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2016
follow us on our journey!
2015 was the year Plaza Kvinna travelled to Dar es Salaam in Tanzania
as part of Specsavers’ charity project #GeSyn (Give Vision). Meeting
the amazing individuals excitedly waiting in line to try on the donated
glasses is one of the strongest memories I have of 2015. A series of articles
documented our journey and our readers were able to witness how we
helped change the lives of Marvana, Violet, Emanuel, little Juma and
many more.
Championing confidence and awareness, Plaza Kvinna celebrates
strong women and inspires its readers to aim high. During 2015 we met
Sara, Emma and Hanna who refused to let adversity get in their way,
and paid homage to the many empowering women’s networks that have
emerged recently.
In 2016 we will take the focus on awareness to the next level. Responding
to our readers’ interest in sustainability, we are putting the limelight on
people and brands that go out of their way to make the world a better
place. As part of this mission we are proud to announce that we will
continue to serve as Specsavers Sweden’s media partner.
While the print publishing industry is facing some serious challenges,
Plaza Kvinna has kept identifying new routes to creative collaborations
and events. And it seems it’s paying off, as the number of readers on
digital platforms such as Readly and Qiozk is steadily increasing. With
consumers more and more likely to turn to the web for quick updates and
newsbites, we are convinced that maintaining a high quality magazine
is more important than ever. This means we will continue to favour top
photographers to press photos and hire Sweden’s best writers in order to
support one of Sweden’s greatest exports – its fashion industry.
Please join our mission to create some positive news in the magazine
sector!
editorial team
EDITOR-IN-CHIEF
(maternity leave)
Malin Lundberg aguilera
[[email protected]]
ACTING EDITOR-IN-CHIEF
JONNA DAGLIDEN HUNT
[[email protected]]
features editor
Cecilia persson
[[email protected]]
art director
sofia adamson lindström
[[email protected]]
design
camilla sundåker
[[email protected]]
FASHION & BEAUTY director
emilia klang
[[email protected]]
Jonna Dagliden Hunt
Acting Editor-in-Chief
FASHION ASSISTANT
jennifer winston
[[email protected]]
BEAUTY EDITOR
susanne barnekow
[susanne.barnekow
@plazakvinna.com]
the plaza kvinna reader
reader profile
interests and hobbies are key factors when it comes to determining
what target groups someone belongs to, we avoid talking about age in terms of numbers.
Thanks to the well thought out topics covered in the magazine, Plaza Kvinna is equally
appealing to a fashion conscious 20-year-old as a 50-year-old trendsetter. While our target
audience is highly educated and in the peak of her career, the magazine provides something
for everyone and we’re not frightened of challenging our readers to think outside the box.
If we do have to put a figure on it, our average reader is a 34-year-old woman who
lives in one of the main Swedish cities, typically earning 33 000 SEK/month. Most
importantly, she outdoes our competitors’ readers in her passion for keeping track of the
latest fashion news, indulging in beauty treatments, holidaying abroad, exploring new
cuisine, maintaining a healthy lifestyle, decorating the home and keeping fit.
To put it simply, Plaza Kvinna’s typical reader is very receptive and consumes both
editorial content and advertisement with great interest.
convinced that
age:
20 – 24
25 – 29
30 – 34
35 – 39
40 – 44
45 – 49
50 – 54
PLACE OF RESIDENCE:
Greater Stockholm
28,1 %
Greater Gothenburg
16,5 %
Greater Malmö
14,4 %
Large municipalities
(>90 000 inhabitants) 13,2 %
Medium size municipalities,
(50 000–90 000 inhab.) 6,9 %
12,4 %
10,1 %
9,1 %
12,7 %
8,8 %
9,8 %
6,7 %
monthly income:
19 000 – 21 999 kr +
4,8 %
22 000 – 24 999 kr +
7,3 %
25 000 – 29 499 kr +
14,5 %
29 500 – 34 999 kr +
16 %
35 000 – 41 999 kr +
7,2 %
42 000 – 49 999 kr +
5,2 %
50 000 – 64 999 kr +
3,4 %
education levels:
College > 2 år
High school College < 2 år
Secondary school
35 %
31,6 %
18,8 %
14,6 %
areas of interests:
Fashion news
72,2 %
Beauty care
60,3 %
Exploring new cuisines 75,9 %
Health foods 72,8 %
Health and exercise
73,2 %
Film
65,3 %
Music
73,4 %
Holidaying abroad
82,1 %
Holidaying in Sweden
78,7 %
Interior design
81 %
Meeting new people
71,6 %
[ORVESTO CONSUMER_2015:2]
objectives
WHAT WILL HAPPEN AT PLAZA KVINNA IN 2016?
