1. business and industrial
2. tanning

Looking for A...
creative
fresh
bilingual
mind
who loves
t ypography
Photography
&
illustration
and can work
&
HEre I am
Want to see more?
»
matter
» seeing
is believing
»
» facts
matter
»
» facts
Résumé
I have widely skills in Adobe InDesign, Photoshop and Illustrator as well as MS Office. I have several experiences in
creating corporate designs, signage sytems and learning systems as well as designing different print products such as books
and brochures, but I am also open for new technologies. I have an eye for good typography and functional but still
good looking design. I am a hard working , highly motivated, thoughtful, creative team player and open for developing
new software and design skills with a keen interest in photography and illustrations.
»
»
Profile
Young Graphic Designer with a lot of freelance experience is seeking new job opportunities in Canada's creative market.
» seeing
»
is believing
Portfolio
print media
Corporate
Advertising
Signage
Visual Work
bachelor thesis
4th term
assignment
solution »transformation«
topic: »musical world of emotions«
The main theme is »transformation«. Create
a brochure and it's content in any format,
also include some parts of a book such as a
table of content or an imprint.
I chose to make a brochure about the transformation of feelings by
this publication stands for the emotion the test person felt, when
music. I selected six main emotions as well as two proper colors
he or she is listening to a certain song. The reader of the brochure
and formats for them. My brochure has seven different formats, each
is invited to a journey to discover the emotions, which are released
of them is sewed and connected with the others through a book
by music.
sewing on the back of each brochure. Each of the colored parts of
print media
Corporate
Advertising
6th term
assignment
solution »free topic«
»Jocy's world «
During my exchange term in Sweden I
attended a class where I was able to choose
my own assignment, therefore I chose to
make an orbis pictus for children to learn
English, Swedish or German on their
vacation in Sweden.
I conceptualized a picture book in three different languages,
mainly for tourists coming to Sweden, since most of the tourists
coming from either English or German speaking countries. The
first four double pages the reader follows Jocy through the four
seasons and then through four different places
Signage
Visual Work
bachelor thesis
print media
Corporate
Advertising
Signage
freelance work
ACH Aussenhandel
assignment
»create a logo«
Create a logo for company that sells seeds in
big amounts.
solution >ach aussenhandel<
My co-workers had already designed a website where they mainly
used pictures of linseed plants. So I designed a logo which is build up
with the tiny linseeds to one linseed flower.
Visual Work
bachelor thesis
print media
Corvporate
Advertising
freelance work
assignment
»create a corporate design including logo & website«
Create a logo for a building project, which
connects three generations.
solution >mehrgenerationen wohnen <
The client wanted a lot of things to be implied in the logo. Including
that the living project is centred close to a river and that it is for
three generations to live in. The three flowers represent the three
generations and the blue stripe of course the nearby creek. The
client also requested a website, where they could easily implement
new data.
Signage
Visual Work
bachelor thesis
Fair antwortung tragen
Das unabhängige FAIRTRADE-Siegel gibt Ihnen die Sicherheit, dass dieses Produkt die internationalen Standards für Fairen
Handel erfüllt. Mit dem Kauf dieses Produkts leisten Sie einen Beitrag zur Verbesserung der Lebens- und Arbeitsbedingungen der
Kleinbauern und Plantagenarbeiter aus den Anbauländern und zur Förderung des Umweltschutzes.
print media
Corporate
Signage
advertising
Visual Work
bachelor thesis
4th term
Fairantwortung tragen
assignment
»fair trade«
Create an advert for the »Fair trade – certified
cotton« campaign and a matching hang tag.
Das unabhängige FAIRTRADE-Siegel gibt Ihnen die Sicherheit, dass dieses Produkt die internationalen
Standards für Fairen Handel erfüllt. Mit dem Kauf dieses Produkts leisten Sie einen Beitrag zur Verbesserung
der Lebens- und Arbeitsbedingungen der Kleinbauern und Plantagenarbeiter aus den Anbauländern und
zur Förderung des Umweltschutzes.
solution » connecting the people «
My second campaign is a little more classical version. I wanted to
show, that clothes made out of fairtrade-cotton is modern and
like fair. I changed this part of the word, to make a little wordplay.
