conference
13-14 November 2014 – CERN (Organisation
européenne pour la recherche nucléaire), Geneva
International conference on
standardization and innovation
Photo : CERN
3 – International conference on standardization and innovation
13November2014
08:15-09:00
Registration
09:00-09:15
Opening and welcome
Frédérick Bordry, Director for Accelerators and Technology CERN
Rob Steele, Secretary-General, ISO
09:15-10:40
Session 1 : Creating and disseminating technologies,
opening new markets
Chair : Piet-Hein Daverveldt, General Manager, NEN (Dutch national standards body)
Economic and societal benefits from research can only be achieved through their
successful transfer into innovative products and processes. However, this critical
aspect – which is the one to which standardization contributes most effectively – is
often neglected.
An increasing number of researchers and decision makers are aware that standards
can help innovation in a number of ways :
▸▸ Contribute to technical evolution by the timely implementation of critical design
constraints (i.e. to avoid reinventing the wheel)
▸▸ Facilitate the development of new markets and trade by helping to establish and
exploit network effects, increasing consumer confidence and helping to reach critical
mass
▸▸ Permit the sharing of investments and risks associated with the development of new
technologies and applications
▸▸ Help the commercial exploitation of innovative ideas by providing a basis for the
dissemination of information and an accepted framework within which patents can
be drawn up, thus removing undue proprietary interests and barriers to trade
In this session, we will explore this dimension of the relation between standardization
and innovation. We have asked individuals who have been making exceptional
contributions towards the development and dissemination of new technologies to
share their views.
Weaving the Web
Sergio Bertolucci. Director for Research and Scientific Computing, CERN
Ben Segal, Honorary CERN staff member
[Ben coordinated the introduction of the Internet Protocols at CERN beginning in 1985 and,
as mentor to Tim Berners Lee, supported the development of the World Wide Web in the early
days (1989-90)]
Clean care is safer care
Didier Pittet, Director, Infection Control Programme, University of Geneva Hospitals ; Faculty
of Medicine and External Programme Lead, WHO First Global Patient Safety Challenge
Riding the media bits
Leonardo Chiariglione, Chairman and Co-Founder of the Moving Picture Experts Group
(MPEG)
Technology projects and standards in the aviation sector
Ismail Albaidhani, Director, ISO Academy
10:40-11:00
Coffee break
International conference on standardization and innovation – 1
11:00-12:15
Session 2 : Innovation and business strategy
Lucio Baccaro, Full Professor, Sociology Department, University of Geneva – Director of
the UNIGE/ISO Master programme “Standardization, Social Regulation and Sustainable
development”.
Innovation is widely recognized as one of the essential drivers of successful business
growth. Finding ways of fostering innovation is a core concern for forward-thinking
companies.
In most cases, “ conventional wisdom ” in both business schools and corporate
environments focuses on how to build, exploit and protect proprietary technologies,
aiming to gain competitive advantage by pursuing a “ winner takes it all ” strategy.
How can voluntary standards, which can to a large extent be considered public goods
(and therefore available to all market actors), be an element of a successful business
strategy and used to gain competitive advantage ?
We have asked leaders from various organizations of different size and scope, which
excel in leveraging the value of standards, to share their views.
Bringing radical innovations to the marketplace
Lars Montelius, Director General, International Iberian Nanotechnology Laboratory
(INL) ; Professor in Nanotechnology at the Sweden Nanometer Structure Consortium,
Lund University ; and Chairman for the Swedish Standardization Technical Committee for
Nanotechnology (SIS/TK 516)
Growth through partnerships and licensing technologies
Jens Albers, CEO of Nanotron Technologies, Germany, a company providing innovative
technology for the localization of the physical position, the identification of persons and
objects, and the installation of intelligent sensor networks
Standards, an innovation booster ?
Alice de Casanove, Standardization Coordinator, Airbus Defence and Space, France, and
Chair of ISO/TC 279, Innovation management
12:15-13:45
Lunch break
13:45-15:00
Session 3 : Innovation policies
Chair : Thomas Kalling, Director, Institute of Economic Research, Lund University School of
Economics and Management, Sweden
It is widely recognized in economic theory and empirical evidence that innovation is
key to achieving long-term economic growth. Innovation also plays an essential role in
helping to address environmental and societal challenges and, ultimately, contributes
to human welfare.
The way in which we foster technological innovation is therefore central to both
scholarly analysis and policy debate. All forward-looking governments have defined,
and continuously update, public policies aiming to promote and strengthen innovation.
As observed by Prof. Knut Blind, standardization is a catalyst for innovation : a facilitator
for research, a channel for the transfer of technology, a possible mechanism for
streamlining intellectual property management and an important component of public
procurement aiming to stimulate innovation.
2 – International conference on standardization and innovation
We have asked a number of influential decision-makers to share their views on the subject.
Barton J. Gordon, Former Chairman of the House Committee on Science and Technology,
House of Representatives, USA
Marco Conti, Director, National Research Council (CNR), Department of Engineering, ICT,
Energy and Transportation, Italy
Andy Hor, Executive Director, Institute of Materials Research & Engineering, Agency for
Science, Technology and Research, A*STAR, Singapore
Leonor Pires, Policy Officer, DG Research & Innovation, European Commission.