Increased focus on sustainability. As the fashion and beauty industries
are becoming more environmentally savvy, Plaza Kvinna will be dedicating
more space to issues concerning sustainability and longevity. Plaza Kvinna’s
readers, and consumers in general, expect organisations to value long-term
thinking – something we are more than happy to embrace.
To remain the media partner of Specsavers Sweden. On behalf of
Specsavers’ charity project in Tanzania, Plaza Kvinna began helping collecting
used glasses in 2014. We are thrilled to announce that our partnership with
Specsavers, as well as our contribution to the #GeSyn project, will continue
in 2016. Like previous years, the lucky Spectacle Wearer of the Year winner,
as voted by a jury that included Plaza Kvinna’s Fashion and Beauty Director,
Emilia Klang, will join Specsavers and Plaza Kvinna to Tanzania to participate
in the distribution of the donated glasses. The charitable project serves to
illustrate Plaza Kvinna’s ability to raise awareness and demonstrates our passion
to make a difference to the lives of Tanzania’s women and children.
Plaza Kvinna Business. With an above average income, Plaza Kvinna’s
typical reader is ambitious and career focused. We will continue to honour
this by dedicating significant space to career related topics and earmarking
business pages in selected issues.
Education without coercion. While an important role of Plaza Kvinna is to
spread social awareness, we believe the best way of doing so is to inspire rather
than lecture. We help our readers to make informed decisions by encouraging
self-learning.
Healthy initiatives. As the fitness trend is showing no sign of slowing down,
Plaza Kvinna will continue to highlight inspirational experts and innovative
health products in 2016. In the summer of 2015, Adidas sponsored Plaza
Kvinna’s participation in the Stockholm race Midnattsloppet, and we are
aiming to continue in this healthy direction during 2016.
New creative solutions and customized events. Following the many
successful shopping events in 2015, we are re now striving towards bringing
out even more solutions that meet our clients’ demands while also appealing
to our selective readers.
price and format
spread
format:
450 x 298 mm*
t y p e a r e a : 420 x 270 mm
p r i c e : 74 000 SEK
1st spread 89 000 SEK
2-7th spread 79 000 SEK
half page horizontal
225 x 298 mm
205 x 270 mm
p r i c e : 44 000:–
1-7th spread 49 000 SEK
type area:
half page vertical
107 x 298 mm
t y p e a r e a : 100 x 270 mm
p r i c e : 27 000 SEK
format:
3RD cover
back cover
format:
format:
Gatefolder
1 : 214 x 298 mm
f o r m a t 2 : 222 x 298 mm
p r i c e : 149 000 SEK
format
2
format:
format:
225 x 298 mm*
t y p e a r e a : 205 x 270 mm*
p r i c e : 49 000 SEK
1
full page
quote for special format
225 x 144 mm
205 x 130 mm
p r i c e : 27 000 SEK
type area:
225 x 273 mm
205 x 270 mm
p r i c e : 89 000 SEK
type area:
*Add 3 mm cutting area for
bleed format
* Special placement +10%
PLAZA INTERIÖR i samarbete med
Partner Promotion/Advertorials
we have had extensive experience of
developing ideas into concepts that reach beyond conventional ad solutions.
at Plaza Publishing Group
advertisers we tailor-make everything from
supplements, advertorials and pick & mix pages to groundbreaking fashion
shoots. Our formats have proven popular both with readers and advertisers.
Aiming to exceed the most innovative and exciting solutions the market
has to offer, our goal is to bring out new concepts and unique ideas with
the help of our clients.
in partnership with
De rätta detaljerna
Soffa, Massproduction. Kuddar, Ceannis
och Mimou. Vas, Broste.
Färgmatchat
Nyckeln till DS3 är såklart
färgmatchad med just din bil.
Brickor, Hay. Vas, Serax.
Nyckelring, Palmgrens. Soffa,
Massproduction. Bord, Tom
Dioxon. Svart vas, Klong.
an exclusive concept where you as the advertiser are provided
tailor-made solutions with our editorial team, sales team or creative sales
department to reach your target group on their terms.
