1. business and industrial
2. advertising and marketing
3. advertising

BC SHIPPING
NEWS
Commercial Marine News for
Canada’s West Coast.
Take advantage of the boom
in the B.C. shipping industry...
It’s no secret that business for the B.C. shipping industry on the West Coast is
booming! Let BC Shipping News help you take advantage of this growing, lucrative
market.
Evidence that the industry is booming:
•Over $11 Billion investment through the National Shipbuilding Procurement
Strategy.
•$2 Billion investment in new government vessels under 1,000 tonnes plus
$500 to $600 Million for refits and repairs.
•$5 Billion investment in upgrades to West Coast terminals with twice that
much on the order books.
•$172 Billion in value of cargo being handled annually through Port Metro
Vancovuer alone with ports throughout British Columbia reporting record
volumes of cargo exports and traffic.
•Multi-billion investment in infrastructure through the Asia Pacific Gateway and
Corridor Initiatives.
•Multi-billion investments in Kitimat and Vancouver Harbour to accommodate
growing markets for Liquid Natural Gas and fuel exports.
•Future potential: Enbridge Northern Gateway Project; new vessels for BC
Ferries; Arctic shipping to name just a few.
Recognizing that budgets are always tight, but also knowing that, without a
good marketing strategy, companies have little chance of standing out, we have
developed advertising options that are effective in promoting your company.
Through a mix of strategies for both print and web marketing, BC Shipping News
has quickly become the most talked about and widely read magazine for news
on the commercial marine industry on Canada’s West Coast. Advertising with BC
Shipping News gets your company’s message to senior executives, key decisionmakers and industry stakeholders with a cost-effective budget.
Take advantage of a growing market...
Contact:
Jane McIvor: 604-893-8800 / [email protected]
Lesley McIvor: 604-893-8800 / [email protected]
BC SHIPPING
NEWS
Effective marketing strategies for your company
In print...
Current print run: 3,500 — 2,700 direct mail to qualified marine industry
contacts (readership average conservatively estimated at four per issue);
300 distributed through retail stores; remainder distributed through marine
conferences, meetings and events (e.g., Cargo Logistics Canada, Mari-Tech,
GreenTech, Canadian Ferry Operators Assocation, Pacific Marine Expo).
Online...www.bcshippingnews.com
Frequent updates, breaking news, exclusive articles, photo galleries and
videos translate into many return visits to BC Shipping News’ website. With
an average of 3,000 visits per month, www.bcshippingnews.com is often
the first result for any Google search on the shipping industry in B.C. Plus,
BC Shipping News has almost 2,000 followers and colleagues on Twitter
and LinkedIn to drive even more traffic to the site. Our digital version of the
magazine is downloaded over 300 times per issue.
Who’s reading BC Shipping News...
- Marine industry professionals including senior executives
and key company decision-makers.
- Port and terminal operators.
- Labour union executives and workforce.
- International and domestic ship owners.
- Shipping agents and operators.
- Ships’ officers and crew.
- Marine engineers and naval architects.
- Shipyard operators.
- Marine and intermodal transportation operators.
- Tug, tow and barge operators.
- Marine pilots.
- Marine product manufacturers and distributors.
- Marine service and supply providers.
- Marine educational institute professionals.
- All levels of government — both elected officials and bureaucracy.
- Naval and Coast Guard officials.
Contact us today to discuss your marketing needs:
BC Shipping News
300 - 1275 West 6th Avenue
Vancouver, BC V6G 1A6
Jane McIvor (604-893-8800 / [email protected])
Lesley McIvor (604-893-8800 / [email protected])
www.bcshippingnews.com
What the industry
is saying...
J
ust received my July/August 2013 issue
of B.C. Shipping and wanted to take
a minute to thank you for the absolutely
fantastic placement you gave our ad. As
usual, your magazine is excellent. Of all the
magazines that cross my desk in a month,
none are more inviting to read than yours.
Hélène Coupal, Industry Marketing
Co-ordinator, Sika Canada
A
great local magazine with national and international feel. The articles and pictures
are a real class. I would recommend this to
everyone in the industry.
Desi Thomas, P.ENG, PMP
Project Manager, BC Ferries
F
inally, a B.C. marine publication for the
modern mariner!
