Where USA meets the greek culture Boutique Hotels & suites in Greece! The name of Cultural review is inspired by the Patrons of Arts in Ancient Greece, MUSES. A Muse is pronounced in Greek as 'MUSA'. So, we find in this word an inspiring combination with the initials of the United States of America (M+USA). Where USA meets the greek culture A Cultural Review by Press & Communication Office CONTENTS CULTURE EL GRECO's early Byzantine Art El Greco the Cretan TOURISM Boutique Hotels & suites in Greece GASTRONOMY The Healthy Greek Diet Design of Greek olive oil bottles Founding & Editor Chief Christos G. Failadis Editor Maria Galanou Design 2yolk Design Management Designlobby EDITOR'S MESSAGE The second issue of our electronic cultural review "MUSA" is here! Greece of Culture, Greece of tourist development, Greece of Cretan diet and quality products -which are part of our cultural heritage as much as anything else- are the topics we indulge in within this issue. Celebrating "2014 - Year of El Greco", "MUSA" observes the 4th centenary of the death of El Greco with a special tribute to the great Cretan painter. Domenikos Theotokopoulos embarked from Heraklion, crossed over to Italy and Spain of the Renaissance, and succeeded in mastering, with his painter's brush, the exceptional Byzantine art, and becoming one of the most recognizable painters worldwide and among the most famous of all eras. Greece honors El Greco in various ways. In terms of tourist growth, 2014 has proved to be one of the best years for Greece, with 2.5 times more visitors than the entire population of Greece. Greece's tourism industry has been preparing for a long time. The unique and charming Boutique Hotels & Suites have spread all over Greece, marked by character, class, friendliness, history, style, warm hospitality and beauty. The prominent scientist and M.D. Artemis Simopoulos' article about the benefits of the Cretan Diet brings added value to (MUSA). Finally, the modern design of Greek olive oil bottles highlights not only the success of Greek design but also a very promising marketing strategy of a Greek export, basic element of Greece's Intangible Cultural Heritage according to UNESCO. Christos G. Failadis Communication Counselor - Public Diplomacy CULTURE article by Christos Failadis El Greco Domenico Theotokopoulos 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 The Assumption of Theookos Ermoupolis, Syros El Greco the Cretan El Greco, or Domenikos Theotokopoulos as he was originally named, was born in 1541 in the city of Candia (today Heraklion) on the island of Crete, one of the major possessions at that time of the great maritime Republic of Venice, and also the center of Post-Byzantine art. "El Greco" (The Greek) was a nickname, a reference to his Greek origin. The artist, however, usually signed his paintings with his full birth name in Greek letters, Δομήνικος Θεοτοκόπουλος (Domeniko Theotokopoulos), often adding the word ("Cretan"). The exact place of hir birth was later disputed. Greek writer, Achilleus Kyrou, argued that the master's birthplace was a small village of Fodele, west of the city of Heraklion. He based his theory upon a 1902 testimony of a 102-year-old man by the name of Theotokis, who lived in Fodele. The old man said that two members of his family had gone abroad and become famous. Thus the insignificant tale of an old man living nearly three hundred years after El Greco's death has most illogically been considered sufficient to overrule the artist's own statement about his birthplace. The result of this romantic proposal was a visit to the town by a group of Spanish students in 1934 and the dedication of a commemorative tablet to El Greco there. Also El Greco's Museum in Crete is located on the edge of the village. Luke the Evangelist painting Virgin Mary Benaki Museum, Athens He was trained and became a master within that Cretan tradition before travelling at age 26 to Venice, as other Greek artists had done. In 1570, he moved to Rome, where he opened a workshop and executed a series of works. During his stay in Italy, El Greco enriched his style with elements of Mannerism and of the Venetian Renaissance. In 1577, he moved to Toledo, Spain, where he lived and worked until his death, April 7, 1614. In Toledo, El Greco received several major commissions and produced his best-known paintings. El Greco was descended from a prosperous urban family, which had probably been driven out of Chania to Candia after an uprising against the Venetians between 1526 and 1528. El Greco's father, Georgios Theotokopoulos (d. 1556), was a merchant and tax collector. Nothing is known about his mother or his first wife, also Greek. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 View of Mount Sinai & the Monastery of St. Catherine Heraklion, Crete island The Adoration of the Magi, Benaki Museum, Athens El Greco's older brother, Manoussos Theotokopoulos (1531 - 13 December 1604), was a wealthy merchant, rather adventurer, and spent the last years of his life (1603-1604) in El Greco's Toledo home. According to existing archives there is a 1563 document with Duke of Crete's mandate to someone not to trouble Manoussos & maestro Domenico; another one of 1566 with Domenico as witness; and the last one about a permission given by Venetian Authorities for an icon's auction representing ''The Christ's Passion'', after the - famous Cretan master - George Klontza's evaluation. El Greco received his initial training as an icon painter of the Cretan school, the leading center of post-Byzantine art. The Greek scholars, Achilleus Kyrou and Pandelis Prevelakis, proposed that the artist had his first education from the monks of St. Catherine's monastery at Candia which belonged to the same order as that of the pilgrimage shrine on Mount Sinai. They pointed for evidence to two landscapes of Mount Sinai, which have been attributed to El Greco, but these compositions are based upon religious prints. It may be safely assumed that the artist studied painting before he left Crete, otherwise he would never have gone to Venice to seek an apprenticeship in the workshop of Titian. However, no records exist relative to his life or studies during his early youth in Crete. In addition to painting, he probably studied the classics of ancient Greece, and perhaps the Latin classics as well. He left a "working library" of 130 books at his death, including the Bible in Greek and an annotated Vasari. We surmise that El Greco's habits as a bibliophile were formed early, when he still lived in Venice, the greatest center in Italy of the relatively new art of printing. He was a great philosopher, penetrating in his observations, and he wrote on painting, sculpture, and architecture. El Greco's own theoretical writings are lost, but his broad humanistic interests are clearly revealed by his library. In it were represented the classical authors of ancient Greece, the great historians of antiquity, and the architectural theorists of the Renaissance, as well as celebrated religious authorities and contemporary writers of romances of chivalry. His library is known to us through the inventories made by his son after the artist's death in April 7,1614. He owned highly prized first editions of the classics, a fact which suggests that he came from a family of some means. The choice of subjects bespeaks a broad and thorough education in the Greek classics and in history. His one-hundred and thirty-one volumes included works in Greek, Latin, Italian, and Spanish, 19 of which were treatises on architecture and therefore directly concerned his professional activities. The titles demonstrate that his interests in general literature, 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 The Baptism of Christ Heraklion Crete island history, philosophy, mathematics, and science were most varied. In Greek editions, among his books, were the works of Homer and Euripides, Demosthenese's Orations, Xenophon's Anabasis, Aesop's Fables, the treatises on medicine attributed to Hippocrates, and the writings of the Greek orator Isocrates and of the Greek satirist Lucian. He read Plutarch's biographies of famous men and his Moralia, and it is to be suspected that the artist's favorite hero of the past was Alexander the Great, about whom he possessed two standard biographies, one in Greek by Arrianus and the other in Latin by Quintus Curtius. Aristotle was apparently El Greco's preferred philosopher, since he had copies of the Politics and Metaphysics, but Plato does not figure at all. Candia was a center for artistic activity where Eastern and Western cultures co-existed harmoniously, where around two hundred painters were active during the 16th century, and had organized a painters' guild, based on the Italian model. In 1563, at the age of twenty-two, El Greco was described in a document as a "master" ("maestro Domenigo"), meaning he was already a master of the guild and presumably operating his own workshop. Three years later, in June 1566, as a witness to a contract, he signed his name as Δομήνικος Θεοτοκόπουλος ("Master Menegos Theotokopoulos, painter"). El Greco's work of the Cretan period, reveal that, before leaving Heraklion, he knew how to paint both the Greek & Italian way, capabilities characterizing all Cretan icon-painters of this epoch. Five are his byzantine icons -during his Cretan period or probably created near the end of the artist's Cretan period - in Greece: 1. Icon of ' Luke the Enagelist painting the Virgin Mary'', which considers a purely Byzantine work painting, Benaki Museum, Athens,c.1560-67, coming from Zakynthos or Heraklion. 2.'' The Adoration of the Magi ' , Benaki Museum, Athens,c. 1565-7, part of old chest, painted in Heraklion. 3.'' The Assumption of Theotokos ' , c.1562-64, in the homonymous church of Ermoupolis, Syros. 