„Fairantwortung tragen“ means „take charge“. In German take and
that there is a big variety. Also that fairtrade-clothes connect the
wear have the same expression which is „tragen“. These adverts tell
world. The claim is „Fairantwortung tragen“. In German you write
the people that they also have to take charge for people in the
„Fairantwortung“normally with „Ver-“ in the beginning, which sounds
third world.
closest location to the pole
2nd closest
3rd closest
150 cm
print media
Corporate
Advertising
Signage
Visual Work
bachelor thesis
6th term
Basic pictograms for places
Variation of the pictograms
Basic pictograms for places
(Only used on maps)
assignment
solution
»signage system «
»Vara silos«
Pictograms
Through our research I found out that the inhabitants were missing
I created two sets of pictograms. One set contains symbols for places.
things they partly already had – such as a cinema. So I created a
The other one is made of pictograms for each age groups.
Create a signage system for Vara, a town
in middle Sweden. What can you do to
encourage people to move there and what
to strengthen the »We«-feeling amongst
the inhabitants of Vara.
signage system, which should lead people to places in their leisure time.
The silos are the tallest landmark in Vara – you can see them from
everywhere in the town. So I created mini-silos as poles for the signs.
The smaller silos can be found anywhere in the city and the taller
ones only where it is the closest to one of the displayed locations.
print media
Corporate
Advertising
Signage
Visual Work
bachelor thesis
6th term
200 cm
250 cm
outside
tourist information
inside
31,5 cm x 14,8 cm
solution
»Vara silos« information stands & tourist information«
To complete the signage system I also planned a tourist information,
which should be placed on the main point in Vara – the central square.
As well as an information stand, which should be placed at two
different places – the train station and the concert house – which are
places visitors arrive.
information stands
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N Information
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n
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an
at
ga
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g
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dh
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nn
ga
tan
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ata
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tan
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Picture by Helena Hedenström
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31,5 cm x 14,8 cm
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rgat
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Kykr
ogår
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Västra Ringle
den
small foldable map
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en
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esvä
gen
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väg
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t
ga
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als Lars Rättares väg
ga
tan
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ä
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Konsert Hus Concert Hall Konzerthaus
sgatan
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Käppsvängarli.
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.
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osv
Solr
Vällkommen till Vara kommun!
Ba
Corporate
print media
Advertising
bachelor thesis
Visual Work
Signage
6th term
Events in Vara oct - Dez 08
Events in Vara
OktOber
v.
Events
in Vara
Måndag
Tisdag
Onsdag
NOvember
Tordog
Fridag
Lördag
Söndag
v.
Måndag
Tisdag
Onsdag
Tordog
Dezember
Fridag
Lördag
Söndag
v.
Måndag
Tisdag
Onsdag
Tordog
Fridag
Lördag
Söndag
40
29
30
1
2
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44
27
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29
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50
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25
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1
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oct - De
z 08
Photocontest
this seasons contest is about la amet,
volorem dionse modipsusci te con
euguera estrud molor se faccum iure
dolore mincidunt aliquisim iriure tisit
ut autem incinis non hent nit nonsenit, quam ea facilla orpero dit loreril
lumsandio euismolor sequisl utat.
delisl iriliqu amcommy nummy nulla
feum init lore el in elit wisit dolobore magnism odipsum doloreet wis
nonsecte veliquamcon ut pratue velit
wis nos nonsecte exerostisim digna
consequisi bla faci tet utem veraessent
num num volor si..
velenim vulla feugue con henibh
etuer sequisci blam quisciduis nullum
dolor sum et augiamconse dolesto
dolor se magnism odolese tisi blandreratum veleniam volorer irit, vel irit
onsed dolumsan hendiatin ullandiam
augiamcortis non velit venis ad molorting ea cor ad ex euisisim zzril utatuer
iusto dolore magnisis atem niate.
logo from the store,
company, which donats
the prize of the photocontest
Winner of the lASt PhotoConteSt
Carolina fredriksson 18 Student
Vara‘s local businesses
AD-Space
AD-Space
AD-Space
AD-Space
AD-Space
Vara‘s local businesses
AD-Space
AD-Space
AD-Space
solution
»map & event calendar«
The information stand needed to be filled with informations, so
I designed a matching map and an event calendar – paper based
and online.
42 cm x 59,4 cm
foldable event calendar
Events
<
>
OktOber
Må
Ti
Ons
Tor
Fri
Lör
Sö
29
6
13
20
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30
7
14
21
28
1
8
15
22
29
2
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30
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31
4
11
18
25
1
5
12
19
26
2
Events
<
>
OktOber
Må
Ti
Ons
Tor
Fri
Lör
Sö
29
6
13
20
27
30
7
14
21
28
1
8
15
22
29
2
9
16
23
30
3
10
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31
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Who are you?
