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The Trade Council Russia
Activity Plan 2015
This folder provides an overview of all the different activities and possibilities the Trade
Council Russia offers in 2015. In the folder you will find invitations to fairs, market visits,
sector clubs and much more. We are always ready to answer the questions you might have
concerning the activities, so don’t hesitate to contact us
Royal Danish Embassy in Moscow
Phone: +7 (495) 642 68 00
E-mail: [email protected]
Royal Danish Consulate General in St.
Petersburg
Phone: +7 (812) 703 3900
E-mail: [email protected]
2
Content
THE AMBASSADORS INTRODUCTION
3
HOW CAN THE TRADE COUNCIL HELP YOU?
Part 1 Get to know the Market of Russia, Kazakhstan, Belarus and other CIS countries
Part 2 Events
Part 3 Part 3 – Setting the right framework for Danish businesses in Russia
4
4
6
7
TRADE COUNCIL 2015 ACTIVITY PLAN
8
HEALTHCARE SECTOR IN RUSSIA
Health Network Russia 2015
Invitations
10
15
26
CREATIVE INDUSTRIES
Invitations
30
33
MACHINERY AND TECHNOLOGY
The Technology Club Russia
Mining Fact Finding Trip to Russia and Kazakhstan
Invitations
43
46
50
56
FOOD AND AGRICULTURE
Danish Alliance For Dairy Production In Russia
Invitations
62
65
72
ENERGY AND ENVIRONMENT
The Energy & Environment Club Russia
The Oil & Gas Club Russia
Russia-Danish “Smart-City” Seminar
Invitations
76
81
85
89
91
3
THE AMBASSADORS INTRODUCTION
Russia is the potentially biggest near-market that Denmark has. Over the last years Denmark has been exporting
for about 12 billion DKK per year. The final result for year 2014 will be different and based on the numbers
currently available, the export will amount to just under 10 billion DKK. Considering the Russian ban on food
import from Europe, which hit Danish exporters hard, this is an interesting figure. Why were we were not hit
harder? The answer is that Danish exports to and investments in Russia is far more diversified – you find Danish
companies engaged in all sectors. The current difficult political climate has not changed this fundamentally. And
there is no need to shy away from the Russian market, if you are careful and have a well-thought through
strategy.
When discussing the “how” with Danish companies who have been on the Russian market for some years, they
point to the fact that Russia has always been a challenging market. It has its peaks and its lows, but so far it has
come back every time. Their lessons learned points can be summarised in “3 P’s”.
Presence – If you want to have Russia as a market, you need to be here when it goes up and when it goes down.
Some Danish companies expand when the market is down. The square meters in the shopping centres are cheaper
and the local governments more eager to welcome you in local projects. It pays off in the long run - they
remember those who stay!
Patience – Things takes time in Russia. Few starts out with a big and great success on the Russian market. A key
factor to achieving success is to know the right people.. A key role for me and my colleagues at the Embassy is to
open all the right doors for you to help you establishing relationships with the right people and getting a solid
foothold faster. Companies, who have been here for more than 20 years, still use our services to meet the right
level of decision makers and buyers.
Persistent – The companies who have something to offer that is relevant for the Russian market and who stay, will
find that there is money in Russia. Currently the Russian government are implementing an anti-crisis plan that
include major infrastructure projects and support for the Russian industry. Another major focus is on increasing
the internal Russian food production. This is a big task where all steps from “field to table” needs to be improved.
This is a huge opportunity for Denmark and Danish companies. Denmark has been through this process many
years ago and we have the know-how and machinery that will create real value for the Russian counterparts.
Starting to work with Russia will always be a big task, and this is no less true today. The current political
environment should, however, not prevent Danish companies from taking advantage of the opportunities that do
exist. That would be an opportunity lost. This is where I hope you will let the Danish Trade Council Russia (The
Commercial Department at the Embassy in Moscow and the General Consulate in St. Petersburg) help you, get the
right understanding of the market, get the right contacts, all in the aim to get the contracts and the sales! We are
also covering Belarus, Kazakhstan, Kirgizstan, Tadzhikistan, Turkmenistan and Uzbekistan and will be able to
assist your access to these markets as well. I and my colleagues at the Embassy and the General Consulate stand
ready to guide and advice you also on the political framework.
I hope to see you in Russia. We are looking forward to assisting you in achieving success.
H.E. Thomas Winkler
Ambassador of the Kingdom of Denmark
to the Russian Federation
4
HOW CAN THE TRACE COUNCIL HELP YOU?
Area of specialisation: Russia, Belarus, Kazakhstan, Kirgizstan,
Tadzhikistan, Turkmenistan and Uzbekistan.
We understand that time is money.
We are here to help you save time on the Russian market and to get your products sold
faster.
Part 1 – Get to know the Market of Russia, Kazakhstan, Belarus and
other CIS countries
1. Free of Charge Service
A Free of Charge Service is a great way to quickly get a general overview about the available
possibilities for your company within the Russian market. It could include a personal consultation
about export, general overview for a company’s strategy in the market or any other support within
one consultancy hour.
2. Market survey
The market survey helps the company define a strategy or decide whether to enter the Russian
market. In correlation with The Trade Council the project will be defined very clearly in order to
fully understand what your company expects from the survey and the kind of decisions the survey
should lead to.
A market survey could include information about:

The accessibility to the market
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



The size of the market and different segments
The product’s or service’s fit to the market
Identification of distribution channels, the competitive environment, prize levels, and
legislation.
SWOT analysis of the market entry
Eurasian Economic Union (EEU) – New opportunities?
The activities of the Trade Council Russia not only cover Russia but also most of the CIS countries;
Tadzhikistan, Uzbekistan, Kyrgyzstan, Kazakhstan, Turkmenistan, and Belarus.
The potential for cooperation between Danish companies and these countries within many sectors,
including technology and energy sector, is getting more and more attractive due to the creation of
the Eurasian Economic Union (EEU), which was launched on 1st January 2015. The Customs Union
and the Common Economic Space between Russia, Belarus, Kazakhstan, and Armenia represent
two elements of the most ambitious regional integration projects launched in the post-Soviet space
since 1991. Kyrgyzstan has recently become a member, while Tadzhikistan has shown interest in
joining the EEU as well.
The Eurasian Economic Union aims to create a single economic space of more than 170 million
people and a gross domestic product of around USD 3 trillion. One of the main objectives for the
EEU is to create a common energy market, and Trade Council Russia will closely monitor the
development and possible opportunities for Danish companies in this connection.
3. Market visit
The Market Visit Programme is a service provided by The Trade Council to Danish small and
medium sized enterprises (SMEs). The Market Visit Programme targets a group of companies with
mutual interest that are looking for new market opportunities. This program is perfect for
companies who wish to get a personal insight in the current trends and opportunities on the
Russian market.
The Market Visit could include:




A meeting program for visiting potential partners and private and public institutions
Participation in conferences, exhibitions etc.
Field visits to relevant projects, retail outlets or other branch related localities
4. Marketing campaign
The Trade Council can help you become visible on the Russian market. A marketing campaign is
ideal for newcomers to the market and those who need help in order to achieve their marketing
goals. We will use our experience and knowledge about the Russian market to help your company
becoming more visible.
A marketing campaign could include the following activities:




Spreading the information about your company in written/online sources of information
Series of publications in the right sources of information (magazines, newspapers, blogs)
Press-event and launch at the Embassy
LinkedIn, FB publication on Trade Council’s internet resources
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5. Partner Search
A Russian partner helps the Danish company to market its product and services on the selected
market. The Trade Council has extensive knowledge about many sectors, the business
environment, and business culture and will do everything to help you to find a suitable partner.
Together we will identify your specific needs and approach to the market and use our network,
technical skills, and solid experience in partner search to set up meetings with relevant candidates.
The Trade Council can support you with translation, transportation and advice on your meetings
with the potential partners.
6. Participation in exhibitions
The Trade Council arranges turnkey national exhibition stand, which will guarantee your company
presence on the Russian market and bring you close to the Russian customers.
7. Vitus
The Vitus programme helps Danish SMEs to enter new markets through a fast and effective kickstart. The aim is for ten chosen Danish SME’s to quickly realize their export potential. This is done
through an intense collaborative partnership between the companies and a commercial adviser on
the Russian market. The goal for the program is that each participant achieves an export success
within the 12 months that the program last.
8. Export start
The Export Start Programme has existed since 2001 and is a government service provided by the
Trade Council to Danish SMEs. This programme is applicable to any kind of Trade Council service
within the amount of 50-100 consultancy hours and could be used for a partner search, market
entry assistance etc. The programme targets companies with a proven export related business
plan which are looking for ways to expand their businesses on the Russian market.
Part 2 – events
1. Reception/Dinner at the Ambassador residence
This is a unique chance for your company to host an event in the attractive surroundings of the
Ambassador residence which is an old and charming Russian mansion in the absolute centre of
Moscow. The setting is perfect for meeting potential partners or Russian officials and the
Ambassador’s presence will contribute to attract the right the Russian attendants. We are always
flexible and will ensure that the event meets your specific needs.
2. VIP events at the embassy/residence
The embassy may be a great alternative venue for hosting all kinds of other events. We can help
you arrange catwalks, publicity events, media events etc.
3. Round tables
We can arrange round table discussions with high-ranking Russian officials to discuss
legal issues or other matters which requires the attention of the Russian authorities. The
involvement of the embassy can ascertain the seriousness of the matter at hand.
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Part 3 – Setting the right framework for Danish businesses in Russia
1. Negotiations support
The embassy may assist your company with translation, counselling and guidance. We can assist
you as a company to know what to expect from a meeting with a potential client/distributor and
help you to understand what exactly is being said to try and avoid potential misunderstandings.
2. Conflict resolution support
The Trade Council may use our experience in conflict resolution to assist you in resolving a given
conflict. We may facilitate a restart of a dialog with the right people and within the right structural
framework.
3. Company registration support
The Trade Council can help you with the general framework of the registration process. We can
assist with contact to legal support and offer incubator services.
4. Product certification support
The Trade Council may assist you with an overview of the procedure and facilitate a liaison with a
certification agency. We have knowledge about which product has mandatory registration and
which has voluntary registration.
Peter Mygind Rasmussen
Minister Counsellor, head of the commercial department
Email [email protected]
Keep yourself updated with the newest activities and market developments on the market - follow the Trade
Council in Russia on LinkedIn:
https://www.linkedin.com/company/eksportr-det-rusland-the-trade-council-of-denmarkrussia?trk=nmp_rec_act_company_name
8
TRADE COUNCIL 2015 ACTIVITY PLAN
Date:
Event:
Sector:
Road Alliance
Machinery & Technology
TBA
Park Alliance next step
Energy & Environment
23-24
“Smart-City” Seminar
Energy & Environment
26-28
Fashion Week Russia 2015
Creative Industries
19-23
Mining Event Russia
Machinery & Technology
22-24
Rehab Market Visit
Health
Airport Alliance
Machinery & Technology
Dairy Alliance
Food and Agriculture
13-15
Healthcare market visit
Health
20-22
Rooms Moscow
Creative Industries
25-29
Metalworking exhibition
Machinery & Technology
Lifestyle Days
Creative Industries
Road Alliance
Machinery & Technology
3-5
Building Market Visit
Machinery & Technology
1-5
Oil Refinery Market Visit, Russia
Energy & Environment
8-12
Dairy and Field promotion
Food and Agriculture
23-25
Russian Delegations to DK
Health
23-26
Oil & Gas Market Visit
Machinery & Technology
14-16
Kaz Fashion Fair
Creative Industries
24-28
Poultry Industry/Market Visit
Energy & Environment
26-28
Flowers IPM
Food and Agriculture
March:
April:
May:
June:
August:
9
September:
St. Petersburg Fashion Week
Creative Industries
(Autumn)
Chicken Promotion
Food and Agriculture
2-4
CPM Collection Première
Creative Industries
2-5
Kaz Build
Creative Industries
8-10
Flowers Expo
Food and Agriculture
14-18
Oil Refineries Market visit, Kazakhstan
Energy & Environment
16-18
Kaz Met
Machinery & Technology
Dairy Alliance
Food and Agriculture
Airport Alliance
Machinery & Technology
October TBA
E&E Tatarstan Market Visit
Energy & Environment
21-23
Interfood Siberia 2015
Food and Agriculture
27-29
AgroExpoSiberia 2015
Food and Agriculture
27-29
Power Kazakhstan/Market Visit
Machinery & Technology
Park Strategic Alliance
Energy & Environment
9-12
Market Visit in connection with fair
Zdravookhranenie
Health
24-27
Danish joint stand at YugAgro 2015 ABC
meeting
Food and Agriculture
24-27
Woodex
Machinery & Technology
24-28
Market Visit Mebel Exhibition
Creative Industries
Fair Healthcare, Market Visit
Health
October:
November:
December:
9-12
10
Healthcare sector in Russia
11
HEALTHCARE SECTOR IN RUSSIA
The Russian Healthcare market is a market in growth. The lack of efficient tools and equipment with a
growing elder burden is a development that Denmark and the Danish system know very well. Here the
Danish companies are in the forefront of developing innovative and efficient solutions. However the
structure of the market is challenging and the financial situation is adding to the challenge. Even with
these challenges there are Danish companies on the market working hard and earning money.
The Russian healthcare system is divided into national, regional, and municipal levels. The national
government controls the budget, policy, and registration of technologies, while regional and municipal
governments have control over their facilities and budgets. The national government collects taxes and
distributes funds to the regional and municipal levels through Mandatory Health Insurance funds. This
covers about two-thirds of the cost of procedures. To make up the difference, Russian citizens also have
access to voluntary health insurance and private medical care. This system continues to evolve. In 2010,
the government implemented the Strategy 2020 initiative to attract investment, create jobs, produce
safe and effective products, and reduce the country's dependence on foreign healthcare products to a
maximum of 50% by 2020 (Source: http://medtechinsider.com/archives/25933). In January 2013, the
government approved a national healthcare development plan for the 2013-2020 period. The programme
consists of 11 initiatives that focus on several areas including preventive care, health & wellbeing of
mothers & babies, and medical rehabilitation/physiotherapy. The government's national Health project
aims to improve healthcare standards. Since the project's implementation, numerous medical facilities
have been upgraded.
Medical devices
The Russian medical device market is expected to contract by a CAGR (compound annual growth rate) of
2.9 % over the 2013-2018 period, due to the weakening of the ruble. Russia was one of the fastest
growing markets in the region for many years, but current economic situation is expected to change in
2015, which will adversely affect medical device market growth, as less money is made available for
healthcare. Additionally, imports may fall as the currency devaluation has made foreign products very
expensive.
In 2013, the Russian medical device market was estimated at USD 6,716.9mn, or USD 47 per capita.
This market size is comparable to Canada; in per capita terms, the market is similar to Croatia. The
2008-2013 CAGR was estimated at 0.3%, but the market is expected to contract by a CAGR of 2.9%
over the 2013-2018 period, to USD 5,785.2mn, or USD 41 per capita by 2018.
Over 70% of the medical device market is supplied by imports. Russia imported medical devices valued
at USD 4,848.9mn in 2013; this represented a fall of 21.8% compared with 2012 and a 2008-2013 CAGR
of 1.1%. Imports have grown every year since 2003, with the exception of 2009 and 2013. In the 12
months to September 2014, Russian medical device imports decreased by 26.1%, to USD 4,525.5mn.
Rehabilitation equipment
According to a market research of rehabilitation services conducted by Synopsis medical research centre
in 2012, about 12% of the population of Russian Federation suffer from chronic diseases of the
musculoskeletal system.
The growing number of such patients increase the demand for rehabilitation services.
Rehabilitation centres located in Leningrad and Moscow regions (including recently started projects) seem
to be more interesting target group. Nowadays both individual and corporate investors are interested in
this sector. During the last two years a number of new projects of rehabilitation centres were initiated
both in Moscow and Saint Petersburg
One can also notice that a range of services is growing and a comprehensive approach to rehabilitation is
being implemented.
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Most popular rehabilitation equipment:
-
training simulators (cardiovascular‐, bike‐ and bodysimulators for the different groups of muscles
and joints)
Equipment for water treatment (Charcot’s douche, multifunctional medical baths etc.)
walking aids
equipment for the massage and manual therapy
-
Rehabilitation equipment may also be acquired by rehabilitation clinics located in resort areas (Krasnodar
region, the Caucasus etc.)
The introduction of new methods of rehabilitation seems to be not so complicated as introduction of new
diagnostic and treatment technologies. Home care rehabilitation equipment is also in demand.
Both exercise therapy and physiotherapy are very popular methods of medical rehabilitation
since the Soviet times. Nearly all public and private clinics are equipped with basic physiotherapy
equipment.
Both public and private sectors are mainly equipped with Russian made physiotherapeutic technique.
Nowadays Russian manufactures produce more than 100 types and 15000 positions of different
physiotherapeutic devices. Their lifetime is 10‐15 years, but there are a lot of 20‐25 year old devices still
in use. On the one hand, this is an evidence of high quality of domestic production; on the other hand,
the time has come to replace those old devices with new and modern ones. International standards for
rehabilitation services have changed, patients demands have diversified and increased, and there is a
clear demand in Russia for new physiotherapy equipment. However, it is necessary to say that the
situation in private healthcare sector is not so crucial and an average lifetime of physiotherapy equipment
in use is only 7 years. Besides healthcare institutions, potential clients to buy physiotherapy equipment
are nursery schools, private secondary schools and sanatoriums.
Russian manufacturers of this equipment are far beyond their western competitors both in design and
fficiency of their products, but it is hard to compete with them on price. Thus a foreign supplier of
physiotherapy equipment, who is interested in Russian market, should carefully examine the market
situation and clearly draw out its competitive advantages in comparison to local competitors.
The leading importers of physiotherapy equipment come from the Czech Republic, United Kingdom, Japan
and Germany. Orthopaedic devices & prosthesis are among most popular devices imported to Russia.
(Source: FINPRO consulting)
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Pharma
The pharmaceutical industry in Russia has been witnessing strong growth over the last couple of years,
with the alimentary/metabolism segment leading the market. The industry grew by 17.5% in 2009 and is
expected
to
reach
a
value
of
$10.7
billion
by
the
year
2014.
The Russian pharmaceutical market accounts for just 3.6% of the European pharmaceutical industry in
terms of value.
Despite global economic downturn Russian pharmaceutical market remains strong and continues to
attract foreign companies. With sales of medicinal products exponentially rising over the last 10 years,
both large and midsize Pharma are actively expanding its presence in the Russian market. The forecast
for the next 10 years suggest a robust growth of pharmaceutical sales. (www.cromospharma.com)
At present time Russian pharmaceutical and medical device market is hugely dependent on outside
import. There is a difference of allocation of the state resources, when it comes to medical equipment,
which is mostly state funded and pharmaceuticals, mostly a retail market. Medical equipment and
pharmaceuticals (public sector accounts for around a quarter of Russia’s pharmaceuticals market) are
procured for use in the public sector via electronic tenders, organized in accordance with the recently
revised general state procurement legislation. However, in early February 2015 in the framework of the
anti-crisis plan and import replacement measures the Russian government restricted state purchases of
certain imported medical equipment and goods. Also, the ministry of industry and trade just came up
with a proposal to restrict admission to tenders of imported pharmaceuticals, if there are two or more
proposals to deliver similar pharmaceuticals from domestic producers.
The Russian pharmaceutical market ranks second in volume terms after the foodstuff market and is one
of the most dynamic and promising specialized markets. The Russian pharmaceutical market ranks
among the top ten pharmaceutical markets in the world. In 2011, Russia was 8th in the world. The value
of the Russian pharmaceutical market was 28.1 billion USD in end-user prices, which is a 12% increase
compared with 2010. (Source: DSM Group).
The volume of the market for pharmaceuticals in pharmacy procurement prices decreased by 6,8% in
November 2014 in comparison with October 2014 and totalled up to 44,7 bln RUR. The average price of a
pharmaceutical package increased for 2,9% and ran at 130,4 RUR in November 2014.
From the beginning of 2014 the inflation rate for pharmaceuticals at the pharmacy shops of the country
totalled at +8,5% in RUR and -21,1% in US dollars.
The market structure of pharmaceuticals did not change radically in November 2014 in comparison with
the same period in 2013. The reduction of quantity of pharmaceuticals with the price range of 50-150
RUR per package continued in 2014 (from 20,3% in November 2013 to 17,6% in November 2014),
pharmaceuticals of the lowest price segment (i.e. cheaper than 50 RUR per package) saw reduction of
the market share from 7,3% to 6,7%. And pharmaceuticals with price tag of 500 RUR per package
shared 28,4% of the market in November 2014 which is 2,1% more than in November 2013.
At the end of November 2014 г. 55% of pharmaceuticals sold were of domestic origin (in physical terms)
however due to their low price in comparison with the imported pharmaceuticals in terms of value they
show 24% of sales.
The commercial segment of the market at the end of November 2014 was presented by prescription
products at 51% and for OTC drugs at 49%. (Source: http://www.dsm.ru/about/news/100/).
What can the Trade Council do for You?
Trade Council Russia can assist you in finding reliable Russian business partners, locating potential
partners, searching for enterprises which meet specific requirements and select the most compatible.
Trade Council Russia can be of help by providing all necessary contacts, organize meetings and
negotiations with representatives of Russian companies. We offer market visits to Russia and Kazakhstan
which might be of interest to newcomers to our markets. Please refer to the following pages for more
information.
14
Join the Healthcare Network Russia
The Healthcare Network Russia is an initiative launched by the Trade Council, promotes interests of
Danish companies working within healthcare and social protection sectors. Please find more details on the
next page.
Svetlana Chernova
Commercial Attaché
Head of the Healthcare sector advisory team
E-mail [email protected]
15
HEALTH NETWORK
RUSSIA 2015
16
17
18
19
20
21
22
23
24
25
26
INVITATION
Markedsbesøg - Rusland
Sektor: Sundhed & Rehab udstyr
Integration. Life. Society.
Moskva 22-24 April 2015
Eksportrådet
Den danske
ambassade i
Moskva
27
Leder du efter flere
salgsmuligheder?
Har du overvejet Rusland?
Kom på markedsbesøg til Moskva d. 22-24.
april og få et indblik i det russiske marked!
På tæt hold vil du få indsigt i det russiske marked
og få identificeret konkrete muligheder for din
virksomhed i Rusland. Du vil blive bragt tæt på
potentielle partnere, kunder og projekter, bl.a.
ved et besøg til Ruslands store messe indenfor
rehab udstyr og teknologi, hvor du vil få mulighed
for B2B møder med de deltagende virksomheder.
For mere information om messen på deres
hjemmeside: www.integration-russia.com
For at få et dybere kendskab til markedet vil der
være præsentationer om Ruslands nuværende
forretningsmiljø- og kultur. Vi vil også se på
hvilke muligheder samt udfordringer, der er for
netop din virksomhed med henblik på salg til
Rusland.
Fakta om marked:

 Der er over 13 millioner handicappede
mennesker i Rusland.
 Interessen er steget på grund af
Paraolympics i Sochi i 2014.
 Moskva har som mål at blive
”barrier-free” by i 2020. 
Om messen:
 Det er Ruslands største rehab udstyr–
og teknologi messe.
 150 virksomheder deltager bla. fra
Tyskland, Litauen, US, Taiwan, Polen
og Slovenien.
 Det er over 2700 besøgende fra
Rusland og CIS.
Unik mulighed for at stifte bekendtskab
med det russiske marked!
Foreløbigt program
 Besøg på den 5. Messe for rehab udstyr og
teknologi.
 Møder med potentielle kunder og partnere
på det russiske marked.
 Rundbordssamtale
med
bl.a.
repræsentanter
fra
de
russiske
myndigheder er en unik mulighed for at
drøfte problemstillinger og nye muligheder
for din virksomhed.
 Briefing om den politiske, økonomiske
samt juridiske situation i Rusland og hvad
det betyder for din virksomhed.
 Reception
med
myndigheder
samt
potentielle kunder/partnere hos den
danske ambassadør.
 Møde med medlemmer af Healthcare
Network Russia.
Kontakt os for en uforpligtende dialog
inden d.1 marts
Kontaktinformation:
Svetlana Chernova, Head of the Healthcare Sector
Advisory Team
E-mail: [email protected]
Tlf.: +7 495 642 68 00
Deltagelsesgebyr
Et markedsbesøg koster kun 11.812,50 kr.
Ved et markedsbesøg køber hver deltagende
virksomhed 25 timer. Der ydes et tilskud på 50
procent af den ordinære timepris (2014timeprisen er 945 kr.). Hvis du deltager i
markedsbesøget, vil du uden ekstra omkostninger
få en unik mulighed for at blive medlem af
Healthcare Network Russia i 6 måneder (JuliDecember 2015). Normalprisen for årligt
medlemskab er 20.000 kr.
28
INVITATION
Medical market visit to Kazakhstan
Sector: Healthcare
22nd Kazakhstan International Healthcare Exhibition
Almaty 13-15 May 2015
Eksportrådet
Den danske
ambassade i
Moskva
29
Are you looking for growth
opportunities? Have you been
considering Kazakhstan as a
potential market?
Come to Almaty on 13-15th of May and get
to know medical market of Kazakhstan
Participation will help your company to get
knowledge of the market and identify specific
opportunities for growth. At the same time
exhibition is a good way to meet potential
partners, customers and get a projects through
the B2B meetings.
In order to find more information about KIHE
exhibition, please follow the link:
www.kihe.kz/en
In order to get a better understanding of the
market, its opportunities and challenges, you will
be able to participate in presentations of business
culture of the country.
Facts about the market:

 80 % of medical institutions of Kazakhstan
are owned by the government.
 The country aims to be among top-30 world
developed countries by 2030, paying
special attention towards healthcare sector
development
 For the last 10 years expenditure on
healthcare sector increased by 5 times