Kelly Francis, Communications
Co-ordinator, Seaspan Marine Corporation
A
breath of fresh air for the maritime
industry...A must monthly read and one
of the only places to advertise products and
services to the maritime industry...
Jon Spalding, Spalding & Associates
W
e can’t leave the magazine without
reading it from cover to cover and
always look forward to the next edition.”
Dinesh C. Kewalramani
MAICE (Mech. Engg.), MarEngTech
MIMarEST, MNI
H
igh quality insight and information.
Highly recommended reading for those
in the industry and for a general business
audience wanting to be kept abreast of major
trends and developments.
Darryl Anderson, Wave Point Consulting
2014
Media Guide:
2014 Editorial Calendar (subject to change – current as of May 20, 2014)
Editorial Calendar
SEPTEMBER 2014:
Ports
Booking close:
August 4
•
•
•
Industry insight: Curtis Grad, Greater Victoria Harbour Authority
Ray Dykes: B.C. ports update on activities
Darryl Anderson: Trade reliant, trade compliant
New Wave Conference recap
Green Marine conference recap
Advanced Maritime Emissions Control System
Stephen Brown: PNCIMA/Marine Parks
Joe Spears: Technology for collecting ocean data
Jeffrey Smith: Transportation Safety Board
Helmut Lanziner: Founder of ECDIS develops Automatic Radar
Positioning
Interview with Luis Benito, Lloyd’s Register, Global Strategic Marketing
Interferry feature article
Maritime Security feature article
•
•
•
•
•
•
•
•
Industry insight:
Women in Naval Architecture and Engineering (Robert Allan Ltd.)
Women in Shipping Logistics (Aerostream Logistics)
Panel format: Women in shipping
BC Ferries annual update
Syd Heal feature: Women in international shipping
Colin Laughlan: Logico Carbon Solutions
Hydrex – attention to underwater cleaning and maintenance
Booking close:
September 4
•
•
•
•
•
•
•
•
•
•
Material close:
August 7
OCTOBER 2014:
Women in
shipping
Material close:
September 8
Extra distribution:
• Interferry 2014
• Maritime Security Challenges Conferences
NOVEMBER 2014:
Navy/ Coast
Guard/SAR
•
•
•
•
•
Industry insight:
National Shipbuilding Procurement Strategy update
Joint Rescue Co-ordination Centre
RCM-SAR
Anderson: Setting the stage for Canada Transportation Act changes
Booking close:
October 3
Material close:
October 7
DECEMBER/JANUARY 2015:
Tugs and
Workboats
•
•
•
Industry insight: Frans Tjingali (SMIT Marine)
The Asian Tug Industry
Container weight declaration (Colin Laughlan)
Extra distribution:
• Pacific Marine Expo
Contact: Lesley McIvor: 604-893-8800 / [email protected]
Jane McIvor: 604-893-8800 / [email protected]
Booking close:
November 3
Material close:
November 7
2014
Media Guide:
Advertising Rates
Magazine Advertising Rates (Effective January 1, 2014)
Ad Size
1x
3x
Outside Back / Inside Front and Back
$2,250
$2,100
$1,850
$1,650
Full page
$1,750
$1,525
$1,390
$1,265
2/3 page vertical
$1,150
$1,030
$935
$850
1/2 page horizontal
$795
$725
$660
$595
1/3 page square / vertical
$545
$495
$450
$410
1/4 page
$400
$365
$330
$300
1/6 page horizontal / vertical
$330
$300
$275
$245
n/a
n/a
$140
$125
$2,200
$1,980
$1,800
$1,650
1/8 page square (min. 6 insertions)
Double page spread
6x
10x
Package with on-line advertising for best savings and
most effective use of your marketing dollar!
Mechanical Inserts and Polybag quotes available upon request.
Online Advertising Rates (Effective January 1, 2014)
Based on:
•
•
•
•
Four sizes rotating in seven spots (price below is for all four sizes): one top banner; three right banner placements
(top and bottom).
Random rotation (refreshed with each new visit).
Link to advertisers website unless otherwise requested.
Monthly statistics: number of times ad displayed with general/overall website traffic statistics.
