Dr Dave Watson FREng, Director, Emerging Technology Hidden IBM … bringing new capabilities to life © 2014 IBM Corporation Drivers, Activities, and Culture: The Art of Making Innovation Real 2 © 2014 IBM Corporation Technology Readiness Levels & “The Chasm” Technology System Test, Qualification and Operation TRL 9 •  Production capability is at TRL 8-9 •  Emerging Technologies become interesting at TRL3++ •  To be useful, research needs to be transitioned to higher TRLs •  Moving through the TRLs is a collaborative venture TRL8 Technology System/Subsystem Development Technology Demonstration TRL7 TRL6 TRL5 Technology Development TRL4 TRL3 Research to prove feasibility Basic Technology Research 3 TRL2 TRL1 © 2014 IBM Corporation (Revisionist History of) How We Innovate 4 © 2014 IBM Corporation 5 © 2014 IBM Corporation Goal -‐ Promote and generate excitement and interest in emerging tech, touching as many clients, partners and other parts of IBM as possible Goal -‐ Deliver innovative systems to our clients, realising new business value using emerging tech drawn from a broad range of origins as required. Goal -‐ Seed emerging tech into SW Dev. to be leveraged and exploited for the commercial advantage Goal -‐ Drive new emerging tech areas onto the 'Hype Curve', carrying out fundamental software-‐oriented research in key areas of strategic interest. 6 © 2014 IBM Corporation Emerging Technology Incubator Knowledge and software that can be used in presentations and custom demos, as the output of a customer research/ innovation/investment project. Emerging Technology Accelerator Knowledge, software and other collateral as the output from a harvesting exercise from customer research/innovation/ investment projects Promotion Phase Injection Phase 7 Exploitation Phase Emerging Technology Oﬀering Fully contained software and collateral that can be sold/ licensed for use in customer solutions as the concerted output of multiple customer/asset development projects. TransitionPhase © 2014 IBM Corporation Real Examples 1: Using what we had 2: Creating what was needed 3: The world of dreams… 8 © 2014 IBM Corporation Commercial Dashboard – Jaguar Land-Rover •  The PoC provided 6 large displays for executive use in the boardroom •  Business performance data, live external and internal media collated and displayed •  The supporting architecture enables rapid integration and display of dynamic and static data whilst business analytic capability can be built up in the back end •  The flexible design supports deployment onto the iPhone along with other web based devices •  4 week POC •  Significant project to implement and embed in JLR process 9 © 2014 IBM Corporation Radical Data Federation: Inspired by Sensors, Scalable to Petabytes N4 N5 N7 N6 N8 N3 N9 SQL Query N10 N2 N0 N11 N1 N4 N5 N7 N6 N8 N3 N9 SQL Queries Query N10 N2 N0 N11 10 N1 © 2014 IBM Corporation Computing on Encrypted Data 11 © 2014 IBM Corporation Making Innovation Work People Processes Rewards Management 12 Collaborations © 2014 IBM Corporation Innovation: The Crucial Questions TheThe “Traditional” Questions “Right” Questions: Will it make Will our competitors domoney? this before we do? Will it save money? Who should we partner with? How much will it cost? What will it take to make this successful? Will it delay the launch? …… 13 © 2014 IBM Corporation