The Power of Simplicity
Next Generation Business Intelligence
Consumer Products, Retail / Wholesale and Distribution – January 2009
Representative Customer Case Studies
Representative Client Examples
Ahlers
Group
Consumer Products
Retail & Wholesale
Distribution
Customer
Solution
 During 80 years of its existence, the
 Demand Planning and Inventory Management
second largest manufacturer of
 Manages its sales & supply chain to adapt to
men’s clothing in Europe has proved
ever changing consumer buying patterns.
that it after implementing QlikView it
 Analyzed large volumes of data with response
can always react flexibly and quickly
times of under one second.
to the requirements of the time and of
 Provided platform for fast, flexible analyses
the market.
that allows for and adapts to any ad-hoc
inquiries to meet the unique information
requirements of each department.
 Consolidated data from wide array of sources.
 AFC is one of the largest farmer-
Alabama
Farmers
Cooperative
Consumer Products
Retail & Wholesale
Distribution
owned, regionally based supply and
marketing agricultural cooperatives in
the Southeastern United States.
 Organized in 1936, AFC operates for
the benefit of its 47 member
associations, which include
approximately 90 retail locations.
 Improved margins and profitability in a wildly
variable, seasonal business model:

Deployed 12 QlikView applications, to 20
users, across six functional areas, in a span of
only 16 weeks.
 Chief Financial Officer now monitors an
easy-to-view dashboard of 12+ KPI ratios,
all updated daily for real-time information and
swift adjustment to seasonal fluctuations.
 Configured QlikView Server and Publisher.
Representative Client Examples
Customer
 Leading international fine art
Art in
Motion
publisher Art In Motion was able to
optimize inventory levels to improve
profitability and eliminate the cost of
raw material obsolescence.
Solution
 Inventory and Supply Chain Management:

Enabled improved visibility into the supply
chain which led to fact-based decision making

Resulted in a 50% reduction in inventory.

Application delivered in 3 weeks.

 Global manufacturer and retail
wholesaler Bernard Chaus, has
reduced inventory turns and increased
sell through using QlikView.
Bernard
Chaus
Reduced merchandise orders from $14 million
to $7 million in 14 months without incurring
any shortages.
 Inventory and Markdown Management:

Track slow selling items daily resulting in
competitive price and markdown planning
and execution.
 Enable near-real time replenishment of high
turn items to fast selling stores and channels.
Representative Client Examples
Customer
 Leading consumer products business,
Blythe
Home
Scents
Consumer Products
Campbell
Soup
Consumer Products
Solution
 Deployed QlikView to 200 super-users across four
primarily focused on fragranced
products and related accessories.
Strong relationship with Wal-Mart
among other food, drug and mass
retailers
 Division of Blyth, Inc. prior to being
sold to MVP Group International
(Charleston, SC) in May 2007.
functional areas (sales, marketing, supply chain,
and finance). Incorporated dashboards, scorecards,
analysis and reports into departmental toolkits.
 98% reduction in inventory carrying costs.
 Global manufacturer and marketer of
 Optimized demand forecasting & inventory
high quality simple meals, including
soup, baked snacks, vegetable-based
beverages, and premium chocolate
products.
 Headquartered in Camden, NJ,
company has achieved revenue in
excess of $5 billion with 17,000
employees in NA.
management models to support significant
increases in new products and SKUs.
 Implemented sales application in 3-week period.
 Leveraged QlikView Server and Publisher (64-
bit) to consolidate data from IBM System i
(AS/400) based Movex, BPCS ERP and Excel.
 Deployed QlikView to ~ 50 users across sales,
supply chain and operations functions in NA.
• Leveraged QlikView Server to access and analyze
4,500 SKUs & data sets previously maintained in
the MM/SCM systems and Excel.
• Improved inventory forecasting accuracy by >50%
.
Client Examples
Customer
Dean Foods
Grocery
• Based on the need for essential
• Using QlikViewServer (64-bit) & Publisher to
business data across all of its brands,
support approximately 20 Million data records
Dean Foods deployed QlikView to
used to report accurate Sales & A/R.
40 users as an Executive Dashboard
• Increased A/R reporting frequency
for Customer KPIs and A/R reporting.
from monthly to weekly, resulting in
significant interest savings to company.
• Reduced time to access customer data from
2.5 days to real-time.
• Tracking key metrics and profitability with
functional and customer KPI dashboard.
 Food retailer EDEKA analyzes its
EDEKA
Grocery
Solution
cash register details against predefined business criteria, including
cancellations, empty packages and
personnel purchases, to identify
potential loss prevention / fraud
activity and existing areas of risk.
 Minimize fraud losses through proactive
reporting and what-if analysis and increased
focus on risk management:

StoreMate loss prevention application, was
deployed in just 4 weeks to reduce fraud and
drive actions to minimize losses.
 Rollout has led to the company having the
statistical facts necessary to support corrective
action up to an including legal action.
Representative Client Examples
Customer
 French sportswear brand and retailer
Eden Park
Eden Park uses QlikView to analyze
its store inventory in near realtime, allowing for stock balancing
and merchandise transfers between
stores where required.
Solution
 Optimize store-level stock turnover and overall
inventory management.

Resulted in a near immediate ROI.
 1 week to develop application.
Retail & Wholesale
Distribution
Apparel
 Leading electronic components
distributor in the pan-Asia region
spanning 10 countries with more than
45 regional offices.
FE Global
Electronics
Retail & Wholesale
Distribution
• Headquartered in Singapore.
• Achieved ~ $1 billion in revenue with
750 employees.
 Increased visibility to current cash flow. Results
include:

20% reduction in aged receivables
 15% decrease in inventory carrying costs,
improving overall cash flow.
 Currently analyzes inventory and accounts
receivable data using QlikView application.
 CEO stated that “using QlikView has put our
company in a stronger cash position”.
Representative Client Examples
Customer
FILA
 Multinational company specializing
 Deployed to 250 users across 4 functions in Italy.
in athletic footwear and accessories,
sporting goods and apparel.
 Founded in 1911 by the brothers Fila
in Biella, Italy.
 Gained the ability to create in-depth reports and
Consumer Products
Manufacturer
Retail & Wholesale
Distribution
multi-dimensional data queries.
 Introduced data quality standards to enable user-
friendly, intuitive reports and analyses.
• Through QlikView Server, Fila Europe now has
one common dashboard to ensure consistent crossenterprise and supplier communications.
Manufacturer
Grotto Gas
Solution
 Manufactures and distributes Gas line
Increase Sales Revenue and Profitability:
of jeans and clothing.
 Manufactures > 6 M pieces annually.
 Established in 1982 with a brand
focus on young, hip consumers.
 Headquartered in Chiuppano, Italy
with over 1,800 global employees.
 3,000 points of sale across 56
countries.
 Analyzed market reaction—including clothing
wearability and hot / slow seller trends.
 Monitored sales and in-stock turnover at each store.
 Enabled documents to be shared between on-site
and off-site users.
 Gained the ability to track, analyze and “drill into”
sales records without dimensional or hierarchical
restrictions.
Representative Client Examples
Customer
Lifetime
Brands
Consumer Products
• Lifetime Brands is North America’s
leading designer, developer and
marketer of kitchenware, home
decor and accessories.
• The Company markets its products
under more than a dozen of the
industry’s best-known brands,
including Farberware, Cuisinart,
Calvin Klein, CasaModa and
Hoffritz.
• Lifetime’s products are distributed
through almost every major retailer
in the United States.
Solution
• Facilitated consolidated reporting for all company
brands based on data from disparate enterprise
software systems.
• Enabled visibility into supply chain management
and sales analysis.
• Deployed to 145 employees in less than 8 weeks.
• Garnered time and cost savings from elimination
of wait time for reports and forecasting.
• Achieved single point of entry to disparate
systems – collapsing 100 individual reports into a
single instance of QlikView.
• “With QlikView, we have the ability to aggregate
historical data from various enterprise software
systems with data from SAP systems. This has made
company information accessible to everyone and
enabled our users to develop consolidated reports
more efficiently.”
Clifford Siegel, SVP, Global Supply Chain
Representative Client Examples
Customer
 Leading Swedish distributor of
Optimera
DIY / Home
Improvement Retail
& Wholesale
Distributor
building materials to professional and
private consumers.
 Home improvement store Optimera,
analyzes customer satisfaction, sales
trends, inventory levels, and account
receivables with QlikView.
 Manufacturer of laminate flooring,
Pergo
CPG, Retail
& Wholesale
Distributor
based in North Carolina, with
estimated sales revenue of $400M.
 Goal: To implement business
intelligence software enabling the
ability to pull data from various
sources. Retail data and sales
analysis was then given to sales staff
so they could identify and react to
changes in consumer demand.
Solution
 Inventory Management and Call Center
Operational Excellence

