Media
Kit
Mexico International Furniture Market
Winter, Summer and Tecno edition
www.afamjal.com.mx
The Furniture Manufacturers Association of Jalisco (AFAMJAL for its
acronomy in spanish) is the organizer of the 3 most important furniture
exhibitions in Mexico and Latin America. There are no others exhibitions
in Mexico where you will find the results that you will get with us.
Who we are
AFAMJAL?
We are consider the leader furniture
manufacturers association, with the most
solid structure and the most representative
companies in the country.
Main events organized by afamjal:
MEXICO INTERNATIONAL FURNITURE MARKET
TECNO MUEBLE INTERNATIONAL
MEXICAN FURNITURE INDUSTRY NATIONAL CONVENTION
DIMUEBLE CONTEST
MOBLAJE MAGAZINE
We publish the industry's leading magazine,
reaching retailers, manufacturers, importers,
department stores, etc. Providing our readers with
the latest information in the industry, trends,
design, suppliers, among others.
Moblaje is the best way to reach professionals in
the furniture industry in Mexico.
Afamjal is the organizer of the Furniture Design
National Contest dimueble, which is held annually
and has positioned itself as the most important of
its kind nationwide. Aimed at students and
professionals in industrial design, architecture and
interior design, dimueble is the opportunity to link
manufacturers with design professionals and
students in our country.
Currently we are promoting the 8th edition 2015.
More information
www.moblaje.com.mx
More information
www.dimueble.com.mx
Event held annually where all members of the
chain industry meet to train and exchange
professional experiences that enhance their
company.
More information
www.convencionmueblera.com.mx
Internationals
EXHIBITIONS
Mexico International Furniture Market,
Winter Edition 2015
Mexico International Furniture Market,
Summer Edition 2015
Date: February 18 to 21.
Date: August 19 to 22.
Place: Expo Guadalajara.
Place: Expo Guadalajara.
Address of the venue: Mariano Otero Ave. 1499.
Address of the venue: Mariano Otero Ave. 1499.
Phone: +52(33) 3343 3000.
Phone: +52(33) 3343 3000.
Products: Furniture and home accessories.
Products: Furniture and home accessories.
Exposition for wholesale buyers.
Exposition for wholesale buyers.
Register at: web page or place of the event.
Must be accredited as a wholesale buyer of furniture
(Visiting like a buyer).
Register at: web page or place of the event.
Must be accredited as a wholesale buyer of furniture
(Visiting like a buyer).
Schedule for buyers: from 10:00 am to 8:00 pm.
Schedule for buyers: from 10:00 am to 8:00 pm.
Schedule for exhibitors: from 9:00 am to 8:00 pm.
Schedule for exhibitors: from 9:00 am to 8:00 pm.
Exhibition zone: more than 52,000 square meters
(559,000 Square Feet).
Exhibition zone: more than 30,000 square meters
(322,000 Square Feet).
Number of exhibitors: More than 500.
Number of exhibitors: More than 300.
Country’s that visit us: Mexico, United States, Brazil, Italy, Spain,
Canada, Turkey, Sweden, Ecuador and more.
Country’s that visit us: Mexico, United States, Brazil, Italy, Spain,
Canada, Turkey, Sweden, Ecuador and more.
Average Buyers: more than 12,000 nationals and internationals
buyers.
Average Buyers: more than 8,000 nationals and internationals
buyers.
www.expomuebleinvierno.com.mx
www.expomuebleverano.com.mx
Marketing Plan:
Ads in national and international press
Ads in specialized magazines of national circulation.
Radio
E-mail Marketing
E-Marketing Campaign
Social Networks
Telemarketing
Ads in directories national and international exhibitions
Booths in national and international exhibitions
Tecno Mueble International 2015
Date: August 19 to 22.
Place: Expo Guadalajara.
Address of the venue: Mariano Otero Ave. 1499.
Phone: +52(33) 3343 3000.
Products: Technology and suppliers materials for the furniture
and wood industry.
Register at: web page or place of the event.
Schedule for buyers: from 10:00 am to 8:00 pm.
Schedule for exhibitors: from 9:00 am to 8:00 pm.
Exhibition zone: more than 10,000 square meters
(108,000 Square Feet).
Number of exhibitors: More than 200.
Country’s that visit us: Mexico, United States, Brazil, Italy, Spain, Turkey,
Center America and more.
Average Buyers: more than 6,000 nationals and internationals buyers.
www.tecnomueble.com.mx
Mexico International Furniture
Market Winter and Summer Edition
EXHIBITION AREAS
2015
The venue of our events is "Expo
Guadalajara" best exhibition center in Latin
America.