4."View of Mount Sinai & the Monastery of St. Catherine ", c. 1570, Historical Museum of Crete, Heraklion. 5." The Baptism of Christ " c.1569, Historical Museum of Crete, Heraklion. The paintings combine post-Byzantine & Italian mannerist stylistic & iconographic elements. The paintings combine post-Byzantine & Italian mannerist stylistic & iconographic elements. Another post-Byzantine icon by El Greco is the Modena Triptych (three panel painting), c. 1568, not in Greece, but in Galleria Estense, Modena, Italy. This portable altarpiece is painted on both sides and has an Italian Renaissance frame. The front depicts the Adoration of the Shepherds, a Christian Knight, and the Baptism of Christ. The back panels show the Annunciation to Mary, Mount Sinai, and Adam and Eve. The back panel shows pilgrims on the way to the Saint Catherine's Monastery in Egypt as if on their way to Heaven. ''The Modena Triptych'', shape & carvings absolutely similar to Cretan triptychs, certainly influenced from the Sinai chapel in Heraklion. Furthermore, there are more El Greco treasures at the National Gallery of Greece in Athens but coming from his later years in Spain. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 The Modena Triptych Italy, c. 1568 The portable altarpiece painted by both sides, in shape and carvings absolutely similar to Cretan Byzantine triptychs, certainly influenced from the Sinai Chapel in Heraklion, Crete. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 V. Papathanasiou with Montserrat Caballe' / EL GRECO / Movement IV from Yannis Smaragdis' homonymous film (2007) Suggested Byzantine affinities Since the beginning of the 20th century, scholars have debated whether El Greco's style had Byzantine origins. Certain art historians had asserted that El Greco's roots were firmly in the Byzantine tradition, and that his most individual characteristics derive directly from the art of his ancestors, while others had argued that Byzantine art could not be related to El Greco's later work. Most scholars believe that the Theotokopoulos "family was almost certainly Greek Orthodox", although some Catholic sources still claim him from birth. Like many Orthodox emigrants to Catholic areas of Europe, he apparently transferred to Catholicism after his arrival, and certainly practiced as a Catholic in Spain, where he described himself as a "devout Catholic" in his will. In Greek El Greco read the Bible and the writings of the Fathers of the Church, a fact indicated by the editions of them which he owned in his native language.The extensive archival research conducted since the early 1960s by scholars, such as Nikolaos Panayotakis, Pandelis Prevelakis and Maria Constantoudaki, indicates strongly that El Greco's family and ancestors were Greek Orthodox. One of his uncles was an Orthodox priest, and his name is not mentioned in the Catholic archival baptismal records on Crete. Prevelakis goes even further, expressing his doubt that El Greco was ever a practicing Roman Catholic. The discovery of the Dormition of the Virgin on Syros, an authentic and signed work from the painter's Cretan period, and the extensive archival research in the early 1960s, contributed to the rekindling and reassessment of these theories. Although following many conventions of the Byzantine icon, aspects of the style certainly show Venetian influence, and the composition, showing the death of Mary, combines the different doctrines of the Orthodox Dormition of the Virgin and the Catholic Assumption of the Virgin. Significant scholarly works of the second half of the 20th century devoted to El Greco reappraise many of the interpretations of his work, including his supposed Byzantinism. Based on the notes written in El Greco's own hand, on his unique style, and on the fact that El Greco signed his name in Greek characters, they see an organic continuity between Byzantine painting and his art. According to Marina Lambraki-Plaka, Director of National Gallery of Athens, "far from the influence of Italy, in a neutral place which was intellectually similar to his birthplace, Candia, the Byzantine elements of his education emerged and played a catalytic role in the new conception of the image which is presented to us in his mature work". In making this judgement, Lambraki-Plaka disagrees with Oxford University professors Cyril Mango and Elizabeth Jeffreys, who assert that "despite claims to the contrary, the only Byzantine element of his famous paintings was his signature in Greek lettering". Nikos Hadjinikolaou states that from 1570 El Greco's 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 El Greco's paintings in Spain painting is "neither Byzantine nor post-Byzantine but Western European. The works he produced in Italy belong to the history of the Italian art, and those he produced in Spain to the history of Spanish art". The English