Tour Partner:
Invitation to the Entrepreneur Trip 2014 to South Korea,
Taiwan & China / Hong Kong
Join us in discovering three of the four original Asian Tigers and
China’s first Special Economic Zone
Heading East
Today, close to 200 Swiss companies have offices in Hong Kong engaging in banking, insurance, pharmaceuticals, commerce and
other professional services.
Dear Entrepreneur
Credit Suisse draws on over five decades of experience in Asia. It regularly supports its clients expanding into the region’s growing
markets with advice on the formulation and implementation of their strategy, the evaluation of and introduction to manufacturing and
distribution partners, as well as the identification of strategic investment opportunities, e.g. by introducing potential M&A targets. The
Entrepreneur Trip provides the participants with rapid insight into three of the four original “tiger” economies as well as China’s first
Special Economic Zone and their related opportunities and risks. The trip also represents an opportunity to form business contacts
with other participants and offers membership in the Credit Suisse Entrepreneur Trip Alumni Network.
South Korea achieved a dramatic transformation from a relatively backward agricultural economy emerging
from Japanese colonial rule in 1945 to an OECD member and G20 status by the early years of the new
millennium. Over the past four decades it has demonstrated incredible growth and global integration to become
a leading exporter of cars and electronic goods. South Korea is also widely recognized as a success in
economic development and political democratization. It is also a country with a strong sense of national
identity and great pride in its culture, traditions and accomplishments. In 2006, South Korea became the
first Asian country to conclude a free trade agreement with Switzerland. Since the free trade agreement
came into force, business ties between the two countries have intensified substantially; last year marked
the 50th anniversary of bilateral relations.
Taiwan, similar to South Korea, is one of only a few economies in the world that have managed to maintain
an average 5% annual growth rate over the last five decades. This trend is expected to continue given the
formation of even closer economic, trade and investment ties with China in the future. Switzerland is already
the fifth largest European investor in Taiwan with more than 110 Swiss companies currently involved in a
wide range of activities such as manufacturing and the marketing and distribution of products and services.
The delegation will visit companies and attend presentations by leading lawyers, Certified Public Accountants (CPAs), and business
consultants deemed helpful for a future market entry as well as for expansion projects. Furthermore, networking events and official
receptions will provide an opportunity to make important business and political contacts.
The delegation is limited to 25 participants; places will be allocated on a first-come, first-served basis. If you would like to join, please
return the completed registration form and a copy of your valid passport by Friday, August 15, 2014 at the latest.
We look forward to welcoming you to the eleventh Entrepreneur Trip to Asia. Shenzhen, situated across the border from Hong Kong, was China’s first Special Economic Zone (SEZ) –
and is among the most successful. It became famous as a symbol of China’s market oriented reforms.
Yours sincerely
CREDIT SUISSE AG
As an ideal gateway to China, many companies select Hong Kong as their regional business hub in Asia.
Its similarities in terms of culture, social customs and language, and its international business environment,
have made it an ideal base for foreign investors to enter the Chinese market. More than 50% of the world’s
population is within five hours’ flying time from Hong Kong. Furthermore, it offers a number of competitive
advantages. The trade framework, for example, is one of the world’s most competitive and efficient, with a
zero tariff rate and minimal non-tariff barriers.
Urs P. Gauch
Head SME Business Switzerland
Dr. Urs Buchmann
Head Corporate & Institutional Clients APAC
South Korea, Taiwan & Hong Kong / China
November 6–17, 2014
 Seoul
The world’s second largest metropolitan area with over 25
million people
Thursday,
November 6, 2014
Business flight to
Seoul
 Taipei
Political, economic and cultural center of Taiwan
 Kaohsiung
Second most populated and fast-growing industrial city located
in southern Taiwan
 Shenzhen
Situated across the border from Hong Kong was China’s first
Special Economic Zone (SEZ) — and is among the most
successful. It became famous as a symbol of China’s market
oriented reforms when visited in 1992 by China’s then reformist
leader, Deng Xiaoping
Friday
November 7, 2014
Seoul
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Welcome by Mr. Urs P. Gauch, Head of SME Business Switzerland, Credit Suisse AG,
at Zurich Airport
Lufthansa business flight LX 1072 from Zurich to Frankfurt and connecting business
flight LH 712 from Frankfurt to Seoul
Departure Zurich: November 6, 2014 at 12:15
Arrival Frankfurt:
November 6, 2014 at 13:20
Departure Frankfurt: November 6, 2014 at 17:55
Arrival at Incheon International Airport
Arrival Seoul: November 7, 2014 at 12:25
Welcome by Dr. Urs Buchmann, Head Corporate & Institutional Clients APAC,
Credit Suisse AG, at Incheon International Airport
Transfer and check-in at the Conrad Hotel, Seoul
 Hong Kong
Premier gateway to China and often described as a place where
“East meets West”, reflecting the culture’s mix of the territory’s
Chinese roots with influences from its time as a British colony
Entrepreneur Trip Website
www.credit-suisse.com/entrepreneurtrip
Itinerary for November 6 - 17, 2014
Short introductory presentation on South Korea’s credit and capital market by a
specialist of Credit Suisse which is a major liquidity provider to the Korean market and
named the “Best M&A House of the Year” in 2013 by two leading local publications.