We offer
Designad i Paris
Att DS3 är född i Paris, ljusets stad, syns på flera
detaljer både interiört och exteriört. Den senaste
innovationen är en helt ny ljussignatur med
xenonstrålkastare med full LED-teknik.
Skräddarsytt
DS3 erbjuder en unik
möjlighet att välja färg på
kaross och tak, fälgar och
klädsel. Det vackra
svävande, tvåfärgade
taket är DS3:s signatur.
we are Actively present right from when the idea begins to take shape
until the end product, where our editorial team takes over to produce
everything from content to form, ensuring the promotion reflects Plaza
Kvinna’s look and tone of voice. With you as an advertiser we can create
unique solutions for print, web, editorial supplements, competitions,
tailor-made events and other innovative methods of collaboration on
social media platforms.
7 8 PLAZA INTERIÖR
plaza kvinna i samarbete med
02
01
is a creative ad solution synergising
with the magazine’s individual tone of voice and graphic style. The
advertorial solutions are formed by our own editorial team – always in close
collaboration with the client and our editor-in-chief. Utilise our creativity
to reach your future customers in a brand new, fun and innovative way!
03
Plaza Kvinna
i löpspåret!
Med Midnattsloppet som mål har
Plaza Kvinnas redaktion löptränat
tillsammans med adidas. Följ vår resa
från start till mål!
Fall
in love
Känns den ultimata höstlooken
svårfunnen? Inte nu längre.
Varsågod, här är de perfekta plaggen
och inredningsdetaljerna för en fri,
avslappnad och lyxig höststil.
04
An advertorial page with an editorial tone of voice is complete with
the logotypes of both the magazine and the advertiser – Plaza Kvinna
Promotion in collaboration with. Advertorial pages adhere to the Plaza
Publishing Group’s guidelines and are as such marked as adverts.
ör oss är god design viktig i alla aspekter
av vardagen. Vi vill att allt från hur vi
inreder våra hem och väljer våra kläder
till vilken bil vi kör ska uttrycka vilka vi är.
DS3 gör precis det. En bil som står för innovativ lyx och sann parisisk elegans. Vi gillar verkligen hur den ger oss möjlighet att skräddarsy
designen så att den matchar just vår personliga
stil. För precis som med allt annat hänger
riktigt god stil på detaljerna. Rätt läderklädsel, designade fälgar, mönstrat tak och tydlig
ljussignatur gör hela skillnaden. Du är trés chic
– varför skulle inte din bil vara det?
7 9 PLAZA INTERIÖR
plaza kvinna i samarbete med
Partner Promotion/Advertorials
Guidelines
DESIGN F
SOM
SYNS
05
01. Svart kappa, 4 495 kr.
02. Randig tröja, 995 kr.
03. Väska, 2 495 kr.
04. Klänning, 1 995 kr.
05. Överkast, 2 195 kr.
06. Stickad kavaj, 2 495 kr.
07. Vit blus, 995 kr.
08. Bruna skinnbyxor, 5 495 kr.
09. Doftolja, 395 kr.
10. Tröja, 1 495 kr.
11. Lanterna, 995 kr.
08
Allt från LEXINGTON.
07
09
06
contact
Therese Fernberg/manager and ad sales
[email protected]
08 50 11 89 96
10
Det är en magisk känsla att ta sina första löpsteg tillsammans,
att känna hur pulsen höjs och adrenalinet forsar. I slutet av maj
hade Plaza Kvinnas redaktion sitt första löppass tillsammans med
adidas och deras coach Charlotte karlsson i vår gemensamma
tribe, och vi hade alla olika erfarenhet av att löpträna.
– För mig är löpning ett sätt att rensa tankarna. Om jag har
mycket i huvudet och är stressad i övrigt fungerar det väldigt
bra att komma ut och tänka på något annat, berättar Camilla
sundåker, Plaza Kvinnas formgivare och en av de som deltog
i triben.
Det första passet bestod av teknikövningar i adidas Ultra Boost
– skon som ger mest energiåtergivning på marknaden och som
dämpar isättningen, samtidigt som den speciella Boost-sulan ger
energi tillbaka i varje steg. Konstruktionen är utvecklad baserat
på fotens naturliga rörelse i varje fotisättning och avstamp.
Charlotte Karlsson peppade oss på plats i Rålambshovsparken
i Stockholm – tio journalister, bloggare och formgivare som alla
var redo att starta resan tillsammans med adidas.
– Om man ska börja med teknikträning tycker jag att man ska
köra igång med löpskolningens tre grundövningar: ankling, high
knees och butt kickers, berättade Charlotte för oss. Övningarna
gick ut på att springa på den främre delen av foten, få upp höga
knän och sist men inte minst att ge sig själv en spark i baken.
Det var även på det första passet som vi alla fann en gemensam
energi. Vi kände oss starkare tillsammans, och även om vårt
stora mål, Midnattsloppet, kändes långt borta, kunde vi ändå
visualisera hur vi skulle ta oss dit. De följande passen med adidas
bestod av olika former av intervaller, både på löpbana, i backar
och i trappor. Det var här det märktes vad hårdträning egentligen
handlar om – vi pustade, svettades och hejade på varandra för att
orka ännu mer. På det sista passet bjöd vi även in våra läsare för
att ta del av den magiska energi som uppstår när man springer
många personer tillsammans.
Den 15:e augusti kom så den stora dagen med Midnattsloppet,
sponsrat av adidas. Vi samlades för att peppa varandra innan
start och sedan var det bara en sak som gällde: att ta oss i mål
tillsammans. Bättre laganda får man leta efter – Plaza Kvinna
klarade målet med bravur!
Redaktionen
väljer!
➝ adidas Ultra Boost, för att det känns
som att man studsar fram. Skon ger en
väldigt skön löpkänsla.
➝ En långärmad tunn jacka. Vi gillar
Supernova stomjacka med sin reflektiva
design – perfekt att springa i nu när det
blir lite kallare och mörkare.
➝ Ett par klassiska adidas
Supernova tights!
”Minska träningsmängden och spring
färre kilometer mot
vad du brukar veckan
innan ett lopp.”
– LÖParcoachEn charLottE KarLSSon
gaV oSS många tiPS På VägEn. LäS hELa
intErVjUn mEd hEnnE På Sidan 160.
_149
PLAZA KVINNA
11
073 Lexington 10 ny.indd 73
8/27/15 3:51 PM
154 Adidas_hos adidas.indd 149
9/1/15 4:25 PM
ad sales
Plaza Publishing
Group AB
Visiting Address:
Warfvinges väg 45
Mailing Address:
Box 302 10,
104 25 Stockholm
Phone:
08 50 11 88 00
For more information,
please visit www.plazapg.se.
technical data
orders
Therese Fernberg [Manager and Ad sales]
Phone: 08 50 11 89 96 e-mail: [email protected]
Carina Svensson [Ad Sales]
Phone: 08 50 11 88 91 e-mail: [email protected]
Jennifer Valverde [Ad Sales]
Phone: 08 50 11 89 02 e-mail: [email protected]
Rosette Hirsch [Ad Sales]
Phone: 08 50 11 89 87 e-mail: [email protected]
traffic
Farraba Haider Phone: 08 50 11 88 31
e - mail: [email protected]
tekniskA data
n u m b e r o f i s s u e s : 12/year p r i n t e d c i r c u l at i o n : 50 000 ex.
t s - e d i t i o n : 27 900 ex. p r i n t i n g p r o c e s s : Offset
m a x i m u m s c r e e n d e n s i t y : 150 lpi b i n d i n g : Adhesive binding
c o l o r s : Europe scale a d v e r t i s i n g m at e r i a l : Digital.
Sent in accordance with Plaza Publishing’s material specification, which is attached with the order confirmation. i n s e r t pa p e r : 80g Nova Press.
pa p e r c o v e r : 250 g Galeri Art
d i s t r i b u t e d b y : Tidsam r e a d e r s tat i s t i c s b y : Orvesto
debit information
Insert, special placement smallest format full page add 10%. Swedish VAT added
to all prices. annulment: Only in writing to the company at least three months
prior to the publication date.
other regulations
The magazine reserves the right to refuse non-desirale adverts.
complaints
Complaints about inserted adverts must be made within 7 days of the publication date. Regarding any invoices a complaint should be made within 14 days
of the invoice date. The magazine is not responsible for mistakes ­caused by
deficient material. In case of adverts being delayed no right to compensation is
given. Without an e­ nclosed printing sample no right to compensation is given.