About exhibition:
 KIHE was held in Almaty for 21 times
 More than 300 companies from 26
participating countries
 The co-organiser of the project is Global
Healthcare Council (GHTC)
Tentative program
 You get to visit of the 22nd Kazakhstan
International Healthcare Exhibition
 You meet
partners
potential
customers
and
 Round table with representatives of
authorities in Kazakhstan is a unique
chance to for at discuss issues and specific
opportunities for your company
 Briefing on political, economic and legal
matters and how is it relevant for your
company
 Reception with representatives
of
healthcare
sector
and
potential
customers/partners
 Meeting with members of Healthcare
Network Russia
Despite the rapid growth of market in size, it still
strongly depends on the import of medical
equipment, which makes up 90 % of its total
capacity.
Deadline for expressing of the
preliminary interest is the 1st of March
Contact information:
Svetlana Chernova, Head of the Healthcare Sector
Advisory Team
E-mail: [email protected]
Tlf.: +7 495 642 68 08
Participation fee:
Medical market visit costs 11.812,50 DKK.
Every company pays 25 hours (11.812,50 DKK
with subsidy). Participating in market visit, your
company will get an additional membership free
of charge of the Healthcare Network Russia for 6
months (July-December 2015). The normal price
is
normally
20.000
DKK
per
year.
30
Creative industries
31
CREATIVE INDUSTRIES
CIS region offers a wide range of opportunities for Danish companies. In 2015 Trade Council
focuses its attention primarily on Russia and Kazakhstan.
Opportunities in Russia
Consumer Goods
Russia's retail sector has over the last years been expanding due to the rising interest in foreign brands,
population growth (especially in urban areas and big cities), aspirational purchasing, easier access to
credit and the development of a modern retail infrastructure. Increasing amounts of foreign direct
investment have allowed retailers to make significant expansions. Today the Russian market is facing
troubled times with the fall of the rouble and a limitation of the spending power of the middle class.
However this also spells a move by the consumers from luxury brands to more affordable luxury, a strong
point for Danish design well known for its quality and design.
Fashion
Russians are all about fashion and fashion brands, and the market is growing steadily. With nearly all the
major players in the fashion industry present on the Russian market, the Russian retail sector is the
fastest growing and dynamic sector in the Russian economy.
Women’s clothing and kid's fashion are the two major markets in Russia. Kids are the princes and
princesses of the family and they are dressed accordingly. This trend has been widespread in Denmark
and the result is many smaller brands and collections. The Russian retail sector is aware of that and is
hunting for suitable brands for its market.
Danish fashion companies exploring the Russian market should be aware that it is a professional and
highly competitive market. Products should be of high quality and collections should be unique,
preferably with a wide size range. Promotion is a required investment; promotion materials need to be of
a very high quality and deliveries must be punctual.
Jewellery
Russians traditionally love jewellery, especially gold, the symbol of wealth and prosperity. The Russian
jewellery market is one of the most rapidly developing markets in the world. In recent years, it has
grown between 20 to 30 percent.
Jewellery falls under the growing market for luxury goods in Russia. Euromonitor forecasts a 4.6%
growth in volume terms and 6.7% growth in value terms for the period 2012-2017. The dynamic
development of the Russian market has made it attractive for foreign companies.
The consumer group within this sector is large and can be pared into two groups. The first group is
characterised by buying mostly mass-produced goods. These consumers with medium income and
traditional preferences usually trust Russian-manufactured jewellery.
The other group of consumers that is interesting for the Danish companies comprises people whose
incomes are large enough to appreciate not only the metal the jewellery is made of, but also its brand,
design and exclusiveness. This group usually prefers foreign-made jewellery. This shows why brand
reputation and craftsmanship are crucial. The best-selling jewellery types are rings, neckwear and
earrings.
Danish design
The Russian market is ready to get acquainted with affordable luxury design and other top Danish design
brands. The market for luxury goods with an explicit focus on design and quality is a rising market in
Russia. Especially the market for design accessories is very lucrative. The Russian market requires an
32
open and innovative approach to the preference of the Russian consumer which typically differs
significantly from Scandinavian preferences.
Retail opportunities
Walking the streets of one of Russia’s larger cities makes it obvious how Russians make an effort of
showing off their different luxury goods. It is a competitive market with opportunities for new brands and
retailers.
Russian purchases via the internet were in 2014 made by 18-20 million people according to estimates
and the number of internet shoppers will increase rapidly every year. One of the key features of further
internet retailing development in Russia will be social. The retailers will in their turn embrace more retail
formats, from convenience stores to mobile application orders via smartphone and tablets.
Opportunities in Kazakhstan
Kazakhstan being the 9th biggest country in the world and the 2nd largest CIS member offers a wide
range of opportunities for Danish companies. Kazakhstan remains a politically and economically stable
country with a sustainably growing GDP rate (US$ 217 billion – 2014). The country is entering a
development boom phase which is a weighty reason for Danish companies to focus on this market.
Kazakh mentality is alike Russian one and in this respect market features in creative industries sector
look similar to the Russian ones that were described previously.
What Can Trade Council Do For You?
Trade Council Russia may assist you by finding reliable Russian business partners, locating other
potential partners, searching for enterprises which meet specific requirements and select the most
compatible. Trade Council Russia provides all necessary contacts; organize meetings and negotiations
with representatives of Russian companies. We may provide updated and useful market information,
which will help gaining a competitive edge on your target markets. Furthermore, Trade Council Russia
may carry out market investigations based on specific requirements.
Please contact us by e-mail [email protected] or tel. +7 (495) 6426800 for further information on
services provided.
Trade Council Russia offers a wide range of opportunities for your company in 2015 such as Market Visits
to Russia/Kazakhstan. Please refer to the following pages for more information
Olga Limanova
Commercial Adviser
E-mail [email protected]
33
INVITATION
Markedsbesøg - Rusland
Sektor: Mode
Mercedes-Benz Fashion Week Russia 2015
Moskva 26-28. marts 2015
Eksportrådet
Den danske
ambassade i
Moskva
34
Leder du efter flere
salgsmuligheder?
Har du overvejet Rusland?
Kom på markedsbesøg til Moskva den
26-28. marts og få et indblik i det
russiske marked
På tæt hold vil du få indsigt i det russiske
marked og få identificeret konkrete
muligheder for din virksomhed i Rusland. Du
vil blive bragt tæt på potentielle partnere,
kunder og projekter, bl.a. ved at besøge
Ruslands største fashion week – MercedesBenz Fashion Week Russia 2015, hvor du vil
få mulighed for at se de nyeste fashion trends
på det russiske marked.
For mere information om messen på deres
hjemmeside:
http://mercedesbenzfashionweek.ru/en/
For at få et dybere kendskab til markedet vil
der være præsentationer om Ruslands
nuværende forretningsmiljø- og kultur. Vi vil
også se på hvilke muligheder samt
udfordringer, der er for netop din virksomhed
med henblik på salg til Rusland
Foreløbigt program
 Deltagelse på Mercedes-Benz Fashion
Week Russia 2015
 Møde med potentielle kunder og partnere
på det russiske marked
 Efterfølgende press-release i russiske
medier
 Briefing om fremtidige muligheder samt
nuværende trends i Rusland og CIS
 Rundvisning i de store russiske shopping
centre
 Reception med kunder samt potentielle
partnere hos den danske ambassadør
Fakta om markedet
 Den russiske middelklasse er særdeles
aktiv og stærkt voksende. Udenlandske
virksomheder som opererer i Rusland er
enige om, at middelklassen er den
vigtigste gruppe i Rusland
 Rusland er et hurtigt udviklende marked
indenfor mode og tilbehørs branchen
 Vesten har stor indflydelse på russernes
smag indenfor design og stil i hjemmet
 Interessen for skandinavisk stil og mode
er steget indenfor de sidste år
Unik mulighed for at stifte
bekendtskab med det russiske
marked!
Kontakt os for en uforpligtende
dialog inden onsdag den 26.
februar2015.
Kontaktinformation:
Olga Limanova, Commercial Adviser
E-mail: [email protected]
Tlf.: +7 495 642 68 00 ext.230
Deltagelsesgebyr
Et markedsbesøg koster kun 11.812,50 kr.
Ved et markedsbesøg køber hver deltagende
virksomhed 25 timer. Der ydes et tilskud på
50 procent af den ordinære timepris (2014timeprise n er 945 kr.).
35
INVITATION
Markedsbesøg - Rusland
Sektor: Interior Design & Lifestyle
The Russian Interior Show – Rooms Moscow 2015
Moskva 20-22. maj 2015
Eksportrådet
Den danske
ambassade i
Moskva
36
Leder du efter flere
salgsmuligheder?
Har du overvejet Rusland?
Fakta om marked
Kom på markedsbesøg til Moskva den 2022. maj og få et indblik i det russiske
marked
Du vil på tæt hold få indsigt i det russiske marked
og få identificeret konkrete muligheder for din
virksomhed i Rusland. Du vil komme tæt på
potentielle partnere, kunder og projekter, bl.a.
ved at besøge Ruslands største messe indenfor
interiørdesign og dekorationer – The Russian
Interior Show – Rooms Moscow 2015, hvor
du vil få mulighed for b2b-møder med de
deltagende virksomheder.
 Den russiske middelklasse er særdeles
aktiv og stærkt voksende. Udenlandske
virksomheder som opererer i Rusland er
enige om, at middelklassen er den vigtigste
gruppe i Rusland
 Rusland er et hurtigt udviklende marked
idenfor design & lifestyle produkter
 Vesten har stor indflydelse på russernes
smag indenfor design og stil i hjemmet
 Interessen i skandinaviske indretning er
steget de sidste 10 år
Om messen
For mere information om messen på deres
hjemmeside: www.room-moscow.com
For at få et dybere kendskab til markedet vil der
være præsentationer om Ruslands nuværende
forretningsmiljø- og kultur. Vi vil også se på
hvilke muligheder samt udfordringer, der er for
netop din virksomhed med henblik på salg til
Rusland.
Foreløbigt program
 Deltagelse på The Russian Interior Show ROOMS MOSCOW
 Møde med potentielle kunder og partnere
på det russiske marked
 Assistance med oversættelse i løbende af
messen
 Efterfølgende press-release i russiske
medier
 Briefing om fremtidige muligheder samt
nuværende trends i Rusland og CIS
 Rundvisning i de store russiske shopping
centre
 Reception med kunder samt potentielle
partnere hos den danske ambassadør
 Rooms Moscow er nøgleplatformen for
alle interiør virksomheder fra Rusland og
CIS
 Messen tiltrækker internationale
arkitekter, professionelle virksomheder og
interiør designerer
 Der var over 21,542 besøgende i 2014
 Messen bestod af 17 deltagende lande i
2014
Unik mulighed for at stifte bekendtskab
med det russiske marked!
Kontakt os for en uforpligtende dialog
inden onsdag den 22. marts.
Kontaktinformation:
Olga Limanova, Commercial Adviser
E-mail: [email protected]
Tlf.: +7 495 642 68 00 ext.230
Deltagelsesgebyr
Et markedsbesøg koster kun 11.812,50 kr. Ved et
markedsbesøg køber hver deltagende virksomhed
25 timer. Der ydes et tilskud på 50 procent af den
ordinære timepris (2015-timeprisen er 945 kr.).
37
INVITATION
Markedsbesøg - Kasakhstan
Sektor: Mode
Kaz Fashion Fair 2015
Almaty 14.-16. august 2015
Eksportrådet
Den danske
ambassade i
Moskva
38
Leder du efter flere
salgsmuligheder?
Har du overvejet Kasakhstan?
Kom på markedsbesøg til Moskva den 14.16 august og få et indblik i det kasakhiske
marked
Du vil på tæt hold få indsigt i det kasakhiske
marked og få identificeret konkrete muligheder
for din virksomhed i Kasakhstan. Du vil komme
tæt på potentielle partnere, kunder og projekter,
bl.a. ved at besøge Kasakhstans største messe
indenfor mode – Kaz Fashion Fair 2015, hvor du
vil få mulighed for b2b møder med de deltagende
virksomheder.
For mere information om messen på deres
hjemmeside: http://www.kazfashionfair.com/
For at få et dybere kendskab til markedet vil der
være præsentationer om Kasakhstans nuværende
forretningsmiljø- og kultur. Vi vil også se på
hvilke muligheder samt udfordringer, der er for
netop din virksomhed med henblik på salg til
Kasakhstan.
Fakta om marked
 Den kasakhiske middelklasse vokser og får
flere og flere penge imellem hænderne
 Målt i landmasse er Kasakhstan verdens 9.
største land
 Kasakhstan blev i 2014 udnævnt af
Verdensbanken til at være verdens 50.
nemmeste land at gøre forretning i
 I 2014 opnåede Kasakhstan en GDP vækst
på 6.5%
 Almaty er landets største by og fungerer
som
økonomisk,
kulturel
-og
uddannelsescentrum for hele Kasakhstan
 Der er planlagt mere end 100 projekter
med et total budget på 45 milliard USD i
Kasakhstan
Om messen
 Kaz Fashion Fair, er Centralasiens største
modemesse.
 Der var over 6 000 besøgende i 2014
 KAZ FASHION er den bedste messe til at
møde potentielle kunder ansigt til ansigt
og få en indsigt i hvilken smag og stil man
har i Kasakhstan
 På Kaz Fashion Fair finder du
kvindemode, herremode, ung mode,
børnetøj, strik, lædertøj, pelse, lingeri,
badetøj samt tilbehør
Unik mulighed for at stifte bekendtskab
med det kasakhiske marked!
Foreløbigt program
 Deltagelse på Kaz Fashion Fair 2015
 Møde med potentielle kunder og partnere
på det kasakhiske marked
 Assistance med oversættelse i løbende af
messen
 Efterfølgende press-release i kasakhiske
medier
 Briefing om fremtidige muligheder samt
nuværende trends i Kasakhstan og CIS
 Rundvisning i de store kasakhiske
shopping centre
Kontakt os for en uforpligtende dialog
inden onsdag den 15. maj 2015
Kontaktinformation:
Olga Limanova, Commercial Adviser
E-mail: [email protected]
Tlf.: +7 495 642 68 00 ext.230
Deltagelsesgebyr
Et markedsbesøg koster kun 11.812,50 kr. Ved et
markedsbesøg køber hver deltagende virksomhed
25 timer. Der ydes et tilskud på 50 procent af den
ordinære timepris (2014-timeprisen er 945 kr.).
39
INVITATION
Markedsbesøg - Rusland
Sektor: Mode
CPM Collection Première Moscow 2015
Moskva 02-04. september 2015
Eksportrådet
Den danske
ambassade i
Moskva
40
Leder du efter flere
salgsmuligheder?
Har du overvejet Rusland?
Kom på markedsbesøg til Moskva den 0204. september og få et indblik i det
russiske marked
På tæt hold vil du få indsigt i det russiske marked
og få identificeret konkrete muligheder for din
virksomhed i Rusland. Du vil blive bragt tæt på
potentielle partnere, kunder og projekter, bl.a.
ved at besøge Ruslands største messe indenfor
mode – CPM Collection Première Moscow 2015,
hvor du vil få mulighed for b2b møder med de
deltagende virksomheder.
For mere information om messen på deres
hjemmeside: www.cpm-moscow.com/
For at få et dybere kendskab til markedet vil der
være præsentationer om Ruslands nuværende
forretningsmiljø- og kultur. Vi vil også se på
hvilke muligheder samt udfordringer, der er for
netop din virksomhed med henblik på salg til
Rusland.
Foreløbigt program
 Deltagelse på CPM Collection Première
Moscow 2015
 Møde med potentielle kunder og partnere
på det russiske marked
 Assistance med oversættelse i løbende af
messen
 Efterfølgende press-release i russiske
medier
 Briefing om fremtidige muligheder samt
nuværende trends i Rusland og CIS
 Rundvisning i de store russiske shopping
centre
 Reception med kunder samt potentielle
partnere hos den danske ambassadør
Fakta om markedet
 Den russiske middelklasse er særdeles
aktiv og stærkt voksende. Udenlandske
virksomheder som opererer i Rusland er
enige om, at middelklassen er den vigtigste
gruppe i Rusland
 Rusland er et hurtigt udviklende marked
indenfor mode og tilbehørs branchen
 Vesten har stor indflydelse på russernes
smag indenfor design og stil i hjemmet
 Interessen for skandinavisk stil og mode
er steget indenfor de sidste år
Om messen
 CPM Collection Première Moscow er
Østeuropas største modemesse.
 Der var over 18 500 besøgende i 2014.
 1,400 kollektioner fra 34 lande blev I 2014
præsenteret på CPM.
 På CPM finder du kvindemode,
herremode, ung mode, børnetøj, strik,
lædertøj, pelse, lingeri, badetøj samt
tilbehør.
 Der er stor fokus på CPM i pressen og over
300 internationale journalister samt 8 TV
hold vil være tilstede.
Unik mulighed for at stifte bekendtskab
med det russiske marked!
Kontakt os for en uforpligtende dialog
inden onsdag den 20. juni 2015.
Kontaktinformation:
Olga Limanova, Commercial Adviser
E-mail: [email protected]
Tlf.: +7 495 642 68 00 ext.230
Deltagelsesgebyr
Et markedsbesøg koster kun 11.812,50 kr. Ved et
markedsbesøg køber hver deltagende virksomhed
25 timer. Der ydes et tilskud på 50 procent af den
ordinære timepris (2014-timeprisen er 945 kr.).
41
INVITATION
Markedsbesøg – Kasakhstan
Sektor: Interior Design and LifeStyle
Building & Interiors Exhibition – KazBuild
Almaty 2-5. September 2015
Eksportrådet
Den danske
ambassade i
Moskva
42
Har du overvejet Kasakhstan
som marked?
Kom på markedsbesøg til Almaty den 02.05. september og få et indblik i det
kasakhiske marked
Du vil på tæt hold få indsigt i det kasakhiske
marked og få identificeret konkrete muligheder
for din virksomhed i Kasakhstan. Du vil komme
tæt på potentielle partnere, kunder og projekter,
bl.a. ved at besøge Kasakhstan største messe
indenfor interiørdesign og dekorationer –
KazBuild 2015, hvor du vil få mulighed for b2bmøder med de deltagende virksomheder.
For mere information om messen på deres
hjemmeside: http://www.kazbuild.kz/en/
Fakta om marked
 Den kasakhiske middelklasse vokser og får
flere og flere penge imellem hænderne
 Målt i landmasse er Kasakhstan verdens 9.
største land
 Kasakhstan blev i 2014 udnævnt af
Verdensbanken til at være verdens 50.
nemmeste land at gøre forretning i
 I 2014 opnåede Kasakhstan en GDP vækst
på 6.5%
 Almaty er landets største by og fungerer
som
økonomisk,
kulturel
-og
uddannelsescentrum for hele Kasakhstan
 Der er planlagt mere end 100 projekter
med et total budget på 45 milliard USD i
Kasakhstan
Om messen
For at få et dybere kendskab til markedet vil der
være præsentationer om Kasakhstan nuværende
forretningsmiljø- og kultur. Vi vil også se på
hvilke muligheder samt udfordringer, der er for
netop din virksomhed med henblik på salg til
Kasakhstan.
 Central asiens største messe indenfor
sektoren
 Messen
tiltrækker
internationale
arkitekter og interiør designerer
 Der var over 7,000 besøgende i 2014
Unik mulighed for at stifte bekendtskab
med det kasakhiske marked!
Foreløbigt program
 Deltagelse
på
Building,
Interiors,
Fenestration, Ceramics & Stone Exhibition
- KazBuild
 Møde med potentielle kunder og partnere
på det kasakhiske marked
 Assistance med oversættelse i løbende af
messen
 Efterfølgende press-release i kasakhiske
medier
 Introduktion til den kasakhiske middel
klasse og forbruger profil
 Rundvisning i de store kasakhiske
shopping centre
Kontakt os for en uforpligtende dialog
inden onsdag den 2. juni.
Kontaktinformation:
Olga Limanova, Commercial Adviser
E-mail: [email protected]
Tlf.: +7 495 642 68 00 ext.230
Deltagelsesgebyr
Et markedsbesøg koster kun 11.812,50 kr. Ved et
markedsbesøg køber hver deltagende virksomhed
25 timer. Der ydes et tilskud på 50 procent af den
ordinære timepris (2015-timeprisen er 945 kr
43
Machinery and Technology
44
MACHINERY AND TECHNOLOGY
The machinery and technology sector in Russia provides significant export and joint venture possibilities
for Danish companies. Despite recent economic challenges, including ruble devaluation, Russia is still a
very large market for production and construction machinery, ICT solutions (both hardware and
software), and consumer electronics. Russia’s total capital expenditures in January-November 2014
amounted to RUB 11 trillion (EUR 146 billion at current exchange rates), while imports of machinery,
equipment and transportation vehicles during this period were worth EUR 110 billion. In the short- and
medium-term significant state investments in infrastructure projects and newly adopted ‘import
replacement’ programs will be the main drivers behind strong demand for foreign equipment and knowhow. In the longer term, Russia has good chances to improve economic performance, while additional
exciting market opportunities will arise from the transformation of the Customs Union (Russia, Belarus,
and Kazakhstan) into the Eurasian Economic Union.
Machinery – new and old
Russia’s manufacturing sector is a mix of production facilities dating back to the Soviet Union times and
modern production plants built during the last two decades and based mostly on foreign technologies.
Older plants often require complete re-design and all-new equipment to continue operations, while newer
facilities need continuous upgrades to remain competitive. Construction of new manufacturing plants,
warehousing and distribution facilities is also regularly started even despite current foggy perspectives of
the country’s economy. And foreign suppliers are often the only source of state-of-the-art production
technologies, machinery and solutions for all these projects.
Among specific segments where Danish machinery and expertise is especially in high demand there are
food production, metalworking, wood processing, and several others.
It should be noted that penetration of the Russian market requires physical presence in the country with
own sales offices and/or sales representatives or via a solid partnership with a strong local distributor.
Infrastructure – from airports to stadiums
Federal ‘focused’ capital spending program amounts to RUB 1.02 trillion in 2015, RUB 900 billion in 2016,
and RUB 916 billion in 2017 (more than EUR 120 billion annually).
The focus is on all types of transportation infrastructure (airports, highways, seaports, and railways), as
well as on cultural, educational, and sports facilities (stadiums for the FIFA World Cup, museums in
Moscow and St. Petersburg, federal universities in major cities, etc.).
Interesting opportunities for foreign suppliers of machinery and technology arise in connection to public
private partnerships with international participation taking over highway construction and management.
Special attention of the Russian government to expansion and modernization of airports and railroads in
large Russian cities could also generate demand for solutions and machinery from Danish vendors.
ICT and consumer electronics
The ICT sector in Russia is well developed and diversified. Demand for ICT systems from all the sectors of
the economy and also the public sector continues to be very strong.
Danish companies developing niche software and hardware solutions can play a significant role. However,
in most cases entering and building presence on the Russian market for ICT solutions in many cases will
require developing partner relations with a well-established Russian systems integrator.
45
Most promising opportunities can be found with the hardware segment, where Russian domestic ICT
industry is traditionally not very strong while Danish companies have strong expertise especially in niche
products, as well as in such segments as data hosting and SaaS.
High-end consumer electronics is another market of significant interest for Danish companies. Russia’s
well-to-do and ultra-rich households are eager to purchase expensive high-quality and designer products
and represent a welcome public for new state-of-the-art product offerings. In total, Russians spent RUB
1.47 trillion (EUR 19.6 billion) on consumer electronics, appliances and gadgets in 2014.
Join the Technology Club
The Technology Club, an initiative launched by the Trade Council, promotes Danish interests on the
Russian market for machinery and technologies. Below you will find our invitation to join the Club.
The Club assists Danish companies in following developments in the Russian technology and industrial
sectors, assists them in establishing contacts to potential partners and authorities, and contributes to
maintaining strong relations with existing Russian clients and stakeholders.
Planned activities for the Machinery & Technology sector in 2015