15:00-15:30
Coffee break
15:30-17:10
Panel discussion
Chair : Knut Blind, Professor of Innovation Economics, Technical University of Berlin ; Chair of
Standardization at the Rotterdam School of Management, Erasmus University, Netherlands ;
and Senior Researcher at the Fraunhofer Institute for Open Communication Systems, FOKUS
Public Innovation, Germany
Panellists :
Roberto Paoluzzi, Director, IMAMOTER, a research institute of the National Research Council
of Italy (CNR) ; Chair of ISO/TC 127/SC 4, Earth-moving machinery – Terminology, commercial
nomenclature, classification and ratings
Ashok Ganesh, Director Innovation, CEN-CENELEC Management Centre
(European standardization)
Daniele Gerundino, Director of Research, ISO
Martin Golebiewski, Research Associate, Heidelberg Institute for Theoretical Studies
Jörn Stenger, Vice-Chair of the European Association of National Metrology Institutes
(EURAMET)
Susan Tatiner, Director, Standards and Technology Policy Education, IEEE Standards
Association
Panellists will review the themes addressed throughout the day with a view to identifying
the contribution of standards to the dissemination of technology, innovation strategies and
innovation policies.
Participants are invited to confront experiences and provide input on these topics, which
can bring value to all parties (researchers, standards experts and managers, academics,
government officers).
17:10-17:30
How standards guide innovation in mature industries : The diffusion of
building energy efficiency technologies
Raymond Levitt, Director of the Global Projects Center and Kumagai Professor of
Engineering, Center for Integrated Facility Engineering, Stanford University, USA
17:30 – 18:45 Guided tour of CERN
18:45 – 20:30 Cocktail-Dinner Reception
20:30
Closure of first day
International conference on standardization and innovation – 3
14November2014
09:00 – 10:30 Session 4 : Standardization and innovation in the green
building sector
Chair : Daniele Gerundino, Director of Research, ISO
This session aims to highlight the interplay between standardization and
innovation within a specific sector. Researchers and standards experts in
green buildings will set the scene. Their insight will be complemented by a
presentation of the results of a research project, launched in 2014 by ISO
in partnership with NIST and EURAMET and conducted by researchers of
Cornell and Lund universities.
Green buildings (overview)
Dick van Dijk, Senior Scientist, Energy Performance Buildings, TNO, Netherlands
Organisation for Applied Scientific Research
Standardization in the green buildings field
Navid Gohardani, Secretary of ISO/TC 163, Thermal performance and energy use
in the built environment, and CEN/TC 89, Thermal performance of buildings and
building components
The ISO-NIST-EURAMET project
Vaishali Kushan, Research Associate at the Samuel Curtis Johnson Graduate
School of Management, Cornell University, Ithaca NY, USA
Markus Wegelius, PhD Candidate at the Institute of Economic Research, Lund
University School of Economics and Management, Sweden
Philip Hedestad, PhD Candidate at the Institute of Economic Research, Lund
University School of Economics and Management, Sweden
10:30-11:00
Coffee break
11:00-12:15
Session 5 : The role of standardization in CERN’s innovation and
technology transfer process
Chair : Enrico Chesta, Head of CERN Technology Transfer and Intellectual
Property Management Section
This session aims to show, through selected examples, the critical role
played by standardization in the innovation process at CERN and how this
innovation can ultimately produce a positive impact on society through
specific technology transfer channels.
How to procure non-standard materials for demanding high-energy
physics applications within a standard framework ?
Floriane Leaux, Material Engineer, Material, Metrology and Non-Destructive
Testing Unit, CERN
Safety at CERN in the context of worldwide collaborations
Ralf Trant, Group Leader, HSE (Health, Safety, Environment) Unit, CERN
4 – International conference on standardization and innovation
Standardization and innovation using open hardware
Javier Serrano, Hardware and Timing Section Leader, Controls Group, Beams
Department, CERN
The various aspects of innovation in the METAS watt balance
Ali Eichenberger, Project Leader, National Metrology Institute of Switzerland
(METAS)
12:15-13:45
Lunch break
13:45-15:15
Panel discussion and conclusions
Chair : Stephen K. Kwan, Associate Dean, Lucas Graduate School of Business,
San José State University, USA
Panellists :
Daniele Gerundino, Director of Research, ISO
Philip Hedestad, PhD Candidate at the Institute of Economic Research, Lund
University School of Economics and Management, Sweden
Duncan Jarvis, Programme Manager, European Metrology Research Programme
Vaishali Kushan, Research Associate at the Samuel Curtis Johnson Graduate
School of Management, Cornell University, Ithaca NY, USA
Erik Puskar, Group Leader of the Global Standards Information Group within the
Standards Services Division (SSD), NIST, USA
Bertrand Nicquevert, Chairman of the specification committee for the
Accelerator and Technology, Engineering Department, Quality and
Organizational Processes section, CERN
Markus Wegelius, PhD Candidate at the Institute of Economic Research, Lund
University School of Economics and Management, Sweden
Panellists will review the themes addressed during the day with a view to
identifying the key elements of interaction between standardization and
innovation.
Participants are invited to confront experiences and provide input on these
topics to identify key focus areas and offer suggestions on how to strengthen
the interaction between the two worlds.
Open discussion
Directions for future action
Ismail Albaidhani, Director, ISO Academy
15:15
Closure of the workshop
International conference on standardization and innovation – 5
Photo : CERN
International Organization
for Standardization
ISO Central Secretariat
1, chemin de la Voie-Creuse
Case postale 56
CH – 1211 Genève 20
Switzerland
iso.org
© ISO, 2014
All rights reserved