BACHELOR OF COMMERCE (HONOURS) EXAMINATION GUIDELINES (NOVEMBER 2014) Nature and Structure STRATEGIC MANAGEMENT This is a 3 hour closed book examination. MARKETING MANAGEMENT BUSINESS RESEARCH This is a 3 hour closed book examination. This is a 3 hour closed book examination. Total marks: 100 Total marks: 100 Total marks: 100 Special Attention: In addition to being familiar with the whole syllabus, students must focus on the following: The paper consists of five (5) questions. Students are required to answer ALL questions. Students are advised to read the questions carefully before answering The examination paper consists of 2 The paper consists of four (4) questions. sections – Section A is compulsory (50 Students are required to answer ALL marks); Section B (50 marks) consists of 3 questions. questions – students are required to answer ANY 2 (two) questions. Strategic management process Developing Marketing Strategies Research Process Generic strategies Consumer Behaviour Literature Review Grand strategies Integrated marketing communication Strategy implementation Branding and brand equity Managing strategic change Customer Relationship management Leadership Research Design Sampling Data Collection Students are advised to integrate their knowledge and see the links between the different sections in the study guide. Ethics in research The Research Report Research paradigms Consult your prescribed text-book to supplement the material included in your module guide. 1 BACHELOR OF COMMERCE (HONOURS) EXAMINATION GUIDELINES (NOVEMBER 2014) Nature and Structure INVESTMENT MANAGEMENT This is a 3 hour closed book examination. OPERATIONS MANAGEMENT FINANCIAL MANAGEMENT This is a 3 hour closed book examination. This is a 3 hour closed book examination. Total marks: 100 Total marks: 100 The paper consists of five (5) questions. Students are required to answer ANY FOUR (4) questions. The paper consists of four (4) questions. Students are required to answer ALL questions. Total marks: 100 The examination paper consists of 2 sections – Section A is compulsory (60 marks). Section B (40 marks) consists of three (3) questions – students are required to answer ANY 2 (two) questions in this section. Special Attention: In addition to being familiar with the whole syllabus, students must focus on the following: Financial markets, instruments and trading of securities Risk and return Asset pricing models The efficient market hypothesis Financial statements analysis Fixed-income securities Economic indicators and industry analysis Shares valuation Basic Derivatives Performance evaluation Financial markets, instruments and trading of securities Risk and return Asset pricing models Fixed-income securities Shares valuation Basic Derivatives Students are advised to read the questions carefully before answering. Students will be allowed to use of a nonprogrammable calculator. Process types for manufacturers Design of operations processes Quality Planning and Control Process strategies Students are advised to read the questions carefully before answering. Ch 1 – Financial Statements and Ratio Analysis Ch 6 – Cost of Capital Supply Chain Strategies Ch 8 – The Management of Working Capital Project Management Ch 3 – Investment Appraisal Methods JIT Ch 2 – Time Value of Money: Present Values and Future Values Operations Processes Inventory management Ch 7 – Dividends and Dividend Policy Location strategies Ch4 – Share Valuation Please note that there will be not be formula sheet provided. 2 BACHELOR OF COMMERCE (HONOURS) EXAMINATION GUIDELINES (NOVEMBER 2014) Nature and Structure HUMAN RESOURCE AND LABOUR RELATIONS MANAGEMENT This is a 3 hour closed book examination. PURCHASING MANAGEMENT This is a 3 hour closed book examination. This is a 3 hour closed book examination. Total marks: 100 Total marks: 100 The paper consists of three (3) questions. Students are required to answer ALL questions The examination paper consists of four (4) questions – students are required to answer ALL the questions. Total marks: 100 The paper consists of five (5) questions. Students are required to answer ALL questions Special Attention: In addition to being familiar with the whole syllabus, students must focus on the following: Workforce Planning Recruitment Training and Development Labour Relations ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT Nature of Entrepreneurship Strategic importance of purchasing Supplier relationship management International and global purchasing The Entrepreneurial Process Business plans Performance Management Compensation Management Negotiation in purchasing and supply Growth, Failure and Harvesting Purchasing capital goods Franchising Supplier evaluation and selection Social Entrepreneurship Supply processes Ethics in purchasing E -procurement 3 BACHELOR OF COMMERCE (HONOURS) EXAMINATION GUIDELINES (NOVEMBER 2014) Nature and Structure HEALTHCARE MANAGEMENT This is a 3 hour closed book examination. Total marks: 100 The paper consists of six (6) questions. Students are required to answer ANY FIVE (5) questions Special Attention: In addition to  being familiar with the whole syllabus, students must focus on the following: Chapter 2: Legislative, Political and International Framework of Healthcare Systems and Healthcare in South Africa Chapter 3: Political, Economic, Social and Legal factors – A systems approach Chapter 5: Health Economics, Marketing, Communication, Financial Management and Budgeting in Healthcare. Chapter 12: Issues in Respect of Human Resources for Healthcare Organisations Chapter 13: Human Resource Management Chapter 19: Basic Epidemiology 4