art historian David Davies seeks the roots of El Greco's style in the intellectual sources of his Greek-Christian education and in the world of his recollections from the liturgical and ceremonial aspect of the Orthodox Church. Davies believes that the religious climate of the Counter-Reformation and the aesthetics of mannerism acted as catalysts to activate his individual technique. He asserts that the philosophies of Platonism and ancient Neo-Platonism, the works of Plotinus and Pseudo-Dionysius the Areopagite, the texts of the Church fathers and the liturgy offer the keys to the understanding of El Greco's style. Summarizing the ensuing scholarly debate on this issue, Jose Alvarez Lopera, curator at the Museo del Prado, Madrid, concludes that the presence of "Byzantine memories" is obvious in El Greco's mature works, though there are still some obscure issues concerning his Byzantine origins needing further illumination. The External Exile, as Theotokopoulos has been called, still exerts a kind of fascination on art historians; they are still trying to capture the secret which has allowed him to remain unique, yet isolated, without ancestors or descendants; a great and solitary figure. If one considers, however, that his destiny, in the sense of human experience and spiritual ordeal, was exceptional, not to say unparalleled, then his uniqueness appears inevitable. Domeniko Theotokopoulos growing up in the medieval Cretan world, he began by painting in the Byzantine manner, though he was not unacquainted with the Venetian style as well. He became familiar with the great art of Venice at a time when it had begun to decline into Mannerism. In Rome, he picked up manneristic remnants from Michelangelo's art. His artistic liberation did not occur until he reached Spain, then ruled by Philip II. Having acceded to full maturity at last, in Spain he was able to immerse and integrate himself into that intensely mystical, Catholic world which still lacked an artistic tradition of its own; his art expressed that world as no other had done before. Yet both in Italy and in Spain, he always remained the maladjusted stranger, the exile, the Cretan, the Greek: El Greco. El Greco has been characterized by modern scholars as an artist so individual that he belongs to no conventional school. He is best known for tortuously elongated figures and often fantastic or phantasmagorical pigmentation, marrying Byzantine traditions with those of Western painting. Great masters such as El Greco can be ultimately explained only his unique endowment of genius. The unparalleled nature of El Greco's art can best be understood in relation to the clash of cultures from which he emerged: the Cretan heritage, the Italian Renaissance and Mannerist environment in which he was thoroughly schooled, and the religious temper of Spanish Toledo which he absorbed. All those transmuted into an original and personal expression. The qualities of byzantine icons such as their elongation of the figure never left his art. Crete's more important impact upon him, however, was spiritual. The rapture of monkish mysticism was not abstract or foreign to El Greco. Moreover, the byzantine influence in El Greco could not accept the Renaissance celebration of the body, for that would mean to such a painter the challenge of the pre-eminence of the soul. Domenico Theotokopoulos was a medieval modernist with a Greek byzantine & Renaissance education. The truth is that El Greco asks more of you than analysis or appreciation. He wants your soul! You should twist a little in your skin, as his figures do.. Undoubtedly, El Greco is fully recognised as one of the greatest painters of all time! 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 The Byzantine Church of Panagia, Fodele El Greco's Museum Museum of El Greco, Fodele, Crete The Museum of El Greco is located on the edge of the village of Fodele in Crete, west of the city of Heraklion. It celebrates the mannerist painter El Greco (Domeniko Theotokopoulos, 1541-1614), who according to some scholars - grew up in the village. The museum is located at around 1km from the centre of Fodele opposite a chapel and contains copies of works by and documents associated with El Greco. The original building was in a ruinous state but was restored from 1982 onwards through a grant by the Greek Ministry of Culture, with Melina Mercouri as Minister. The museum opened to the public in 1998. The village of Fodele is claimed as the birthplace of El Greco, but this is disputed. The museum claims to be where El Greco was born. The Historical Museum of Crete in Heraklion, not far away, includes the mentioned above two original works by El Greco, the only original works by the artist in Crete. Hellenic Post (ELTA) announced the issuing of a collectible stamps edition to mark the 400th anniversary of the death of Domenicus Theotokopoulos / El Greco, the master painter of the Spanish Renaissance. The stamps are depicting details from El Greco's painting "The Burial of Christ" a painting acquired by the National Gallery of Athens. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 Benaki Museum in Athens, Kolonaki, Headquarters THE FRIENDLY CIRCLE OF EL GRECO AT TOLEDO since November 12 Historic Museum of Crete, Heraklion DOMENICO THEOTOKOULOS: BETWEEN VENICE & ROME June 21 - Oct 25, 2014 The exhibition will be transferred at Benaki Museum, Pireaus Ave, Athens Nov 21, 2014 - Mar 01, 2015 Domenico Theotokopoulos exhibitions in Greece dedicated to the "Year of El Greco" Cycladic Musem, Athens THE DEPICTION OF DEATH IN THE WORK OF EL GRECO Nov 14, 2014 - Feb 8, 2015 Museum of Cycladic Art DOMENICO THEOTOKOPOULOS AND THE NAFPAKTOS NAVAL BATTLE November 2014 National Glyptotheke at Goudi, Athens DIGITAL EXHIBITION OF EL GRECO'S MONUMENTAL WORKS November 13, 2014 Byzantine & Christian Museum, Athens DOMENICO THEOTOKOPOULOS BEFORE "EL GRECO'' Nov 19, 2014 - Mar 30, 2015 Alex Mylona Macedonian Museum of Contemporary Art , Thessaloniki GRECOMANIA 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 TOURISM text by Christos Failadis Boutique Hotels & suites in Greece! Aigis Suites, KEA / TZIA island, a breath from Athens in the Aegean Sea.. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 Ikies, Santorini island Welcome to Greek unique and charming small hotels, marked by character, charm, history, style & beauty! If you are looking to travel to Greece, you can travel & sample life in style, in the most beautiful small hotels! Greece conjures up images of islands and azure seas, olives groves and white-washed houses. Geographically positioned between east and west, our country is ultimately Mediterranean in nature. Athens, a busy sprawling modern metropolis, dominated by the Acropolis, has luxurious big & perfect small hotels, while in Peloponnese, famed for its stunning scenery & equally historic towns, you'll find a lot of traditional boutique hotels full of class. Many of the boutique hotels are found on the Greek islands. Greece has thousand islands, less than 200 of which are inhabited. Popular destinations include Crete, the largest and southernmost island; the volcanic © Louisa Nikolaidou Santorini and fun-packed Mykonos, both in the Cyclades chain. Along the west coast, the Ionian islands, of which Corfu is the largest, house several small luxury hotels, as the Dodecanese islands that neighbour Turkey in the east. Northern Greece is in many ways the most interesting to explore, in particular the ancient city of Thessaloniki with numerous World Heritage sites and picturesque boutique hotels. Greek boutique hotels and suites have class, nobleness, friendly atmosphere, great hospitality and long future! 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 Aenaon Villas, Santorini island GASTRONOMY article by Artemis P. Simopoulos, M.D President ''The Center for Genetics, Nutrition & Health" Washington, D.C The Healthy Greek Diet 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 Today using the techniques of molecular biology and genetics we have proven the Concept of Positive Health and we can represent it by the following figure: The health of the individual (your health) and the population in general is the result of the interactions between our genes - which we have inherited from our parents- and a number of environmental factors. Nutrition is an environmental factor of major importance. These interactions occur from the moment of conception throughout development until death and are very powerful. What we eat -nutrition is the most important modifiable factor - of all other environmental factors. In fact nutrients influence the expression of genes. This influence occurs in utero and throughout the life span, so that the mother's diet influences the metabolism of the baby before and after birth. In a way the mother's diet during pregnancy programs the way the baby will develop both in utero and as an adult. Therefore I am sure you agree, knowing what is a healthy diet is one of the most important and worthwhile goals and activities for everyone. I will explain to you how to have a Healthy Diet by starting with the history of the healthiest diet - which is the diet of the Island of Crete in Greece as shown by the Seven Countries Study and medically proven by the Lyon In the 5th century BC Hippocrates defined the concept of positive health as follows: 'Positive health requires a knowledge of man's primary constitution (which today we call genetics) and of the powers of various foods, both those natural to them and those resulting from human skill (today's processed food). But eating alone is not enough for health. There must also be exercise, of which the effects must likewise be known. The combination of these two things makes regimen, when proper attention is given to