Ad Size (in pixels – width x length)
1 Month
3 Months
6 Months
12 Months
Top banner:
730 x 90
Right banner advertising
300 x 600
300 x 400
300 x 200
$220 per
month
$190 per
month
$165 per
month
$110 per
month
50% off when coupled with any size
of print advertising and 3x frequency rate or more!
Contact:
Jane McIvor: 604-893-8800 / [email protected]
Lesley McIvor: 604-893-8800 / [email protected]
2014
Media Guide:
Advertising Rates
General Policy
Commission: 15% to recognized agencies.
- Rates quoted are for space only. Additional charges may apply if material requires alteration.
- Proofs for correction will not be provided except on pub-set copy and ads on which publication strips in
major elements.
- Ads must run within 6 months of first insertion to earn frequency discounts. (Multiple ads in one issue
qualify for frequency discounts.)
- Publisher will not be responsible for ad material beyond 12 months after publication.
- Advertising is non-cancelable after closing date.
- Rates do now include applicable taxes.
Terms of Payment: Net 30 days. Issued insertion orders must be signed and returned by the Material
Deadline.
300 – 1275 West 6th Avenue, Vancouver, BC V6H 1A6
www.bcshippingnews.com
Contact:
Jane McIvor: 604-893-8800 / [email protected]
Lesley McIvor: 604-893-8800 / [email protected]
BC SHIPPING
2014
Media Guide:
NEWS
Readership &
Distribution Stats
Readership & Distribution Statistics
(As of March 2014 issue)
Typical print run: 3,400
Average number of names per mailing: 2,650
Newsstands throughout Western Canada (through Disticor): 400
Digital version: over 300 downloads per issue
By Region:
Canada: 76%
• BC: 72%
• Ontario: 11%
• Quebec: 7%
• Prairies: 5%
• Atlantic: 5%
USA: 20%
• Florida: 34%
• Washington State: 24%
• California: 13%
• Other: 29%
International: 4%
• United Kingdom: 30%
• Europe: 42%
• Asia/India: 20%
• Other: 8%
By type of company*
*Approximate percentages:
•
•
•
•
•
•
•
•
•
•
•
Manufacturers: 20%
Marine Services: 15%
Ship Owners/Agents: 10%
Port/Terminal Operators: 10%
Government: 10%
Cruise: 8%
Tug/Barge Operators:7%
Transportation (surface/air): 7%
Trade Associations: 5%
Maritime Legal: 3%
Miscellaneous other: 5%
BC Shipping News
300 - 1275 West 6th Avenue
Vancouver, BC V6H 1A6
Phone: 604-893-8800
Fax: 604-708-1920
Email: [email protected]
2014 extra distribution planned:
• Cargo Logistics Canada
(SPONSOR)
• The New Wave Marine
Engineering Conference
(Victoria) (SPONSOR)
• Nautical Institute (BC Branch)
Conference (SPONSOR)
• Cruise Season Opening
Reception
• Green Tech 2014 (SPONSOR)
• Canadian Ferry Operators
Association Conference
• National and Regional CMACs
• Pacific Marine Expo
• Vancouver Maritime Museum
• Maritime Museum of BC
• Mission to Seafarers (Waterfront
and Roberts Bank)
2013 distribution
Average per issue: 400
• Ottawa Marine Technical
Symposium (SPONSOR)
• Mari-Tech Conference (Halifax)
• Nautical Institute (BC Branch)
Conference (SPONSOR)
• Seatrade Cruise Convention
• Cruise Season Opening
Reception
• Green Tech 2013 (SPONSOR)
• Council of Marine Carriers
Tugboat Industry Conference
• Canadian Ferry Operators
Association Conference
• National and Regional CMACs
• Pacific Marine Expo
• Vancouver Maritime Museum ++
NEW MILESTONE:
Over 1,700 followers on
LinkedIn and Twitter...
Plus over 300 downloads
of the digital magazine.