What do you want to do?
print media
Corporate
Advertising
Visual Work
Signage
6th term
Events
Torsdag 23 okTobEr
Eva Eastwood
Flyttad Till den 30 November
<
OktOber
Events
>
Må
Ti
Ons
Tor
Fri
Lör
Sö
29
6
13
20
27
30
7
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1
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22
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Lördag 25 okTobEr
Upplevelse + beethoven:
Mannen, Musiken
kursdag inför konserten med Northern sinfonia
Jan Ling, professor emeritus i musikvetenskap och ledamot
av kungliga
Musikaliska akademin, förbereder dig inför eftermiddagens konsert med en djupdykning i beethovens liv och musik.
boka din plats i konserthusets biljettkassa.
I samarbete med Vara Folkhögskola, Vara lärcentrum och
Folkuniversitetet
Tid: 10.00-14.00
Vara Folkhögskola
Avgift: 125 kr inkl. lunch & fika
Lördag 25 okTobEr
Introduktion
Introduktion inför eftermiddagens konsert med Northern
web based event calendar
assignment
»website«
Keep the current look of the client's website,
without changing to much. Integrate a web
based event calendar.
solution
»map & event calendar«
The only change I did on the website of Vara Kommun was to integrate
a calender. As well as some icons for language selection, which you
could only find before when scrolling down the website. When you
click on the integrated calender you getting forwarded to a event
calender where you could find events regarding to your interest as
well as to your person.
bachelor thesis
»Vara Stones & Silos« in practice
print media
Corporate
Advertising
Signage
6th term
solution
»Vara Stones«
The use of the Vara Stones is to either guide or display a personal
note of an inhabitant. The blue stones are reserved for the inhabitants,
so they always feel connected to their town. Inhabitants can design
their own stone after living around 1 year in Vara – to also appeal new
inhabitants to move to Vara and to strengthen the desired »We«feeling by the client..
Visual Work
bachelor thesis
print media
Corporate
Advertising
Signage
Visual work
3rd term
assignment
»calendar pictures«
Take pictures of a display or a box from the
client. The client produces displays and
boxes, he wanted some pictures for a calendar.
The pictures should include the display or
box. Also the end format has to be a square.
It shouldn‘t be like a normal pack shot.
solution
»living in the box«
Nowadays we are surrounded from boxes in our daily life. It starts
in the morning when we eat our cereals and ends in the evening
when our pizza for dinner also gets delivered in a box. So I took that
case to another level. First I took photos of fronts of houses and
then projected them on the box.
bachelor thesis
print media
assignment
»learning system for baby sign language«
For my Bachelor Thesis I've chosen to
develop a learning system for baby sign
language which isn't widely known in
Germany, yet.
Corporate
Advertising
solution
»Ein Tag mit Looki – A day with Looki«
Due to my market research I found out that in Germany there are
only around 5 books about baby sign language, so far. They are
mainly for the parents – so nothing really for the kids. My learning
system consists out of two parts – a picture book and a textand handbook.
Signage
Visual Work
bachelor thesis
print media
Corporate
Advertising
Signage
Visual Work
bachelor thesis
solution
»Ein Tag mit Looki – A day with Looki«
There are so far two different kinds of „Looki“-books – „A day with
Looki at home“ and „A day with Looki in the zoo“. The red one
„A day with Looki at home“ includes the basic and starter signs for
the baby sign language. The special clue on these books is that
the parents can choose from up to three different cards - to make an
individual book for their loved ones and to consider the needs of
their kids, as well as their stage of development and their preferences.
print media
Corporate
Advertising
Signage
Visual Work
bachelor thesis
solution
»Babygebärden – durch Kinderhände eine neue Welt entdecken«
The text- and handbook is called „Baby signs – discover a new world
The other part, the handbook, is full of more and more gestures
through the hands of children“ consist of two parts. The textbook
subdivided in six different categories.
part explains everything about baby signs – how they developed, how
to use them, trouble shooting, games, songs and rhymes.
Want to see more?
Then let's meet!
Désirée Eser 1323 Woodbine Ave Toronto, M4C 4E9, Ontario
t 647.863 . 3275 [email protected] www.desireeeser.com