the season of the year, the changes of the winds, the age of the individual and the situation of his home. If there is any deficiency in food or exercise the body will fall sick.' (5th Century BC) 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 The Seven Countries Study Heart Study which was an intervention clinical trial and other studies. In the 1930's - it was noted that although Greece and the Mediterranean countries are usually considered as areas of medium high death rates (14.0 to 18.0 per 1,000 inhabitants), death rates on the island of Crete have been below this level continuously since before 1930. No other area in the Mediterranean basin has had as low a death rate as the island of Crete, according to data compiled by the United Nations in their Demographic Yearbook for 1948. It was 11.3 to 13.7 pre-war and about 10.6 in 1946-1948 after the second world war. Cancer and heart disease caused almost three times as many deaths proportionally in the USA as in Crete. The diet of Crete represents the traditional diet of Greece prior to 1960. The Seven Countries Study was the first to establish credible data on cardiovascular disease prevalence rates in contrasting populations (United States, Finland, The Netherlands, Italy, former Yugoslavia (Croatia, Dalmatia, Adriatic Coast), Japan and Greece), with differences found on the order of 5- to 10-fold in coronary heart disease. Interest in the Mediterranean diet derives directly from the results in the Seven Countries Study which began in 1958. After 5-15 years of follow-up, the study demonstrated that the mortality rate from coronary heart disease in southern Europe was 2- to 3-fold lower than in northern Europe or the United States. In the study, the mortality from coronary heart disease and all causes in the cohort from Crete was much lower than that among the nine other cohorts from southern Europe. This finding suggested that the population of Crete could be considered to have the greatest life expectancy in the Western world, even though average serum cholesterol concentrations in the population of Crete were similar to those in the other Mediterranean cohorts. What are the components in the diet of Crete that are responsible for longer life expectancy? They certainly could not be those that influence serum cholesterol concentrations. Extensive studies on the traditional diet of Greece (the diet prior to 1960) indicate that the dietary pattern of Greeks consisted of a high intake of fruits, vegetables (particularly wild plants such as purslane), legumes, nuts, cereals mostly in the form of sourdough bread rather than pasta, more olive oil and olives, less milk but more cheese, more fish, less meat, and moderate amounts of wine, more so than other Mediterranean countries. Most importantly, because of consumption of wild plants, and eggs and meat from grazing poultry and animals, the omega-3 fatty 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 acids were found throughout the food chain, giving an omega-6: omega-3 ratio of 1 -2:1, similar to the ratio of the Paleolithic diet. Analyses of the dietary pattern of the diet of Crete shows a number of protective substances, such as selenium, glutathione, a balanced ratio of w-6: w-3 essential fatty acids, high amounts of fiber, antioxidants (especially resveratrol from wine and polyphenols from olive oil), vitamins E and C, some of which have been shown to be beneficial in the secondary prevention of cardiovascular disease and decreasing the risk of cancer, including cancer of the breast. The traditional diet of Greece, or the diet of Crete and many other traditional diets, resembles nutritionally the composition of the Paleolithic diet upon which the human's genetic profile was programmed. Such diets are first and formost balanced in the essential fatty acids, are high in monounsaturated fats and low in saturated fats and trans fatty acids, but high in fruits, vegetables, legumes and nuts. The Lyon Heart Study based on a modified diet of Crete has clearly shown that the diet of Crete could decrease the death rate from coronary artery disease by 70% and is a diet that can be easily adapted to the French population and possibly other populations as well. Additional support comes from the GISSI study which showed that the addition of about 1 g of fish oil to the Italian diet (a Mediterranean diet) led to a decrease in mortality: 20% decrease in total deaths, 30% decrease in cardiovascular deaths, and 45% decrease for sudden death. Thus, what made the difference in the death rate from coronary heart disease in the population of Crete versus the rest of the populations in the Seven Countries Study is the higher intake of alpha-linolenic acid (ALA) a terrestrial source of omega-3 fatty acids from wild plants such as purslane, a lower intake of linoleic acid (LA) an omega-6 fatty acid since Greek olive oil has the lowest