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BusinessPROFILE Florcraft Carpet One FLORCRAFT CARPET ONE Photo courtesy of Neumuth Advertising FLOOR & HOME Your one-stop, full-service home remodel store Proud new owners of Florcraft Carpet One Floor & Home: Aaron Lautaret, Patrice Case and Evan Hall. W hen customers step into a Florcraft Carpet One Floor & Home location, they’ll encounter well more than the average big-box store products and customer service. The family-owned business, which started in Fairbanks in 1962 and added an Anchorage location in 1986, has the distinction of carrying Alaska’s largest in-stock inventory of carpets, rugs and other flooring options. Recently, Florcraft Carpet One added three cabinet lines, including US-made, eco-sensitive Bellmont Cabinets. The welcomed new additions enable the company to create an environment that customers can walk into and be inspired to complete all their home remodel and commercial building needs. “We have the resources to take you anywhere from your pins on Pinterest, ideas in your head, and architect drawings to full completion of your project,” says Chief Executive Officer Patrice Hanson Case. “We are more than just floors; we are a full-service home and business improvement headquarters.” Florcraft’s broadened inventory plays a key role in its plans to become a complete home improvement center. The company is well on its way there, with its extensive flooring, cabinet and design solutions. Customers can find thousands of carpets, hundreds of rugs and hundreds of other flooring solutions in the company’s statewide inventory. In addition, Florcraft offers the added benefit—through its Carpet One Floor & Home affiliation—of having the buying power of more than 900 stores nationally, which translates into competitively-priced products for its customers. EXCELLING IN SERVICE AND EXPERTISE With more than 50 years of experience doing business throughout the state, Florcraft is dedicated to offering the best in customer service and expertise. Its staff is constantly being educated and trained in the latest technology in flooring, cabinets and design. They can handle almost any project, whether it’s an installation in rural Alaska or a large commercial building in downtown Anchorage. Florcraft genuinely cares about and is committed to its customers, and this distinguishes the company within the industry. “We know this is one of the largest purchases our customers will make for their home or business,” Case says. “We take that seriously and will be there for our customers from the start to finish of their project.” NEW OWNERSHIP, SAME MISSION As another recent development, Florcraft has gained new owners. The company was acquired by Patrice Case of Fairbanks, and Evan Hall and Aaron Lautaret of Anchorage, partners in BHAG, LLC. Actually, the principals are hardly newcomers to the business. Case—whose father, the late Robert Hanson, and his partner, Richard Wien, were the most recent owners of the company—had served as Florcraft’s president for the past eight years. Hall, the new chief organizational officer, had been Florcraft’s vice president and Anchorage store manager since 2011. And Lautaret had been a longtime Florcraft customer throughout his 20 years in the construction and commercial property management industries. Case says she felt it was important to carry on her family’s legacy. And although the ownership has changed, the mission of Florcraft Carpet One Floor & Home remains the same. “We want to deliver the highest quality products at an affordable price with the highest level of service,” Case explains. Patrice Hanson Case, Chief Executive Officer 1991 Fox Avenue 145 East 5th Avenue Fairbanks, Alaska 99701 Anchorage, Alaska 99501 Ph (907) 452-1423 Ph (907) 258-4910 Fax (907) 451-8424 Fax (907) 258-1900 Toll Free (800) 478-3567 Toll Free (800) 478-8258 florcraftcarpetonefairbanks.com | florcraftcarpetoneanchorage.com – A S S E E N I N A L A S K A B U S I N E S S M O N T H L Y A U G U S T 2 0 1 4 –
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