1. No category

HARDEE’S® 2014 “OUTDOOR ADVENTURE”
INSTANT WIN GAME & SWEEPSTAKES
Official Rules
NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A
PURCHASE DOES NOT IMPROVE CHANCES OF WINNING. OPEN TO LEGAL RESIDENTS OF
THE 48 CONTIGUOUS UNITED STATES AND WASHINGTON, D.C. VOID IN ALASKA, HAWAII,
NEW YORK, RHODE ISLAND, PUERTO RICO AND ALL OTHER U.S. TERRITORIES,
ELSEWHERE OUTSIDE THE UNITED STATES, AND WHERE RESTRICTED OR
PROHIBITED.
1. How to Get Peel-Off Labels. The “Hardee’s® 2014 “Outdoor Adventure” Instant Win Game & Sweepstakes
(the “Game”) will begin on November 17, 2014 at 7:00 am EST and in-store distribution of Peel-Off Labels
on specially printed 20 oz. coffee and 40 oz. beverage cups will conclude on December 28, 2014 at 11:59 pm
EST or when all Peel-Off Labels on specially printed 20 oz. coffee and 40 oz. beverage cups have been fully
distributed (the “Game Period”). Grand Prize unique codes must be entered by 6:00 pm EST on January 8,
2015 (the “Grand Prize Entry Deadline”). To obtain a Peel-Off Label on a specially printed 20 oz. coffee
and/or 40 oz. beverage cup, visit any participating Hardee’s® restaurant during the Game Period and purchase
any eligible combo meal including drink (for locations, visit www.Hardees.com). Limit one Peel-Off Label
per transaction, one transaction per day, regardless of the number of specially printed 20 oz. coffee or 40 oz.
beverage cups purchased per transaction or day. To obtain a FREE Peel-Off Label without making a
purchase, you may request one by mail by sending a self-addressed stamped envelope (VT and WA residents
may omit self-addressed postage but must include self-addressed envelope) to Hardee’s® 2014 “Outdoor
Adventure” Instant Win Game & Sweepstakes, P.O. Box 809004, Houston TX 77280-9921. The mail-in
request must be postmarked by December 28, 2014 and received by January 2, 2015. Peel-Off Labels on
specially printed 20 oz. coffee or 40 oz. beverage cups are only available while supplies last. Limit one
request per outer mailing envelope. No mechanically reproduced/photocopied requests accepted. Sponsor is
not responsible for lost, late, stolen, incomplete, incorrect, damaged, misdirected, illegible, postage due
mail/requests for peel off label requests, prize claims or sweepstakes entries. All requests, claims, entries and
submissions are Sponsor’s property and will not be acknowledged or returned.
2. Eligibility. Game is open to legal residents of the 48 contiguous United States and Washington D.C.,
excluding Alaska, Hawaii, New York, Rhode Island, Puerto Rico, all other U.S. territories, and where
restricted or prohibited by law, who have reached the age of (18) eighteen in their state of residence by
November 17, 2014 (This age restriction applies to Instant Win food/beverage prizes or food/beverage
discount coupons or Bass Pro Shops® prizes). The potential winner of the Grand Prize must have reached the
age of twenty-one (21) in their state of residence by November 17, 2014. Employees of Sponsor or any other
company involved in the execution of the Game, their parent companies, subsidiaries, franchisees, affiliates,
advertising and promotion agencies, together with the immediate families and those persons living in the
same household as such employees, are not eligible.
3. How to Play. Once you have received your Peel-Off Label, peel off the instant-win prize portion that will
reveal what instant-win prize you may have won. If your prize is a Bass Pro Shops® prize, go to
www.HardeesBPS.com, enter your 9 digit prize redemption code where indicated, verify your eligibility and
claim your potential prize. You must submit your claim for a Bass Pro Shops® prize by 6:00 pm EST on
January 8, 2015 or such prize will be forfeited. If your prize is a Hardee’s® food or beverage instant-win
prize or if you receive a discount coupon, you can redeem it at any participating Hardee’s® restaurant. To
enter the drawing for the Grand Prize, go to www.HardeesBPS.com on or before the Grand Prize Entry
Deadline, and click the appropriate link to enter the 8 digit unique code from the Grand Prize portion of the
peel-off label and all the requested information. Grand Prize codes must be entered by 6:00 pm EST, January
8, 2015.
4. Grand Prize Winner Selection and Notification. The Grand Prize will be awarded via a random drawing
from all eligible entries received by the Grand Prize Entry Deadline, conducted by an independent judging
organization on January 19, 2015. Potential Grand Prize winner will be contacted via the mailing address and
1
telephone number submitted at the time of entry. Potential winner of the Grand Prize must be at least 21
years-of-age and will be required to complete a winner’s affidavit, a liability release, and (where lawful) a
publicity release prior to receiving the prize. Failure to return the affidavit within fourteen (14) days of
receipt will result in the prize being forfeited and a new potential winner being selected. If the potential
Grand Prize winner is not eligible or cannot be reached by telephone or mail, after the second attempt, or if
the Prize notification is ignored, returned as unclaimed, not timely responded to, or undeliverable for
whatever reason beyond the control of Sponsor, the Prize will be forfeited, and an alternate winner will be
selected from the remaining Grand Prize eligible entries.
5. Prize Claims. Bass Pro Shops® Instant-Win Prizes are won by having a 9 digit prize redemption code on the
peel-off label that matches the 9 digit prize redemption code on the www.HardeesBPS.com website. Prizes
will automatically be sent to the address information provided by the prize winner when they entered their 9
digit prize redemption code. Prizes will be shipped directly from Bass Pro Shops® within 4-6 weeks after
promotion ends. All federal, state, municipal and local taxes are the sole responsibility of winner. Hardee’s®
Food Product Prizes indicated on winning Peel-Off Labels can be redeemed at participating Hardee’s®
restaurants.
6. Prizes and Odds.
a. One (1) Grand Prize will be awarded, consisting of a 2014 Tahoe Q4i SF boat with trailer, including funds to
help offset a portion of the taxes and registration fees. Boat color and model to be determined by Sponsor.
Grand Prize winner must take delivery of the boat at a participating Bass Pro Shop location or Tahoe Boat
dealership nearest to Grand Prize winner’s residence. Prize details and availability are subject to change, in
which case Sponsor may substitute a prize of equal or greater value. In addition to the 2014 Tahoe Q4i SF
boat and trailer, the Grand Prize winner will be provided $3,000.00 cash to assist in paying any local, state,
and federal taxes and fees, including registration. The $3,000.00 cash payment will also be subject to any
applicable taxes and the Grand Prize winner is solely responsible for any local, state and federal taxes and
fees for the total ARV of the Grand Prize. Prize is non-transferable, except at Sponsor’s sole discretion. No
substitutions or cash redemptions, except at Sponsor’s sole discretion. Grand Prize winner will receive an
IRS Form 1099 from Sponsor for the total ARV of Grand Prize. Grand Prize Approximate Retail Value
(“ARV”) $28,000.00 (comprised of $25,000.00 value for boat with trailer and $3,000.00 cash). Odds of
winning the Grand Prize are 1 in 4,715,000.
b. Bass Pro Shops® Prizes (Sponsor and Bass Pro Shops® reserve the right to substitute a prize of equal or
greater value):
i. Five hundred (500) Stalker Front Loader Tackle Bags. ARV: $69.99. Odds of winning are 1 in
9,430.
ii. One thousand (1000) 10x42 Pursuit Binoculars. ARV is $59.97. Odds of winning are 1 in 4,715.
iii. One thousand (1000) Redhead Velocity Barrel Packs. ARV is $49.99. Odds of winning are 1 in
4,715
c. Hardee’s® Food Product Prizes (odds of winning a food prize are 4 in 5):
i. 706,876 coupons for one free small Hash Rounds®, ARV $1.09 each (odds of winning are 1 in
6.7).
ii. 706,876 coupons for one free small Fries, ARV $1.49 each (odds of winning are 1 in 6.7).
iii. 942,498 coupons for one free small Coca-Cola® beverage, ARV $1.31 each (odds of winning are
1 in 5)
iv. 471,250 coupons for one free small Colombian blend coffee beverage, ARV $.99 each (odds of
winning are 1 in 10).
d. Non-winning Peel-Off Labels will contain a coupon redeemable for one of the following:
i. One free small Coca-Cola® beverage and small Fries with purchase of Big Chicken or Bacon
Swiss Big Chicken Fillet Sandwich
ii. One free small Coca-Cola® beverage and small Fries with purchase of any 1/3 Lb. Thickburger®
iii. One free Bacon, Egg & Cheese Biscuit with purchase of large Colombian blend coffee
iv. One free Sausage & Egg Biscuit with purchase of large Coca-Cola® beverage
7. Total Prizes Awarded. Total number of prizes available to be awarded: 2,830,001. Total ARV all prizes:
$3,697,904.96. Only the number of prizes stated herein will be awarded. Subject to verification. Free food
coupon prizes must be redeemed at participating Hardee’s® restaurants by January, 31, 2015. Limit one
2
coupon per person per visit. Cannot be combined with any other offer. If printing, seeding, technical,
computer, human or other errors result in more valid, eligible prize claims for any prize than the number of
prizes for that prize set forth in these Official Rules, all such eligible, non-suspect prize claims received for
the applicable prize will be combined in a random drawing to award the advertised number of prizes set forth
in these Official Rules for that prize. Bass Pro Shops® prizes will be sent to winner’s address that was
provided when registering. Please allow 4-6 weeks from the end of the promotion for delivery of any Bass
Pro Shops® prize. If a prize winner is found to be ineligible or not in compliance with the rules, declines to
accept a prize, or prize is returned as undeliverable, the prize may be forfeited.
8. Prize Conditions. All potential winners are subject to verification. Free food product prizes and coupons
must be redeemed at participating Hardee’s® restaurants by January 31, 2015. Limit one coupon per
person per visit. Cannot be combined with any other offer. The expiration date for all coupons and prizes
(other than Grand Prize) is January 31, 2015.. All prizes and coupons will be awarded "as is" with no
warranty or guarantee, either express or implied offered by Sponsor. Releasees are not responsible for damage
to a prize or loss of a prize after the prize has been claimed. WINNERS ACKNOWLEDGE THAT PRIZES
AND COUPONS ARE AWARDED AS-IS. RELEASEES MAKE NO WARRANTIES OF ANY KIND,
EITHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF
MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, LEGAL COMPLIANCE WITH
RESPECT TO APPLICABLE LAWS OR NONINFRINGEMENT AS REGARDS TO ANY PRIZE OR
COUPON OR ANY COMPONENTS THEREOF. VOID WHERE PROHIBITED, AS SOME
JURISDICTIONS MAY NOT ALLOW LIMITATIONS OF EXCLUSION OF LIABILITY FOR
INCIDENTAL OR CONSEQUENTIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES.
9. 2nd Chance Drawing. Unclaimed prizes may be awarded, if applicable, subject to the receipt of a sufficient
number of eligible 2nd chance entries in a random drawing at the conclusion of the Game from among all
eligible 2nd chance entries received. The 2nd chance drawing will be conducted on or about January 23, 2015
by an independent judging organization, whose decisions are final & binding in all matters relating to this
drawing. The 2nd Chance Drawing entry period begins on January 9, 2015 at 7:00 am EST and ends on
January 22, 2015 at 11:59 pm EST. To enter 2nd Chance Drawing, hand print name, address, email address,
daytime phone, and date of birth (entrant must be at least 18 years of age on the 2nd chance drawing date) on a
3”x5” piece of paper and mail with sufficient postage for receipt between January 9, 2015 and January 22,
2015 to: “Hardee’s® 2014 “Outdoor Adventure” Instant Win Game & Sweepstakes 2nd Chance Drawing, P.O.
Box 809004, Houston TX 77280-9921. Limit one (1) 2nd Chance Drawing entry per person. Also, limit one
(1) entry per outer stamped envelope. Typed, computer-generated or otherwise mechanically reproduced outer
envelopes/requests are NOT allowed and will be void. Odds of winning in 2nd Chance Drawing depend on
number eligible entries received. Potential winners will be notified by mail and required to fulfill all
requirements imposed on winners of the Sweepstakes as set forth herein. The value of any un-awarded prizes
will be kept by Sponsor.
10. General. VOID IN ALASKA, HAWAII, NEW YORK, RHODE ISLAND, PUERTO RICO AND ALL
OTHER U.S. TERRITORIES, ELSEWHERE OUTSIDE THE UNITED STATES PLUS
WASHINGTON D.C., AND WHERE RESTRICTED OR PROHIBITED BY LAW. ALL FEDERAL,
STATE, MUNICIPAL AND LOCAL LAWS AND REGULATIONS APPLY. Prizes are nontransferable; no substitutions or exchanges, except by Sponsor or applicable prize retailer due to
unavailability, in which case a prize of equal or greater value will be awarded. All expenses on receipt and
use of prize and any federal, state and local taxes on the prize are the responsibility of the winner. All PeelOff Labels are subject to verification and are void if (a) not obtained or Peeled-off in accordance with these
Official Rules and through legitimate channels, (b) any part is counterfeit, altered, defective, illegible,
reproduced, tampered with, mutilated or irregular in any way or (c) contain printing, typographical,
mechanical, seeding or other errors. Sponsor's liability for Peel-Off Labels containing printing or other errors
is limited to replacement of such Peel-Off Labels with another eligible Peel-Off Label, while supplies last.
Prize winners and, if applicable, 2nd Chance Drawing winners may be required by Sponsor to execute an
affidavit of eligibility and a liability release and (where lawful) a publicity release within fourteen (14) days
after being notified of potentially winning status. Noncompliance within specified time period or return of any
prize notification as undeliverable or a determination that any selected entrant is ineligible will result in
disqualification of that selected entrant. By entering Game, entrants hereby waive and release and agree to
3
indemnify, defend and hold harmless, the Sponsor and its advertising and promotions agencies, prize
providers and each of their respective parent companies, subsidiaries, affiliates, licensors, licensees,
franchisees, contractors, distributors, suppliers, sales representatives, retailers, advertising or promotion
agencies, and each of their respective officers, directors, employees, representatives and agents, The CocaCola Company and its respective bottling companies (collectively, “Releasees”) from any and all losses,
damages, rights, claims, and actions of any kind (including, without limitation, personal injury, death, and/or
property damage, as well as claims, where lawful, based on publicity rights, defamation, and/or invasion of
privacy) in connection with the Game, including, without limitation, those arising, in whole or in part, directly
or indirectly, out of participation in the Game, or from acceptance, possession, use, or misuse of any prize or
coupon awarded in connection with the Game. Releasees are not responsible for: (i) entries that are lost, late,
stolen, incomplete, illegible, damaged, garbled, destroyed, misdirected, or not received by the Sponsor or its
agents for any reason, (ii) any problems or technical malfunctions, errors, omissions, interruptions, deletions,
defects, delays in operation or transmission, communication failures or human error that may occur in the
transmission, receipt or processing of entries, or for destruction of or unauthorized access to, or alteration of,
entries, (iii) failed or unavailable hardware, network, software or telephone, cable or satellite transmissions,
cellular equipment towers, damage to entrants’ or any person’s computer, wireless phone/handset and/or its
contents, or causes beyond Sponsor’s reasonable control that jeopardize the administration, security, fairness,
integrity or proper conduct of this Game or (iv) any entries submitted in a manner that is not expressly
allowed under these rules. Releasees assume no responsibility for canceled, delayed, suspended or
rescheduled events beyond their control. All incomplete or non-conforming entries will be disqualified.
Releasees are further not responsible for incorrect or inaccurate entry information whether caused by any of
the equipment or programming associated with or utilized in the Game or by any technical or human error
which may occur in the transmission, receipt or processing of the entries. By participating in this Game,
entrants agree to abide by and be bound by these Official Rules, and understand that the results are final in all
respects. By accepting a prize, winner grants to Sponsor and its advertising and promotions agencies the right
to use his/her name, likeness, hometown and biographical information, for any lawful purpose (including but
not limited to advertising and promotion), in perpetuity, in any media now known or hereafter developed,
without further permission or compensation, except where prohibited by law. By accepting a prize, each
winner releases Releasees from any and all liability for any loss, harm, damages, costs or expenses, including
without limitation property damages, personal injury and/or death, arising out of participating in this Game, or
the acceptance, possession, use or misuse of any coupon or prize, or while preparing for, participating in
and/or traveling to or from any coupon or prize related activity and (where lawful) claims based on rights of
publicity, rights of privacy, defamation or prize delivery. Sponsor reserves the right to cancel the entire Game
or modify the Game, if fraud destroys the integrity of the Game, as determined by Sponsor or Sponsor's
advertising or promotions agency, in its sole discretion. In the event of such cancelation Sponsor shall award
the remaining prizes via a random drawing from among all eligible entries received as of the date of
termination. Any attempt by an entrant to deliberately undermine the legitimate operation of the Game is a
violation of criminal and civil laws, and should such an attempt be made, Sponsor reserves the right to seek
damages from any such entrant to the fullest extent permitted by law.
11. GOVERNING LAW; DISPUTES: By entering the Sweepstakes, each entrant agrees that: (i) any and all
disputes, claims and causes of action arising out of or connected with this Sweepstakes or the Prize award
shall be resolved individually, without resort to any form of class action, and exclusively by the United States
District Court in Houston, Texas; and (ii) in addition to the limitations in Section 7 of these Official Rules,
any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including
costs associated with entering this Sweepstakes but in no event attorneys’ fees. Except where prohibited by
law, all issues concerning the construction, validity and enforcement of these Official Rules, or the rights and
obligations of the entrant and Sponsor, shall be construed and governed by the laws of the State of Texas,
without regard to conflicts of law rules that may cause the application of a law other than the law of the State
of Texas.
12. Winners List. To obtain the names of prize winners, send a stamped, self-addressed envelope (VT and WA
residents may omit self-addressed postage but include self-addressed envelope) after January 31, 2015 and no
later than July 31, 2015 to: “Hardee’s® 2014 “Outdoor Adventure” Instant Win Game & Sweepstakes
Winners List, P.O. Box 809004, Houston TX 77280-9921.
4
13. Sponsor. Hardee’s Restaurants LLC, 100 North Broadway, Suite #1200, St. Louis, MO 63102.
14. Administrator. CDM/TSC, 6450 Clara Road, Suite 100 Houston, TX 77041.
15. Privacy Policy: Any personally identifiable information collected during an Entrant's participation in this
Promotion will be collected by Sponsor or its agent and used by Sponsor, Administrator and their
affiliates, agents and marketers for purposes of the proper administration and fulfillment of the Promotion
as described in these Official Rules and in accordance with Sponsor's Privacy Policy as stated at
http://www.hardees.com/privacy.
© 2014 Hardee’s Restaurants LLC. All rights reserved.
© 2014 The Coca-Cola Company. All rights reserved.
Bass Pro Shops® is a registered trademark of Bass Pro Intellectual Property, L.L.C. and under license.
5