THEMES AND PUBLICATION PLAN 2016
Nr 1. festive fashion | Fitness & trends
[Material deadline 2015 11 10 publication date 2015 12 15]
Nr 2. sustainability
[Material deadline 2015 12 14 publication date 2016 01 19]
Nr 3. spring fashion | Fashion, beauty & interior trends
[Material deadline 2016 01 14 publication date 2016 02 16]
Nr 4. travel | Denim & weekend breaks
[Material deadline 2016 02 11 publication date 2016 03 15]
Nr 5. hair | Body beauty products & glasses
[Material deadline 2016 03 14 publication date 2016 04 19]
Nr 6. summer fashion | Beauty, SPFs & fragrances
[Material deadline 2016 04 19 publication date 2016 05 17]
Nr 7. holiday fashion | Culture, swimwear & Sweden guide
[Material deadline 2016 05 19 publication date 2016 06 21]
Nr 8. pre-fall | Business fashion, watches & Fashion Week
[Material deadline 2016 06 09 publication date 2016 07 26]
Nr 9. autumn fashion | A–Z of trends, beauty & interior
[Material deadline 2016 07 27 publication date 2016 08 23]
Nr 10. hair | Accessories & denim
[Material deadline 2016 08 18 publication date 2016 09 20]
Nr 11. beauty | Scincare news & winter travels
[Material deadline 2016 09 15 publication date 2016 10 18]
Nr 12. christmas special | Watches, jewellery, fragrances & spa
[Material deadline 2016 10 19 publication date 2016 11 22]
Nr 1. festive fashion | Party make-up, fitness & the trends of 2017
[Material deadline 2016 11 14 publication date 2016 12 20]
PLAZAKVINNA.COM
DAILY UPDATES AT PLAZAKVINNA.COM
• The news feed on plazakvinna.com is updated several times a day, giving
our readers the latest fashion, culture and beauty news compiled by our
web editor.
• plazakvinna.com collects material from the published magazines,
including beauty product tests and travel guides.
• plazakvinna.com is currently home to eleven bloggers sharing their
daily lives and covering topics within fashion, beauty, health and lifestyle.
our bloggers:
Barnekow’s Lifestyle & Beauty
Engbergs Mini-me
Luxe by Daphne Léon
Valerie Wigardt’s Health blog
Susanne’s interior blog
World Wild Street – Thyra Axenström
C. Levy – A dreamer and achiever
Brock’s Fashion blog
Angelina’s On-the-go-blog
Tove’s Gourmet blog
Fashion by Kim B
page views/month
100 000
background banner 1666 x 700
PLAZAKVINNA.COM – web advertising
top banner 980 x 120
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inline
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storlek: 980x120
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group of readers with direct links to your website or
e-commerce business.
Plaza Publishing Group was the first publishing house to launch
their entire magazine collection on the new digital platforms that
were introduced in 2013. Likened to a Spotify for magazines, these
so called digital newsstands have proved popular amongst consumers
and offer a reliable channel to reach out to a growing digital audience.
Plaza Publishing Group’s titles are currently available on 15 digital
platforms with the aim of boosting that figure to 100 in 2016. The
digital format gives the adverts global exposure as well as longer
shelf life.
All of our titles are now available digitally on computers, tablets,
smartphones, Kindle, Android and via digital newsstands including
Readly, Appstore, Nook, Ztory, Qiozk and Pressreader; Readers have
the option of paying a fixed monthly fee to gain access to all titles
or purchasing individual issues – in other words it ’s a smart and
environmentally f riendly way of reading your favourite magazines.
8/28/15 11:54 AM
WHO ARE THE DIGITAL READERS?
A portable version ideal for the on-the-go reader ...
”Bring all your favourite
magazines on the journey –
wherever, whenever!”
Frequent travellers
Magazine consumers who don’t buy physical magazines
l The environmentally conscious consumer
l Consumers keen to discover new titles
l
l
advertising rates
19 900 SEK/ issue (1 year life span)
39 900 SEK/ issue (1 year life span)
b a c k c o v e r 29 900 SEK/ issue (1 year life span)
p a c k a g e d e a l 10 pages in digital edition – 99 900
SEK/ package (over the course of one year)
full page
full spread