WEBSITE
www.bcshippingnews.com
(Based on six-month average)
Site usage:
• Visits : 3,000
• Unique visitors: 2,400
• Average pages viewed
per visit: 2.3
• Average time on site:
2 minutes
Source of traffic
•
•
•
•
•
•
•
Number of countries: 78
Canada: 60%
United States: 10%
United Kingdom: 3%
Europe: 15%
Asia/India: 10%
Other: 2%
Ad impressions
Monthly sample based on 7
placements (1 top banner;
3 side/top; 3 side/bottom)
-- sample monthly report
available upon request.
• Impressions: 1,500
• Click-through: .05 to 1%
Contact:
Jane McIvor: 604-893-8800 / [email protected]
Lesley McIvor: 604-893-8800 / [email protected]
BC SHIPPING
NEWS
2014
Media Guide:
Size and Mechanical
Specifications
Print Mechanical Specifications (in inches)
Ad Size Non-Bleed Size
(width x height)
Bleed Trim Size
(please add minimum 1/8” extra for crop)
Full page
7 1/8 x 10 1/8 7 7/8 x 10 7/8 (with bleed: min. 8x11)
2/3 page vertical
4 11/16 x 10 1/8
5 1/16 x 10 7/8 (with bleed: min. 5 3/16x )
1/2 page horizontal
7 1/8 x 4 15/16
7 7/8 x 5 7/16 (with bleed: min. 8x5.5)
1/3 page square
4 11/16 x 4 15/16 n/a
1/3 page vertical
2 5/16 x 9 7/8 n/a
1/4 page
3 1/2 x 4 7/8
n/a
1/6 page horizontal
4 11/16 x 2 n/a
1/6 page vertical
2 1/4 x 4 7/8 n/a
1/8 page square
2 1/4 x 2 1/4
n/a
Double page spread
15 x 10 1/8 15 3/4 x 10 7/8 (with bleed: min. 16x11)
Full page
2/3 page (vertical)
1/4 page
1/6 page (ver./hor.)
1/2 page (horizontal)
1/8 page (square)
1/3 page (square)
1/3 page (vertical)
Double page spread
Contact:
Advertising: Lesley McIvor (604-893-8800 / [email protected])
Production: Jane McIvor (604-893-8800 / [email protected])
BC SHIPPING
NEWS
2014
Media Guide:
Size and Mechanical
Specifications
Print Mechanical Specifications (continued)
Printing process: Web offset
Binding Method: Saddle-stitched
Digital Ad Material:
Preferred file format: High res PDF (optimized for Press Output).
Ads are accepted in the following formats: All elements must be converted to CMYK colour in the native software before
file is sent. TIFF, JPEG, EPS or INDD, Photoshop or Illustrator files are also acceptable. Minimum resolution for quality
reproduction is 300 dpi.
Filed under 8 mb can be e-mailed to [email protected]. FTP file transfer information available upon request.
Files also accepted by CD and DVD (Forward to: 300 – 1275 West 6th Avenue, Vancouver, BC V6H 1A6). Flash drives
are accepted but will not be returned.
Creative Services:
BC Shipping News and McIvor Communications Inc. can provide complete creative services, including design, production
and photography. An estimate will be prepared for approval prior to commencement of work. Advertisers assume
responsibility for proofing and accuracy of information.
Web Mechanical Specifications (in pixels)
Ad Size (width x height)
Top banner 730 x 90
Right banner 300 x 600 / 300 x 400 / 200 x 200
Please supply all sizes.
Top banner
Right banner (300x600)
Right banner (300x400)
Right banner (300x200)
Material:
Preferred file format:
Ads are accepted in the following formats: All graphics should be in RGB colour mode and supplied as JPEG, GIF or
FLASH (up to Version 10 is acceptable). Resolution for quality reproduction should be 72dpi at 100% scale.
Files can be e-mailed to [email protected]. FTP file transfer information available upon request. Files also accepted by CD and DVD (Forward to: 300 – 1275 West 6th Avenue, Vancouver, BC V6H 1A6). Flash drives are accepted
but will not be returned.
Creative Services:
BC Shipping News and McIvor Communications Inc. can provide complete creative services, including design, production
and photography. An estimate will be prepared for approval prior to commencement of work. Advertisers assume
responsibility for proofing and accuracy of information.
Contact:
Advertising: Lesley McIvor (604-893-8800 / [email protected])
Advertising and Production: Jane McIvor (604-893-8800 / [email protected])