amount of LA than other olive oils, a higher intake of eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) from fish, eggs and grazing animals, and the higher amounts of antioxidants from the wild plants. In the past, major emphasis was put on the low saturated fat content of the Mediterranean diet while more recent evidence has emphasized the importance of plant foods (including carbohydrates and non-digestible fiber) rich in antioxidants and omega-3 fatty acids, and of regular use of olive oil. There is growing evidence that classic risk factors such as serum cholesterol and blood pressure are not much dif- 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 ferent in the populations of southern Europe when compared to other Western countries, suggesting that other unexplored risk factors, in addition to the classical ones, may be favorably affected by this diet namely a balanced omega-6/omega-3 fatty acid ratio and high content of antioxidants making the traditional diet of Greece the healthiest antiinflammatory diet than other Mediterranean and Western diets. How to Implement the Healthy Diet Today 1. You can begin by changing the cooking oils. I recommend that you do not use any of the (seed) vegetable oils that are high in omega-6 fatty acids. Therefore you should not use the following oils: Sunflower, Safflower, Corn Oil, Cottonseed oil or Soybean oil-If you have them in your pantry throw them out. You should use olive oil-extra virgin olive oil for salads or on your bread, but regular olive oil for cooking - it is cheaper. Macadamia nut oil and hazel-nut oil are high in monounsaturated oils. To get ALA (omega-3) in your diet you can use flaxseed oil or canola oil. Most Canola oil comes from genetically modified (GMO) seeds that have decreased the ALA in order to lengthen the shelf life. If you want to avoid GMO foods look for first press organic canola oil. Unfortunately the Federal Drug Administration (FDA) does not require distinguishing between omega-6 and omega-3 fatty acids in oils, they are not labeled and you have to educate yourself by knowing the names of oils to avoid. 2. Eat as many fruits and vegetables as you can-about seven or nine total. About 5 fruits serving and 3 to 4 servings of vegetables. Eat at best one fresh salad per day and select the vegetables that are in season- the same for fruit. Fresh fruits in season is preferable. 3. Meat - once or twice per week. 4. Fish - two to three times per week. 5. In between eat chicken. 6. Eggs - in any form or as an omelet, plain or with one vegetable such as tomato or mushrooms or any seasonal mix of vegetables or cheese omelet. 7. Eat cheese or yogurt or drink milk daily. There is no reason to choose low fat or zero fat products. 8. Use sourdough whole wheat bread or any sourdough bread made with wheat, barley, rye, corn or flour from lentils, chick peas, quinoa or any legume, etc. 9. Eat more legumes and less pasta, rice or potatoes. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 10. Drink water. Wine with meals or appetizers (2 glasses for men, 1 glass for women). 11. Snack on nuts - any kind but in small amounts. The nuts are high in calories therefore do not eat more than a "small" handful a day. 12. Don'nt drink sugar sweetened beverages. I know that is it not always possible to be able to eat as many vegetables and fruits a day as you should or fish three times a week and to eat preferably more fish than meat in order to maintain a balance of the omega-6 and omega-3 fatty acids and get the right amount of vitamins, minerals, and antioxidants to maintain health. Furthermore many of us travel and eat out because of social and business obligations or many other reasons. Restaurants use vegetable oils that are high in omega-6 fatty acids because they are cheaper. All fried foods are cooked in omega-6 oils that contain trans fat due to repeated use of oil, since they are not required to change the oil each time, and omega-6 oils turn into trans which are detrimental to health and the FDA only now is trying to remove trans fat completely despite the fact that is was known at least 70 years ago that they were detrimental to health. Therefore I recommend that you take: 1. One multivitamin per day 2. Vitamin D3. How much will depend on sun exposure or better yet have your doctor measure the Vitamin D amount in your blood. 3. Because Western diets (dietary patterns) are taking over the other diets worldwide the omega-6 content of the diet is increasing everywhere. It is essential to take supplements of EPA + DHA fish oils. For healthy adults 1 gram of EPA + DHA per day. For the elderly and those with chronic diseases 1-2 grams per day. You might want to check with your doctor in case you are taking other medicines. 4. Do not forget to exercise. 5. Always remember the Concept of Positive Health. It should be thought of daily, very much like a morning or evening prayer. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 GASTRONOMY article by Cristina Stribacu Co-Founder at LIA' Greek Premium Olive Oil The Design and Entrepreneurial Trends 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 Design by 2yolk It is undeniable that Greeks are among the best olive oil cultivators and among the earliest traders of the world. If we go back in history, olive oil has been a part of our everyday life since the Mycenaean period, 3200-3600 years ago. The tablets of ancient script Linear B, found at the Palace of Nestor, Messinia, constitute a significant historical evidence of the trade in those times. Nowadays, Greece holds the first place in the Extra Virgin Olive Oil market, as the 82% of its production (350,000 tons) is EVOO. Thus, we are part of a significant heritage coming from the past straight to the present. In the last years, financial crisis contributed in such a way that made us understand the potential of the renowned "liquid gold". The crisis also helped in reinventing the traditional product. It is also true that many young Greek entrepreneurs realized their new culture identity which makes them move to the countryside, out of Athens and discover the dynamics of the Greek agro-food sector. Olive oil is probably the only international consumer good, most closely to the Mediterraneans. The olive oil market is one of the fastest growing parts of the global food industry, marking significant growth year after year. Undoubtedly, the business sector of such a unique heritage deserves the most special packaging design and that is probably why, during the last years, Greek Design Studios have received more than 1,240 international and national distinctions. Particularly, the olive oil branding has achieved a remarkable status. The creations of the Greek designers are remarkable because they are, in a great extend, part of the success of the high- end Greek Premium Olive Oils which can be found in high-end shops all over the world. It is also important that during the hard times of financial crisis, young Greek designers and young entrepreneurs trust each other, join their forces and finally make something that has never happened before: contribute to rebrand the Greek Olive Oil. There are various reasons why olive oil branding has achieved this notable progress. Their common feature is that those olive oils are of Premium quality, produced with traditional methods, with respect to the environment and to the olive trees. Olive Oil Cultivation is evolving in a kind of art and craft while at the same time Greek Olive Brands can stand as artworks! 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 Design by Bob studio Entrepreneurs and designers , have understood the global need and awareness for high quality and elegant products and they are leading to a more human and natural approach to the design. They use challenging innovative ideas that combine the idea of the traditional agriculture or family business with that of luxury. The olive oil bottles destined for international markets, tend to be more minimal, chic and contemporary. They are creative enough to keep the right balance between the core ideas of purity and high quality. The new-generation packaging aimed at dressing up small to medium-sized brands differs considerably from that on display in Greek supermarkets. Olive oil bottles destined for international markets tend to be more minimal, abstract and ambitious on a creative level, essentially setting the tone in a more cosmopolitan and globalized environment. Design contributes in a way that Greek EVOO finds the market position it deserves because the unique selling point for Greek Producers is definitely the Unique Premium quality. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 8 9 Design of Greek olive oil bottles Design by Taste Design 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 "Five" Olive Oil According to its producers "Five" stands for "Quintessence" and Five's quintessence is the superior taste of natural flavors and the unparalleled quality of pure Greek olive oil. Without any additives, Five's production is a result of long tradition supported by peak technology and gastronomical control. The variety of olives that is used is called Koroneiki, a kind of olive that grows only in Greece and nowhere else in the world, as a result of the composition of Greek soil and the country's favorable to oil climate. Indulge your senses and experience the extraordinary, fine taste of a premium Greek olive oil or give it as a gift to a friend! Make sure that you'll warn him or her not to pass it for a bottle of perfume though! It comes in 4 versions, Organic Extra Virgin Olive Oil, Extra Virgin Olive Oil, Ultra Premium Extra Virgin Olive Oil and Unique Extra Virgin Olive Oil. Design by Designers United
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