Tour Partner:
Business dinner with local Korean and foreign entrepreneurs
 Opportunity to network and establish business relationships
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Itinerary for November 6 - 17, 2014
Saturday,
November 8, 2014
Seoul
Business breakfast with
 Presentation of Key Success Factors for Foreign Companies in Korea by Ernst &
Young, a world leader in the area of audit management, taxes and consultancy
 A case study of a European high-end clothing company that has formed a successful
Joint Venture with a Korean partner
 “ Doing Business in Korea”, case studies on the opportunities and challenges for foreign
entrepreneurs by Mr. Claudio Mazzucchelli, Head Swiss Business Hub Korea,
Switzerland Global Enterprise
Visit to one of Korea’s leading medical institutes. Korea is a technological leader in
medical services and an international forerunner in the field of robotic surgery.
Visit to the Samsung D’Light, a three-storey exhibition space that showcases the latest
product line-up from Samsung Electronics
Dinner with Mr. Jörg Al. Reding, Swiss Ambassador to the Republic of Korea and
with Major General Urs Gerber, Head of the Swiss Delegation to the Neutral Nations
Supervisory Commission (NNSC):
 O verview of diplomatic relations and economic cooperation between the Republic of Korea
and Switzerland
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Itinerary for November 6 - 17, 2014
Sunday,
November 9, 2014
Seoul
Presentation by Dr. Urs Buchmann, Head Corporate & Institutional Clients APAC,
Credit Suisse AG
 On the subject of “Korean Thinking and Action Patterns”
Presentation by a Bishop of a territorial diocese in South Korea
 The Roman Catholic Church in South Korea has seen prodigious growth in recent years,
increasing its membership by 70% in the last decade.
Sightseeing tour of some of the key cultural sites in Seoul such as
 Gyeongbokgung Palace, the main and largest palace of the Five Grand Palaces built by
the Joseon Dynasty
 Bukchon Hanok Village, exploring this traditional village with a long history and lots of
alleys
 National Museum of Korea or the Leeum, Samsung Museum of Art (traditional Korean
and contemporary art)
Dinner at the Korea House with traditional Korean musical performances, court dances and
folk dances
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Itinerary for November 6 - 17, 2014
Monday,
November 10, 2014
Seoul /
Kaohsiung
Visit to Oerlikon Balzers Coating Korea Co., Ltd. in Pyeongtaek
(located in the South of the capital city Seoul)
Oerlikon Balzers is a leading global supplier of PVD coatings and other surface technologies,
notably for the automobile-related industry in Korea
 Tour of the production site, followed by a presentation
Itinerary for November 6 - 17, 2014
Tuesday,
November 11, 2014
Presentation by Metalor Technologies SA, the world’s largest multiple site refiner of
industrial gold, headquartered in Switzerland with a blending plant in Kaohsiung and supplier
to the semiconductor industry in Taiwan
Kaohsiung /
Taipei
Company visit to a leading Taiwanese technology player in the field of electronic
manufacturing services
 Tour of the production site, followed by a presentation
Visit to the South Chungcheong Province, South Korea’s richest and fastest
growing region
High-speed train from Kaohsiung to Taipei
Transfer to Incheon International Airport
Transfer and check-in at the Hotel Grand Hyatt, Taipei
Mandarin Airlines business flight from Seoul to Kaohsiung
Departure Seoul: November 10, 2014 at 20:45
Arrival Kaohsiung: November 10, 2014 at 22:45
Dinner at Cuisine M – a Japanese Restaurant
Japanese influence exists due to the period when Taiwan was under Japanese rule between
1895 and 1945.
