TREND
REPORT
AUTUMN
WINTER
2015
Content
Add beauty
to your home
Sandberg is a Swedish design company passionate about craftsmanship.
We believe in sustainability, people and that the home is starting point for
well-being. We design and manufacture wallpaper and accessories with
an unique expression in our own factory in Ulricehamn. The love of
craftsmanship is evident at every step of the way, and is a crucial
component in what we call Swedish wallpaper art.
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The home and its interior decoration are growing in importance as our
reality is becoming increasingly global. But to find one’s own expression
in today’s immense supply can sometimes be quite difficult. Trends come
and go, and how do we relate to them? Behind the trends hide changes in
values and norms, and if one can grasp and understand these one can also
become more aware and sustainable in one’s consumption. We believe that
the home is an important base for our wellbeing. And we hope that Sandberg’s
Trend Report can be a tool for you to find inspiration and joy to decorate
a home in line with your dreams. That is a sustainable home to us.
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ESSENCE
LUSH
Slow living and sustainability.
International expression.
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NOSTALGIA
PLAY
Embracing the past.
Playful and optimistic.
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ESSENCE
Essence stems from the enormous interest in sustainability and ecology seen across the world. This is
reflected in everything from how we live to what we put on the plate and also how we decorate our homes.
We are attracted by lifestyles such as ”slow living” where a greater appreciation of the essence of life becomes the path to meaning and fulfillment. We long for interaction with our loved ones and a quiet walk
in the woods to balance our online global reality. The aesthetics is subtly restrained and revolves around
natural materials and textures in combination with carefully selected products in a peaceful whole.
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K R ISTOFFER BLU E
BRO OK LY N BL U E
K A LK LIGHT GR EY
ROST GR EY
TWEED GR EY
R APHAËL BLUE
E D WA R D B R O W N
L I N N E DA R K BROW N
L I N N E DA R K BLU E
LUSH
Lush embraces our increasingly international reality. Our foreign travel is steadily increasing, and
through today’s online channels we can experience the hottest hotels and bars around the world sitting
at the breakfast table. We yearn for a more personal expression and would love to fill our homes with
handpicked, stylish accessories from all corners of the globe. We are attracted to exclusive materials
such as green marble, velvet and brass, and the basic tone is preferably dusty and saturated.
LIN NE LIGHT GR EEN
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V I NCEN T OR A NGE
SKOG GR EEN
Art Deco is closely related to this trend, with its luxurious, optimistic tone.
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NOR DISK A MUSEET GR EY
SOHO L IGHT GR EY
M A DI SON DA R K BE IGE
ROST BROW N
TWEED RED
K ATA R I N A B L AC K
GR AC E DA R K T U RQU I SE
L I N N E DA R K GR E E N
K ALK GR EEN
M A N H AT TA N B L AC K
H I RO S H IG E S R E G N S K YA R GR E Y
M A RC E L BL AC K
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NOSTALGIA
Nostalgia is the trend with the most obvious flashbacks where we want to pick our favorites from
the past. We are attracted by the secure life in the countryside, with the small context and the safe
and secure home for the family. We grow, bake, make jam and lemonade at the same time as we free
ourselves from the housewife’s shadow. Here is also plenty of room for chafed furniture and imperfection. Life should be joyful and the bouquet of wild flowers and beautiful still life adds flavor
to our being. The basic tone is light in combination with flowering, preferably historical patterns.
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ROSENHOL M T U RQUOISE
E DV I N L IGH T GR E E N
STOL A DA R K BLU E
M A R I A N N E Y E L L OW
H I L DA SRO BLU E
SOL BAC K E N L IGH T BLU E
B E ATA R E D
ROSE N HOL M DA R K Y E L L OW
EK EBL AD LIGHT GR EEN
PLAY
PLAY is about playfulness and optimism. We are inspired by Sweden’s young designers, who cheerfully play with unexpected materials and color combinations. We see a new unrestricted minimalism
emerge where DIY, IKEA hacks and colorful crafts come together against a Nordic minimalist backdrop
of white and pastels. Basic materials are used in new ways with humor and unpretentiousness, and it’s
the creative solutions that bring quality. The tone is graphic and modern at the same time as
AVA D A R K B L U E
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DI A N A BL AC K
M A R I A N N E DA R K BLU E
playing with chance and pigments breathes creativity.
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VAT T E N B L U E
SK A L LIGHT BLUE
FA BI A N L IGH T PI N K
OT TO LIGHT GR EY
FOLK E CR EME
LINNE PINK
GRY N I NG GR EY
WILLIAM WHITE
PA P P E R G R E Y
SKYMNING LIGHT PINK
R ENE LIGHT GR EY
SK AL GR EY
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Sandberg Tyg & Tapet AB
www.sandbergwallpaper.com
instagram @sandbergandfriends • facebook.com/Sandberg-Tyg-Tapet