33% reduction in customer call center queues.
 €1.3 million reduction in inventory stock
levels.
 Generate rich insight into all the various factors
that impact sales performance and profitability.
 Demand Planning and Business Analysis:


QlikView pulls data from various sources
including a data warehouse from Cognos,
which houses statistics from the Company’s
Movex ERP and EDI from its distributors.
Pergo recognized the ROI value of the sales
analysis information and quickly expanded
across functions (i.e. inventory, planning,
logistics, finance, customer care & credit).
 Created /deployed Executive Dashboard
tools.
Representative Client Examples
Customer
Solution
• Robinsons Group is a leading retailer  Faster access to business critical information:
operating 18 upscale department
 Analysts spend 50% less time aggregating
stores in Singapore and Malaysia.
and accessing data
 The content of dashboard views and reports
• Since the introduction of QlikView,
yield up to 80% more detailed information
Robinsons Group’s decision makers
than the prior paper-based reporting.
have faster access to more actionable
 Supply Chain Agility - quickly able to respond to
data leading to smarter, timelier
market condition and buyer preference
business decisions.
fluctuations:
Robinsons
Group

Increased gross margin %, inventory turn,
and profitability.
Upscale / Luxury
Department Store

Merchandise allocation and pricing, by
market geography, down to the store-level.

Track selling performance by category/item;
enabling shelf replenishment for strong sellers
& execution of exit strategies for slow movers.
 Accurate and timely reporting has allowed
for proactive forecasting and replenishment to
minimize “out of stock” scenarios.
Representative Client Examples
Customer
Roxcel
Solution
 The Roxcel Group is one of the
 Order Management, Forecasting and Allocation
leading global retailers and
wholesalers of paper products and
cartons.
 Sales volume of 1 million tons.
 15-minute modification requests. Modification
requests for dashboards, analysis and reports are
mostly completed within 15 minutes
 Cash Flow Optimization essential to managing the
international transit trade.
Retail
& Wholesale
Distributor
 Quickly deployed QlikView to roughly 40 users.
 Aggregate and free the large data volume
previously locked in its internal ERP application.
SIBA
Electronics Retailer
 SIBA AB is one of the Nordic
 Increased store efficiency & reduced labor spend.
countries leading home electronics
retailers, operating department stores
in Sweden, Norway and Denmark;
departments for industrial trade in
Stockholm, Gothenburg and
Copenhagen; and in 1998, launched
its web operations @ www.siba.se.
 The company has 650 co-workers
with revenues around €350 million.
 Reduced required training investment due to
product ease of use:
 “A brief introduction is all it takes to start to
work in QlikView. Easy to use and user
friendly – two of the main reasons we
selectedQlikView. Every store manager
across >50 stores has had just a 5-minute
tutorial over the phone to learn how to
analyze their own data in QlikView.” Hans
Broström, Backoffice Manager, SIBA
Representative Client Examples
Customer
 WH Smith is one of the UK’s leading
WH Smith
Specialty Retail
retail groups, incorporating marketleading companies in retail and news
distribution.
 Its online division, WH Smith Direct,
is the UK’s leading multi-channel
retailer, offering a range of over 2.1
million products online including
every British book in print, plus
250,000 entertainment products.
 Leading specialty home goods retailer
WilliamsSonoma
Specialty Retail
Williams-Sonoma was able to
enforce a new 30-day return policy by
bringing together purchase date and
product data from online and in store
sales in a dashboard to analyze return
requests and approve them.
Solution
 Better manage SLAs:

Achieved an 18% improvement in “deliveryto-promise (i.e. parcels delivered within the
time stated to customers) rates; Improved from
79% to >93%.

The ‘now – current state’ is used as a key
measure for managing service level agreements
with their drop-ship suppliers.
 Minimize profit erosion from returns.

Recently stated in the annual report that
“results associated with our catalog
optimization and returns, replacement and
damages initiatives drove better than expected
savings for the quarter.”
 Delivery in shocking time. Implemented catalog /
call center operations analysis application in 9 days
- customer initially projected 120 days based on
traditional project rollouts.