Transfer and check-in at the Grand Hi-Lai Hotel, Kaohsiung
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Itinerary for November 6 - 17, 2014
Wednesday,
November 12, 2014
Taipei
Business breakfast with Ernst & Young, a world leader in the area of audit management,
taxes and consultancy
 “Doing Business in Taiwan,” case studies on the opportunities and challenges for foreign
entrepreneurs followed by a company visit
Luncheon
Itinerary for November 6 - 17, 2014
Thursday,
November 13, 2014
Taipei /
Shenzhen
Sightseeing tour of some of the key cultural sites and tourist attractions
 National Palace Museum, which houses the largest collection of Chinese artworks and
artefacts in the world
 Taipei 101, the first building in the world to break the half-kilometer mark in height
Transfer to the Taiwan Taoyuan International Airport
Departure Taipei: November 13, 2014 at 15:15
Arrival Shenzhen: November 13, 2014 at 17:10
Networking event with local Taiwanese and foreign entrepreneurs
 Opportunity to network and establish business relationships
Transfer and check-in at the St. Regis Hotel, Shenzhen
Optional visit to
 the Shilin Night Market, Taipei’s most popular night market
or alternatively
 one of the bars with live music by popular local artists
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Evening reserved for an individual program
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Itinerary for November 6 - 17, 2014
Friday,
November 14, 2014
Shenzhen /
Hong Kong
Visit to the new Qianhai economic zone in Shenzhen, the special economic zone
intended as a test bed for China’s yuan liberalisation and financial reforms
Visit to Eugster/Frismag AG in Shenzhen, a family-owned Swiss OEM producer of home
appliances, such as ironing systems and especially coffee machines, which are sold under
many well-known international brand names
Itinerary for November 6 - 17, 2014
Saturday,
November 15, 2014
Hong Kong
Morning seminar at Credit Suisse Hong Kong Branch with Ernst & Young, a world
leader in the area of audit management, taxes and consultancy:
 “Doing Business in Hong Kong,” case studies on the opportunities and challenges for
foreign entrepreneurs
 Presentation on “Chinese Thinking and Action Patterns” by Dr. Urs Buchmann, Credit
Suisse AG
Traditional “dim sum” lunch in a local restaurant
Transfer to Hong Kong via Shenzhen Border Crossing
Check in at The Peninsula Hong Kong, the hotel that combines colonial and modern elements
and has been totally refurbished in the course of the Hotel’s 85th anniversary in 2013
Visit to the city’s major sightseeing and shopping attractions
 Visit to one of Hong Kong’s major tourist attractions, the Victoria Peak, which offers
spectacular views of the city and its harbors
 Visit to the Goldfish and Flower Markets
Business dinner with local Swiss entrepreneurs
Entrepreneur Trip 2014 - farewell dinner
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Itinerary for November 6 - 17, 2014
Sunday, November 16 /
Monday, November 17
Hong Kong /
Business flight to
Zurich
For today’s program, participants can choose from the following program options:
Cultural program
 Explore Hong Kong’s flourishing art scene which attracts major international galleries
 Visit one of Hong Kong’s top museums such as Hong Kong Museum of Art, Hong Kong
Museum of History, Hong Kong Science Museum or Hong Kong Maritime Museum
Wellness
 Relaxation in the Spa & Wellness area
Golf
 Golf at Mission Hills Golf Club or in Hong Kong
Macau day trip
 Visit to Macau, the world’s top casino market, which surpassed Las Vegas in 2006 and visit
to one of the theatrical shows
Cruising Cocktails on the Aqua Luna (see picture next page)
Transfer to the Hong Kong International Airport and direct Swiss business flight
LX 139 to Zurich
Departure Hong Kong: November 16, 2014 at 23:59
Arrival in Zurich: November 17, 2014 at 06:10
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Conditions/Further Information (1/4)
Price and Conditions of Payment
The total price of CHF 13,900 for the entire package from
November 6 – 17, 2014 is to be paid as follows:
Conditions/Further Information (2/4)
Credit Suisse will use third-party providers to render some of the
services on the itinerary. Other activities beyond this list of
services are not included in the service package and must be
paid by the participants themselves.
 CHF 4,900 within ten days of registration
 CHF 9,000 by September 25, 2014
in accordance with a separate invoice that you will receive with
confirmation of enrollment. Should the price of the flights increase substantially prior to your final registration, we reserve the
right to subsequently bill the difference.
Services Included
 A ll flights: Zurich-Frankfurt-Seoul, Hong Kong-Zurich, and all
domestic flights within Asia (business class on all intercontinental flights and within Asian where available). Will be booked
by Credit Suisse.
 A ll transfers and local transportation within the scope of the
travel program
 A ll overnight stays in first-class hotels including breakfast
 A ll lunches and dinners within organized program
 Sightseeing tours organized by Credit Suisse
 Workshops and documentation
 Opportunity to consult with Asia experts from Credit Suisse
throughout the entire trip
 K ick-off meeting in Zurich on October 27, 2014
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Changes
 Credit Suisse reserves the right to change the itinerary or
individual services agreed (such as accommodation, mode of
transport, excursions, company visits) if necessary and due to
unforeseen circumstances. If it is necessary for Credit Suisse
to alter the tour itinerary and thereby reduce the objective value
compared to the service originally agreed, Credit Suisse will
reimburse you the corresponding amount.
Cancellation Conditions
If you cancel the tour after completing the booking for a reason
not covered by the cancellation insurance, Credit Suisse must
charge the following costs as a percentage of the package price:
 21 days after registration to 51 days before departure 30%
 50 to 36 days before departure 50%
 3 5 days to the day of departure 100%
Insurance
 All participants must take out cancellation, repatriation and travel
accident insurance prior to registration and must pay the relevant
cost themselves.
 Participants are also advised to take out personal luggage
insurance.
Medical Immunizations
Vaccination is the responsibility of individual participants. Please
consult www.safetravel.ch and/or your doctor and obtain any
necessary vaccinations in good time. Please note that according
to the EDA, not all European medications or medical care are
available at the chosen destinations. Please follow this link
www.eda.admin.ch for further information.
Immigration Formalities
Participants are responsible for completing their own travel
formalities. See under Passport and Visa.
Passport
 A ll nationalities need a passport valid for at least 90 days. We
recommend travelling with six-months’ validity on your passport
at all times.
 A valid return ticket is also required for all visitors (this ticket will
be provided by Credit Suisse if booking the package).
Visa
Please apply for a Chinese visa for Shenzhen at least three
weeks prior to departure. Recommended visa service company:
Consular Service FLY GmbH, P.O. Box 7760, 3001 Berne,
[email protected] / Telephone +41 31 888 80 80.
For the visa application you need:
 A passport that is valid at least six months beyond the date of
your return journey
 A personal invitation and the flight booking confirmation (will be
sent directly by Credit Suisse to the Consular Service)
 C ompleted and signed visa form for entry into China (www.consular-service.ch --> Downloads --> China)
 One passport photograph and a postage paid reply envelope
There are no visa requirements for Swiss nationals travelling to
South Korea, Taiwan or Hong Kong as they can stay visa-free for
up to 90 days.
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Conditions/Further Information (3/4)
Conditions/Further Information (4/4)
Food
Meals at selected restaurants that provide insight into local
cuisine.
Other Conditions
The tour package offered by Credit Suisse AG is based on a
minimum number of participants. If the minimum participation is
not reached, Credit Suisse AG is entitled to cancel the tour up to
two months prior to the specified start of the tour. In this case,
Credit Suisse AG will reimburse all payments already made by the
participants. Any further compensation claims are excluded.
Official Tour Language
 The tour language is English.
 Interpreters will be available for information provided in Korean
and Chinese.
Average Daytime Temperature in November
Seoul: 7 °C
Taipei: 20 °C
Kaohsiung:
21 °C
Hong Kong: 22 °C
Shenzhen:
20 °C
Deadline
Please return the completed registration form and a copy of your
valid passport by Friday, August 15, 2014 at the latest.
Insofar as is legally permissible, Credit Suisse AG excludes
liability for personal injury and property damage if these are

caused by Credit Suisse AG or a company commissioned by
Credit Suisse AG. The federal act on package travel does not
apply to this current tour package.
Swiss law applies to this agreement between Credit Suisse AG
and the participant. The ordinary courts of the canton of Zurich
are exclusively competent for all judicial decisions on all disputes
arising in connection with the tour or with this agreement.
Please be aware that your attendance at this event may be taken
to imply that you are, or your company is, an existing or prospective
client of Credit Suisse AG. Videos may be recorded and photos
taken during the tour. Your data will only be forwarded to the
hotels, participants and other third-party companies within the
scope of the preparations for the tour or for the purpose of
carrying out the tour.
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Tour Partner:
Entrepreneur Trip 2014 to South Korea,
Taiwan & China / Hong Kong
The benefits for you:
 Gain rapid insight into four attractive growth markets; South Korea, Taiwan,
China and Hong Kong.
 Get in-depth research on these fascinating markets.
 Gather both background information and expert knowledge about the
domestic markets.
 Get an opportunity to talk with potential clients and business partners.
 Meet with local officials and economic experts.
 Establish a local network and expand it.
 Form business contacts with the other participants and become a member of
the Credit Suisse Entrepreneur Trip Alumni Network.
CREDIT SUISSE AG
Tanja Calori, SGC 95
Giesshübelstrasse 30
CH-8045 Zurich
Phone +41 44 334 60 49
[email protected]
www.credit-suisse.com
TLSG 23 75595 05.14
Entrepreneur Trip Website
www.credit-suisse.com/entrepreneurtrip