Mining fact-finding trip to Russia and Kazakhstan. A trip that will take place on 19th-23th April
2015, and have the purpose of introducing Danish suppliers to the Russian and Kazakh mining
industries and to facilitate an easier access to the markets.
Construction Equipment & Technologies. Russia’s largest exhibition for technology and
construction equipment.
8th Central Asian International Metallurgy, Metal-Working and Machinery Construction Exhibition
KazMet. The largest exhibition for metal work and machinery construction on the Kazakh and
Central Asian market.
Power Expo Kazakhstan. An exhibition specializing in energy and power solutions.
For more information please contact our Sector Expert.
Marina Piotrovskaya
[email protected]
46
47
The Technology Club, Russia
The Technology Club of Russia is a relaunch initiative established by the Danish Trade
Council in 2012. One of the main ideas of the Club is the need for specific knowledge and
information concerning the technology sector, which is currently the biggest contributor to
Danish export.
The Technology Club aims to enable Danish companies to follow current developments in the
Russian technology and industry sector through newsletters summarizing important
developments within the following sectors: machinery, cleantech, telecommunication, IT,
nano- and biotechnologies.
The Danish Trade Council have been active in Russia for many years and as a result
developed strong relations and networks with city-administrations and regions across Russia.
In cooperation with them the Council arranges relevant trips and conference packages for
our members in both Moscow, St. Petersburg and other regions of the country.
The Technology Club facilitates meetings and seminars on the highest levels as well as
establishing contact between companies thus representing Danish interests in Russia –
paving easier access to the Russian technology and industry sector through the Trade
Councils network in Russia. As a member of the Technology Club you will benefit from these
networks providing access to decision-makers and key players on the Russian Market.
The Trade Council offers a membership in The Technology Club for 9.000 DKK.
A membership includes:
• 4 newsletters annually on important developments in the following sectors:
machinery, cleantech, telecommunication, IT, nano- and biotechnologies;
• Information on activities (roundtables, joint exhibition stands, trips, and other events,
relevant for the technology sector and organized by the Technology Club;
• 5 hours of counselling from a consultant of the Trade Council (worth 5×945 DKK) or
organization of meetings with relevant Russian companies and end users.
Advantages for your company:
•
•
•
•
•
Necessary information on general rules and traditions of doing business on the
Russian market;
Important and up-to-date information on the development in technology industry of
Russia;
Opportunities to expand business and network in Russia;
Special price on promotion trips;
Important counselling on urgent matters.
If you are interested
in becoming a member of the Technology Club, please fill in the entry form below. Should
you have any questions, you are welcome to contact Marina Piotrovskaya either directly by
telephone: + 7 812 703 3900 or by e-mail: [email protected]
Best regards,
Marina Piotrovskaya
Sector Expert - Technology
48
Entry form
I confirm my participation in the Technology Club, Russia
Yes • No •
Basic Fee 9.000,00 DKK annually
Yes • No •
Extra contact persons:
49
50
MINING FACTFINDING TRIP TO
RUSSIA AND KAZAKHSTAN
51
MINING FACTFINDING TRIP TO RUSSIA AND KAZAKHSTAN, 19 – 23 April 2015
BRIEF FACTS ON MINING IN RUSSIA
Russia is rich in all kinds of mineral deposits from aluminium to gold
and it is the source of a significant share of the world’s raw minerals
production. The country’s exploration potential is difficult to assess,
but there are valid reasons for believing that the known deposits are
just a fraction of those to be discovered. Business Monitor
International forecast the value of the Russian mining sector to grow
to USD 259 billion by 2015, even with the global slowdown in demand.
Unlike the oil and gas industry, the country’s metals and mining sector
is Russia’s largest private industry.
The estimated monetary value of the Russian mineral reserves is
USD 29 trillion and according to estimates from 2012 the level of
production of the mining and metallurgical industries in Russia was
around USD 130 billion. Extractive industries taken together
constitute 33% of Russia’s GDP and account for 60% of federal budget revenues, and Russian commodities account for up to 80% of
exports. So the mining industry is clearly one of the most important industries in the Russian economy.
Russia has the world’s largest reserves of iron ore – approximately 56 billion tons, and at the present Russia produces more than
100 million tons of marketable iron ores per year, which makes it the fifth largest producer in the world.
Russia is also a very strong player in the coal industry, and is currently ranked second in the world in terms of percentage of world
reserves. SUEK, KRU, SDS and Mechel account for about 65% of Russia’s coal exports. The long term prospects of the coal mining
sector are positive due to Asia’s continued reliance on coal to cover rising electricity needs. As a result the Russian government
plans to spend USD 120 billion between 2012 and 2030 on developing the country's coal reserves, alongside major investments
into logistics and engineering capacities.
The metals industry is highly concentrated – a few top companies account for about 60% of total revenue. (Severstal, Evraz,
Norilsk Nickel, Rusal and Mechel). In recent years, the Russian diamond mining industry has also become an important source of
income. According to a report from 2013, Russia is now the world’s leading diamond supplier, accounting for about 22% of the
global diamond supply.
In 2013 approximately 20.000 mineral deposits had been explored and only about one third of them are currently being
developed and mined, so the Russian mining industry still has great untapped potential. Despite the fact that Russia has massive
quantities of unexplored and unproved reserves – its potential is hampered by the fact that 30 – 70% of those reserves are not
exploitable in the current economic condition. One of the main reasons for this is the fact that the Russian mining industry is
mostly using mining methods and technology that dates from the Soviet period.
In order to compete on the global stage, the priority for the Russian mining industry and responsible government institutions in
the next decade will be to modernize the operations, increase productivity, invest in new technology and build the infrastructure
required to bring new projects and raise the efficiency of production, as well as to create a more stable climate to support the
investment into the sector.
The other trend that will shape the development of the industry will be increased globalization and
internationalization of the key players, with western companies entering Russia and the Russian mining champions focusing more
on the West. There are plenty of opportunities for international companies especially services and equipment suppliers, mining
companies interested in exploring investment opportunities in Russia, particularly in precious metals, as well as representatives of
capital markets and banking industry.
Additional information:
http://www.minexrussia.com/2014/outlook/
http://gold.1prime.biz/ - a compilation of mining related articles about Russia
52
MINING FACTFINDING TRIP TO RUSSIA AND KAZAKHSTAN, 19 – 23 April 2015
BRIEF FACTS ON MINING IN KAZAKHSTAN
Kazakhstan is extremely rich in minerals and has the potential to
overtake many of the leading mineral economies, but foreign
capital and technology is needed in order to utilise these vast
resources. The country is currently ranked 6th in the world in terms
of its amount of mineral resources, and the mineral resource base
has an estimated net worth of USD 46 trillion according to
government reports.
Kazakhstan accounts for 30% of the global reserves of chromite and
25% of manganese ores. Iron ores as well as reserves of copper,
lead, and zinc range from 10 to 13%, respectively, of the world
reserves. Kazakhstan is also an important source of uranium. In
2009 it became the world’s leading uranium producer, and by 2013
Kazakhstan accounted for 38% of the world production. The Kazakh government is committed to increase uranium exports and
aims to supply 30% of the world fuel fabrication market by the end of 2015.
Coal remains one of the core industries for Kazakhstan, employing around 40,000 people only in the mineral-rich province of
Karaganda, which yielded more than 17 million tons of coal in the first 7 months of 2013. New deposits Zhalyn and Kumyskuduk
are being developed now. Karagandagiproshakht Institute has prepared a package plan of development of the mining industry in
Karaganda until 2020. Copper production is also a bright spot in the country, given aggressive expansion plans by London-based
miner Kazakhmys and giant Rio Tinto's commitment to invest USD 100 million in exploring northern Kazakhstan for copper.
Consequently, mining is by far the most important industry in Kazakhstan, also when it comes to export. In 2012 Kazakhstan
had exports valued at USD 88 billion, and exports of mineral products accounted for 78% of total exports. But the unutilised
mining potential in Kazakhstan is still great. At the moment 99 different minerals have been discovered, 70 of those are being
explored, and so far 60 of the minerals are being recovered.
Kazakhstan's mining industry value is set to soar in the next years, reaching USD 29.5 billion by 2017, slightly down from
previous forecasts, due mainly to the recent overall decline in commodity prices, says a newly-published report by Business
Monitor international. Growth will be led almost exclusively by the coal, gold and copper sectors, which together account for the
majority of the value of the Central Asian nation's mining industry.
Since 2011 the Kazakh government has taken significant measures to support the expansion plans of the country’s largest
mining companies, and it is expected that the volume of investments into the industry will amount to USD 12 billion by 2015.
The Government of Kazakhstan began to privatize state mining companies in 1994. By July 1998, virtually the entire sector had
been privatized. The government is working to improve the sectoral outlook by stiffening legal codes - the mechanism for
granting exploration licenses has been simplified, but implementation work remains. The procedure for obtaining environmental
permits is also being streamlined.
Most Kazakhstani mining equipment needs replacement or repair, and environmental and technological upgrades. A number
of foreign mining businesses have made substantial investments in Kazakhstan in uranium, beryllium, coal, and gold. RWE
NUKEM (USA), for example, handles mined uranium and markets it to other countries, and as legal codes become more
conducive to foreign investment, all of the mining majors are likely to become more heavily invested in Kazakhstan in the next
ten years, and market entry in later years could become a much more expensive proposition.
Part of the forecasted mining boom is already becoming evident. A study published by PwC shows that the nation was second
on the list of major merger and acquisitions in 2013, with Kazak billionaires, along with the Republic of Kazakhstan, representing
the second and third largest transactions during the period involving a USD 4.6 billion stake in Eurasian Natural Resources Corp
(ENRC).
Additional information:
http://www.uskba.net/about_mining.htm
Kazakhstan announces new mining laws to encourage international investment (May 2014)
Kazakhstan allocates $950 million to exploration program (May 2014)
53
>>>>
Join us for the Mining Factfinding Trip to
Russia and Kazakhstan, 19 – 23 April 2015
Heidi Ravn, Sector Manager
Danish Mining Technology Group in cooperation with the Royal
Danish Consulate General in St. Petersburg is pleased to invite you
to participate in a factfinding trip to Russia and Kazakhstan with
focus on the mining industry.
Phone +45 2421 8988
[email protected]
The factfinding trip will include visits to Moscow in Russia, and Astana
and Almaty in Kazakhstan.
Contact:
Danish Mining Technology Group
The purpose of this trip is to introduce Danish suppliers to the Russian
and Kazakh mining industries and to facilitate an easier access to the
markets by including:




B2B meetings with key players and potential partners
Meetings and round table discussions with relevant authorities
Visit to the Mining World Russia Exhibition
Networking with both local partners as well as Danish
companies with shared interests
www.dk-mining.dk
Further introductions to the mining markets in both countries are
attached, but this is why the following cities are included in the
program:
Moscow: Mines in Russia are scattered around the country, but the
headquarters of the most important mining companies are located in
Moscow, because it is the centre of power. Also the world-renowned
mining exhibition Mining World will take place in Moscow.
Astana: Astana is the capital of Kazakhstan, and hence it is where all
the decision-making bodies are situated. It is also the home of one of
the country’s most important mining companies and the influential
professional organisation Association of Mining and Metallurgical
Enterprises.
Almaty: In terms of mining Almaty is also a very important city in
Kazakhstan as it is home to two of the country’s leading mining
companies.
>>
54
>>>
PROGRAM DRAFT
Sunday 19 April



MOSCOW, RUSSIA
Departure from Denmark
Check-in hotel
Briefing program and introductory meeting
Monday 20 April
MOSCOW, RUSSIA

Round table meeting with Ministry of Environment and Natural Resources

Meetings with buyers and management from Russian mining companies including individual company
presentations.

Reception at the Royal Danish Embassy
Suggested mining companies: EVRAZ (steel), Mechel Mining (coal, iron ore, and steel), Metalloinvest (HBI,
iron ore, and steel), Norilsk Nickel (nickel, copper, palladium, and platinum), SUEK (coal), KRU (coal), KTK
(coal) and SDS (coal)
Other potential meetings can be with OEMs (e.g. OMZ) and distributors within the mining industry
Tuesday 21 April
MOSCOW, RUSSIA

Visit to Mining World Russia Exhibition
The biggest mining show in Russia – approx. 4500 visitors and 320 exhibitors from 30 countries
Meetings with selected exhibitors and individual time to visit the exhibition

Departure to Astana, Kazakhstan
Wednesday 22 April
ASTANA, KAZAKHSTAN

Round table meeting with Ministry of Investment and Development

Meeting with ENRC - comprises a group of mining and smelter companies (aluminium, iron, chrome)

Meeting with Association of Mining and Metallurgical Enterprises

Departure to Almaty (approx. 21.30 h)
Thursday 23 April
ALMATY, KAZAKHSTAN

Meeting with potential distributors, OEM producer, or service companies

Joint meeting with selected mining companies
Meetings with buyers and management from key Kazakh mining companies including individual company
presentations
Suggested companies: Frontier Mining Ltd. and KAZ Minerals PLC (copper) and/or OEM companies

Debriefing and departure to Denmark
Note: The above mentioned companies are merely suggestions, the final program will be confirmed and adjusted based upon the interests and
inputs from the participating companies.
>>
55
>>>
>>
PRICE: DKK 19,995 per company excl. VAT, travelling expenses, meals and accommodation.
Estimated price without subsidy: DKK 24,995 per company excl. VAT, travelling expenses, meals and
accommodation.
Max. 2 persons per company registration.
The price is subject to subsidy from the Trade Council of Denmark. To execute the event a minimum of 8
companies are required. We reserve the right to cancel the event in case if not fulfilled, but in case of fewer
registrations or if we do not receive a subsidy we will assess the situation together with the registered
participants at the time, and make any necessary adjustments to price/program.
BINDING REGISTRATION
Binding registration by emailing directly to [email protected]
ORGANISERS
The delegation visit is organised by the Danish Mining Technology Group in close cooperation with the Royal
Danish Consulate General in St. Petersburg.
For further information please contact:
Danish Mining Technology Group
Ms. Heidi Ravn
Business Sector Manager
Email: [email protected]
Phone +45 2421 8988
MOSCOW
ASTAN
A
ALMAT
Y
Royal Danish Consulate General in St. Petersburg
Ms. Marina L. Piotrovskaya
Sector Expert Technology and Machinery
Email: [email protected]
Phone: +7 (921) 904 50 65
56
INVITATION
Markedsbesøg - Rusland
Sektor: Maskineri
Construction Equipment & Technologies 2015
Moskva 3-5. juni 2015
Eksportrådet
Den danske
ambassade i
Moskva
57
Leder du efter flere
salgsmuligheder?
Har du overvejet Rusland?
Kom på markedsbesøg i Moskva 3-5. juni
og få et indblik i det russiske marked
Du vil på tæt hold få indsigt i det russiske marked
og få identificeret konkrete muligheder for din
virksomhed i Rusland. Du vil komme tæt på
potentielle partnere, kunder og projekter, bl.a.
ved at besøge Ruslands største messe indenfor
konstruktionsudstyr
og
teknologi–
Construction Equipment & Technologies
Fair hvor du vil få mulighed for b2b-møder med
de deltagende virksomheder.
For mere information om messen på deres
hjemmeside: http://ctt-expo.ru/en/
For at få et dybere kendskab til markedet vil der
være præsentationer om Ruslands nuværende
forretnings -og kulturmiljø. Vi vil også se på
hvilke muligheder samt udfordringer, der er for
netop din virksomhed med henblik på salg til
Rusland.
Foreløbigt program
 Deltagelse på Construction Equipment
& Technologies Fair.
 Møde med potentielle kunder og partnere
på det russiske marked.
 Assistance med oversættelse i løbende af
messen.
 Efterfølgende press-release i russiske
medier.
 Briefing om fremtidige muligheder samt
nuværende trends i Rusland og CIS.
 Rundvisning
i
store
russiske
byggemarkeder.
 Reception med kunder samt potentielle
partnere hos den danske ambassadør.
Fakta om markedet
 På
trods
af
nye
økonomiske
udfordringer, er der stor mulighed for
eksport og joint ventures til Rusland
indenfor
maskineri
–og
teknologisektoren.
 Indenfor
maskineri
–og
teknologisektoren
importerede
Rusland for 110 milliarder EUR fra
januar til november sidste år.
 Udenlandske leverandører tilbyder ofte
den eneste mulighed for state-of-theart produktionsteknologi, maskineri
samt højteknologiske løsninger.
Om messen
 Construction
Equipment
&
Technologies
Fair
er
nøgleplatformen
for
alle
konstruktionsvirksomheder
fra
Rusland og CIS.
 Messen finder sted for den 16. gang i
Moskva.
 Sidste år var der 36 833 besøgende fra
67 lande.
 Messen omfatter 1003 virksomheder
fra 37 lande.
Unik mulighed for at stifte bekendtskab
med det russiske marked!
Kontakt os for en uforpligtende dialog
inden onsdag den 22. marts.
Kontaktinformation:
Olga Limanova, Commercial Adviser
E-mail: [email protected]
Tlf.: +7 495 642 68 00 ext.230
Deltagelsesgebyr
Et markedsbesøg koster kun 11.812,50 kr. Ved et
markedsbesøg køber hver deltagende virksomhed
25 timer. Der ydes et tilskud på 50 procent af den
ordinære timepris (2015-timeprisen er 945 kr.).
58
INVITATION
Markedsbesøg - Kasakhstan
Sektor: Maskineri
8th Central Asian International Metallurgy,
Metal-Working and Machinery Construction Exhibition
KazMet
Almaty 16-18. september 2015
Eksportrådet
Den danske
ambassade i
Moskva
59
Har du overvejet Kasakhstan som
marked?
Kom på markedsbesøg til Almaty den 1618. september og få et indblik i det
kasakhiske marked
Du vil på tæt hold få indsigt i det kasakhiske
marked og få identificeret konkrete muligheder
for din virksomhed i Kasakhstan. Du vil blive
komme tæt på potentielle partnere, kunder og
projekter, bl.a. ved at besøge Kasakhstan største
messe
indenfor
metalarbejde
og
maskinkonstruktion - KazMet-2015, hvor du vil
få mulighed for b2b-møder med de deltagende
virksomheder.
For mere information om messen på deres
hjemmeside: http://www.kazmetexpo.kz/en/
Fakta om marked
 Den kasakhiske middelklasse vokser og
får flere og flere penge imellem
hænderne
 Kasakhstan er verdens 9. største land målt i landmasse
 Kasakhstan
blev
i
2014
af
Verdensbanken, udnævnt til verdens
50. nemmeste land at gøre forretning i
 I 2014 opnåede Kasakhstan en GDP
vækst på 6.5%
 Almaty er landets største by og
fungerer som økonomisk, kulturel -og
uddannelsescentrum
for
hele
Kasakhstan
 Der er planlagt mere end 100 projekter
med et total budget på 45 milliard USD
i Kasakhstan
Om messen
For at få et dybere kendskab til markedet vil der
være præsentationer om det nuværende
forretnings -og kulturmiljø i Kasakhstan. Vi vil
ligeledes se på hvilke muligheder samt
udfordringer, der er for netop din virksomhed
med henblik på salg til Kasakhstan.
Foreløbigt program
 Deltagelse på Metallurgy, Metal-Working
and Machinery Construction Exhibition KazBuild
 Møde med potentielle kunder og partnere
på det kasakhiske marked
 Assistance med oversættelse i løbende af
messen
 Efterfølgende press-release i kasakhiske
medier
 Rundvisning
i
store
kasakhiske
byggemarkeder

