1. finance
2. investing
3. venture capital

PRIVATE EQUITY DIRECT, LLC
Direct Private Equity Investments
November 2014
www.privateequitydirectllc.com
Introduction
A Unique Private Equity Model for Investors & Wealth Managers
Private Equity Direct, LLC (“PED”) provides support to a broad range of
investors, multi-family offices, high-net-worth individuals, and asset
managers – in the USA, Europe, the Middle East and Asia.

PED leverages the networks of investors and deal flow sources developed over
the last 25+ years by its principals.
 PED, together with its alliance network, offers investors an opportunity to
augment traditional marketable “core” allocations (equities, bonds, and hedge
funds) with specific and timely private equity and special situation
opportunities matching current investor interest.
© 2014 Private Equity Direct, LLC
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Alternative Investment Model
PED’s Direct Model Advantages vs. Traditional PE Funds
Traditional PE Fund Model
Private Equity Direct Model
Holding period of 10-12 years
Exit time: 2-4 years
Blind pools with no opt-out option
Investors choose their deals
Significant overhead/fees
Fees: Lower than private equity funds
Investment process is opaque
PED and its alliance network provide
transparency on investment process
Most PE Funds provide diversification
Direct participation enables the investor
to select industry sector and investment
Lack of liquidity until investment exit
Shorter exit time permits earlier liquidity
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Active Transactions
Sector
Client
Industry Focus
Anticipated Exit
Headquarters
Agri-business
Brazil
Cotton, soybean & corn
Cash-flow; IPO/Acquisition
Cardiovascular
Massachusetts
Mitral valve repair
IPO/Acquisition
Gene Therapy
California
Congestive heart failure, diabetes,
other chronic diseases
IPO/Acquisition
Insulin Patch
New Jersey
Disposable insulin delivery
IPO/Acquisition
Joint Implants
Massachusetts
Patient specific joint replacement
IPO/Acquisition
Oil and Gas Exploration
Arkansas
Energy
Cash-flow; acquisition
Ophthalmic Antibiotic
Florida
Formulation for drug-resistant eye
infections
IPO/Acquisition
Real Estate
Illinois
Fully leased with 89% of space to S&P
A- tenant
Cash-flow with priority 12% IRR;
sale of property
Real Estate
Eastern Europe
Residential and resort properties
Sale of properties
Real Estate
Pennsylvania
Class A regional power shopping
center
Cash-flow with priority 12% IRR;
sale of property
Vein Visualization
New York
Non-contact vein viewing
IPO/Acquisition
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Investment Criteria
Private Equity Direct’s investment approach is based on finding
businesses that reflect the following criteria:
 Cash flow positive
 Niche products and services
 Exceptional management
 Investment alongside institutional investors on same terms
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Pre-Investment Scope of Services
Private Equity Direct pre-investment services offer robust due
diligence, smart negotiating, and timely investment closings
 Screen & Evaluate:
PED provides investors and asset managers
assessment of private equity deals and analyses.
 Negotiate:
PED works with transaction sponsor in finalizing
transaction terms as well as supporting
documentation for benefit of investors.
 Facilitate:
PED organizes and summarizes transaction to
enable timely investment closing.
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Post-Investment Scope of Services
Vigilant oversight of closed investment deals ensures investors
are protected and add-on investments are considered, when
appropriate

Monitor:
Provide investors and asset managers assessment
of updates on financial performance.

Compliance:
Assess compliance with representations,
warranties, and covenants.

Modification:
Evaluate proposed terms for waivers or other
modifications.

New Investment:
Assist investors in evaluation of additional
investment in subsequent financing opportunities.
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Transaction Fees
 PED’s fee structure is lower than traditional private equity funds
 Front-end fees, to the extent not paid by the target company,
will cover negotiation of transaction terms and documentation
 Annual fees will be charged to cover administrative and
monitoring costs
 A performance fee will be charged once the investor has received
a return of 1.25x of their investment
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Transaction Types
PED utilizes various transaction types including:

Growth financings

Recapitalizations

Turnarounds and Restructurings

Management / Leveraged Buyouts

Distressed Investing

Other situations that require equity investments
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Alliance Network
Alliance Network Members: Europe, Asia, and US
 GlobalView Investments, S.A., Geneva, Switzerland, investment advisory firm
serving clients globally.
 MESA Research Group, Ranchero Mirage, California, privately held global
consulting and leadership development company with offices in Los Angeles,
California, Paris, France, and Shanghai, China.
 Private Medical Equity, Inc., San Francisco, California and Stamford, Connecticut,
firm specializing in Med Tech and Health Care investment analytics and deal
diligence under the leadership of experienced medical and venture professionals.
 Ten Capital Management, Cleveland, Ohio and San Francisco, California
investment and advisory firm focused on special opportunity real estate.
 Tullis Health Investors, a family of funds focused on healthcare and based in
Stamford, Connecticut and Beijing, China.
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PED Alliance Network Senior Team
The strength of PED’s sourcing, evaluating, and selecting private equity
investment deals is the broad base of experience of its team members
Thomas P. Ivanyi – Founder, President & CEO, Private Equity Direct, LLC and
Managing Partner, Hampton Partners Ltd.
E. Gray Lee – SVP, Private Equity Direct, LLC
Benjamin Adams – Founding Partner, Ten Capital Management
Dr. William H. Davidson – Founding Partner and CEO, MESA Research Group
Dr. Sean Ianchulev – PME Co-founder and Senior Advisor, Tullis Health Investors
Dr. Curt LaBelle – PME Co-founder and Partner, Tullis Health Investors
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Private Equity Direct, LLC
Contact and Disclaimer
Contact:
Thomas P. Ivanyi, President & CEO
Office: 212.753.5446
Mobile: 917.312.0054
Fax: 212.898.0362
[email protected]
E. Gray Lee, SVP
Office: 615.279.0161
Mobile: 615.364.1621
Fax: 212.898.0362
[email protected]
Private Equity Direct, LLC
375 Park Avenue
Suite 2607
New York, NY 10152
www.PrivateEquityDirectLLC.com
Disclaimer:
Private Equity Direct, LLC , and its Alliance Network, provide this presentation for information only. The
contents of this presentation are based upon sources of information believed to be reliable, but no
warranty or declaration, either explicit or implicit, is given as to their accuracy or completeness. This
presentation is not intended for distribution to or use by any person or entity in any jurisdiction or
country where such distribution or use would be contrary to local law or regulation.
No rights whatsoever are licensed or assigned or shall otherwise pass to persons accessing this
information. This presentation may not be copied without the prior written consent of Private Equity
Direct, LLC.
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November 2014
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