This year we will have the following areas:
ICO
MEXOON
L
A
S
CO
JALISOON
SAL
Hall with 26,500 m2 of exhibition.
WINTER
MAP
JARA
DALA
GUAO
N
O
SAL
ICO
MEXSIGN
DE ILION
PAV
CO
JALISOON
SAL
EXPOICE
OFF
SUMMER
MAP
TECN
INTE O MUEB
RNAT
L
IONAE
L
Hall with 13,200 m2 of exhibition.
Hall with 3,000 m2 of exhibition.
JARA
DALA
GUAO
N
O
SAL
ICO
MEXSIGN
DE ILION
PAV
SPECIALIZED PAVILIONS:
Pavilion where companies present
high contemporary design that
manufacture and design their
furniture and accessories in
Mexico.
The largest office in Mexico. The
best manufacturers of the country
will be in the context of Latin
America's most important
exhibition. A specialized section
located at Guadalajara Hall.
Why to participate in
OUR EXHIBITIONS?
IN OUR FAIR YOU WIN MONEY AND TIME!
There is no other show in Mexico o Latin America with a higher
number of exhibitors or exhibition space.
You have to visit our show, you will find all product segments,
and save more than 30% in the time visiting small exhibitions.
All buyers in one place! Afamjal exhibitions are a must for the best
national and international buyers.
The numbers
SPEAK!
Our exhibitions are directed at all
levels of business: popular, medium
and high.
The most important buyers visit our
shows: Palacio de Hierro, Elektra,
Coppel, Viana, Hermanos Vázquez,
Mueblerías Standard, Muebles
Placencia, Muebles Dico, Tiendas
Chapur, FAMSA, Liverpool, Sears
and many other nationals and
internationals buyers.
WHAT KINDS OF BUYERS
VISIT US?
BUYERS
DID YOU BOUGHT IN OUR EVENT?
The purchases that our buyers make in six months, the 36%
is held during the show.
re
itu
rn
Fu
100%
e
or
St
n
sig
De
Yes
th
Bo
t
ec
oj
Pr
45%
Other:
Profesional buyers
of hotels and construction.
No
35%
O
er
th
17%
3%
57%
24%
Quotes only
19%
BUYERS
WILL YOU MAKE A PURCHASE
IN THE NEXT SIX MONTHS?
Yes
97%
No
3%
MARKET SERVED
SIZE OF COMPANIES THAT VISIT US
50%
38.9%
Mix of two segments
27.5%
Medium
WHICH OF OUR
SHOWS VISIT OF
BUYERS?
25%
31
25 .6%
.3
%
Middle high
8.6%
21
High
Both:
Winter and
Summer Edition
.4
%
Mix of three segments
62
.5
Large
Medium
Small
Micro
%
9.2
%
7.5
5%
%
Economic
Just Winter
5%
.
37
EXHIBITORS
SIZE OF THE COMPANY
50%
100%
Mix of two activities
36.6%
27.6%
39.2%
12.2%
2.3%
Import
12.3%
Marketer
5.8%
Large
Medium
52%
Small
Manufacturer
Micro
BUSINESS ACTIVITY
Representant
32.3%
MIX OF TYPES OF SALES
Wholesale, Medium Wholesale, Retail and per Project
Medium Wholesale, Retail and per Project
MARKET SERVED
Wholesale, Retail and per Project
TYPE OF SALE
Focus on a single type of sale
e
dl
id
M
or
o ets
tw rk
or a
ix e m
M or
m
Wholesale, Medium Wholesale and Retail
Retail and per Project
45.6% handles one type of
volume sales transactions
gh
hi
40%
m
iu
ed
M
H
Medium Wholesale and per Project
Medium Wholesale and Retail
50%
32%
39.2%
15%
ig
h
ic
om
n
o
Ec
Wholesale, Medium Wholesale, and per Project
Wholesale and per Project
Wholesale and Retail
Wholesale and Medium Wholesale
12%
1%
1%
.
90
10%
2.3%
1.8%
2.3%
DID YOU CLOSE
SALES DURING
THE EVENT?
1.2%
Retail
Per project
The sale average for those who
claimed to have sold over
1 Million is 2.85m
Medium Wholesale
No
4%
6%
1%
2%
3%
2%
2%
58%
Wholesale
Yes
1%
Pro Mueble
11%
Jalisco Furniture Manufacturers Association
Av. Mariano Otero 1313, Col. Rinconada del Bosque,
Guadalajara, Jalisco, México, C.P. 44540
+52 (33) 3343 3400
[email protected]
Restrictions: