1. sports
2. football

LIVERPOOL INTERNATIONAL
SCHOOL OF EXCELLENCE
By MM Multimedia Management in
partnership with Nelson Mandela Bay
Municipality
Table of Contents
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Introduction
Concept
Exchange Programmes
Socio Political Imperatives
Objectives
Historical background
Value Proposition
Key Stake Holders
Overview of Project Phases
Why Liverpool FC
Why Nelson Mandela Bay
MM Multimedia
Benefit to the Community
Conclusion
INTRODUCTION
CONCEPT
• This shall be called The NELSON MANDELA BAY LIVERPOOL FOOTBALL
ACADEMY.
• Total & scientific development of football players in SA
• Intake of Kids (boys n girls)from u -7 to u-12 as kids based at homes,
attending schools from home, after school academy sessions.
• Intake of Boys u15 and u-17 for the Academy, to be provided with
accommodation, transport to and from school, recreational facilities,
medical, life skills and physiological needs.
• Media, Psychological and Financial management development.
• Coaches identified and supplied by and through Liverpool FC
• Nelson Mandela Metropolitan University to absorb post matric students
into sports related diplomas and degree programs
• First or second division football club secured for development high
intensity participation and competitive purpose.
Exchange Programme
• Once a year visit event for mass participation,
– Coaching the schools football coaches
– Talent Scouting in the Academy for Liverpool
international opportunities
– Coaching Clinics
• Liverpool coaches come to SA
• Transfer of Skills
• Football Administration and Marketing Skills
development
Socio Political Imperatives
• Government’s investment into 2010 FIFA World Cup
– World Cup Stadium
– Coaches development
– Training facilities
– Transport and Road infrastructure
– Disaster Management (safety & security)
– Port Elizabeth International Airport
• Job Creation
• Racial integration
Objectives
• Total football development of the child.
• Sustain 2010 World Cup legacy.
• Bring about a sustainable football solution in the
NMB
• Creating access for mass participation in the metro’s
most loved sport
• Social transformation impact
• Sustainable livelihood /wellness
• Create a Liverpool Brand Presence in SA
SA Historical background
• It all began in the 19th century when British came to
the shores of our country
• 1st documented match in 1862 in Nelson Mandela
Bay Metro Municipality (PE)
• 26 September 1961 FIFA Announcement
• Even so the game continued in townships
• Diski influenced style
• Soccer captured our hearts (Lives have been lost)
• September 1992 1st junior international game
Soccer development
• Formation of popular teams like :
– Orlando Pirates (1937)
– Moroka Swallows (1947)
– Kaizer Chiefs (1970)
• It changed lives in burgeoning squatter camps
• Football humanised the lives of SA & brought joy to
people with little to cheer about
• Football became a political platform for oppressed
Blacks for delivery of key messages.
Highlights
• Considering the period of International
exclusion we managed to achieve :
– 1996 CAF Championship
– 1998 CAF Runners up
– 1998 1st world cup appearance
– 2010 Fifa world cup hosting
• Sponsorship investments
• League rated amongst the best in the world
Value proposition
• Franchise of a top Football brand (Liverpool) in the
world
• Best programs and advanced academy facilities
• Enhancement of Content of the school
• Exclusive use of the brand
• Exchange programs
• Support to the establishment of the school
• NMB - “SA Home of Liverpool”
Why Liverpool FC
(Football Academy)
• LIVERPOOL FC
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One of the world’s most famous football clubs
Founded in 1892
England’s most successful club – over 40 major honours
18 x League Titles
7 x FA Cups
5 x European Cups
3 x UEFA Cups
15 x Charity Shields
3 x European Super Cup
Produced players of note : Steven Gerard, Michael Owen , etc
LFC Reserve side at training
LFC Indoor Soccer Ground
Academy Life Skills Training Room
Academy Computer Lab
Academy Players’ Dining Room
9 Academy training grounds
Academy Gym Facilities
Academy Physiotherapy Facilities
LFC Reserve Players after training
Front view of the LFC Academy
Liverpool Global TV Audience
Why Nelson Mandela Bay
(Port Elizabeth)
• Nelson Mandela Bay (Port Elizabeth, Uitenhage, Despatch and
Colchester), an excellent value-for-money-family-fun-in-thesun-holiday destination, named after Nelson Mandela humanitarian, freedom fighter and is regarded as the
"official" gateway to the scenic Eastern Cape Province and the
world renowned Garden Route
• Successful hosts of the 2010 FIFA World Cup South Africa, this
city hosted 8 top World Cup games resulting in much needed
growth of the passion of the game of soccer
• There are incredible football development opportunities in
the city and much is awaited from the powers that be, to
invest in the growth of the sport of the people.
NMB Metro spin offs
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Tourism
SMME’s opportunities
Economic impact
Crime reduction
Moral regeneration
Association with top international Football brand “SA
Home of Liverpool”
• NMBM international exposure
Overview of Project Phases
Phase 1
• Concept buy – in by key stakeholders and
agreements signed
• Corporate identity and branding
• Funding and sponsorship secured
• Municipality land identified and development of
property follows
• Coaches and support staff contracted
• School Curriculum and program designed
• Post matric courses identified
Overview of Project Phases
Phase 2
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Trials for kids selection
Media partners secured
Launch event
Initial learners absorbed and program kick off
SAFA lower league club franchise secured
School – Parent platform formed
Opening of other Satellite Campuses
Overview of Project Phases
Phase 3
• Academy’s first team competitive football
involvement commences
• Liverpool FC Nelson Mandela Bay off - season camps
• Liverpool SA supporters office & shop launched
• Player exchange program commences
• Liverpool TV satellite office opens
• Liverpool City and Nelson Mandela Bay embark on
other investment and social bilateral opportunities
About MM Multimedia
• Passion for development
• Wealth of experience in soccer consultancy
• Good relations both with Private and Public
Sectors
• Conduit for realization of dreams
• Architects to the field of Excellence
Community benefit
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Host Family days at the academy
Provide coaching workshops for local schools
Support Moral Regeneration initiatives
Exposure to Liverpool legends
Use of World class facilities for Schools Soccer
Tournaments
• Exposure through Liverpool TV satellite
Key Stakeholders
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Nelson Mandela Bay Metro Municipality
Liverpool FC
Nelson Mandela Metropolitan University
Strategic High Schools
Eastern Cape Provincial Government
National Government
South African Football Association
Sponsors
Parents
NELSON MANDELA BAY LIVERPOOL FOOTBALL ACADEMY
SOUTH AFRICA
Conclusion
Thank You!
Questions?
Thank You