 KazMet afholdes for 8. gang
 I 2014 var der omkring 300
udstillinger fra 28 lande
 Der er stor repræsentation af
kasakhiske virksomheder på messen
Unik mulighed for at stifte bekendtskab
med det kasakhiske marked!
Kontakt os for en uforpligtende dialog
inden onsdag den 16. juni.
Kontaktinformation:
Olga Limanova, Commercial Adviser
E-mail: [email protected]
Tlf.: +7 495 642 68 00 ext.230
Deltagelsesgebyr
Et markedsbesøg koster kun 11.812,50 kr. Ved et
markedsbesøg køber hver deltagende virksomhed
25 timer. Der ydes et tilskud på 50 procent af den
ordinære timepris (2015-timeprisen er 945 kr.).
60
INVITATION
Markedsbesøg - Kasakhstan
Sektor: Energi og Maskineri
Power Expo Kazakhstan - 2015
Almaty 27-29. oktober 2015
Eksportrådet
Den danske
ambassade i
Moskva
61
Har du overvejet Kasakhstan som
marked?
Kom på markedsbesøg til Almaty den 1618. september og få et indblik i det
kasakhiske marked
Du vil på tæt hold få indsigt i det kasakhiske
marked og få identificeret konkrete muligheder
for din virksomhed i Kasakhstan. Du vil komme
tæt på potentielle partnere, kunder og projekter,
bl.a. ved at besøge Kasakhstan største messe
indenfor energisektoren – Power Expo
Kazakhstan, hvor du vil få mulighed for b2bmøder med de deltagende virksomheder.
Foreløbigt program
 Deltagelse på den store messe - Power
Expo Kazakhstan 2015.
 Møde med potentielle kunder og partnere
på det kasakhiske marked.
 Assistance med oversættelse i løbet af
messen.
 Efterfølgende press-release i kasakhiske
medier.
Fakta om markedet
Få mere information om messen på deres
hjemmeside: http://www.powerexpo.kz/en/
For at få et dybere kendskab til markedet vil der
være præsentationer om Kasakhstans nuværende
forretningsmiljø- og kultur. Vi vil også se på
hvilke muligheder samt udfordringer, der er for
netop din virksomhed med henblik på salg til
Kasakhstan.
Unik mulighed for at stifte bekendtskab
med det kasakhiske marked!
Kontakt os for en uforpligtende dialog
inden onsdag den 27. august.
Kontaktinformation:
Olga Limanova, Commercial Adviser
E-mail: [email protected]
Tlf.: +7 495 642 68 00 ext.230
Deltagelsesgebyr
Et markedsbesøg koster kun 11.812,50 kr. Ved et
markedsbesøg køber hver deltagende virksomhed
25 timer. Der ydes et tilskud på 50 procent af den
ordinære timepris (2015-timeprisen er 945 kr.).
 Den kasakhiske middelklasse vokser og
får flere og flere penge imellem
hænderne
 Kasakhstan er verdens 9. største land målt i landmasse.
 Kasakhstan
blev
i
2014
af
Verdensbanken, udnævnt til verdens
50. nemmeste land at gøre forretning i.
 I 2014 opnåede Kasakhstan en GDP
vækst på 6.5%
 Almaty er landets største by og
fungerer som økonomisk, kulturel -og
uddannelsescentrum
for
hele
Kasakhstan
 Der er planlagt mere end 100 projekter
med et total budget på 45 milliard USD
i Kasakhstan.
Om messen
 Power Expo Kazakhstan er blevet
afholdt årligt siden 2001 og består af
en stor messe samt et forum for
interiører med speciale i strøm og
energi.
 I 2014 var der 150 udstillinger from
eksempelvis Kasakhstan, Ukraine,
Rusland, Østrig, Kina, Tjekkiet,
Finland, Litauen, Serbien, Polen, Iran
og Tyskland.
 Power Expo Kazakhstan blev i 2012
certificeret som et ”UFI approved
event”
af
den
internationale
organisation Global Association of the
Exhibition Industy (UFI).
62
Food and Agriculture
63
FOOD AND AGRICULTURE
For a variety of reasons, there have over the years been disruptions - of shorter or longer duration - in trade in
agricultural products between EU-countries and Russia. While this is a recurring challenge, it has also been clear
that there are significant market opportunities for trade in food and agricultural commodities. Many Danish
exporters have recognized this and show the necessary focus and persistence to benefit from these opportunities.
The food and agricultural sector in the Russian Federation is furthermore facing high national expectations to
expand production to be able to cover a larger part of domestic consumption. At federal and local level, efforts are
taking shape to provide the frameworks necessary (including public funding) to realize this objective. Substantial
investments are needed across the board in order to improve production efficiency. This can represent significant
opportunities for Danish companies that specialize in quality and modern production methods.
Russian agriculture
Russia has the world's fifth largest agricultural area, second only to the United States, Australia, Brazil and China.
13% of Russia's 200 million hectares land is used for agriculture. However, Russia remains heavily dependent on
food imports.
Today agricultural production takes place in former farming communities - now called agro holdings - and from
small family-owned holdings.
As part of its ambition to diversify the Russian economy, the Russian government in 2012 introduced a 7 year plan
for modernisation “Agriculture policy 2013-2020” with a list of ambitious targets:
•
•
•
•
•
•
•
•
Increased self-sufficiency by 2020
Increased agricultural production by 39%
Increased production of food, beverages and tobacco by 60%
Average annual growth in investment in agriculture of 8.8%
Expansion of cultivated area by 10.3 mn acres
Increased productivity by 70% compared with 2009
Increased profits in agriculture by 25%
Increasing agricultural wage levels up to 95% of the average wage in Russia
Recently, the ambition of the government to increase national production has received further priority and new
targets and support measures are being considered.
Danish investments
Investment opportunities in the Russian agriculture follow the traditional pattern with regard to animal production
with poultry and pork sectors offering quick return. Dairy, beef cattle and manufacturing sectors are forecast to
grow in the coming years. Danish operators have made substantial investments in Russia within pig production,
dairy, seeds, and processed food products. Because of Russia's stated policy of development of local production,
the Danish companies can get a favourable position through investments or by establishing partnerships with
Russian companies.
Danish exports
Exports within the agricultural, food and fisheries sector - including machinery and equipment for the sector –
generally make up more than 1/3 of total Danish exports to Russia, thus contributing significantly to the Danish
trade surplus in Russia. Under market based conditions before the most recent trade disruptions, exports of pork
meat, including by-products, have alone accounted for around DKK 1.5 billion annually. Because of strong Danish
competences which match the Russian requirements, the Danish agriculture and food industry has great export
potential across the value chain in Russian food production. The export potential is supported by rising affluence
and increasing demand for products which Danish companies can supply directly to retailers or as raw material for
further processing.
The development in the Russian food sector and gradual professionalization of the retail sector provide Danish
companies with opportunities to be stable suppliers of high quality foods. Furthermore, there are good
opportunities for Danish companies as suppliers within agroindustry.
64
Organic foods
Sales of organic foods in Russia have increased steadily in recent years. Organic foods are still a niche in Russia
where primary customers are young, educated people from the upper middle class, typically families with children,
in the metropolises of Moscow and St. Petersburg. The main challenge with expanding sales of organic products in
Russia is the absence of rules concerning the definition and labelling.
Food consumption and packaged food market
For a number of years, Russia's largest mass grocery retailers have been among the world's fastest growing. With
a population of more than 140 million, Russia is Europe's biggest consumer market.
The retail market has achieved dynamic growth over the past few years as disposable incomes have increased, the
expanding middle class follows Western patterns of consumption and the level of consumer credit possibilities
have risen.
Export barriers
In general, foreign companies operating in the Russian market should be prepared to face a number of challenges
in terms of bureaucracy, opaque investment conditions, mixing of public and private stakeholders' interests,
diverging practices in different regions, as well as technical barriers to trade. It is therefore essential for Danish
companies to find Russian partners who can manage the internal process, especially in the early stages after
entering the Russian market.
What can the Trade Council do for You?
Trade Council Russia can assist you in finding reliable Russian business partners, locating potential partners,
searching for enterprises which meet specific requirements and select the most compatible. Trade Council Russia
can be of help by providing all necessary contacts, organize meetings and negotiations with representatives of
Russian companies. We can provide updated and useful market information, which will help you gain a competitive
edge on your target markets. Furthermore, Trade Council Russia can carry out market investigations based on
specific requirements.
In the following pages you will find a summary of some of the concrete initiatives that TC Russia is lining up in this
sector for this year. For those interested, more details on these initiatives will be made available. We should add
that other activities also can and will be considered, so please don’t hesitate to contact us .
Patrick Sondergaard
Marina Mityanina
Minister Counsellor
Senior Commercial Counsellor
Email [email protected]
Email [email protected]
65
DANISH ALLIANCE FOR
DAIRY PRODUCTION IN
RUSSIA
You have great opportunities for penetrating the Russian dairy production market
66
Why should you come to Russia?
 Russia has a great potential as an agricultural country. 10% of all croplands in the world are
situated in Russia. In 2013 Russia produced 30,5 thousand ton of milk.
 In 2013 the Russian government started a state programme for development of the
agricultural sector in Russia. The programme runs till 2020. It covers all the spheres of
agriculture, but mostly focusing on livestock industry and dairy sector.
The Trade Council Russia would like to invite you for an opportunity to be involved in the
modernisation of Russian agriculture and in the modernisation of the dairy sector in particular. In
coalition with other Danish companies you will enter the market together and contribute each with
your own prime expertise and approach and with Russian counterparts would act as market
intermediaries.
DO YOU WANT TO HAVE ACCESS TO LARGE AGRICULTURAL PROJECTS IN
RUSSIA?
NEW PROJECT SALES OPPORTUNITIES
The Trade Council Russia hereby invites you to be one among 3-6 Danish companies,
supplying complementary products and systems within the dairy sector. Your company will
have the opportunity to participate in the project, which aims at making the first sales
within this period or straight after. By participating in the alliance you will get access to
potential partners in a developing market. You will be provided with a project manager who
will be responsible for the smooth project roll out and necessary coordination and guidance
throughout the lifetime of the project.
You will get the following features by participating in “DANISH ALLIANCE OF DAIRY
PRODUCTION IN RUSSIA”:








Experience a low-cost entry investment to a market with endless possibilities
Planned meetings and events with Regional Administrations, top management of biggest
farms and dairies setting up the right relations for your company
Clear project plan with defined goals and success criteria
We will provide you with a project manager throughout the lifetime of the project
We are able to secure 50% financial support for TC Russia consultancy hours – with only
9.450 DKK per company per phase (calculated for 5 companies)
Cooperation with financial advisor from EKF for possibilities on project financing
The project manager will be providing you with needed support
We are aiming at your first sale during the lifetime of the project or just after.
Join the business alliance project, as one of your great opportunities in 2015. This project provides
new chances and possibilities to expand into a market which will grow in the future.
67
Should you want to take part in this initiative we ask you to contact Irina Polevaya at [email protected].
The deadline for joining the first phase of the alliance is March 6th, 2015. It is possible to join the
alliance at other steps.
For a more elaborate description of the project and the costs involved, please read the following
section.
BACKGROUND AND OVERVIEW OF AGRICULTURE DEVELOPMENT IN RUSSIA
State Programme for Agriculture 2013-2020
In 2012, the Russian Government adopted the State Programme for Development of Agriculture and
Regulation of Agricultural Commodities Markets in 2013-2020 aimed at development of
agriculture of Russia and gaining food independence of the state.
The development of the livestock industry and dairy sector in particular will remain the top priority
for the Ministry of Agriculture. Another priority of the programme is technical and technological
modernisation of machinery and equipment.
Overall budget of the State Programme till 2020 is 34,977 bln Euro (1 525 bln RUR – exchange rate as
per October 2013). The state programme is financed from the federal and regional budgets.
The budget for the sub-programme “Development of cattle breeding and processing cattle breeding
production” is 11,382 bln Euro (496,255 bln RUR).
The budget for the sub-programme “Technical and technological modernisation and innovative
development”, which is aimed at stimulating agriculture producers to buy high technology machines
and equipment, is 658,5 mln Euro (28,71 bln RUR).
On February 17, 2015 the Prime-minister signed a decree according to which 500 mln Euro (35,7 bln
RUR – exchange rate as per February 2015) will be spent for co-financing loans and decrease rates
for the sectors of cattle breeding and crop production. The state programme for agriculture was
revised and 2,6 bln Euro (185 bln RUR – exchange rate as per February 2015) will be spent for the
programme in 2015.
Existing Danish Experience
The Trade Council Russia has extensive experience in developing and running Strategic Alliance
projects for Danish companies. Recently realised projects were Road Construction Alliance and City
Parks Renovation Alliance. At the moment TC Russia is working on Airport Renovation Alliance.
The Danish Embassy in Russia has great experience in setting up agricultural projects in different
regions of the Russian Federation and assisting in their implementation. This gives us a unique
contact base with the Russian agricultural authorities and business circles. Through the local
network of industry contacts, access to public authorities, we can assist you in your way to success.
THE PROJECT - FORMING A COALITION
A coalition will be formed by a number of Danish companies (from 3 to 6) on the basis of a binding
document between the involved parties. The coalition should be seen as a collaborative force of
enterprises, which increases possibilities for winner on the projects.
68
You are invited to participate in the following project in the coming 15 months, where a
representative of the Trade Council Russia will act as your Project Manager and provide the support
required.
Project process
As soon as you express interest in the programme, we will advise you on the application process for
the Strategic Business Alliances Programme.
After that we will invite you to participate in a combined visit to Moscow and Belgorod Regions and
Krasnodar Kray during spring 2015. We will introduce you to the local decision makers within state
authorities, top management of farms and dairies and give you an opportunity to present your
product.
At this point you will have good idea of the demand of expertise in Russia and of which projects you
want to be engaged in. In the next phase of the programme we will arrange personal sales meetings
with companies of your interest and initiate the collaboration on dairy projects.
Form a coalition of
Danish companies with
assistance from Trade
Council Russia
Trip to Russia
to meet with
decision
makers and
EKF
Follow up on
the leads from
the meetings
in Russia
Desk sales
and
preparation
of quotations
THE PROJECT ROLL OUT- PROJECT TIMELINE
December 2014 – March 2015
The first part of the process will be to form the Danish coalition with companies complementing
each other. The coalition will be formed in assistance with the Trade Council Russia and 3-6
companies are expected to participate.
April 2015
The coalition will visit Moscow and Belgorod Regions and Krasnodar Kray and conduct meetings with
representatives of authorities and top management of farms and dairy plants. During the visit the
Danish alliance will present the Danish expertise and competitive advantages of related products
and services. The coalition will get financial advice from the Danish Export Credit Fund on how the
projects can be financed.
May 2015
The project manager of the Trade Council Russia and sales manager of your company will follow up
on the leads from the meetings and identify potential projects.
June 2015
1. Assistance in the desk sales,
2. A follow up towards the Russian parties
69
3.
A preparation of quotations for the chosen projects.
The following section is the approach we recommend you to take:
Phase 1
1. You will have a meeting with local authorities in Moscow and Belgorod Regions and
Krasnodar Kray (Ministries of Agriculture) and top management of major farms and diaries
during which you will have an opportunity to present your product and company to relevant
stakeholders and gather information on relevant projects.
2. You will participate in round tables in Moscow, Belgorod and Krasnodar for representatives
of state authorities, top management of farms and dairies to build a better relationship with
the interested Russian companies.
3. You will get a brief description of relevant projects and opportunities based on current
conditions of farms and dairies made by the Trade Council Russia; that will give you and
relevant top managements a possibility to develop detailed plan and integrated level of
cooperation for these projects.
4. Following the meetings and the round table, you will visit the relevant farms and dairies.
Phase 2
1. You will get an opportunity to talk to EKF (Eksport Kredit Fund) regarding financial scheme
for every feasible project in order to get the best financial opportunities for the project
development.
2. Together with the Trade Council Russia you will make the first follow-up on every project to
make sure that the projects are running according to schedule.
3. You will get the assistance of the Trade Council Russia in organizing additional meetings with
relevant counterparts and potential customers.
4. You will get general advisory on conducting business matters on the identified projects from
TC Russia.
Phase 3
1. Together, we will analyse the achieved results. The possible further development includes:
a. Depending on the results, you will visit other Russian regions with big potential for
dairy production development where we have established cooperation on the
regional level – Bashkortostan or Tatarstan. During the visit you will meet relevant
stakeholders (state authorities, top management of farms and dairies) through
round tables.
i. Following the round tables, visits to the farms and dairies.
ii. You will get a brief description of current conditions of farms and dairies
made by the Trade Council Russia; this will give you and relevant top
management a possibility to develop a detailed plan and an integrated level
of cooperation for these projects.
b. Depending on the results, we will organise a business trip to Denmark for relevant
management of reconstructed/built farms and dairies in Russia – in order to
70
showcase the system, the equipment, or operating capabilities of your product or
service in real life.
i. Programme for the visit will include a round table / a meeting at the Ministry
of Foreign Affairs, presentation of your company product, a real life example
of your product/service.
Phase 4
1. You will get an opportunity to talk to EKF regarding financial scheme for every feasible
project in order to get the best financial opportunities for the project development.
2. Together with the Trade Council Russia you will make the in the first follow-up on every
project to make sure that the projects are running according to schedule.
3. You will get the assistance of the Trade Council Russia in organizing additional meetings with
relevant counterparts and potential customers, advising on approaching your counterparts,
providing general advisory on conducting business matters on the identified projects
4. You will get a general advisory on conducting business matters on the identified projects
from the Trade Council Russia.
71
WHY SHOULD YOUR COMPANY PARTICIPATE?
TC Russia offers you the following services within the programme:






Coordinated and cost-efficient sales effort
Low entry and exit barriers/costs
Professional local set-up with necessary infrastructure to support your business
development;
Access to market intelligence and key decision-makers through the Trade Council’s network;
Ongoing advice and assistance from experienced export advisors targeted your companies’
business needs.
Administrative support with company registration, customer support, etc.
GET 50% FINANCIAL SUPPORT
By participating in the programme you get access to applying for the Strategic Business Alliances
Programme. In effect this gives the coalition a possibility of achieving a maximum of 4 times by 100
hours in 4 steps (in total 400 hours). These hours will be split evenly between 5 companies resulting
in DKK 9.450 per company per step.
By applying as a coalition of companies to the Foreign Ministry’s BRIC-fund pool, we are able to
secure 50% funding venture for an amount up to DKK 374.000 (400 hours x DKK 945). This provides
excellent start-up opportunities for the coalition of supplying companies, as this will strengthen and
help the imitation phase of the project.
No of companies
Price per company
per 1 step
3 companies
DKK 15.750-
4 companies
DKK 11.813-
5 companies
DKK 9.450-
Contact details
Should you want to take part in this initiative we ask you to contact Irina Polevaya at [email protected] –
The deadline for joining the first phase of the alliance is March 6th, 2015. It is possible to join the
alliance at other steps.
Sincerely yours,
Irina Polevaya
Commercial Adviser (Agriculture Team)
72
INVITATION
Flowers IPM 2015
Moscow, Russia
August 26th – 28th, 2015
The Trade
Council
Danish Embassy
in Moscow
73
It is with great pleasure that the Trade
Council, Russia hereby invites you to
participate at the Danish national stand at
Flowers IPM 2015 in Moscow, Russia
http://www.flowers-expo.org/en/
The International Exhibition of flowers,
plants, equipment and materials for
ornamental gardening, landscaping and
flower business will take place on August
26th – 298th, 2015 in Pavilion 75 in the AllRussian
Exhibition
Centre
(VVC),
Moscow.
You will get an opportunity to participate in the
biggest flower exhibition in Russia and to present
you products to more than 25 000 visitors* at the
area of 17 500 sq.m of exhibition space*, with
other 400 companies* from 29 participating
countries*.
Join 20 years of Success!
*facts about Flowers IPM 2014
Flowers IPM 2015 is the right place to
be
Supported by IPM Essen, Flowers IPM 2015 is
one of the two most relevant exhibitions in the
flower and plants business in Russia. The
exhibition is traditionally visited by top
managers of wholesale companies, garden
centres, landscape companies and flower salons
from Moscow and Russian regions, as well as CIS
countries and is the best place to meet new
customers and establish new contacts in order to
develop your business in Russia.
Traditionally Flowers IPM hosts over 20 national
stands and is recognised as a great opportunity
for business development by Italian, Belgian,
German, Dutch, Polish and other plants and
flowers growers. The business programme
includes seminars and shows for wholesalers and
big supermarket chains, involved in flower and
plant business.
Danish companies were represented at Flowers
IPM in 2010 and 2012-2014 at joint national
stands which were considered as very successful
experience by all the exhibitors. This year our
aim is to ensure Danish presence at Flowers IPM
in Moscow and to support Danish companies’
efforts in strengthening their positions on the
Russian market.
You will be at the right exhibition that will
provide an excellent opportunity to promote your
company and your products, as well as expand
your presence in the Russian market.
You are offered a special exhibition
package with the following advantages
Meeting facilities at a joint Danish
national stand with an excellent front location
right near the entrance to the Pavilion which
offers a better possibility for attracting potential
customers than most Danish companies could
achieve on their own.
A turnkey exhibit in an attractive pavilion
frame where you can present your company and
products. The Danish stand will have partly open
lay-out, giving your guests a very inviting and
spacious impression of the area and at the same
time providing each company with their own
space.
Targeted advertising campaign before the
exhibition. We will distribute information
letters and invitations to visit the Danish stand to
Russian distribution and wholesale companies,
supermarkets, garden centers, landscape design
companies and florists. Thus we will increase the
likelihood of potential clients visiting your
company.
Support before and during fair. A
representative from the Danish Embassy will
assist with booking hotel, visa support
documents, and will also be present on the stand
during the fair assisting with directing guests and
in negotiations with Russian clients.
The Danish Ambassador in Russia will attend the
exhibition and visit the Danish stand.
74
Participation requirements
We offer you a turnkey stand participation for
the price of 26.000.- DKK.
The price is based on a 96 sqm. island stand and
participation of 7 exhibitors. Each company has
an area of approximately 10 sqm. without direct
dividing walls to all sides.
Participation in the event is eligible for a subsidy
application with the Trade Council.
Please note, that we are offering exhibition space
at the joint Danish stand on a first-come firstserved basis.
Deadline for application is the 15 th of
April, 2015.
The Trade Council service package
includes:





Coordination of joint stand, including stand
design, decoration and individual
consultancy;
Targeted advertising of the joint Danish
stand aimed at attracting potential clients;
Coordination of services provided by the
exhibition organisers, including exhibition
catalogue;
Support during exhibition;
Assistance with hotel booking and visa
support service
Additional services
(not included in the package)
Reception
Residence
at
the
Ambassador’s
On one of the evenings of the Flowers IPM
exhibition it is planned to host a dinner in the
residence of the Danish Ambassador in Russia.
This is an excellent opportunity for you to tie a
great bond with your partners and clients in an
informal networking atmosphere.
Each company can participate
representatives and 2-3 guests.
with
2-3
The price for participation at the reception
dinner in the Ambassador’s Residence is 2,500.DKK per company and is based on participation
of 9 companies in the event.
Sincerely yours,
The Trade Council
Danish Embassy in Moscow
9, Prechistensky Pereulok
Moscow, 119034
Tel.: + 7 495 642 6800
Fax: +7 495 775 0193
Irina Polevaya
Tel.: + 7 495 642 68 04
Cell: + 7 926 641 63 51
[email protected]
75
BINDING REGISTRATION FORM
We hereby register for participation in the joint Danish stand at Flowers IPM 2015 as follows:
____
Stand participation at the Danish stand – 10 sq. m., 26 000.- DKK.
NB! The stand must have 7 exhibitors. Total stand space is 96 sqm.
Comments:
______________________________________________________________________________________
______________________________________________________________________________________
NB!! Participation can not be made dependant of special placement and design, e.g. corner exhibit
and multiple externally facing sides of the exhibit.
Company Name ................................................................................................................................
Address .............................................................................................................................................
Postal Code/City. .............................................................................................................................
Telephone .........................................................................................................................................
Dir. Telephone ..................................................................................................................................
Fax .....................................................................................................................................................
Web ..................................................................................................................................................
E-mail ............................................................................................................................................
Contact person .................................................................................................................................
Date & Signature .............................................................................................................................
NB: Please return to the Danish Embassy in Moscow
Attn.: Irina Polevaya, e-mail [email protected], fax no. +7 495 775 01 93
Deadline for application is April 15th, 2015
76
Energy and Environment
77
ENERGY AND ENVIRONMENT
The energy sector is at the core of the Russian economy and the main source of foreign currency
revenues for the country. Russia is increasing the focus on environmental protection and energy
efficiency. These issues are well known in Denmark and Danish industries have over the last 30
years worked hard on finding innovative and efficient solutions. These solutions now have a major
market potential in Russia. Below you can read more about the specific areas within the energy
and environment sector.
A market with high potential
The need for high-tech environmental-friendly solutions for Russia’s natural resource industry
sectors provides good opportunities for Danish companies because of the strong and unique
Danish competences in these areas, including management skills and high-tech machinery and
technology. Likewise the country’s problem with supplying clean water to all citizens makes this a
market with high potential for Danish companies.
As part of a dedicated effort to support Danish commercial interests in the sector and further
develop the strong engagement by Danish companies, the Trade Council Russia has established
two clubs – the Energy & Environment Club and the Oil & Gas Club. Read more about the benefits
and advantages of membership in the annexes to this chapter.
Energy – resources and challenges
Russian natural resources, which contain 32% of the world’s natural gas reserves, 13% of the oil
reserves, and approximately 30% of the coal reserves, have, as a consequence of the quantity, a
substantial impact on the global energy market.
Russia is one of the countries that spend the most money on subsidizing fossil fuels, primarily
natural gas. Of the 605 billion cubic meters of natural gas that Russia produces annually, 414
billion cubic meters satisfy the huge domestic consumption. The amount would be significantly
78
lower if Russian consumers, industry, and power stations had to pay the same prices as in the EU.
In addition it would release considerable amounts of natural gas for export.
As a key economic sector, the energy sector is strongly interrelated with the Russian overall
economic performance. The government of the Russian Federation is undertaking efforts to carry
out a reform aiming at sector modernization, raising efficiency, and creating conditions for fair
competition in the sector, which has always been strongly monopolized. This leaves an opening for
Danish companies, which will be able to participate with knowhow and new technology. At present
the falling oil prices and international sanctions are limiting the government’s ability to improve
the sector and discouraging much needed private investment. However, as soon as the situation
improves, the planned – and necessary – improvements are expected to get back on track quickly.
Among the critical issues for the development of the Russian energy sector as a whole there are
poor management skills, worn-out equipment and machinery, and insufficient utilization of modern
production technologies.
More than half of the coal mining equipment, around 30% of the gas pumping units, more than
half of the equipment in oil production, and more than 30% of the equipment in gas production is
outdated and worn out. Most of the oil pipelines have already been in use for 20 to 30 years, and
more than half of the nuclear power plants demand urgent improvement in accordance with
modern safety requirements. This situation creates an obstacle for introduction of new efficient
technologies and protracts the process of the sector’s transformation. Meanwhile, it presents huge
opportunities for Danish companies to participate in energy infrastructure upgrade and expansion
projects.
Environment – protection and improvements
In recent years, more emphasis has been put on environmental protection in Russia, and energy
saving is one of the major priorities for the energy and utility sector’s development. Given the high
level of equipment deterioration, the focus is on sector re-equipment using energy efficient
technologies. One of the tools for energy saving strategy implementation is the state program of
the Russian Federation, Energy efficiency and development of energy sector, valid from 2013 to
2020. The program covers diversified issues dealing with development of the oil and gas sector,
the coal industry, production of electricity, and development and usage of renewable energy. For
the purposes of energy saving and minimizing the environmental impact the program envisages
replacing outdated equipment, rehabilitation and introduction of new facilities based on efficient
technologies.
Construction – upgrading and urbanisation
Usage of energy efficient technologies and equipment in the building and construction sector has
significant potential due to the fact that the Russian market for construction has been growing
rapidly for several years. The Russian private housing market is currently slowing down, but not
coming to a halt. The reasons for the slowing, but continuous, growth are numerous; old and
worn-out buildings need repairs, families living in one room are moving into individual apartments,
and urbanization in Russia because of migration are all factors supporting continued construction
of private housing.
79
Water utilities sector
One fourth of the world’s fresh surface and underground water is located in Russia. Still, low
quality water is one of the major water resource problems in territories with a high density of
population. The water utilities sector is one of the largest industries in Russia serving the entire
Russian population. There are over 25,000 municipalities in Russia, and virtually all have a local
water utility.
Russia has an incredibly large and extensive water supply network. Despite poor investments
during and just after the Soviet era, Russia has seen a large amount of new investment in recent
years – a trend that is expected to continue. However it is estimated that only 28% of the Russian
waste water is treated in accordance with existing regulations, while the rest is discharged
improperly treated into lakes, rivers and seas. This endangers the fresh water supply over time
and Russia is therefore very interested in solutions based on BAT (Best Available Technology)
legislation. To mitigate this critical problem the Russian government has launched the so-called
clean water program that came into effect in 2011 and is due to run until 2017. The main
objectives of the program are to replace obsolete equipment, improve water quality and increase
the efficiency of the entire sector.
Join the Energy & Environment Club
The Energy & Environment Club, an initiative launched by the Trade Council, promotes Danish
interests on the Russian – and EEU – market. Below you will find our invitation to join the club.
The club helps Danish companies in following developments within the Russian energy and
environment sectors, assists in establishing contacts to potential partners and authorities, and
contributes to maintaining strong relations with existing Russian clients and stakeholders.
Join the Oil & Gas Club
The Oil & Gas Club, an initiative launched by the Trade Council, promotes Danish interests on the
Russian – and EEU – market. Below you will find our invitation to join the club. The club helps
Danish companies in following developments in the Russian oil and gas sector, assists them in
establishing contacts to potential partners and authorities, and contributes to maintaining strong
relations with existing Russian clients and stakeholders.
Planned activities for the Energy & Environment and Oil & Gas sectors in
2015
Joint Export drive to Tatarstan, 23rd-25th March. A joint event headed by the Danish Ambassador
to Russia. The drive will focus on energy and environment as well as technology, agriculture and
healthcare.
Russian-Danish Smart City Seminar, which will take place on 24th-25th March in Moscow. The
seminar will focus on developing the concept Smart City in water & wastewater, environmentally
friendly solutions, energy savings and district heating solutions in residential and industrial areas.
Russian Market Visit, 23rd-26th June in Moscow. This event includes a visit to Russia’s major trade
fair within oil and gas – the 13th biennial Moscow International Oil & Gas Exhibition (MIOGE),
where you will have the opportunity for B2B-meetings with the participating companies as well as
briefings and meetings with the relevant Russian ministries.
Oil Refinery Market Visits to Russia and Kazakhstan in June and September. The meeting programs
will consist of a series of meetings with oil refineries interested in improving their production
facilities.
80
Power Expo Kazakhstan, which will take place 27th-29th October 2015. This exhibition will focus on
energy issues, including wind power.
For more information, see the following pages with invitations, and please do not hesitate to
contact our sector experts.
Thorbjørn Lykke Lindmark
Consul General, [email protected]
81
THE ENERGY &
ENVIRONMENT
CLUB RUSSIA
The Energy & Environment Club Russia
82
The Energy & Environment Club was established in 2007 by the Trade Council Russia in
order to enable Danish companies to follow current developments in the Russian
energy and environment sector through newsletters summarizing important
developments.
The Trade Council, an integrated part of the Danish Foreign Service, has been active in
Russia for many years and as a result developed strong relations and networks with
city-administrations and regions across Russia. In cooperation with these partners the
Trade Council arranges relevant trips and offers conference packages for our members
in both Moscow, St. Petersburg and other parts of the Russian Federation, Belarus and
the five Central Asian Republics.
The Energy & Environment Club facilitates meetings and seminars on the highest level
as well as establishing contact between companies thus representing Danish interests
in Russia – paving easier access to the Russian energy sector through the Trade
Council’s network in Russia. As a member of the Energy & Environment Club you will
benefit from this network providing access to decision-makers and key players on the
Russian market.
83
The Trade Council offers
The Trade Council offers an annual membership in the Energy & Environment Club
at the cost of DKK 9,000
A membership in the Energy & Environment Club includes:
• Individual counselling from the advisors from Trade Council Russia (5 hours of each DKK
945, in total a value of
DKK 4,725);
• Regular newsletters;
• Information on activities (roundtables, joint exhibition stands, trips, and other events)
relevant for the energy and environment sector and organized by the Energy & Environment
Club;
• Meetings/roundtables with relevant decision-makers;
• Participation in the visits of the Trade Council to relevant regions for identification of
possible projects (special price for the members).
Advantages for your company:
• Necessary information on general rules and traditions of doing business on the Russian
market;
• Important and up-to-date information on the development within the energy and
environment sector of Russia;
• Opportunities to expand business and network in Russia;
• Special price on promotion trips;
• Qualified counselling on urgent matters.
84
Members of the Energy & Environment Club
If you are interested in becoming a member of
the Energy & Environment Club or should you
have any questions, you are welcome to
contact
Thorbjørn Lindmark
Phone: +7 812 703 3900
Email: [email protected]
Best regards,
Thorbjørn Lindmark
Consul General
Royal Danish Consulate General
in St. Petersburg
85
INVITATION
THE OIL & GAS
CLUB
RUSSIA
86
The Oil & Gas Club is an initiative from 2011 established by the Trade
Council Russia.
The aim of the Club is to provide Danish companies with specific
knowledge and information concerning the oil and gas sector, which is the
largest contributor to the Russian economy, thus keeping you updated
with the current development on the Russian market.
You will be invited to participate in different trips to relevant places.
The Oil & Gas Club facilitates meetings and seminars on the political level
as well as establishing contact between companies representing Danish
interests in Russia – paving easier access to the Russian oil and gas
sector through the Trade Council’s network throughout Russia, Belarus,
and the five Central Asian Republics.
As a member of the Oil & Gas Club you will benefit from these networks
providing access to potential partners and decision-makers.
87
The Trade Council offers an annual membership in the Oil & Gas
Club at the cost of DKK 3,000
As a member you get:



2 hours of counselling from a consultant from the Trade Council (2
hours of each DKK 945, in total value of DKK 1,890);
Regular newsletters on important developments in the following
sectors: exploration and production; refining and marketing;
transportation and exports;
Information on activities (roundtables, joint exhibition stands, trips,
and other events) organized by the Trade Council.
Advantages for your company:



Important information on the development in the oil and gas
industry
Opportunities to expand business and network through the RussianNorwegian cooperation
Qualified counselling on urgent matters
88
Best regards
Thorbjørn Lindmark
Consul General
Royal Danish Consulate General in St. Petersburg
If you are interested in becoming a member of the Oil & Gas Club or
should you have any questions, you are welcome to contact
Thorbjørn Lindmark
Phone: +7 812 703 3900
Email: [email protected]
89
Join us for the RUSSIAN-DANISH “SMART CITY”
SEMINAR in Moscow on March 23-24, 2015
The Royal Danish Consulate General in St. Petersburg is pleased to invite
you to participate in the Russian-Danish Smart city seminar in Moscow on
March 23-24, 2015.
The seminar will be held in the framework of St. Petersburg Initiative that
was launched by the Ministry of Natural Resources and Environment of
Russia. Its aim is to improve the environment in the Baltic Region.
Last year The Royal Danish Consulate General in St. Petersburg and the
Federal State Institution Information-Analytical Centre for Development of
Water Sector as part of the Ministry of Natural Resources and
Environment of Russia signed an agreement on cooperation within the
framework of St. Petersburg Initiative.
A part of this agreement is to hold a Russian-Danish seminar that will
focus on developing the concept “Smart City”:
 Water & wastewater
 Environmentally friendly solutions
 Energy savings
 District Heating solutions in residential and industrial areas
 Use of best available technologies
The Danish participants are invited to take part in the whole event on
March 23-24.
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The event will consist of:
1. The seminar itself where all Danish companies will be able to make presentations about
their products and technologies for the Russian participating companies such as
Vodokanals, district heating companies, etc.
Preliminary scheduling: March 24, 9.00-12.00
2. A plenary session with the speeches from the Ministry of Natural Resources &
Environment of the Russian Federation, Ministry of Construction Industry, Housing and
Utilities Sector of the Russian Federation providing updates on the new legislation and
other relevant sector information in terms of the current situation.
Preliminary scheduling: March 24, 13.00-17.00
3. Continuation of the plenary session on March 25.
The seminar itself where all Danish companies will be able to make
presentations about their products and technologies for the Russian participating
companies such as Vodokanals, district heating companies, etc.
The gain from the seminar will be on how the concept “Smart City” with the use
of Danish technologies can be implemented and financed in Russia, and an
overview of new legislation in the abovementioned sectors together with
financial possibilities for development of new projects.
Among participants in St. Petersburg Initiative are:





Russian Ministry of Natural Resources & Environment
Russian Ministry of Construction Industry, Housing and Utilities Sector
Danish companies from relevant sectors
Russian companies from relevant sectors
Russian and Danish financial institutions (EKF, etc.)
1 or 2 Danish companies will have an opportunity to make speeches during the plenary session as
well. Please, inform us beforehand if you are interested in this.
NB! If there are any particular Russian participants/companies you have special interest in inviting
to the seminar, please provide us with their names and contact details.
Participation fee:
For the members of the Energy and Environment club we offer a special price of
2.000 DKK. For non-members the price is 5.500 DKK. Deadline for registration is
February 20, 2015!
Please reply to Kamila Gimadutsanova
Email: [email protected]
Phone: +7 (921) 904 50 63
A more detailed program will be sent to you in the weeks up to the seminar.
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RUSSIAN MARKET
VISIT
Oil & Gas: Upstream – Downstream – Midstream
Contact:
The Royal Danish
Consulate General in St.
Petersburg
Are you looking for more opportunities within the
Oil and Gas sector? Have you considered Russia?
Thorbjørn Lindmark
Join us for the market visit to Moscow 23 - 26 June, 2015
and get acquainted with the Russian market!
Phone +7 (812) 703 3900
E-mail: [email protected]
You will gain insight into the Russian market and identify
specific opportunities for your company in Russia. You will be
brought close to potential partners, customers and projects,
including a visit to Russia's major trade fair in oil and gas - the
13th biennial Moscow International Oil & Gas (MIOGE)
Exhibition, where you will have the opportunity for B2B
meetings
with
the
participating
companies.
For more information click here
In the framework of the MIOGE Exhibition you will also have
the opportunity to get B2B meetings with OMZ - a huge
Russia-based international heavy industry and manufacturing
conglomerate, interested in setting up cooperation with Danish
companies.
For more information click here
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A Unique opportunity to get acquainted with the Russian market!
In order to provide you with a deeper knowledge we will make
presentations on Russia's current Oil & Gas market situation, business
culture, and arrange meetings with relevant Russian authorities. We will
also look at the opportunities and challenges for your company in terms
of sales to Russia.
The preliminary programme for the market visit will consist of the
following elements



Participation at the MIOGE Exhibition
B2B meetings with OMZ
Meetings and round-table discussions with the Russian Ministry of
Energy
 Meetings and round-table discussions with the Russian Ministry of
Natural resources and Environment
 Briefing about political, economic and legal situation in Russia and
what it can mean for your company
 Reception with the authorities and potential clients/partners at the
residence of the Ambassador
OMZ is currently looking for strong collaborative partners in the oil and
gas industry to join them in addressing the Russian and other CIS
markets. A potential partnership with OMZ will consist of the following:





Joint launching products in Upstream, Midstream, Downstream in
Russia/CIS
Selection of product for joint launch in Russian/ CIS market
Assessment and confirmation of market
Joint development of mutually beneficial business case and routeto-market
Joint launch of product partly located at OMZ
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Participation fee
A market visit costs only DKK 11,813. By participating in the market visit
each company gets 25 consultancy hours. Moreover, you also get a
subsidy of 50 percent of the normal price per hour (in 2015 the price per
hour is 945 DKK).
If you choose to participate in the market visit, you will get an exceptional
opportunity to become a member of the Oil and Gas Club for one year
(2015) free of charge. The normal annual membership fee is DKK 2,500.
Invitation to the Oil and Gas Club is attached.
For more information, please contact:
Thorbjørn Lindmark (email: [email protected])
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INVITATION
Contact:
Thorbjørn Lindmark
Tlf.: +7 812 703 3900
E-mail: [email protected]
Oil Refinery Market Visits
Russia, June 1-5, 2015
Kazakhstan, September 14-18, 2015
Are you looking for growth opportunities? Have you been considering
Russia and Kazakhstan as potential markets?
Join us in Russia on June 1-5 and in Kazakhstan September 7-11 and get a
better understanding of the market potential of the 3rd largest oil refinery market
in the world.
The meeting programme will consist of a series of meetings with oil refineries
interested in improving their production facilities. This will help your company to
identify specific opportunities for development. In order to get a better
understanding of the market, its opportunities and challenges, you will be able to
participate in presentations of the business culture in the country. Furthermore,
you will get a chance to visit industry specific exhibitions in both countries, which
will give you a deeper understanding of the market. You will also have the
opportunity to meet with potential partners and customers through B2B meetings.
Please contact us no later than March 1, 2015, if you are interested in
participating!
Kind regards,
Thorbjørn Lindmark
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Facts about the market







68 Oil refineries in Russia, 3 in Kazakstan
30 New Oil refineries in project or construction
stage
300 million tons annual refining
71% depth of refining
Russia is the third largest player in the world in
terms of refining capacity
The average depth of oil refining stimulates
majority of the refineries to invest heavily in
modernisation
The production facilities are bound to grow by
50% in the next few years.
Tentative program
Meetings with oil refineries looking for facilities improvement
Visit two International Oil & Gas Exhibitions with focus on refinery
Meet potential customers and partners
Roundtable discussions with representatives from relevant authorities in
Russia and Kazakhstan. This is an unique chance to discuss issues and
specific opportunities for your company
Briefing on political, economic and legal matters
Reception with representatives from the Oil & Gas refinery sector and
potential customers and partners
For more information on possible exhibitions, please follow the links:
Oil. Gas. Geology: 03-05.06.2015 in Tomsk
Oil extracting. Oil processing. Chemistry: 09-11.9.2015 in Samara
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Participation fee
The price of the oil refinery market visit will be
DKK 11,813 per visit.
The price is subject to subsidy from the Trade
Council of Denmark.
For more information, please contact:
Thorbjørn Lindmark
E-mail: [email protected]
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RUSSIAN MARKET VISIT
Further Development of Poultry industry
Contact:
The Royal Danish
Consulate General in St.
Petersburg
Marina Piotrovskaya
Phone +7 (812) 703 3900
E-mail: [email protected]
Are you looking for more opportunities within the
agriculture sector? Have you considered Russia?
Russia is an economy in transit and is still in the process of
developing a favorable business environment. The Russian market is
very perspective, because Russia seeks to achieve almost full import
substitution in food production. The poultry sector is one of few which
can realistically achieve this goal. Accordingly, the poultry industry is
one of the most high-potential spheres. Furthermore there is The
state program of agricultural development and regulation of
agricultural products, raw materials, and food 2013-2020. The state
subsidies of agriculture is around RUB 165 billion (approx. EUR 2.2
billion)
Join us for this Market Visit to Moscow 24th to 28th August
2015 and get acquainted with the Russian poultry market!
You will gain insight into the Russian market and identify specific
opportunities for your company in Russia. You will be brought close to
potential partners, customers and projects, including a visit the
largest exhibition in Russia for small-scale farming achievements
demonstration AGRORUS, where you will have the opportunity for
B2B meetings with participating companies.
For more information click here
Please contact us before June 20, 2015!
Kind regards
Marina Piotrovskaya
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Preliminary programme
In order to provide you with a deeper knowledge we will make presentations on
Russia’s current agriculture sector situation, business culture, and arrange meetings
with relevant Russian authorities. We will also look at the opportunities and
challenges for your company in terms of sales to Russia.
For further development of the poultry sector the competitiveness of the industry
should be increased. Development of innovative solutions in the field of genetics and
selection of all types of poultry, introduction of new techniques and technological
methods of deep processing of poultry meat and eggs, in order to expand the range
of products, as well as an increase in the share of domestic poultry products on world
markets.
The preliminary programme for the market visit will consist of the following elements





Meetings with committee on Agriculture and Fisheries of the Leningrad Oblast.
B2B meetings with poultry factories
Visiting the AGRORUS exhibition
Briefing about the political, economic and legal situation in Russia and what it
can mean for your company
Reception with the authorities and potential clients/partners
Participation fee
A market visit costs only DKK 11,813. By
participating in the market visit each company gets
25 consultancy hours. Moreover, you also get a
subsidy of 50 percent of the normal price per hour
(in 2015 the price per hour is 945 DKK).
For more information, please contact:
Marina Piotrovskaya (email: [email protected])
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INVITATION
Power Expo Kazakhstan - 2015
Almaty 27-29. Oktober 2015
100
Har du overvejet
som marked?
Kasakhstan
Kom på markedsbesøg til Almaty den
16-18. september og få et indblik i det
kasakhiske marked
Du vil på tæt hold få indsigt i det
kasakhiske marked og få identificeret
konkrete muligheder for din virksomhed i
Kasakhstan. Du vil komme tæt på
potentielle partnere, kunder og projekter,
bl.a. ved at besøge Kasakhstan største
messe indenfor energisektoren – Power
Expo Kazakhstan, hvor du vil få mulighed
for
b2b-møder
med
de
deltagende
virksomheder.
Få mere information om messen på deres
hjemmeside: http://www.powerexpo.kz/en/
For at få et dybere kendskab til markedet
vil
der
være
præsentationer
om
Kasakhstans nuværende forretningsmiljøog kultur. Vi vil også se på hvilke
muligheder samt udfordringer, der er for
netop din virksomhed med henblik på salg
til Kasakhstan.
Unik mulighed for at stifte
bekendtskab med det kasakhiske
marked!
Kontakt os for en uforpligtende dialog
inden onsdag den 27. august.
Foreløbigt program
Deltagelse på den store messe - Power
Expo Kazakhstan 2015.
Møde med potentielle kunder og partnere
på det kasakhiske marked.
Assistance med oversættelse i løbet af
messen.
Efterfølgende press-release i kasakhiske
medier.
Fakta om markedet
Den kasakhiske middelklasse vokser og får
flere og flere penge imellem hænderne
Kasakhstan er verdens 9. største land målt i landmasse.
Kasakhstan blev i 2014 af Verdensbanken,
udnævnt til verdens 50. nemmeste land at
gøre forretning i.
I 2014 opnåede Kasakhstan en GDP vækst
på 6.5%
Almaty er landets største by og fungerer
som
økonomisk,
kulturel
-og
uddannelsescentrum for hele Kasakhstan
Der er planlagt mere end 100 projekter
med et total budget på 45 milliard USD i
Kasakhstan.
Kontaktinformation:
Olga Limanova, Commercial Adviser
Om messen
E-mail: [email protected]
Power Expo Kazakhstan er blevet afholdt
årligt siden 2001 og består af en stor
messe samt et forum for interiører med
speciale i strøm og energi.
Tlf.: +7 495 642 68 00 ext.230
Deltagelsesgebyr
Et markedsbesøg koster kun 11.812,50 kr.
Ved
et
markedsbesøg
køber
hver
deltagende virksomhed 25 timer. Der ydes
et tilskud på 50 procent af den ordinære
timepris (2015-timeprisen er 945 kr.).
I 2014 var der 150 udstillinger from
eksempelvis
Kasakhstan,
Ukraine,
Rusland, Østrig, Kina, Tjekkiet, Finland,
Litauen, Serbien, Polen, Iran og Tyskland.
Power Expo Kazakhstan blev i 2012
certificeret som et ”UFI approved event” af
den internationale organisation Global
Association of the Exhibition Industy (UFI).
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