Analysis Of The Car Industry PEST Analysis • POLITICAL – Legislation • Environment • Company Cars • Competition – Taxes and Duty – Subsidies PEST Analysis PEST Analysis • POLITICAL – Legislation • Environment • Company Cars • Competition – Taxes and Duty – Subsidies PEST Analysis • ECONOMIC – – – – Excess Capacity Economies Of Scale Diversification Mergers and strategic alliances PEST Analysis PEST Analysis • ECONOMIC – – – – Excess Capacity Economies Of Scale Diversification Mergers and strategic alliances PEST Analysis • SOCIAL – – – – Environment Car Culture Fashions and taste Redundancies PEST Analysis PEST Analysis • SOCIAL – – – – Environment Car Culture Fashions and taste Redundancies PEST Analysis • TECHNOLOGICAL – – – – E-Commerce Safety Plant efficiency Gizmos PEST Analysis PEST Analysis • TECHNOLOGICAL – – – – E-Commerce Safety Plant efficiency Gizmos Five Forces Analysis • THREAT OF ENTRY – East Asian companies - Globalisation – Quotas reduced or abolished – Labour Five Forces Analysis • BUYER POWER – – – – – – – High Imports By Individuals Distribution Channels Large Number Of Substitutes Second Hand Market Over Capacity Large purchase Five Forces Analysis • SUPPLIER POWER – – – – New Registrations Just In Time Brands Dealerships Five Forces Analysis • SUBSTITUTES – – – – Public Transport Other Segments Of The Market Similarity Of Product Alternative Fuels Five Forces Analysis • COMPETITIVE RIVALRY – – – – Mature Market Price Wars Ease Of Access Large Number Of Competitors