it for me? ... as the reader
ask for retweets- call to action
thank and acknowledge others re-tweets and mentions.
retweet others
create interesting lists and invite subscriptions.
Monitor your favorite posts
Have some humor.
check your communications and private messages and reply.
read the competition's twitters- also you can read their tweets without publicly following.
follow everyone back who looks like they may be happy to have another follower ....just make sure you put the good
ones into lists.
http://www.youtube.com/watch?v=3e5H9b9IM_Q
This is a non-commercial, free presentation.
Power Point can be viewed online at
streetsmartnurse.com/norfolk.ppt
Also available as .pdf
Handout: streetsmartnurse.com/updates.docx
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