BusinessPROFILE
Florcraft Carpet One
FLORCRAFT
CARPET ONE
Photo courtesy of Neumuth Advertising
FLOOR & HOME
Your one-stop,
full-service home
remodel store
Proud new owners of Florcraft Carpet One Floor & Home:
Aaron Lautaret, Patrice Case and Evan Hall.
W
hen customers step into a
Florcraft Carpet One Floor
& Home location, they’ll
encounter well more than the average
big-box store products and customer
service. The family-owned business,
which started in Fairbanks in 1962 and
added an Anchorage location in 1986,
has the distinction of carrying Alaska’s
largest in-stock inventory of carpets,
rugs and other flooring options.
Recently, Florcraft Carpet One
added three cabinet lines, including
US-made, eco-sensitive Bellmont Cabinets. The welcomed new additions
enable the company to create an environment that customers can walk into
and be inspired to complete all their
home remodel and commercial building needs.
“We have the resources to take you
anywhere from your pins on Pinterest,
ideas in your head, and architect drawings to full completion of your project,”
says Chief Executive Officer Patrice
Hanson Case. “We are more than just
floors; we are a full-service home and
business improvement headquarters.”
Florcraft’s broadened inventory
plays a key role in its plans to become
a complete home improvement center.
The company is well on its way there,
with its extensive flooring, cabinet
and design solutions. Customers can
find thousands of carpets, hundreds
of rugs and hundreds of other flooring
solutions in the company’s statewide
inventory. In addition, Florcraft offers
the added benefit—through its Carpet
One Floor & Home affiliation—of having the buying power of more than 900
stores nationally, which translates into
competitively-priced products for its
customers.
EXCELLING IN SERVICE AND EXPERTISE
With more than 50 years of experience
doing business throughout the state,
Florcraft is dedicated to offering the
best in customer service and expertise.
Its staff is constantly being educated
and trained in the latest technology in
flooring, cabinets and design. They can
handle almost any project, whether it’s
an installation in rural Alaska or a large
commercial building in downtown
Anchorage. Florcraft genuinely cares
about and is committed to its customers, and this distinguishes the company within the industry. “We know this
is one of the largest purchases our customers will make for their home
or business,” Case says. “We take
that seriously and will be there for
our customers from the start to
finish of their project.”
NEW OWNERSHIP, SAME MISSION
As another recent development,
Florcraft has gained new owners.
The company was acquired by Patrice Case of Fairbanks, and Evan
Hall and Aaron Lautaret of Anchorage,
partners in BHAG, LLC. Actually, the
principals are hardly newcomers to the
business. Case—whose father, the late
Robert Hanson, and his partner, Richard Wien, were the most recent owners
of the company—had served as Florcraft’s president for the past eight years.
Hall, the new chief organizational officer, had been Florcraft’s vice president
and Anchorage store manager since
2011. And Lautaret had been a longtime Florcraft customer throughout
his 20 years in the construction and
commercial property management
industries.
Case says she felt it was important
to carry on her family’s legacy. And
although the ownership has changed,
the mission of Florcraft Carpet One
Floor & Home remains the same.
“We want to deliver the highest quality products at an affordable price
with the highest level of service,”
Case explains.
Patrice Hanson Case, Chief Executive Officer
1991 Fox Avenue
145 East 5th Avenue
Fairbanks, Alaska 99701 Anchorage, Alaska 99501
Ph (907) 452-1423
Ph (907) 258-4910
Fax (907) 451-8424
Fax (907) 258-1900
Toll Free (800) 478-3567 Toll Free (800) 478-8258
florcraftcarpetonefairbanks.com | florcraftcarpetoneanchorage.com
–
A S
S E E N
I N
A L A S K A
B U S I N E S S
M O N T H L Y
A U G U S T
2 0 1 4
–