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ZF – The Global Player

Best Choice Strategy for Off-Highway Transmission and
Axle Systems: Basic-, Premium-, and Highline products.

ZF transmissions and axles are designed to meet the
requirements of today’s and tomorrow’s world markets –
a key element for driving the Design to Market-strategy
Optimized fuel consumption, higher efficiency, cost reduction
and innovative design concepts determine the trends in the
construction industry.
ZF as a “global player” for Driveline technology faces these
challenges and for this reason offers the so called “Best Choice
Strategy.” Our customers are able to select between different
modular transmission and axle concepts.
The technology levels Basic-, Premium- and Highline are tailored
to the needs of the different customers and applications. The
perfect solution for future challenges in global markets.
Emerging Off-Highway Markets offer significant growth
opportunities.
China is playing a significant role in the construction machinery
market. Furthermore, the importance of globally acting
manufacturers with production facilities all over the world
continues to increase.
But also for new upcoming markets ZF has got the right products
with market intelligence and service stations for the local support.
For a global product strategy, especially for the Off-Highway
markets, it is essential to align market-specific technologies, local
production as well as local engineering and service.
Only with this “Global Footprint” ZF is able to meet future market
trends and regional customer and supplier requirements.
ZF Friedrichshafen AG
Division Industrial Technology
Marketing & Communications
94034 Passau
Deutschland · Germany
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The ZF Best Choice Strategy with 3 technology levels is the perfect
answer to conquer these challenges. It aligns a wide product
portfolio with the diverse global market demands.
This is the key element for driving the Design to Market-strategy:
ZF Best Choice Strategy
Best Choice Strategy: Levels of technology
“Premium line” – competitive products for innovative high
tech markets
“High line” – advanced technology for more performance

and higher efficiency
“Basic line” – best cost products with adequate technology

OEM’s today are facing extremely versatile market demands.
While their products have to match highly cost sensitive markets,
premium markets are asking for high-tech products. The ZF Best
Choice Strategy meets both requirements.
ZF Friedrichshafen AG
Division Industrial Technology
Marketing & Communications
94034 Passau
Deutschland · Germany
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Press Contact:
ZF Friedrichshafen AG, Division Industrial Technology
Gernot Hein
Director Marketing & Communication/ Press Spokesman
Phone: +49 (0)851 494-2480,
Fax:
+49 (0)851 494-90 2480
Email: [email protected]
Alexander Eisner
Product Communication/Technical Press
Phone: +49 (8 51) 4 94-21 75
Fax:
+49 (8 51) 4 94-90 21 75
Email: [email protected]
ZF is a global leader in driveline and chassis technology with 122 production
companies in 26 countries. In 2013, the Group achieved a sales figure of EUR
16.8 billion with 72 600 employees. In order to continue to be successful with
innovative products, ZF annually invests about five percent of its sales (2013:
EUR 836 million) in research and development. ZF is one of the ten largest
automotive suppliers worldwide.
Industrial Technology is the division where ZF bundles its activities for “OffRoad” applications. It comprises the development and production of
transmissions and axles for agricultural- and construction machinery as well as
driveline technology for material handling systems, rail- and special vehicles. The
division is also responsible for the worldwide business of marine propulsion
systems, aviation technology as well as the development and production of
gearboxes for wind turbines. Test systems for all kinds of applications in driveline
and chassis technology and the open telematics platform Openmatics are also
included in the division’s portfolio.
For additional press releases and pictures please visit: www.zf.com
ZF Friedrichshafen AG
Division Industrial Technology
Marketing & Communications
94034 Passau
Deutschland · Germany