TREND REPORT AUTUMN WINTER 2015 Content Add beauty to your home Sandberg is a Swedish design company passionate about craftsmanship. We believe in sustainability, people and that the home is starting point for well-being. We design and manufacture wallpaper and accessories with an unique expression in our own factory in Ulricehamn. The love of craftsmanship is evident at every step of the way, and is a crucial component in what we call Swedish wallpaper art. 2 | T R E N D R E P OR T – AU T U M N W I N T E R 2 015 The home and its interior decoration are growing in importance as our reality is becoming increasingly global. But to find one’s own expression in today’s immense supply can sometimes be quite difficult. Trends come and go, and how do we relate to them? Behind the trends hide changes in values and norms, and if one can grasp and understand these one can also become more aware and sustainable in one’s consumption. We believe that the home is an important base for our wellbeing. And we hope that Sandberg’s Trend Report can be a tool for you to find inspiration and joy to decorate a home in line with your dreams. That is a sustainable home to us. 1 2 ESSENCE LUSH Slow living and sustainability. International expression. 3 4 NOSTALGIA PLAY Embracing the past. Playful and optimistic. T R E N D R E P OR T – AU T U M N W I N T E R 2 015 | 3 ESSENCE Essence stems from the enormous interest in sustainability and ecology seen across the world. This is reflected in everything from how we live to what we put on the plate and also how we decorate our homes. We are attracted by lifestyles such as ”slow living” where a greater appreciation of the essence of life becomes the path to meaning and fulfillment. We long for interaction with our loved ones and a quiet walk in the woods to balance our online global reality. The aesthetics is subtly restrained and revolves around natural materials and textures in combination with carefully selected products in a peaceful whole. 4 | T R E N D R E P OR T – AU T U M N W I N T E R 2 015 T R E N D R E P OR T – AU T U M N W I N T E R 2 015 | 5 K R ISTOFFER BLU E BRO OK LY N BL U E K A LK LIGHT GR EY ROST GR EY TWEED GR EY R APHAËL BLUE E D WA R D B R O W N L I N N E DA R K BROW N L I N N E DA R K BLU E LUSH Lush embraces our increasingly international reality. Our foreign travel is steadily increasing, and through today’s online channels we can experience the hottest hotels and bars around the world sitting at the breakfast table. We yearn for a more personal expression and would love to fill our homes with handpicked, stylish accessories from all corners of the globe. We are attracted to exclusive materials such as green marble, velvet and brass, and the basic tone is preferably dusty and saturated. LIN NE LIGHT GR EEN 6 | T R E N D R E P OR T – AU T U M N W I N T E R 2 015 V I NCEN T OR A NGE SKOG GR EEN Art Deco is closely related to this trend, with its luxurious, optimistic tone. T R E N D R E P OR T – AU T U M N W I N T E R 2 015 | 7 8 | T R E N D R E P OR T – AU T U M N W I N T E R 2 015 NOR DISK A MUSEET GR EY SOHO L IGHT GR EY M A DI SON DA R K BE IGE ROST BROW N TWEED RED K ATA R I N A B L AC K GR AC E DA R K T U RQU I SE L I N N E DA R K GR E E N K ALK GR EEN M A N H AT TA N B L AC K H I RO S H IG E S R E G N S K YA R GR E Y M A RC E L BL AC K T R E N D R E P OR T – AU T U M N W I N T E R 2 015 | 9 NOSTALGIA Nostalgia is the trend with the most obvious flashbacks where we want to pick our favorites from the past. We are attracted by the secure life in the countryside, with the small context and the safe and secure home for the family. We grow, bake, make jam and lemonade at the same time as we free ourselves from the housewife’s shadow. Here is also plenty of room for chafed furniture and imperfection. Life should be joyful and the bouquet of wild flowers and beautiful still life adds flavor to our being. The basic tone is light in combination with flowering, preferably historical patterns. 10 | T R E N D R E P O R T – A U T U M N W I N T E R 2 0 1 5 T R E N D R E P O R T – A U T U M N W I N T E R 2 0 1 5 | 11 ROSENHOL M T U RQUOISE E DV I N L IGH T GR E E N STOL A DA R K BLU E M A R I A N N E Y E L L OW H I L DA SRO BLU E SOL BAC K E N L IGH T BLU E B E ATA R E D ROSE N HOL M DA R K Y E L L OW EK EBL AD LIGHT GR EEN PLAY PLAY is about playfulness and optimism. We are inspired by Sweden’s young designers, who cheerfully play with unexpected materials and color combinations. We see a new unrestricted minimalism emerge where DIY, IKEA hacks and colorful crafts come together against a Nordic minimalist backdrop of white and pastels. Basic materials are used in new ways with humor and unpretentiousness, and it’s the creative solutions that bring quality. The tone is graphic and modern at the same time as AVA D A R K B L U E 12 | T R E N D R E P O R T – A U T U M N W I N T E R 2 0 1 5 DI A N A BL AC K M A R I A N N E DA R K BLU E playing with chance and pigments breathes creativity. T R E N D R E P O R T – A U T U M N W I N T E R 2 0 1 5 | 13 14 | T R E N D R E P O R T – A U T U M N W I N T E R 2 0 1 5 VAT T E N B L U E SK A L LIGHT BLUE FA BI A N L IGH T PI N K OT TO LIGHT GR EY FOLK E CR EME LINNE PINK GRY N I NG GR EY WILLIAM WHITE PA P P E R G R E Y SKYMNING LIGHT PINK R ENE LIGHT GR EY SK AL GR EY T R E N D R E P O R T – A U T U M N W I N T E R 2 0 1 5 | 15 Sandberg Tyg & Tapet AB www.sandbergwallpaper.com instagram @sandbergandfriends • facebook.com/Sandberg-Tyg-Tapet
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